마케팅용 인공지능(AI) 시장 예측 : 산업 규모, 점유율, 동향, 기회, 제공 형태별, 도입 형태별, 기술별, 용도별, 최종 사용자 산업별, 지역별, 경쟁 구도(2021-2031년)
Artificial Intelligence in Marketing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Offering, By Deployment Type, By Technology, By Application, By End User Industry, By Region & Competition, 2021-2031F
상품코드:1901595
리서치사:TechSci Research
발행일:2026년 01월
페이지 정보:영문 180 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계 마케팅용 인공지능(AI) 시장은 2025년 148억 1,000만 달러, 2031년까지 589억 2,000만 달러에 달하고, CAGR 25.88%로 성장할 전망입니다.
마케팅용 인공지능(AI)은 머신러닝과 고객 데이터 분석을 활용하여 소비자 행동을 예측하고 구매 프로세스를 향상시키는 복잡한 의사 결정을 자동화합니다. 세계 시장은 주로 개인화된 경험에 대한 수요 증가와 캠페인 실적 최적화를 위한 즉각적인 분석의 중요성에서 확대되고 있습니다.
시장 개요
예측 기간
2027-2031년
시장 규모 : 2025년
148억 1,000만 달러
시장 규모 : 2031년
589억 2,000만 달러
CAGR : 2026-2031년
25.88%
가장 빠르게 성장하는 부문
클라우드
가장 큰 시장
북미
주요 시장 성장 촉진요인
동적 컨텐츠 제작을 위한 생성형 AI의 급속한 통합은 기존의 확장성 병목 현상을 제거함으로써 조직이 디지털 캠페인에 어떻게 대응하는지 근본적으로 바꾸고 있습니다. 고급 알고리즘을 통해 고품질의 비주얼, 복사 및 동영상 자산을 자동으로 생성할 수 있어 마케팅 팀은 인력을 비례적으로 늘리지 않고 지속적인 참여를 유지할 수 있습니다.
주요 시장 과제
마케팅용 인공지능(AI) 세계 시장은 데이터 프라이버시의 엄격한 요구와 소비자 정보의 복잡한 윤리적 관리에 의해 큰 역풍을 겪고 있습니다. 세계 각국에서 정부가 보다 엄격한 규제 프레임워크를 시행하는 동안 마케팅 조직은 기밀성이 높은 사용자 데이터에 의존하는 자동화 시스템의 도입에 심각한 어려움에 직면하고 있습니다.
주요 시장 동향
프로그래매틱 광고와 실시간 입찰의 확대는 알고리즘을 활용한 인벤토리 조달 자동화를 통해 미디어 구매 전략을 근본적으로 변화시키고 있습니다. 이 마이그레이션을 통해 마케터는 수동 협상을 넘어 단편화된 채널 전반에 걸쳐 광고비를 최적화하는 순간적인 데이터 중심 의사 결정을 실현했으며 전례 없는 정확도로 특정 잠재고객에게 타겟팅할 수 있게 되었습니다.
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 목소리
제5장 세계 마케팅용 인공지능(AI) 시장 전망
시장 규모 및 예측
금액별
시장 점유율 및 예측
제공 내용별(하드웨어, 소프트웨어, 서비스)
도입 형태별(클라우드, On-Premise)
기술별(머신러닝, 상황 인식 컴퓨팅, 자연 언어 처리, 컴퓨터 비전)
용도별(소셜 미디어 광고, 검색 광고, 컨텐츠 큐레이션, 영업 마케팅 자동화, 분석 플랫폼, 기타)
최종 사용자 산업별(BFSI, 리테일, 소비재, 미디어 엔터테인먼트, 기업, 기타)
지역별
기업별(2025)
시장 맵
제6장 북미 마케팅용 인공지능(AI) 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽 마케팅용 인공지능(AI) 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 마케팅용 인공지능(AI) 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 마케팅용 인공지능(AI) 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카
제10장 남미의 마케팅용 인공지능(AI)시장 전망
시장 규모 및 예측
시장 점유율 및 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
합병 및 인수
제품 출시
최근 동향
제13장 세계 마케팅용 인공지능(AI) 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
업계 내 경쟁
신규 진입의 가능성
공급자의 힘
고객의 힘
대체품의 위협
제15장 경쟁 구도
Adobe Inc.
Alphabet Inc.
Amazon Web Services, Inc.
IBM Corporation
Microsoft Corporation
Salesforce.com, Inc.
SAS Institute Inc.
