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Artificial intelligence (AI) in marketing refers to the use of AI-powered technologies to optimize, automate, and enhance marketing efforts across various channels. AI in marketing enables businesses to leverage data-driven insights, improve customer targeting, personalize content, and enhance decision-making processes.

The artificial intelligence in marketing market consists of sales, by entities (organizations, sole traders and partnerships) of artificial intelligence in marketing that is used by companies across industries, including retail, e-commerce, banking, healthcare, and media, to improve customer engagement, streamline marketing operations, and maximize return on investment (ROI).

The global artificial intelligence in marketing market was valued at $9,016.77 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 25.00%.

Rise In Advertisement Expenditure

An increase in advertisement spending drove the demand for artificial intelligence in marketing in the historic period. With rising competition, companies are investing heavily in digital advertising, requiring AI-driven solutions to enhance efficiency and effectiveness. AI-powered tools analyze consumer behavior, segment audiences, and deliver personalized ads in real time, ensuring higher engagement and conversion rates. Programmatic advertising, powered by AI, automates ad placements and bidding strategies, reducing costs while improving reach. For instance, according to the 2021 Video Ad Spend and 2022 Outlook report by a US-based media organization Interactive Advertising Bureau, the spend on digital video advertising increased 49% in 2021. Therefore, a rise in advertisement spending propelled the growth of the artificial intelligence in marketing market in the historic period.

New AI-Powered Marketing Suite Enhances Brand Strategies

Major companies operating in artificial intelligence (AI) in marketing market are focusing on the new AI-powered marketing suite to enhance brand strategies. These advanced suites integrate machine learning, natural language processing (NLP), and predictive analytics to analyze consumer behavior, automate content creation, and optimize customer interactions across multiple channels. By leveraging AI, brands can gain deeper insights into audience preferences, personalize messaging at scale, and improve engagement rates. For instance, in January 2025, LS Digital, an India-based media company, unveiled its AI marketing stack, integrating artificial intelligence into its suite of marketing services. The initiative underscores the growing significance of AI in reshaping the marketing landscape, enabling brands to leverage data-driven insights, create personalized campaigns, and predict market trends with unprecedented accuracy. By offering limited free access to the new marketing stack Research AI for existing clients, LS Digital aims to accelerate AI adoption, addressing a key hesitation among marketers.

The global artificial intelligence in marketing market is fairly fragmented, with large number of players operating in the market. The top ten competitors in the market made up to 18.87% of the total market in 2023.

Artificial Intelligence In Marketing Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global artificial intelligence in marketing market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Where is the largest and fastest-growing market for artificial intelligence in marketing? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The artificial intelligence in marketing market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider artificial intelligence in marketing market; and compares it with other markets.

The report covers the following chapters

Markets Covered:

Table of Contents

1 Executive Summary

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

7 Major Market Trends

8 Artificial Intelligence In Marketing Market - Macro-Economic Scenario

9 Global Artificial Intelligence In Marketing Growth Analysis And Strategic Analysis Framework

10 Global Artificial Intelligence In Marketing Market Segmentation

11 Artificial Intelligence In Marketing Market, Regional and Country Analysis

12 Asia-Pacific Market

13 Western Europe Market

14 Eastern Europe Market

15 North America Market

16 South America Market

17 Middle East Market

18 Africa Market

19 Competitive Landscape and Company Profiles

20 Other Major And Innovative Companies

21 Competitive Benchmarking

22 Competitive Dashboard

23 Key Mergers And Acquisitions

24 Recent Developments In The Artificial Intelligence In Marketing Market

25 Opportunities And Strategies

26 Artificial Intelligence In Marketing Market, Conclusions And Recommendations

27 Appendix

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