세계의 마테크(MarTech) 시장(-2030년) : 소프트웨어 유형별(마케팅 자동화, 애드테크, CDP, CEM, 컨텐츠 관리, CRM, SEO 툴, 소셜 미디어 관리)
MarTech Market by Software Type (Marketing Automation, AdTech, CDP, CEM, Content Management, CRM, SEO Tools, Social Media Management ) - Global Forecast 2030
마테크(MarTech)의 시장 규모는 2025년 1,759억 5,000만 달러에서 예측 기간 동안 11.0%의 CAGR로 성장하여 2030년에는 2,968억 8,000만 달러에 달할 것으로 예상됩니다.
기업들은 더 많은 잠재 고객에게 도달하고, 브랜드 인지도를 높이고, 판매를 촉진하기 위해 소셜 미디어를 우선순위로 삼고 있습니다. 소셜 미디어 관리 소프트웨어는 컨텐츠 제작, 스케줄링, 분석, 여러 플랫폼에 걸친 참여를 간소화하여 시간을 절약하고 효율성을 향상시킵니다. 인플루언서 마케팅의 부상과 실시간 인터랙션에 대한 니즈도 수요를 더욱 자극하고 있습니다. 또한, 데이터 기반 의사결정과 ROI 추적에 대한 중요성이 강조되면서 이러한 도구는 필수 불가결한 요소로 자리 잡았습니다. 소셜 미디어가 디지털 마케팅 전략을 지배하는 가운데, 고급 소셜 미디어 관리 솔루션에 대한 수요는 계속 증가할 것으로 예상됩니다.
| 조사 범위 |
| 조사 대상 연도 |
2020-2030년 |
| 기준 연도 |
2024년 |
| 예측 기간 |
2025-2030년 |
| 단위 |
달러 |
| 부문 |
소프트웨어 유형, 서비스 유형, 마케팅 유형, 조직 규모, 최종사용자, 지역 |
| 대상 지역 |
북미, 유럽, 아시아태평양, 중동 및 아프리카, 라틴아메리카 |
"최종사용자별로는 소매 및 E-Commerce 부문이 예측 기간 동안 가장 큰 점유율을 차지할 것으로 예상됩니다."
소매 및 E-Commerce 부문은 판매 및 고객 참여를 촉진하기 위해 디지털 채널에 크게 의존하고 있기 때문에 가장 큰 점유율을 차지하고 있습니다. 온라인 쇼핑의 급속한 확산에 따라 소매업체들은 옴니채널 마케팅을 관리하고, 고객 경험을 개인화하며, 캠페인을 최적화할 수 있는 고급 도구가 필요합니다. MarTech는 소비자 행동을 분석하고, 프로세스를 자동화하며, 타겟팅된 프로모션을 제공함으로써 전환율과 고객 유지율을 높일 수 있도록 도와줍니다. 또한, E-Commerce 경쟁에서 기업은 AI를 활용한 분석, CRM 시스템, 광고 플랫폼 등 혁신적인 솔루션을 도입하여 우위를 점할 수 있도록 요구받고 있습니다. 소매업의 온라인화가 진행되면서 이 분야에서의 MarTech에 대한 수요는 지속적으로 증가하고 있으며, 압도적인 시장 점유율을 차지하고 있습니다.
"지역별로는 북미가 예측 기간 동안 가장 큰 점유율을 차지할 것으로 예상됩니다."
북미는 첨단 디지털 인프라, 높은 인터넷 보급률, 혁신적인 기술의 조기 도입으로 MarTech 시장을 독점하고 있습니다. 이 지역, 특히 미국과 캐나다에는 수많은 하이테크 대기업, 스타트업, 주요 MarTech 기업이 존재하여 경쟁력 있는 생태계가 형성되어 있습니다.
세계의 마테크(MarTech) 시장을 조사했으며, 시장 개요, 시장 성장에 영향을 미치는 각종 영향요인 분석, 기술·특허 동향, 법·규제 환경, 사례 분석, 시장 규모 추정 및 예측, 각종 부문별·지역별·주요 국가별 상세 분석, 경쟁 구도, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.