Teradata Corporation
Oracle Corporation
SAP SE
제16장 전략적 제안
제17장 기업 소개와 면책사항
SHW
영문 목차
영문목차
The Global Artificial Intelligence in Marketing Market will grow from USD 14.81 Billion in 2025 to USD 58.92 Billion by 2031 at a 25.88% CAGR. Artificial Intelligence in Marketing utilizes machine learning and customer data analysis to predict consumer behavior and automate complex decisions that enhance the buyer journey. The global market is primarily expanding due to the increasing demand for personalized experiences and the critical need for immediate analytics to optimize campaign performance.
Market Overview
Forecast Period
2027-2031
Market Size 2025
USD 14.81 Billion
Market Size 2031
USD 58.92 Billion
CAGR 2026-2031
25.88%
Fastest Growing Segment
Cloud
Largest Market
North America
Key Market Drivers
The surging integration of generative AI for dynamic content creation is fundamentally altering how organizations approach digital campaigns by removing historic scalability bottlenecks. Advanced algorithms now enable the automated production of high-quality visuals, copy, and video assets, allowing marketing teams to maintain continuous engagement without proportionally increasing headcount. This capability is particularly vital for maintaining relevance across fragmented digital channels where fresh material is constantly required to capture consumer attention.
Key Market Challenges
The Global Artificial Intelligence in Marketing Market faces substantial headwinds due to the rigorous demands of data privacy and the complex ethical management of consumer information. As governments worldwide enforce stricter regulatory frameworks, marketing organizations encounter severe difficulties in deploying automated systems that rely on sensitive user data. This regulatory pressure forces companies to implement extensive compliance protocols, which often delays the integration of advanced analytics and predictive modeling tools.
Key Market Trends
The expansion of Programmatic Advertising and Real-Time Bidding is fundamentally reshaping media buying strategies by utilizing algorithms to automate ad inventory procurement. This transition allows marketers to target specific audiences with unprecedented precision, moving beyond manual negotiations to instantaneous, data-driven decisions that optimize ad spend across fragmented channels.
Key Market Players
Adobe Inc.
Alphabet Inc.
Amazon Web Services, Inc.
IBM Corporation
Microsoft Corporation
Salesforce.com, Inc.
SAS Institute Inc.
Teradata Corporation
Oracle Corporation
SAP SE
Report Scope:
In this report, the Global Artificial Intelligence in Marketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Artificial Intelligence in Marketing Market, By Offering:
Hardware
Software
Services
Artificial Intelligence in Marketing Market, By Deployment Type:
Cloud
On Premises
Artificial Intelligence in Marketing Market, By Technology:
Machine Learning
Context-Aware Computing
Natural Language Processing
Computer Vision
Artificial Intelligence in Marketing Market, By Application:
Social Media Advertising
Search Advertising
Content Curation
Sales Marketing Automation
Analytics Platform
Others
Artificial Intelligence in Marketing Market, By End User Industry:
BFSI
Retail
Consumer Goods
Media Entertainment
Enterprise
Others
Artificial Intelligence in Marketing Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Artificial Intelligence in Marketing Market.
Available Customizations:
Global Artificial Intelligence in Marketing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Artificial Intelligence in Marketing Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Offering (Hardware, Software, Services)
5.2.2. By Deployment Type (Cloud, On Premises)
5.2.3. By Technology (Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision)
5.2.4. By Application (Social Media Advertising, Search Advertising, Content Curation, Sales Marketing Automation, Analytics Platform, Others)
5.2.5. By End User Industry (BFSI, Retail, Consumer Goods, Media Entertainment, Enterprise, Others)
5.2.6. By Region
5.2.7. By Company (2025)
5.3. Market Map
6. North America Artificial Intelligence in Marketing Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Offering
6.2.2. By Deployment Type
6.2.3. By Technology
6.2.4. By Application
6.2.5. By End User Industry
6.2.6. By Country
6.3. North America: Country Analysis
6.3.1. United States Artificial Intelligence in Marketing Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Offering
6.3.1.2.2. By Deployment Type
6.3.1.2.3. By Technology
6.3.1.2.4. By Application
6.3.1.2.5. By End User Industry
6.3.2. Canada Artificial Intelligence in Marketing Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Offering
6.3.2.2.2. By Deployment Type
6.3.2.2.3. By Technology
6.3.2.2.4. By Application
6.3.2.2.5. By End User Industry
6.3.3. Mexico Artificial Intelligence in Marketing Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Offering
