세계의 마케팅 AI 시장 : 기회 및 전략(-2034년)
Artificial Intelligence In Marketing Global Market Opportunities And Strategies To 2034
상품코드 : 1729090
리서치사 : The Business Research Company
발행일 : 2025년 05월
페이지 정보 : 영문 361 Pages
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한글목차

세계의 마케팅 AI 시장 규모는 2019년 90억 1,677만 달러를 나타냈으며, 2024년에는 CAGR 25.00% 이상으로 성장했습니다.

지금까지 광고비 증가가 마케팅 AI 수요를 밀어 올려 왔습니다. Advertising Bureau가 발표한 '2021 Video Ad Spend and 2022 Outlook' 보고서에 따르면 2021년 디지털 동영상 광고 지출은 49% 증가했습니다.

본 보고서에서는 세계 마케팅 AI 시장을 조사했으며, 시장 개요 및 특징, 주요 동향, 시장 영향인자 분석, 시장 규모 추이와 예측, 각종 구분 및 지역/주요 국가별 상세 분석, 경쟁 구도, 주요기업 프로파일 등을 정리했습니다.

목차

제1장 주요 요약

제2장 목차

제3장 표 목록

제4장 그림 목록

제5장 보고서 구성

제6장 시장 특징

제7장 주요 시장 동향

제8장 마케팅 AI 시장 : 거시경제 시나리오

제9장 마케팅 AI 시장 : 성장 및 전략 분석 프레임워크

제10장 마케팅 AI 시장 : 세분화

제11장 마케팅 AI 시장 : 지역별 및 국가별 분석

제12장 아시아태평양 시장

제13장 서유럽 시장

제14장 동유럽 시장

제15장 북미 시장

제16장 남미 시장

제17장 중동 시장

제18장 아프리카 시장

제19장 경쟁 구도와 기업 프로파일

제20장 기타 대기업과 혁신기업

제21장 경쟁 벤치마킹

제22장 경쟁 대시보드

제23장 주요 인수합병(M&A)

제24장 마케팅 AI 시장 : 최근 동향

제25장 기회와 전략

제26장 마케팅 AI 시장 : 총론 및 제안

제27장 부록

JHS
영문 목차

영문목차

Artificial intelligence (AI) in marketing refers to the use of AI-powered technologies to optimize, automate, and enhance marketing efforts across various channels. AI in marketing enables businesses to leverage data-driven insights, improve customer targeting, personalize content, and enhance decision-making processes.

The artificial intelligence in marketing market consists of sales, by entities (organizations, sole traders and partnerships) of artificial intelligence in marketing that is used by companies across industries, including retail, e-commerce, banking, healthcare, and media, to improve customer engagement, streamline marketing operations, and maximize return on investment (ROI).

The global artificial intelligence in marketing market was valued at $9,016.77 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 25.00%.

Rise In Advertisement Expenditure

An increase in advertisement spending drove the demand for artificial intelligence in marketing in the historic period. With rising competition, companies are investing heavily in digital advertising, requiring AI-driven solutions to enhance efficiency and effectiveness. AI-powered tools analyze consumer behavior, segment audiences, and deliver personalized ads in real time, ensuring higher engagement and conversion rates. Programmatic advertising, powered by AI, automates ad placements and bidding strategies, reducing costs while improving reach. For instance, according to the 2021 Video Ad Spend and 2022 Outlook report by a US-based media organization Interactive Advertising Bureau, the spend on digital video advertising increased 49% in 2021. Therefore, a rise in advertisement spending propelled the growth of the artificial intelligence in marketing market in the historic period.

New AI-Powered Marketing Suite Enhances Brand Strategies

Major companies operating in artificial intelligence (AI) in marketing market are focusing on the new AI-powered marketing suite to enhance brand strategies. These advanced suites integrate machine learning, natural language processing (NLP), and predictive analytics to analyze consumer behavior, automate content creation, and optimize customer interactions across multiple channels. By leveraging AI, brands can gain deeper insights into audience preferences, personalize messaging at scale, and improve engagement rates. For instance, in January 2025, LS Digital, an India-based media company, unveiled its AI marketing stack, integrating artificial intelligence into its suite of marketing services. The initiative underscores the growing significance of AI in reshaping the marketing landscape, enabling brands to leverage data-driven insights, create personalized campaigns, and predict market trends with unprecedented accuracy. By offering limited free access to the new marketing stack Research AI for existing clients, LS Digital aims to accelerate AI adoption, addressing a key hesitation among marketers.

The global artificial intelligence in marketing market is fairly fragmented, with large number of players operating in the market. The top ten competitors in the market made up to 18.87% of the total market in 2023.

Artificial Intelligence In Marketing Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global artificial intelligence in marketing market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Where is the largest and fastest-growing market for artificial intelligence in marketing? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The artificial intelligence in marketing market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider artificial intelligence in marketing market; and compares it with other markets.

The report covers the following chapters

Markets Covered:

Table of Contents

1 Executive Summary

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

7 Major Market Trends

8 Artificial Intelligence In Marketing Market - Macro-Economic Scenario

9 Global Artificial Intelligence In Marketing Growth Analysis And Strategic Analysis Framework

10 Global Artificial Intelligence In Marketing Market Segmentation

11 Artificial Intelligence In Marketing Market, Regional and Country Analysis

12 Asia-Pacific Market

13 Western Europe Market

14 Eastern Europe Market

15 North America Market

16 South America Market

17 Middle East Market

18 Africa Market

19 Competitive Landscape and Company Profiles

20 Other Major And Innovative Companies

21 Competitive Benchmarking

22 Competitive Dashboard

23 Key Mergers And Acquisitions

24 Recent Developments In The Artificial Intelligence In Marketing Market

25 Opportunities And Strategies

26 Artificial Intelligence In Marketing Market, Conclusions And Recommendations

27 Appendix

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