목차
제1장 소개
제2장 조사 방법
제3장 주요 요약
제4장 주요 인사이트
제5장 시장 개요와 업계 동향
- 시장 역학
- 업계 동향
- MarTech 시장의 진화
- 사례 연구 분석
- 생태계
- 기술 분석
- 규제 상황
- 공급망 분석
- Porter's Five Forces 분석
- 주요 회의와 이벤트
- 주요 이해관계자와 구입 기준
- 가격 분석
- 특허 분석
- MarTech 비즈니스에 영향을 미치는 동향/혼란
- 투자 상황과 자금 조달 시나리오
- 생성형 AI가 MarTech 시장에 미치는 영향
제6장 마테크(MarTech) 시장 : 제공별
- 소프트웨어 : 유형별
- 마케팅 자동화
- 고객관계관리(CRM)
- 고객 경험 관리(CEM)
- 소셜 미디어 관리
- 컨텐츠 관리
- E-Commerce·판매 촉진
- 고객 데이터 플랫폼(CDP)
- SEO 툴
- 애드테크
- 기타
- 서비스
제7장 마테크(MarTech) 시장 : 마케팅 유형별
제8장 마테크(MarTech) 시장 : 조직 규모별
제9장 마테크(MarTech) 시장 : 최종사용자별
- 기업
- BFSI
- 미디어 및 엔터테인먼트
- 통신
- 부동산·건설
- 헬스케어 및 생명과학
- 제조
- 소매·E-Commerce
- 교육
- 여행·호스피탈리티
- 운송·물류
- 기타
- 개인 사용자
제10장 마테크(MarTech) 시장 : 지역별
- 북미
- 시장 성장 촉진요인
- 거시경제에 대한 영향
- 미국
- 캐나다
- 유럽
- 시장 성장 촉진요인
- 거시경제에 대한 영향
- 영국
- 독일
- 프랑스
- 이탈리아
- 스페인
- 기타
- 아시아태평양
- 시장 성장 촉진요인
- 거시경제에 대한 영향
- 중국
- 일본
- 인도
- 한국
- 호주 및 뉴질랜드
- ASEAN
- 기타
- 중동 및 아프리카
- 시장 성장 촉진요인
- 거시경제에 대한 영향
- 중동
- 아프리카
- 라틴아메리카
- 시장 성장 촉진요인
- 거시경제에 대한 영향
- 브라질
- 멕시코
- 아르헨티나
- 기타
제11장 경쟁 구도
- 개요
- 주요 진출 기업 전략/강점
- 매출 분석
- 시장 점유율 분석
- 제공 제품의 비교 분석
- 주요 벤더의 기업 평가와 재무 지표
- 기업 평가 매트릭스 : 주요 기업
- 기업 평가 매트릭스 : 스타트업/중소기업
- 경쟁 시나리오
제12장 기업 개요
- 주요 기업
- GOOGLE
- MICROSOFT
- ORACLE
- SALESFORCE
- IBM
- HUBSPOT
- ADOBE
- GENESYS
- AWS
- NICE
- META
- 기타 기업
- SPROUT SOCIAL
- HOOTSUITE
- TABOOLA
- WORDPRESS
- ZOHO
- SAP
- OPENAI
- TWILIO
- THE TRADE DESK
- CRITEO
- INTUIT MAILCHIMP
- KLAVIYO
- BRAZE
- ITERABLE
- AMPLITUDE
- SEMRUSH
- OPTIMIZELY
- BRIGHTEDGE
- 스타트업/SME
- SUBSTACK
- MANYCHAT
- FLODESK
- ASPIRE.IO
- HEEPSY
- VISME
- MANGOOLS
- CONTENTFUL
- CLEVERTAP
- THOUGHTSPOT
- FUNNEL
- MOZ
- AHREFS
- INSTAPAGE
- LATER
- MIXPANEL
- BUFFER
- HOTJAR
제13장 인접 시장과 관련 시장
제14장 부록
ksm
The MarTech market is projected to grow from USD 175.95 billion in 2025 to USD 296.88 billion by 2030, at a compound annual growth rate (CAGR) of 11.0% during the forecast period. Businesses are prioritizing social media to reach wider audiences, build brand awareness, and drive sales. This software streamlines content creation, scheduling, analytics, and engagement across multiple platforms, saving time and improving efficiency. The rise of influencer marketing and the need for real-time interaction further fuel demand. Additionally, the growing emphasis on data-driven decision-making and ROI tracking makes these tools indispensable. As social media continues to dominate digital marketing strategies, the demand for advanced management solutions is expected to grow, solidifying its position as the fastest-growing segment in the MarTech market.
| Scope of the Report |
|---|
| Years Considered for the Study | 2020-2030 |
| Base Year | 2024 |
| Forecast Period | 2025-2030 |
| Units Considered | USD (Billion) |
| Segments | Software type, services, marketing type, organization size, end user and region |
| Regions covered | North America, Europe, Asia Pacific, Middle East & Africa, Latin America |
"By end user, retail & ecommerce segment will register the highest market share during the forecast period."
The retail and ecommerce sector holds the highest market share in MarTech due to its heavy reliance on digital channels to drive sales and customer engagement. With the rapid growth of online shopping, retailers need advanced tools to manage omnichannel marketing, personalize customer experiences, and optimize campaigns. MarTech enables them to analyze consumer behavior, automate processes, and deliver targeted promotions, enhancing conversion rates and customer retention. Additionally, the competitive nature of ecommerce pushes businesses to adopt innovative solutions like AI-driven analytics, CRM systems, and advertising platforms to stay ahead. As retail continues to shift online, the demand for MarTech in this sector remains strong, solidifying its dominant market share.
"By region, North America will hold the largest market share of the MarTech market during the forecast period."
