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세계의 광고 분야 생성형 AI 시장 보고서(2025년)
Generative Artificial Intelligence (AI) In Advertising Global Market Report 2025
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리서치사 : The Business Research Company
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한글목차

광고 분야 생성형 AI 시장 규모는 향후 몇년간 연평균 24.4%의 성장률을 기록하며 2029년 81억 달러 규모로 성장할 것으로 예측됩니다. 예측 기간의 성장은 증강현실 및 가상현실 경험과 AI의 통합, 크로스 채널 마케팅 전략 최적화를 위한 AI 활용 개척, 주요 하이테크 기업의 AI 연구개발 투자 증가, 실시간 데이터 분석을 활용한 자율 광고 시스템의 부상, 시각적 컨텐츠와 동영상에 대한 의존도 증가 등에 기인합니다. 컨텐츠에 대한 의존도 증가 등에 기인한다고 볼 수 있습니다. 예측 기간의 주요 동향으로는 초개인화 컨텐츠 제작, 윤리적이고 투명한 AI 실천, 음성 및 대화형 AI, AI 기반 예측 분석의 확대, 멀티모달 AI 시스템 등을 꼽을 수 있습니다.

디지털 기술의 보급, 온라인 쇼핑의 편의성, 인터넷 접속 증가, 디지털 기술의 확산이 전자상거래 증가에 기여하고 있으며, 전자상거래의 성장은 광고의 생성형 AI 시장 확대를 촉진할 것으로 예측됩니다. 광고에서 생성형 AI는 개인화된 타겟팅 광고 캠페인 생성, 고객 참여 최적화, 디지털 마케팅 전략 강화를 통해 이커머스를 지원합니다. 예를 들어, 2024년 8월 미국 인구조사국은 2024년 2분기 소매 전자상거래 매출이 2,823억 달러로 2023년 1분기 대비 5.3%, 2023년 2분기 대비 6.6% 증가했다고 보고했습니다. 이처럼 전자상거래의 성장이 광고에서 생성형 AI의 발전을 촉진하고 있습니다.

제너레이티브 인공지능(AI) 광고 분야의 주요 기업들은 정교한 알고리즘과 데이터에 기반한 인사이트를 통해 타겟 마케팅의 효과를 높이고 고객 참여를 강화하기 위해 이미지 생성 도우미와 같은 자동 컨텐츠 제작 기술을 발전시키고 있습니다. 이러한 이미지 생성 어시스턴트는 맞춤형 고품질 비주얼을 신속하게 생성할 수 있어 마케팅 캠페인에 시각적으로 매력적인 맞춤형 컨텐츠로 마케팅 캠페인을 강화할 수 있으며, 대규모 수작업 디자인 작업의 필요성을 최소화할 수 있습니다. 예를 들어, 미국에 본사를 둔 기술 기업 메타 플랫폼(Meta Platforms)은 2024년 5월, 자동으로 이미지 변형을 생성하고 텍스트 오버레이를 추가하는 기능을 포함한 새로운 광고용 생성형 AI 툴을 발표하였습니다. 이는 메타의 생성형 AI에 대한 광범위한 투자의 일환으로, 광고주들에게 자동화된 크리에이티브 솔루션이 어떻게 캠페인 효과를 향상시킬 수 있는지를 보여주는 것을 목표로 합니다. 이번 개발은 지난 2월 구글이 DeepMind 연구소의 SynthID 워터마킹 기술을 통해 이미지 마킹을 통합한 AI 광고 툴을 발표한 데 이은 후속 조치다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나바이러스 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

LSH
영문 목차

영문목차

Generative artificial intelligence in advertising involves the use of advanced AI technologies, especially generative models, to create and produce advertising content. This can include generating text, images, videos, and other multimedia elements tailored to specific audiences or marketing objectives.

The primary deployment modes for generative AI in advertising are cloud-based and on-premises. Cloud-based advertising utilizes AI tools and applications hosted on remote servers accessible via the Internet. Key applications of generative AI in this field include content generation, personalized advertising, customer engagement, and market analysis, spanning various industry verticals such as retail, healthcare, financial services, automotive, and more.

The generative artificial intelligence (AI) in advertising market research report is one of a series of new reports from The Business Research Company that provides generative artificial intelligence (AI) in advertising market statistics, including generative artificial intelligence (AI) in advertising industry global market size, regional shares, competitors with a generative artificial intelligence (AI) in advertising market share, detailed generative artificial intelligence (AI) in advertising market segments, market trends and opportunities, and any further data you may need to thrive in the generative artificial intelligence (AI) in advertising industry. This generative artificial intelligence (AI) in advertising market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The generative artificial intelligence (AI) in advertising market size has grown exponentially in recent years. It will grow from $2.72 billion in 2024 to $3.39 billion in 2025 at a compound annual growth rate (CAGR) of 24.6%. The growth in the historic period can be attributed to the rise of social media, the growing importance of content marketing, emergence of programmatic advertising, Increasing demand for personalized and targeted advertising, Rising competition among brands for consumer attention, the evolution of data analytics and consumer insights.

The generative artificial intelligence (AI) in advertising market size is expected to see exponential growth in the next few years. It will grow to $8.1 billion in 2029 at a compound annual growth rate (CAGR) of 24.4%. The growth in the forecast period can be attributed to the integration of AI with augmented reality and virtual reality experiences, Growing use of AI in optimizing cross-channel marketing strategies, Increasing investment in AI research and development by major tech companies, the rise of autonomous advertising systems leveraging real-time data analysis, growing reliance on visual and video content. Major trends in the forecast period include hyper-personalized content creation, ethical and transparent AI practices, voice and conversational AI, expansion of AI-driven predictive analytics, and multimodal AI systems.

