세계의 디지털 마케팅용 생성형 AI 시장 - 기회 및 전략(-2034년)
Generative Artificial Intelligence (AI) In Digital Marketing Global Market Opportunities And Strategies To 2034
상품코드 : 1742139
리서치사 : The Business Research Company
발행일 : 2025년 06월
페이지 정보 : 영문 336 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,490 ₩ 6,471,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,490 ₩ 9,354,000
PDF (Site License) help
PDF 보고서를 동일 사업장의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 8,490 ₩ 12,236,000
PDF (Enterprise License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.

한글목차

세계의 디지털 마케팅용 생성형 AI 시장은 2019년 6억 4,787만 달러로 평가되었으며, 2024년까지 30.00% 이상의 복합 연간 성장률(CAGR)로 성장했습니다.

디지털 채널 채용 증가

디지털 채널의 채용 증가는 역사적인 기간 동안 디지털 마케팅용 생성형 AI 시장의 성장을 가속했습니다. 디지털 채널의 채용이 증가하고 있는 배경에는 E-Commerce에 대한 의존도의 높아짐, AI 주도의 개인화에서 진보, 스마트폰의 보급률 상승 등의 요인이 있어, 스마트폰의 이익 급증은 모바일 장치를 통해 디지털 플랫폼에 액세스하는 세계 인터넷 사용자의 꾸준한 증가로 입증되었습니다. 2024년 2월, Australian Communications and Media Authority가 발표한 데이터에 따르면, 2023년에는 18-24세의 46%에게 소셜 미디어가 주된 뉴스 소스로, 2022년과 비교한 28%로부터 증가했습니다.

목차

제1장 주요 요약

제2장 목차

제3장 표 일람

제4장 그림 일람

제5장 보고서 구성

제6장 시장 특징

제7장 주요 시장 동향

제8장 세계의 디지털 마케팅용 생성형 AI 성장 분석과 전략 분석 프레임워크

제9장 세계의 디지털 마케팅용 생성형 AI 시장 : 세분화

제10장 디지털 마케팅용 생성형 AI 시장 : 지역 및 국가별 분석

제11장 아시아태평양 시장

제12장 서유럽 시장

제13장 동유럽 시장

제14장 북미 시장

제15장 남미 시장

제16장 중동 시장

제17장 아프리카 시장

제18장 경쟁 구도와 기업 프로파일

제19장 기타 주요 기업 및 혁신 기업

제20장 경쟁 벤치마킹

제21장 경쟁 대시보드

제22장 주요 인수합병(M&A)

제23장 최근 동향 디지털 마케팅용 생성형 AI 시장

제24장 기회와 전략

제25장 디지털 마케팅용 생성형 AI 시장 : 결론과 제안

제26장 부록

JHS
영문 목차

영문목차

Generative Artificial Intelligence (AI) in digital marketing refers to the use of AI-driven models and algorithms to create, optimize, and automate marketing content, campaigns, and customer interactions. This technology leverages machine learning, natural language processing, and deep learning techniques to generate text, images, videos, and other forms of digital content that are tailored to specific audiences.

The generative artificial intelligence (AI) in digital marketing market consists of sales of generative artificial intelligence (AI) in digital marketing and related services by entities (organizations, sole traders and partnerships) that are primarily used by businesses, marketers, and advertising agencies to enhance customer engagement, improve marketing efficiency, and drive conversions. It is employed across various digital marketing channels, including search engines, social media, email, and mobile platforms, to personalize customer experiences and optimize advertising strategies.

The global generative artificial intelligence (AI) in digital marketing market was valued at $647.87 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 30.00%.

Increased Adoption Of Digital Channels

The increased adoption of digital channels fueled the growth of the generative artificial intelligence (AI) in digital marketing market during the historic period. Digital channels refer to online platforms and technologies that facilitate communication, interaction, and transactions between businesses and consumers through websites, social media, mobile apps, email, and other digital mediums. The increased adoption of digital channels is driven by factors such as the growing reliance on e-commerce, advancements in AI-driven personalization, and the rising penetration of smartphones, with the surge in smartphone usage evidenced by a steady increase in global internet users accessing digital platforms via mobile devices. Generative artificial intelligence (AI) plays a crucial role in enhancing digital marketing within the increased adoption of digital channels by enabling personalized content creation, automating customer interactions, and optimizing campaign strategies to improve engagement and conversion rates. For instance, in February 2024, according to the data published by the Australian Communications and Media Authority, an Australia-based independent Commonwealth statutory authority, social media became the main news source for 46% of 18-24-year-olds in 2023, up from 28% comparing 2022. Therefore, the increased adoption of digital channels drove the growth of the generative artificial intelligence (AI) in digital marketing market.

AI-Powered Advertising Suite Revolutionizing Automated Content Creation For Marketers

Major companies operating in the generative artificial intelligence (AI) in digital marketing market are focusing on developing innovative solutions such as the AI-powered advertising suite to enhance advertising content creation through AI-driven automation. An artificial intelligence (AI)-powered advertising suite is a comprehensive set of tools that leverages artificial intelligence to automate, optimize, and personalize advertising processes, including ad creation, targeting, budget allocation, and campaign performance prediction, to enhance efficiency and effectiveness in reaching target audiences. For instance, in October 2024, Amazon Ads, a US-based platform for custom advertising and business training, launched AI Creative Studio and Audio Generator to streamline ad content creation using generative AI. These tools enable advertisers to effortlessly produce high-quality images, videos, and audio ads from a single product shot or description, eliminating traditional creative barriers. By integrating AI-powered automation, the platform empowers brands to generate dynamic, trend-driven campaigns, refine ad creatives across multiple formats, and enhance audience engagement with minimal time and cost investment.

The global generative artificial intelligence (AI) in digital marketing market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 15.2% of the total market in 2023.

Generative Artificial Intelligence (AI) In Digital Marketing Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global generative artificial intelligence (AI) in digital marketing market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Where is the largest and fastest-growing market for generative artificial intelligence (AI) in digital marketing? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The generative artificial intelligence (AI) in digital marketing market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider generative artificial intelligence (AI) in digital marketing market; and compares it with other markets.

The report covers the following chapters

Markets Covered:

Table of Contents

1 Executive Summary

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

7 Major Market Trends

8 Global Generative Artificial Intelligence (AI) In Digital Marketing Growth Analysis And Strategic Analysis Framework

9 Global Generative Artificial Intelligence (AI) In Digital Marketing Market Segmentation

10 Generative Artificial Intelligence (AI) In Digital Marketing Market, Regional and Country Analysis

11 Asia-Pacific Market

12 Western Europe Market

13 Eastern Europe Market

14 North America Market

15 South America Market

16 Middle East Market

17 Africa Market

18 Competitive Landscape And Company Profiles

19 Other Major And Innovative Companies

20 Competitive Benchmarking

21 Competitive Dashboard

22 Key Mergers And Acquisitions

23 Recent Developments In The Generative Artificial Intelligence (AI) In Digital Marketing Market

24 Opportunities And Strategies

25 Generative Artificial Intelligence (AI) In Digital Marketing Market, Conclusions And Recommendations

26 Appendix

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기