North America dominates the MarTech market due to its advanced digital infrastructure, high internet penetration, and early adoption of innovative technologies. The region, particularly the US and Canada, is home to numerous tech giants, startups, and leading MarTech companies, fostering a competitive ecosystem. US accounts for the majority of MarTech investments, driven by its large ecommerce market, data-driven marketing strategies, and high demand for personalized customer experiences. Canada complements this growth with its thriving tech hubs like Toronto and Vancouver, supported by government initiatives promoting digital transformation. Additionally, North America's strong focus on AI, automation, and analytics in marketing further solidifies its leadership. This combination of innovation, infrastructure, and market demand ensures the region's continued dominance in MarTech.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the MarTech market.
- By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
- By Designation: C-Level: 35%, Director Level: 25%, and Others: 40%
- By Region: North America: 40%, Europe: 25%, Asia Pacific: 20%, Middle East & Africa: 10%, and Latin America: 5%.
Google (US), Microsoft (US), Oracle (US), HubSpot (US), NICE (Israel), Sprout Social (US), Hootsuite (Canada); are some of the key players in the MarTech market.
The study includes an in-depth competitive analysis of these key players in the MarTech market, including their company profiles, recent developments, and key market strategies.
Research Coverage
This research report categorizes the MarTech market by software type (marketing automation, customer relationship management, customer experience management, social media management, content management, E-commerce and sales enablement, customer data platform, SEO tools, Adtech and others), services (professional services and managed services), by marketing type (online/digital, offline), by organization size (SMB and large enterprises) by End user (enterprise users and individual users), enterprise users (BFSI, media & entertainment, telecommunications, real estate & construction, healthcare & life sciences, manufacturing, retail & e-commerce, education, travel & hospitality, transportation & logistics, and other enterprise users) and individual users and by region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the MarTech market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions and services, key strategies, Contracts, partnerships, and agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the MarTech market. Competitive analysis of upcoming startups in the MarTech market ecosystem is covered in this report.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall MarTech market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
- Analysis of key drivers (driving engagement and conversions with AI-powered personalization, embracing AI-powered contextual advertising and first-party data strategies and delivering seamless and personalized experiences through omnichannel marketing integration), restraints (declining email engagement and third-party data loss in marketing), opportunities (embracing blockchain for enhanced ad transparency and efficiency, revolutionize MarTech with AR/VR for deeper engagement and conversions, MarTech success with eco-friendly campaigns and brand trust), and challenges (AI bias in marketing undermines fairness, trust and representation and ad fraud and bot traffic weaken digital marketing effectiveness) influencing the growth of the MarTech market.
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the MarTech market
- Market Development: Comprehensive information about lucrative markets - the report analyses the MarTech market across varied regions.
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the MarTech market
- Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India) among others in MarTech market.
