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세계의 마케팅용 생성형 AI 시장 보고서(2025년)
Generative AI In Marketing Global Market Report 2025
상품코드 : 1686470
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

마케팅용 생성형 AI 시장 규모는 향후 수년간 비약적인 성장을 이룰것으로 전망됩니다. 제이션, 윤리적인 AI 실천, AI 생성 컨텐츠 수요에 기인한다고 생각됩니다.

전자상거래의 확대는 가까운 미래에 마케팅 시장에서 생성형 AI의 성장을 촉진할 것으로 예상됩니다. 결제 시스템 개선과 같은 요인에 의해 뒷받침되는 제품 및 서비스를 온라인으로 매매하는 것을 포함합니다. 고객의 취향에 맞는 매력적인 상품 설명의 생성 등 전자상거래에서 중요한 역할을 수행하여 전체 쇼핑 경험을 향상시키고 매출을 끌어 올립니다. 2023년 4분기 소매 전자상거래 총 매출액은 같은 해 3분기 대비 0.4% 증가한 1조 8,314억 달러로 마케팅에서 생성형 AI 시장을 견인하는 전자상거래 성장의 중요성을 뒷받침하고 있습니다.

마케팅용 생성형 AI 분야의 주요 기업은 마케팅 캠페인의 크리에이티브 프로세스와 실적을 향상시키기 위해 AI 기술을 통한 혁신을 추진하고 있습니다. 보다 맞춤화된 경험을 잠재고객에게 제공할 수 있어 마케팅 결과와 ROI를 개선할 수 있습니다. 예를 들어, 2023년 1월, AppsFlyer는 마케팅 캠페인의 창의적인 프로세스와 성과를 향상시키기 위한 AI 기반 솔루션인 크리에이티브 옵티마이제이션을 출시했습니다. 이 솔루션은 마케팅 담당자에게 귀중한 통찰력과 데이터 중심의 지침을 제공하여 광고 소재 자산 최적화, 참여를 촉진하는 동향 및 기능 식별, 정보를 기반으로 한 의사 결정 및 실적 마케팅, 크리에이티브 및 BI 팀 간의 협업을 통해 캠페인 효과를 향상시킵니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별, 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

Generative AI in marketing involves the application of artificial intelligence techniques, particularly generative models, to generate content, designs, or strategies for marketing purposes. It is employed to produce diverse and personalized content such as advertisements, product descriptions, and social media posts.

The primary components of generative AI in marketing comprise services and software. Services refer to the provision of assistance, expertise, or resources to fulfill specific needs or requirements, often provided in exchange for payment or as part of a larger system. Various system types include text models and multimodal models, which can be applied to various tasks such as content generation, search engine optimization (SEO), lead nurturing and scoring, reporting and analytics, social media marketing, and more. It finds application across multiple industries including media and entertainment, information technology and telecommunications, healthcare, automotive and transportation, banking, financial services, insurance, retail, e-commerce, and others.

The generative AI in marketing market research report is one of a series of new reports from The Business Research Company that provides generative AI in marketing market statistics, including generative AI in marketing industry global market size, regional shares, competitors with generative AI in marketing market share, detailed generative AI in marketing market segments, market trends, and opportunities, and any further data you may need to thrive in the generative AI in the marketing industry. This generative AI in marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The generative AI in marketing market size has grown exponentially in recent years. It will grow from $3.64 billion in 2024 to $4.92 billion in 2025 at a compound annual growth rate (CAGR) of 35.3%. The growth in the historic period can be attributed to the evolution of AI algorithms, growth in data volume, cost reduction, growth of digitalization, and the rise of e-commerce.

The generative AI in marketing market size is expected to see exponential growth in the next few years. It will grow to $16.3 billion in 2029 at a compound annual growth rate (CAGR) of 34.9%. The growth in the forecast period can be attributed to the expansion of content marketing, the rise of influencer marketing, customer journey personalization, ethical AI practices, and demand for AI-generated content. Major trends in the forecast period include AI-driven content creation, hyper-personalization, integration of predictive analytics, AI-enhanced creative collaboration, and regulatory compliance solutions.