The growth of e-commerce is anticipated to drive the expansion of the generative artificial intelligence (AI) in advertising market. The rise in e-commerce is fueled by widespread digital technology adoption, the convenience of online shopping, and increased internet access. Generative AI in advertising supports e-commerce by creating personalized and targeted ad campaigns, optimizing customer engagement, and enhancing digital marketing strategies. For example, in August 2024, the U.S. Census Bureau reported that retail e-commerce sales for the second quarter of 2024 reached $282.3 billion, representing a 5.3% increase from the first quarter of 2023 and a 6.6% rise compared to the second quarter of 2023. Thus, the growth in e-commerce is driving the development of generative AI in advertising.

Major companies in the generative artificial intelligence (AI) advertising sector are advancing automated content creation technologies, such as image generation assistants, to boost the effectiveness of targeted marketing and enhance customer engagement through sophisticated algorithms and data-driven insights. These image generation assistants can rapidly produce customized, high-quality visuals, thereby enriching marketing campaigns with tailored, visually appealing content and minimizing the need for extensive manual design work. For example, in May 2024, Meta Platforms, Inc., a US-based technology company, introduced new generative AI tools for advertising that include features for automatically creating image variations and adding text overlays. This initiative is part of Meta's broader investment in generative AI, aimed at showcasing to advertisers how automated creative solutions can improve campaign effectiveness. This development follows a similar move by Google in February, where it launched AI advertising tools incorporating image marking with SynthID watermarking technology from its DeepMind research lab.

In August 2024, Reddit Inc., a US-based social media and online community platform, acquired Memorable AI for an undisclosed amount. This acquisition is intended to integrate Memorable AI's advanced generative AI technologies into Reddit's advertising operations, enabling more personalized ad experiences and better targeting. Memorable AI is a US-based technology company that specializes in generative artificial intelligence solutions for personalized advertising and user engagement.

Major companies operating in the generative artificial intelligence (AI) in advertising market are Microsoft Corporation, Meta Platforms Inc., Amazon Web Services Inc., Accenture plc, IBM Corporation, NVIDIA Corporation, Baidu Inc., Adobe Inc., Merkle Inc., Weber Shandwick International Ltd., HubSpot Inc., Zeta Global Holdings Corp., DataRobot Inc., Hootsuite Inc., BrightEdge Technologies Inc., Persado Inc., Matellio Inc., Brafton Inc., Bannerflow AB, Clarifai Inc., Aegis Softech

North America was the largest region in the generative artificial intelligence (AI) in advertising market in 2024. The regions covered in the generative artificial intelligence (AI) in advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the generative artificial intelligence (AI) in advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generative artificial intelligence (AI) in advertising market consists of revenues earned by entities by providing services such as AI-powered creative design, personalized ad content creation, dynamic content optimization, and automated campaign management. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative artificial intelligence (AI) in advertising market also includes sales of AI software platforms, machine learning models, data analytics tools, creative design tools, and video and multimedia generation software. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Generative Artificial Intelligence (AI) In Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on generative artificial intelligence (ai) in advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for generative artificial intelligence (ai) in advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The generative artificial intelligence (ai) in advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Generative Artificial Intelligence (AI) In Advertising Market Characteristics

3. Generative Artificial Intelligence (AI) In Advertising Market Trends And Strategies

4. Generative Artificial Intelligence (AI) In Advertising Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Generative Artificial Intelligence (AI) In Advertising Growth Analysis And Strategic Analysis Framework

6. Generative Artificial Intelligence (AI) In Advertising Market Segmentation

7. Generative Artificial Intelligence (AI) In Advertising Market Regional And Country Analysis

8. Asia-Pacific Generative Artificial Intelligence (AI) In Advertising Market

9. China Generative Artificial Intelligence (AI) In Advertising Market

10. India Generative Artificial Intelligence (AI) In Advertising Market

11. Japan Generative Artificial Intelligence (AI) In Advertising Market

12. Australia Generative Artificial Intelligence (AI) In Advertising Market

13. Indonesia Generative Artificial Intelligence (AI) In Advertising Market

14. South Korea Generative Artificial Intelligence (AI) In Advertising Market

15. Western Europe Generative Artificial Intelligence (AI) In Advertising Market

16. UK Generative Artificial Intelligence (AI) In Advertising Market

17. Germany Generative Artificial Intelligence (AI) In Advertising Market

18. France Generative Artificial Intelligence (AI) In Advertising Market

19. Italy Generative Artificial Intelligence (AI) In Advertising Market

20. Spain Generative Artificial Intelligence (AI) In Advertising Market

21. Eastern Europe Generative Artificial Intelligence (AI) In Advertising Market

22. Russia Generative Artificial Intelligence (AI) In Advertising Market

23. North America Generative Artificial Intelligence (AI) In Advertising Market

24. USA Generative Artificial Intelligence (AI) In Advertising Market

25. Canada Generative Artificial Intelligence (AI) In Advertising Market

26. South America Generative Artificial Intelligence (AI) In Advertising Market

27. Brazil Generative Artificial Intelligence (AI) In Advertising Market

28. Middle East Generative Artificial Intelligence (AI) In Advertising Market

29. Africa Generative Artificial Intelligence (AI) In Advertising Market

30. Generative Artificial Intelligence (AI) In Advertising Market Competitive Landscape And Company Profiles

31. Generative Artificial Intelligence (AI) In Advertising Market Other Major And Innovative Companies

32. Global Generative Artificial Intelligence (AI) In Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Generative Artificial Intelligence (AI) In Advertising Market

34. Recent Developments In The Generative Artificial Intelligence (AI) In Advertising Market

35. Generative Artificial Intelligence (AI) In Advertising Market High Potential Countries, Segments and Strategies

36. Appendix

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