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 STUDY OBJECTIVES
- 1.2 MARKET DEFINITION
- 1.2.1 INCLUSIONS & EXCLUSIONS
- 1.3 STUDY SCOPE
- 1.3.1 MARKET SEGMENTATION
- 1.3.2 YEARS CONSIDERED
- 1.4 CURRENCY CONSIDERED
- 1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
- 2.1 RESEARCH DATA
- 2.1.1 SECONDARY DATA
- 2.1.2 PRIMARY DATA
- 2.1.2.1 Breakup of primary profiles
- 2.1.2.2 Key industry insights
- 2.2 DATA TRIANGULATION
- 2.3 MARKET SIZE ESTIMATION
- 2.3.1 TOP-DOWN APPROACH
- 2.3.2 BOTTOM-UP APPROACH
- 2.4 MARKET FORECAST
- 2.5 RESEARCH ASSUMPTIONS
- 2.6 RISK ASSESSMENT
- 2.7 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
- 4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN MARTECH MARKET
- 4.2 MARTECH MARKET: TOP THREE PROFESSIONAL SERVICES
- 4.3 NORTH AMERICA: MARTECH MARKET, BY OFFERING AND ORGANIZATION SIZE
- 4.4 MARTECH MARKET: BY REGION
5 MARKET OVERVIEW AND INDUSTRY TRENDS
- 5.1 INTRODUCTION
- 5.2 MARKET DYNAMICS
- 5.2.1 DRIVERS
- 5.2.1.1 Driving engagement and conversions with AI-powered personalization
- 5.2.1.2 Embracing AI-powered contextual advertising and first-party data strategies
- 5.2.1.3 Delivering seamless and personalized experiences through omnichannel marketing integration
- 5.2.2 RESTRAINTS
- 5.2.2.1 Declining email engagement and third-party data loss in marketing
- 5.2.3 OPPORTUNITIES
- 5.2.3.1 Embracing blockchain for enhanced ad transparency and efficiency
- 5.2.3.2 AR/VR for deeper engagement and conversions
- 5.2.3.3 Eco-friendly campaigns and brand trust
- 5.2.4 CHALLENGES
- 5.2.4.1 AI bias in marketing undermines fairness, trust, and representation
- 5.2.4.2 Ad fraud and bot traffic weaken digital marketing effectiveness
- 5.3 INDUSTRY TRENDS
- 5.3.1 EVOLUTION OF MARTECH MARKET
- 5.3.2 CASE STUDY ANALYSIS
- 5.3.2.1 Go Geothermal streamlined processes with Zoho Expense and transformed expense management
- 5.3.2.2 Nubank and OpenAI enhanced digital banking with AI-powered customer service
- 5.3.2.3 PrettyLitter and Klaviyo enhanced customer engagement with data-driven marketing automation
- 5.3.2.4 Tonies and Braze overcame engagement challenges with personalized customer communication solutions
- 5.3.3 ECOSYSTEM
- 5.3.3.1 Marketing automation
- 5.3.3.2 CRM
- 5.3.3.3 Customer experience management
- 5.3.3.4 Social media management
- 5.3.3.5 Content management
- 5.3.3.6 eCommerce and sales enablement
- 5.3.3.7 CDPs
- 5.3.3.8 SEO tools
- 5.3.3.9 AdTech
- 5.3.3.10 Web & marketing, event, and webinar marketing
- 5.3.3.11 End users
- 5.3.4 TECHNOLOGY ANALYSIS
- 5.3.4.1 Key technologies
- 5.3.4.1.1 Generative AI
- 5.3.4.1.2 NLP
- 5.3.4.1.3 Predictive analytics
- 5.3.4.1.4 Content-aware AI
- 5.3.4.1.5 Geofencing and GIS
- 5.3.4.2 Adjacent technologies
- 5.3.4.2.1 Blockchain
- 5.3.4.2.2 Augmented Reality (AR) & Virtual Reality (VR)
- 5.3.4.2.3 Internet of Things (IoT)
- 5.3.4.3 Complementary technologies
- 5.3.4.3.1 Cloud computing
- 5.3.4.3.2 Cybersecurity
- 5.3.4.3.3 Edge computing
- 5.3.5 REGULATORY LANDSCAPE
- 5.3.5.1 Regulatory bodies, government agencies, and other organizations
- 5.3.5.2 Regulatory framework
- 5.3.5.2.1 North America
- 5.3.5.2.1.1 US
- 5.3.5.2.1.2 Canada
- 5.3.5.2.2 Europe
- 5.3.5.2.2.1 UK
- 5.3.5.2.2.2 Germany
- 5.3.5.2.2.3 France
- 5.3.5.2.2.4 Italy
- 5.3.5.2.3 Asia Pacific
- 5.3.5.2.3.1 India
- 5.3.5.2.3.2 China
- 5.3.5.2.3.3 Japan
- 5.3.5.2.3.4 South Korea
- 5.3.5.2.3.5 Australia
- 5.3.5.2.4 Middle East & Africa
- 5.3.5.2.4.1 Saudi Arabia
- 5.3.5.2.4.2 UAE
- 5.3.5.2.4.3 Bahrain
- 5.3.5.2.4.4 Kuwait
- 5.3.5.2.4.5 Africa
- 5.3.5.2.5 Latin America
- 5.3.5.2.5.1 Brazil
- 5.3.5.2.5.2 Mexico
- 5.3.5.2.5.3 Argentina
- 5.3.6 SUPPLY CHAIN ANALYSIS
- 5.3.7 PORTER'S FIVE FORCES ANALYSIS
- 5.3.7.1 Threat of new entrants
- 5.3.7.2 Threat of substitutes
- 5.3.7.3 Bargaining power of suppliers
- 5.3.7.4 Bargaining power of buyers