6.3.3.2.2. By Deployment Type
6.3.3.2.3. By Technology
6.3.3.2.4. By Application
6.3.3.2.5. By End User Industry
7. Europe Artificial Intelligence in Marketing Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Offering
7.2.2. By Deployment Type
7.2.3. By Technology
7.2.4. By Application
7.2.5. By End User Industry
7.2.6. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Artificial Intelligence in Marketing Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Offering
7.3.1.2.2. By Deployment Type
7.3.1.2.3. By Technology
7.3.1.2.4. By Application
7.3.1.2.5. By End User Industry
7.3.2. France Artificial Intelligence in Marketing Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Offering
7.3.2.2.2. By Deployment Type
7.3.2.2.3. By Technology
7.3.2.2.4. By Application
7.3.2.2.5. By End User Industry
7.3.3. United Kingdom Artificial Intelligence in Marketing Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Offering
7.3.3.2.2. By Deployment Type
7.3.3.2.3. By Technology
7.3.3.2.4. By Application
7.3.3.2.5. By End User Industry
7.3.4. Italy Artificial Intelligence in Marketing Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Offering
7.3.4.2.2. By Deployment Type
7.3.4.2.3. By Technology
7.3.4.2.4. By Application
7.3.4.2.5. By End User Industry
7.3.5. Spain Artificial Intelligence in Marketing Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Offering
7.3.5.2.2. By Deployment Type
7.3.5.2.3. By Technology
7.3.5.2.4. By Application
7.3.5.2.5. By End User Industry
8. Asia Pacific Artificial Intelligence in Marketing Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Offering
8.2.2. By Deployment Type
8.2.3. By Technology
8.2.4. By Application
8.2.5. By End User Industry
8.2.6. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Artificial Intelligence in Marketing Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Offering
8.3.1.2.2. By Deployment Type
8.3.1.2.3. By Technology
8.3.1.2.4. By Application
8.3.1.2.5. By End User Industry
8.3.2. India Artificial Intelligence in Marketing Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Offering
8.3.2.2.2. By Deployment Type
8.3.2.2.3. By Technology
8.3.2.2.4. By Application
8.3.2.2.5. By End User Industry
8.3.3. Japan Artificial Intelligence in Marketing Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Offering
8.3.3.2.2. By Deployment Type
8.3.3.2.3. By Technology
8.3.3.2.4. By Application
8.3.3.2.5. By End User Industry
8.3.4. South Korea Artificial Intelligence in Marketing Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Offering
8.3.4.2.2. By Deployment Type
8.3.4.2.3. By Technology
8.3.4.2.4. By Application
8.3.4.2.5. By End User Industry
8.3.5. Australia Artificial Intelligence in Marketing Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Offering
8.3.5.2.2. By Deployment Type
8.3.5.2.3. By Technology
8.3.5.2.4. By Application
8.3.5.2.5. By End User Industry
9. Middle East & Africa Artificial Intelligence in Marketing Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Offering
9.2.2. By Deployment Type
9.2.3. By Technology
9.2.4. By Application
9.2.5. By End User Industry
9.2.6. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Artificial Intelligence in Marketing Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Offering
9.3.1.2.2. By Deployment Type
9.3.1.2.3. By Technology
9.3.1.2.4. By Application
9.3.1.2.5. By End User Industry
9.3.2. UAE Artificial Intelligence in Marketing Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Offering
9.3.2.2.2. By Deployment Type
9.3.2.2.3. By Technology
9.3.2.2.4. By Application
9.3.2.2.5. By End User Industry
9.3.3. South Africa Artificial Intelligence in Marketing Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Offering
9.3.3.2.2. By Deployment Type
9.3.3.2.3. By Technology
9.3.3.2.4. By Application
9.3.3.2.5. By End User Industry
10. South America Artificial Intelligence in Marketing Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Offering
10.2.2. By Deployment Type
10.2.3. By Technology
10.2.4. By Application
10.2.5. By End User Industry
10.2.6. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Artificial Intelligence in Marketing Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Offering
10.3.1.2.2. By Deployment Type
10.3.1.2.3. By Technology
10.3.1.2.4. By Application
10.3.1.2.5. By End User Industry
10.3.2. Colombia Artificial Intelligence in Marketing Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Offering
10.3.2.2.2. By Deployment Type
10.3.2.2.3. By Technology
10.3.2.2.4. By Application
10.3.2.2.5. By End User Industry
10.3.3. Argentina Artificial Intelligence in Marketing Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Offering
10.3.3.2.2. By Deployment Type
10.3.3.2.3. By Technology
10.3.3.2.4. By Application
10.3.3.2.5. By End User Industry
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Artificial Intelligence in Marketing Market: SWOT Analysis
