세계의 기내 컨텐츠 시장 : 유형별, 액세스별, 동작별, 플랫폼별, 지역별 예측(-2029년)
In-flight Content Market by Type (Movie, TV Shows, Music, Games, Magazine, News), Access (Seatback Display Unit, Portable Device), Operation (Stored, Streamed), Platform (Commercial Aviation, Business Aviation) and Region - Global Forecast to 2029
상품코드:1507981
리서치사:MarketsandMarkets
발행일:2024년 05월
페이지 정보:영문 233 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
기내 컨텐츠 시장 규모는 2024년 6억 9,100만 달러에서 예측 기간 동안 복합 연간 성장률(CAGR) 6.1%로 추이되며 2029년에는 9억 3,100만 달러 규모로 성장할 것으로 예측됩니다.
기내 컨텐츠 시장은 기술의 진보와 승객의 기대의 진화에 견인되어 상당한 성장을 이루고 있습니다. 항공사는 매력적인 기내 컨텐츠가 경쟁업계의 차별화 요인이 될 수 있음을 인식하고 여객 경험을 향상시키기 위해 다양하고 고품질의 엔터테인먼트 옵션에 대한 투자를 늘리고 있습니다. 여기에는 영화, TV 프로그램부터 음악, 게임, 라이브 스트리밍 옵션까지 다양한 라인업이 포함됩니다.
조사 범위
조사 대상년도
2020-2029년
기준년
2023년
예측 기간
2024-2029년
단위
금액(달러)
부문
유형, 액세스, 동작, 플랫폼, 지역별
대상 지역
북미, 유럽, 아시아태평양 및 기타 지역
데이터 애널리틱스를 통한 개인화된 컨텐츠의 통합도 기세를 늘리고 있으며, 항공사는 개인의 취향에 맞는 엔터테인먼트를 제공할 수 있게 되었습니다. 또한 무선 기내 엔터테인먼트 시스템으로의 전환은 비용 절감과 효율성 향상을 제공합니다. 항공사가 혁신을 계속하면서 기내 컨텐츠 시장은 지속적으로 확대되어 컨텐츠 제작자와 기술 공급자 모두에게 새로운 기회를 제공하는 태세가 갖추어지고 있습니다. Panasonic Avionics Corporation(미국), Collins Aerospace(미국), Astronics Corporation(미국), Thales(프랑스) 등은 기내 컨텐츠 시장에서 사업을 전개하는 선도 기업입니다.
예측 기간 동안 영화 부문이 가장 높은 시장 점유율을 차지할 전망 :
컨텐츠 유형별로는 영화 부문이 여행 경험을 향상시키기 위해 항공사가 제공하는 엔터테인먼트 패키지의 중요한 부분이기 때문에 예측 기간 동안 가장 높은 점유율을 차지할 것으로 예측됩니다. 장시간 비행은 승객의 시간을 부수고 여행 경험을 풍부하게 도와줍니다. 항공사는 사용자의 특정 요구를 고려하면서 광범위한 관심을 충족하기 위해 신작, 사랑받는 명작, 다큐멘터리, 외국 영화 등 다양한 영화 옵션을 제공합니다.
휴대용 기기의 부서가 예측 기간 동안 최대 점유율을 차지할 전망 :
액세스 구분별로는 2024년에 휴대용 기기의 부문이 최대의 점유율을 보여줄 전망입니다. 휴대용 기기를 활용함으로써 항공사는 승객 기기와 호환되는 스트리밍 서비스를 통해 보다 다양한 컨텐츠를 제공할 수 있습니다. 이러한 유연성을 통해 엔터테인먼트 라이브러리를 지속적으로 업데이트하고 추가할 수 있으며, 제공되는 컨텐츠는 항상 신선하고 적절하게 유지됩니다.
이 보고서는 세계 기내 컨텐츠 시장을 조사했으며, 시장 개요, 시장 영향요인 분석, 기술 및 특허 동향, 법 규제 환경, 사례 연구, 시장 규모 추이 및 예측, 각종 구분, 지역/ 주요 국가 다른 상세 분석, 경쟁 구도, 주요 기업 프로파일 등을 정리했습니다.