- 5.3.7.5 Intensity of competitive rivalry
- 5.3.8 KEY CONFERENCES AND EVENTS
- 5.3.9 KEY STAKEHOLDERS AND BUYING CRITERIA
- 5.3.9.1 Key stakeholders in buying process
- 5.3.9.2 Buying criteria
- 5.3.10 PRICING ANALYSIS
- 5.3.10.1 Average selling price of MarTech, by software type, 2025
- 5.3.10.2 Average selling price of MarTech, by organization size, 2025
- 5.3.11 PATENT ANALYSIS
- 5.3.11.1 Methodology
- 5.3.11.2 Patents filed, by document type
- 5.3.11.3 Innovations and patent applications
- 5.3.12 TRENDS/DISRUPTIONS IMPACTING MARTECH BUSINESS
- 5.3.13 INVESTMENT LANDSCAPE AND FUNDING SCENARIO
- 5.3.14 IMPACT OF GENERATIVE AI ON MARTECH MARKET
- 5.3.14.1 Top use cases and market potential
- 5.3.14.2 Key use cases
- 5.3.14.2.1 AI copy generation
- 5.3.14.2.2 AI sales support
- 5.3.14.2.3 AI image creation
- 5.3.14.2.4 AI social media management
- 5.3.14.2.5 AI video production
- 5.3.14.2.6 AI data analysis and insights
6 MARTECH MARKET, BY OFFERING
- 6.1 INTRODUCTION
- 6.1.1 OFFERINGS: MARKET DRIVERS
- 6.2 SOFTWARE BY TYPE
- 6.2.1 MARKETING AUTOMATION
- 6.2.1.1 Marketing automation to streamline campaigns, personalize engagement, and boost ROI with automation
- 6.2.1.2 Email marketing automation
- 6.2.1.3 Marketing management & workflow
- 6.2.1.4 Project & asset management
- 6.2.1.5 Cross-channel campaign management
- 6.2.1.6 Lead nurturing/lead generation
- 6.2.1.7 Other marketing automations
- 6.2.2 CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
- 6.2.2.1 CRM to improve relationships, enhance customer satisfaction, and drive sales growth
- 6.2.2.2 Sales automation
- 6.2.2.3 Lead management
- 6.2.2.4 Pipeline management
- 6.2.2.5 Customer service & support
- 6.2.2.6 Other CRM
- 6.2.3 CUSTOMER EXPERIENCE MANAGEMENT (CEM)
- 6.2.3.1 CEM to deliver unified messaging, automate engagement, strengthen customer connections
- 6.2.3.2 Voice of Customer (VOC) analytics
- 6.2.3.3 Experience management platforms/omnichannel experience platforms
- 6.2.3.4 Customer feedback & sentiment analysis
- 6.2.3.5 Customer journey orchestration
- 6.2.3.6 Other customer experience managements
- 6.2.4 SOCIAL MEDIA MANAGEMENT
- 6.2.4.1 Social media management to leverage AI for trends, personalization, and real-time customer engagement
- 6.2.4.2 Influencer marketing platforms
- 6.2.4.3 Social media publishing & scheduling
- 6.2.4.4 Social listening & analytics
- 6.2.4.5 Community & engagement management
- 6.2.4.6 Other social media management systems
- 6.2.5 CONTENT MANAGEMENT
- 6.2.5.1 Content management to help businesses maintain consistency, accessibility, and engagement
- 6.2.5.2 Web content management
- 6.2.5.3 Digital asset management
- 6.2.5.4 AI-powered content generation
- 6.2.5.5 Content collaboration & workflow tools
- 6.2.5.6 Other content management systems
- 6.2.6 ECOMMERCE AND SALES ENABLEMENT
- 6.2.6.1 Automation, and analytics to redefine eCommerce and sales enablement
- 6.2.6.2 eCommerce platforms & marketplaces
- 6.2.6.3 Sales enablement & Account-Based Marketing (ABM) tools
- 6.2.6.4 Mobile commerce solutions
- 6.2.6.5 Product Information Management (PIM)
- 6.2.6.6 Other eCommerce and sales enablement
- 6.2.7 CUSTOMER DATA PLATFORMS (CDP)
- 6.2.7.1 CDPs to enable hyper-personalization, enhance journeys, and boost growth
- 6.2.7.2 Unified customer profiles & segmentation
- 6.2.7.3 Real-time data integration
- 6.2.7.4 Personalization engines
- 6.2.7.5 Audience segmentation tools
- 6.2.7.6 Other CDPs
- 6.2.8 SEO TOOLS
- 6.2.8.1 SEO tools to leverage enhanced brand visibility and maximum ROI
- 6.2.8.2 Keyword research tools
- 6.2.8.3 On-page SEO tools
- 6.2.8.4 Technical SEO auditing tools
- 6.2.8.5 Backlink analysis tools
- 6.2.8.6 Rank tracking tools
- 6.2.9 ADTECH
- 6.2.9.1 AdTech in MarTech to enhance digital advertising strategies through data-driven insights, automation, and AI-driven targeting
- 6.2.9.2 Programmatic advertising
- 6.2.9.3 Ad campaign management