The expansion of e-commerce is set to drive the growth of the generative AI in marketing market in the foreseeable future. E-commerce involves the online buying and selling of goods and services, fueled by factors such as increasing internet accessibility, evolving consumer preferences favoring online shopping, convenience, and improvements in logistics and payment systems. Generative AI plays a crucial role in e-commerce by personalizing product recommendations, crafting targeted advertising content, and generating compelling product descriptions tailored to individual customer preferences, thereby enhancing the overall shopping experience and boosting sales. For instance, in February 2024, the United States Census Bureau reported a 0.4% increase in total retail e-commerce sales to $1,831.4 billion in the fourth quarter of 2023 compared to the third quarter of the same year, underlining the significance of e-commerce growth in driving the generative AI in marketing market.

Key players in the generative AI in marketing sector are innovating with AI technology to elevate the creative process and performance of marketing campaigns. Generative AI enables marketers to streamline creativity, improve campaign effectiveness, and deliver more personalized experiences to their audience, ultimately leading to better marketing outcomes and ROI. For example, in January 2023, AppsFlyer introduced Creative Optimization, an AI-powered solution aimed at enhancing the creative process and performance of marketing campaigns. This solution offers marketers valuable insights and data-driven guidance to optimize their creative assets, identify engagement-driving trends and features, and enhance campaign effectiveness through informed decision-making and collaboration among performance marketing, creative, and BI teams.

In February 2024, Jasper AI Inc., a Canadian software company, acquired ClipDrop from Stability AI to expand its copilot solution for enterprise marketing teams. This acquisition will enable Jasper to provide comprehensive generative AI and machine learning capabilities for marketing tasks, empowering teams to develop highly personalized and optimized marketing strategies. Clipdrop, a French company specializing in generative AI for marketing, contributes expertise in tasks such as generating product mockups, crafting social media graphics, and customizing visuals for marketing campaigns.

Major companies operating in the generative AI in marketing market report are Alphabet Inc.; Microsoft Corporation; Amazon Web Services; International Business Machines Corporation (IBM); Baidu Inc.; Adobe Inc.; OpenAI; Zeta Global.; Appier Inc.; Persado Inc.; Benchsci Inc.; Bluecore Inc.; Bizzabo Ltd.; Conversica Inc.; Cognitivescale Inc.; Acquisio Inc.; Brighterion Inc.; ClarifAI Inc.; B12 Inc.; AYLIEN Ltd.; Synthesis AI; Amplero Inc.; Genie Artificial Intelligence Ltd.; MOSTLY AI Inc.; Rephrase.AI

North America was the largest region in the generative AI in marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative AI in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the generative AI in marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generative AI in marketing market includes revenues earned by entities by providing services including strategy development, implementation services, content generation services, and personalization services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Generative AI In Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on generative ai in marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for generative ai in marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The generative ai in marketing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Generative AI In Marketing Market Characteristics

3. Generative AI In Marketing Market Trends And Strategies

4. Generative AI In Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Generative AI In Marketing Growth Analysis And Strategic Analysis Framework

6. Generative AI In Marketing Market Segmentation

7. Generative AI In Marketing Market Regional And Country Analysis

8. Asia-Pacific Generative AI In Marketing Market

9. China Generative AI In Marketing Market

10. India Generative AI In Marketing Market

11. Japan Generative AI In Marketing Market

12. Australia Generative AI In Marketing Market

13. Indonesia Generative AI In Marketing Market

14. South Korea Generative AI In Marketing Market

15. Western Europe Generative AI In Marketing Market

16. UK Generative AI In Marketing Market

17. Germany Generative AI In Marketing Market

18. France Generative AI In Marketing Market

19. Italy Generative AI In Marketing Market

20. Spain Generative AI In Marketing Market

21. Eastern Europe Generative AI In Marketing Market

22. Russia Generative AI In Marketing Market

23. North America Generative AI In Marketing Market

24. USA Generative AI In Marketing Market

25. Canada Generative AI In Marketing Market

26. South America Generative AI In Marketing Market

27. Brazil Generative AI In Marketing Market

28. Middle East Generative AI In Marketing Market

29. Africa Generative AI In Marketing Market

30. Generative AI In Marketing Market Competitive Landscape And Company Profiles

31. Generative AI In Marketing Market Other Major And Innovative Companies

32. Global Generative AI In Marketing Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Generative AI In Marketing Market

34. Recent Developments In The Generative AI In Marketing Market

35. Generative AI In Marketing Market High Potential Countries, Segments and Strategies

36. Appendix

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