- 6.2.9.4 Ad verification tools
- 6.2.9.5 Retargeting platforms
- 6.2.9.6 Ad performance analytics
- 6.2.10 OTHER SOFTWARE TYPES
- 6.3 SERVICES
- 6.3.1 PROFESSIONAL SERVICES
- 6.3.1.1 Professional services in MarTech to enhance online marketing with AI-driven automation and analytics
- 6.3.1.1.1 Consulting & training
- 6.3.1.1.2 Support & maintenance
- 6.3.1.1.3 System integration & implementation
- 6.3.2 MANAGED SERVICES
- 6.3.2.1 Managed services in MarTech to streamline marketing operations with expert martech managed services
7 MARTECH MARKET, BY MARKETING TYPE
- 7.1 INTRODUCTION
- 7.1.1 MARKETING TYPES: MARKET DRIVERS
- 7.2 ONLINE/DIGITAL
- 7.2.1 MARTECH TO ENHANCE ONLINE MARKETING WITH AI-DRIVEN AUTOMATION AND ANALYTICS
- 7.3 OFFLINE
- 7.3.1 TRANSFORMATION OF OFFLINE MARKETING WITH AI-POWERED INNOVATION TO DRIVE MARKET
8 MARTECH MARKET, BY ORGANIZATION SIZE
- 8.1 INTRODUCTION
- 8.1.1 ORGANIZATION TYPES: MARKET DRIVERS
- 8.2 SMB
- 8.2.1 AFFORDABLE, SCALABLE MARTECH SOLUTIONS FOR SMB GROWTH AND CUSTOMER ENGAGEMENT
- 8.3 LARGE ENTERPRISES
- 8.3.1 LARGE ENTERPRISES TO IMPLEMENT MARTECH SOLUTIONS TO ENHANCE MARKETING STRATEGIES AND STREAMLINE OPERATIONS
9 MARTECH MARKET, BY END USER
- 9.1 INTRODUCTION
- 9.1.1 END USERS: MARKET DRIVERS
- 9.2 ENTERPRISE
- 9.2.1 BFSI
- 9.2.1.1 MarTech to boost engagement and sales with AI-driven marketing in BFSI
- 9.2.2 MEDIA & ENTERTAINMENT
- 9.2.2.1 MarTech to leverage AI, data analytics, and automation to enhance audience engagement, content distribution, and monetization
- 9.2.2.2 Broadcasting & streaming
- 9.2.2.3 Film & video production
- 9.2.2.4 Music industry
- 9.2.2.5 Publishing & print media
- 9.2.2.6 Gaming & esports
- 9.2.2.7 Live entertainment & events
- 9.2.3 TELECOMMUNICATIONS
- 9.2.3.1 MarTech to advance global connectivity through innovative technologies
- 9.2.4 REAL ESTATE & CONSTRUCTION
- 9.2.4.1 MarTech to revolutionize marketing with AI-powered personalization strategies
- 9.2.5 HEALTHCARE & LIFE SCIENCES
- 9.2.5.1 MarTech to transform health through innovation and scientific discovery
- 9.2.6 MANUFACTURING
- 9.2.6.1 MarTech to optimize manufacturing with AI, automation, and smart technologies
- 9.2.7 RETAIL & ECOMMERCE
- 9.2.7.1 MarTech to revolutionize retail with data-driven eCommerce and Sales enablement solutions
- 9.2.8 EDUCATION
- 9.2.8.1 MarTech transforming Education by enhancing student engagement
- 9.2.9 TRAVEL & HOSPITALITY
- 9.2.9.1 MarTech to enhance supply chain management, personalization, and booking efficiency
- 9.2.9.2 Airlines & aviation
- 9.2.9.3 Hotels & lodging
- 9.2.9.4 Cruise lines & maritime tourism
- 9.2.9.5 Tourism & destination management
- 9.2.9.6 Online Travel Agencies (OTAs) & travel booking platforms
- 9.2.9.7 Other travel & hospitality applications
- 9.2.10 TRANSPORTATION & LOGISTICS
- 9.2.10.1 Transportation & logistics to enhance customer engagement with AI-powered martech solutions
- 9.2.11 OTHER END USERS
- 9.3 INDIVIDUAL USERS
- 9.3.1 MARTECH TO EMPOWER INDIVIDUAL USERS WITH AI-DRIVEN MARKETING TECHNOLOGY SOLUTIONS
10 MARTECH MARKET, BY REGION
- 10.1 INTRODUCTION
- 10.2 NORTH AMERICA
- 10.2.1 NORTH AMERICA: MARTECH MARKET DRIVERS
- 10.2.2 NORTH AMERICA: MACROECONOMIC IMPACT
- 10.2.3 US
- 10.2.3.1 AR and blockchain to transform market
- 10.2.4 CANADA
- 10.2.4.1 Consumer-driven banking act strengthening data security to propel market
- 10.3 EUROPE
- 10.3.1 EUROPE: MARKET DRIVERS
- 10.3.2 EUROPE: MACROECONOMIC IMPACT
- 10.3.3 UK
- 10.3.3.1 Adobe-Microsoft and HubSpot-TikTok to redefine MarTech integration
- 10.3.4 GERMANY
- 10.3.4.1 Start-ups to drive martech innovation in across key tech hubs
- 10.3.5 FRANCE
- 10.3.5.1 Investment driving ethical development and innovation to fuel market growth
- 10.3.6 ITALY
- 10.3.6.1 Adoption of EU Digital Regulations for fair, transparent advertising to fuel market growth
- 10.3.7 SPAIN
- 10.3.7.1 Selligent to partner with Microsoft for AI-driven CRM integration
- 10.3.8 REST OF EUROPE
- 10.4 ASIA PACIFIC
- 10.4.1 ASIA PACIFIC: MARKET DRIVERS
- 10.4.2 ASIA PACIFIC: MACROECONOMIC IMPACT
- 10.4.3 CHINA
- 10.4.3.1 MarTech to driving growth through AI, 5G, IoT, and smart policies
- 10.4.4 JAPAN
- 10.4.4.1 Advanced technological infrastructure and high digital adoption to accelerate market growth
- 10.4.5 INDIA
- 10.4.5.1 India's MarTech to advance with AI, personalization, and programmatic advertising
- 10.4.6 SOUTH KOREA
- 10.4.6.1 Strong technological infrastructure, high internet penetration, and digitally engaged population to drive market growth
- 10.4.7 AUSTRALIA & NEW ZEALAND
- 10.4.7.1 Technological advancements, regulatory developments, and strategic collaborations to propel market
- 10.4.8 ASEAN
- 10.4.8.1 Government support to accelerate SME digitalization to enhance market growth
- 10.4.9 REST OF ASIA PACIFIC
- 10.5 MIDDLE EAST & AFRICA
- 10.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS
- 10.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC IMPACT
- 10.5.3 MIDDLE EAST
- 10.5.3.1 Saudi Arabia
- 10.5.3.1.1 Kingdom's Vision 2030 initiative to foster demand for MarTech
- 10.5.3.2 UAE
- 10.5.3.2.1 UAE's MarTech Growth and Innovation Surge to propel market
- 10.5.3.3 Kuwait
- 10.5.3.3.1 Zain Kuwait and KFH to lead way with AI and advanced analytics
- 10.5.3.4 Bahrain
- 10.5.3.4.1 Digital transformation and government support to bolster market growth
- 10.5.3.5 Rest of Middle East
- 10.5.4 AFRICA
- 10.6 LATIN AMERICA
- 10.6.1 LATIN AMERICA: MARKET DRIVERS
- 10.6.2 LATIN AMERICA: MACROECONOMIC IMPACT
- 10.6.3 BRAZIL
- 10.6.3.1 High internet penetration and rapidly growing digital economy to fuel market growth
- 10.6.4 MEXICO
- 10.6.4.1 AI and analytics to drive MarTech transformation
- 10.6.5 ARGENTINA
- 10.6.5.1 Tech-savvy population and robust digital economy to foster market growth
- 10.6.6 REST OF LATIN AMERICA
11 COMPETITIVE LANDSCAPE
- 11.1 OVERVIEW
- 11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021-2025
- 11.3 REVENUE ANALYSIS, 2020-2024
- 11.4 MARKET SHARE ANALYSIS, 2024
- 11.4.1 MARKET SHARE ANALYSIS OF KEY PLAYERS
- 11.4.2 MARKET RANKING ANALYSIS
- 11.5 COMPARATIVE ANALYSIS OF PRODUCTS OFFERED
- 11.5.1 PRODUCT COMPARATIVE ANALYSIS, BY MARKETING AUTOMATION
- 11.5.1.1 Pardot (by Salesforce)
- 11.5.1.2 Oracle Eloqua
- 11.5.1.3 Zoho marketing automation
- 11.5.2 PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA MANAGEMENT
- 11.5.2.1 Hootsuite
- 11.5.2.2 Sprout Social
- 11.5.2.3 Later
- 11.5.3 PRODUCT COMPARATIVE ANALYSIS, BY CONTENT MANAGEMENT
- 11.5.3.1 HubSpot CMS
- 11.5.3.2 Contentful (Headless CMS)
- 11.5.3.3 Adobe Experience Manager
- 11.6 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS
- 11.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024
- 11.7.1 STARS
- 11.7.2 EMERGING LEADERS
- 11.7.3 PERVASIVE PLAYERS
- 11.7.4 PARTICIPANTS
- 11.7.5 COMPANY FOOTPRINT: KEY PLAYERS
- 11.7.5.1 Company footprint
- 11.7.5.2 Regional footprint
- 11.7.5.3 Software type footprint
- 11.7.5.4 Organization size footprint
- 11.7.5.5 End-user footprint
- 11.8 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2024
- 11.8.1 PROGRESSIVE COMPANIES
- 11.8.2 RESPONSIVE COMPANIES
- 11.8.3 DYNAMIC COMPANIES
- 11.8.4 STARTING BLOCKS
- 11.8.5 COMPETITIVE BENCHMARKING: START-UPS/SMES, 2025
- 11.8.5.1 Detailed list of key startups/SMEs
- 11.8.5.2 Competitive benchmarking of key start-ups/SMEs
- 11.9 COMPETITIVE SCENARIO
- 11.9.1 PRODUCT LAUNCHES & ENHANCEMENTS
- 11.9.2 DEALS
12 COMPANY PROFILES
- 12.1 INTRODUCTION
- 12.2 KEY PLAYERS
- 12.2.1 GOOGLE
- 12.2.1.1 Business overview
- 12.2.1.2 Products/Solutions/Services offered
- 12.2.1.3 Recent developments
- 12.2.1.3.1 Product enhancements
- 12.2.1.3.2 Deals
- 12.2.1.4 MnM view
- 12.2.1.4.1 Key strengths
- 12.2.1.4.2 Strategic choices
- 12.2.1.4.3 Weaknesses and competitive threats
- 12.2.2 MICROSOFT
- 12.2.2.1 Business overview
- 12.2.2.2 Products/Solutions/Services offered
- 12.2.2.3 Recent developments
- 12.2.2.3.1 Product enhancements
- 12.2.2.3.2 Deals
- 12.2.2.4 MnM view
- 12.2.2.4.1 Key strengths
- 12.2.2.4.2 Strategic choices
- 12.2.2.4.3 Weaknesses and competitive threats
- 12.2.3 ORACLE
- 12.2.3.1 Business overview
- 12.2.3.2 Products/Solutions/Services offered
- 12.2.3.3 Recent developments
- 12.2.3.3.1 Product launches
- 12.2.3.4 MnM view
- 12.2.3.4.1 Key strengths
- 12.2.3.4.2 Strategic choices
- 12.2.3.4.3 Weaknesses and competitive threats
- 12.2.4 SALESFORCE
- 12.2.4.1 Business overview
- 12.2.4.2 Products/Solutions/Services offered
- 12.2.4.3 Recent developments
- 12.2.4.3.1 Product enhancements
- 12.2.4.3.2 Deals
- 12.2.4.4 MnM view
- 12.2.4.4.1 Key strengths
- 12.2.4.4.2 Strategic choices
- 12.2.4.4.3 Weaknesses and competitive threats
- 12.2.5 IBM
- 12.2.5.1 Business overview
- 12.2.5.2 Products/Solutions/Services offered
- 12.2.5.3 Recent developments
- 12.2.5.3.1 Product launches
- 12.2.5.3.2 Deals
- 12.2.5.4 MnM view
- 12.2.5.4.1 Key strengths
- 12.2.5.4.2 Strategic choices
- 12.2.5.4.3 Weaknesses and competitive threats
- 12.2.6 HUBSPOT
- 12.2.6.1 Business overview
- 12.2.6.2 Products/Solutions/Services offered
- 12.2.6.3 Recent developments
- 12.2.7 ADOBE
- 12.2.7.1 Business overview
- 12.2.7.2 Products/Solutions/Services offered
- 12.2.7.3 Recent developments
- 12.2.8 GENESYS
- 12.2.8.1 Business overview
- 12.2.8.2 Products/Solutions/Services offered
- 12.2.8.3 Recent developments
- 12.2.8.3.1 Product enhancements
- 12.2.8.4 Recent developments
- 12.2.9 AWS
- 12.2.9.1 Business overview
- 12.2.9.2 Products/Solutions/Services offered
- 12.2.9.3 Recent developments
- 12.2.9.3.1 Product enhancements
- 12.2.10 NICE
- 12.2.10.1 Business overview
- 12.2.10.2 Products/Solutions/Services offered
- 12.2.10.3 Recent developments
- 12.2.10.3.1 Product launches
- 12.2.10.4 Recent developments
- 12.2.11 META
- 12.2.11.1 Business overview
- 12.2.11.2 Products/Solutions/Services offered
- 12.2.11.3 Recent developments
- 12.2.11.3.1 Product enhancements
- 12.2.11.3.2 Deals
- 12.3 OTHER PLAYERS
- 12.3.1 SPROUT SOCIAL
- 12.3.2 HOOTSUITE
- 12.3.3 TABOOLA
- 12.3.4 WORDPRESS
- 12.3.5 ZOHO
- 12.3.6 SAP
- 12.3.7 OPENAI
- 12.3.8 TWILIO
- 12.3.9 THE TRADE DESK
- 12.3.10 CRITEO
- 12.3.11 INTUIT MAILCHIMP
- 12.3.12 KLAVIYO
- 12.3.13 BRAZE
- 12.3.14 ITERABLE
- 12.3.15 AMPLITUDE
- 12.3.16 SEMRUSH
- 12.3.17 OPTIMIZELY
- 12.3.18 BRIGHTEDGE
- 12.4 STARTUPS/SMES
- 12.4.1 SUBSTACK
- 12.4.2 MANYCHAT
- 12.4.3 FLODESK
- 12.4.4 ASPIRE.IO
- 12.4.5 HEEPSY
- 12.4.6 VISME
- 12.4.7 MANGOOLS
- 12.4.8 CONTENTFUL
- 12.4.9 CLEVERTAP
- 12.4.10 THOUGHTSPOT
- 12.4.11 FUNNEL
- 12.4.12 MOZ
- 12.4.13 AHREFS
- 12.4.14 INSTAPAGE
- 12.4.15 LATER
- 12.4.16 MIXPANEL
- 12.4.17 BUFFER
- 12.4.18 HOTJAR
13 ADJACENT AND RELATED MARKETS
- 13.1 INTRODUCTION
- 13.2 AI IN SOCIAL MEDIA MARKET - GLOBAL FORECAST TO 2029
- 13.2.1 MARKET DEFINITION
- 13.2.2 MARKET OVERVIEW
- 13.2.2.1 AI in Social Media Market, by product type
- 13.2.2.2 AI in social media market, by deployment mode
- 13.2.2.3 AI in social media market, by use case
- 13.2.2.4 AI in social media market, by end user
- 13.2.2.5 AI in social media market, by region
- 13.3 AI FOR SALES AND MARKETING MARKET - GLOBAL FORECAST TO 2030
- 13.3.1 MARKET DEFINITION
- 13.3.2 MARKET OVERVIEW
- 13.3.2.1 AI for sales and marketing market, by offering
- 13.3.2.2 AI for sales and marketing market, by deployment mode
- 13.3.2.3 AI for sales and marketing market, by application
- 13.3.2.4 AI for sales and marketing market, by technology
- 13.3.2.5 AI for sales and marketing market, by end user
- 13.3.2.6 AI for sales and marketing market, by region
14 APPENDIX
- 14.1 DISCUSSION GUIDE
- 14.2 KNOWLEDGESTORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
- 14.3 CUSTOMIZATION OPTIONS
- 14.4 RELATED REPORTS
- 14.5 AUTHOR DETAILS