목차
제1장 서론
제2장 조사 방법
제3장 주요 요약
제4장 중요 인사이트
제5장 시장 개요
시장 역학
성장 촉진요인
억제요인
기회
과제
고객의 비즈니스에 영향을 미치는 동향과 혁신
생태계 분석
밸류체인 분석
비즈니스 모델
이용 사례 분석
기술 분석
무역 분석
규제 상황
주요 이해관계자와 구매 기준
가격 분석
운용 데이터
주요 회의 및 이벤트
제6장 업계 동향
기술 동향
클라우드 기반 스트리밍
AR,VR의 통합
5G탑재
완전 무선 기내 엔터테인먼트 시스템
차세대 컨텐츠 전달
메가 트렌드의 영향
AI와 머신러닝
빅데이터와 애널리틱스
디지털화
공급망 분석
특허 분석
제7장 기내 컨텐츠 시장 : 유형별
영화
TV 프로그램
음악
게임
잡지
뉴스
기타
제8장 기내 컨텐츠 시장 : 액세스별
시트백 디스플레이 유닛(SDU)
휴대용 장치
제9장 기내 컨텐츠 시장 : 동작별
보존
스트리밍
제10장 기내 컨텐츠 시장 : 플랫폼별
민간항공
비즈니스 항공
제11장 기내 컨텐츠 시장 : 지역별
북미
유럽
아시아태평양
중동
기타 지역
제12장 경쟁 구도
주요 기업의 전략/유력 기업
시장 랭킹 분석
수익 분석
시장 점유율 분석
기업 평가 매트릭스 : 주요 기업
기업평가 매트릭스 : 스타트업/중소기업
브랜드/제품 비교
경쟁 시나리오와 동향
제13장 기업 프로파일
주요 기업
PANASONIC AVIONICS CORPORATION
ANUVU
COLLINS AEROSPACE
ASTRONICS CORPORATION
THALES
VIASAT, INC.
GOGO BUSINESS AVIATION, LLC
DISPLAY INTERACTIVE
IDEANOVA TECHNOLOGIES, INC.
STELLAR GROUP PTY LTD.
KINAI INFOTECH LLP
AEROPLAY ENTERTAINMENT
BURRANA
IMMFLY
AIRFI
기타 기업
APIOS
TOUCH IN-FLIGHT SOLUTIONS, INC.
IMAGES IN MOTION
MOMENT
MAXPOSURE LIMITED
SPAFAX
AXINOM
PXCOM
WEST ENTERTAINMENT
DIGECOR, INC.
제14장 부록
BJH
영문 목차
영문목차
The inflight content market is projected to grow from USD 691 million in 2024 to USD 931 million by 2029, at a CAGR of 6.1% from 2024 to 2029. The inflight content market has seen substantial growth, driven by advancements in technology and evolving passenger expectations. Airlines are increasingly investing in diverse and high-quality entertainment options to enhance the passenger experience, recognizing that compelling in-flight content can be a differentiating factor in a competitive industry. This includes a broad array of offerings, from movies and TV shows to music, games, and even live streaming options.
Scope of the Report
Years Considered for the Study
2020-2029
Base Year
2023
Forecast Period
2024-2029
Units Considered
Value (USD Billion)
Segments
By Type, Access, Operation, Platform, and Region
Regions covered
North America, Europe, APAC, RoW
The integration of personalized content through data analytics is also gaining traction, allowing airlines to tailor entertainment to individual preferences. Furthermore, the shift towards wireless in-flight entertainment systems is reducing costs and improving efficiency. As airlines continue to innovate, the in-flight content market is poised for ongoing expansion, providing new opportunities for content creators and technology providers alike. Panasonic Avionics Corporation (US), Collins Aerospace (US), Astronics Corporation (US), and Thales (France) are some of the leading players operating in the Inflight content market .
"The movie segment to account for highest market share in the inflight content market during the forecast period."
The in-flight content market has been segmented into movie, TV show, live TV, music, game, magazine, news, and others based on content type. The inflight movies segment is projected to account for highest market share during the forecast period as it is a crucial part of the entertainment package offered by airlines to enhance travel experience. During lengthy flights, they help passengers pass the time and enhance the experience of the trip. Airlines offer a wide range of movie choices, including new releases, beloved classics, documentaries, and foreign films, in order to satisfy the broad interests of their patrons while taking into account their specific needs.
"The portable device segment to account for largest market share in the inflight content market during the forecast period."
The in-flight content market has been segmented into seatback display unit and portable device based on access. The portable device segment will contribute to the largest market share in 2024. With portable device, airlines can provide a wider variety of content through streaming services that are compatible with passengers' devices. This flexibility allows for continuous updates and additions to the entertainment library, keeping the offerings fresh and relevant.
"The streamed segment is projected to grow at highest CAGR during the forecast period."
The in-flight content market has been segmented into stored and streamed content based on operation. The streamed segment is projected to grow at highest CAGR from 2024 to 2029 as it revolutionizes the in-flight entertainment experience by allowing passengers to access a vast array of digital media in real time over the internet. Compared to stored content, which is preloaded onto the aircraft's servers, streamed content relies on onboard Wi-Fi connectivity to provide passengers with access to live TV, streaming video services, and other internet-based entertainment options.
"The commercial aviation segment is projected to grow at the highest CAGR in the inflight content market during the forecast period."
The in-flight content market has been catogorized into commercial aviation and business aviation based on platforms. The commercial aviation segment is projected to grow at the highest CAGR in the inflight content market as there is a growing trend towards personalized passenger experiences in the airline industry. Modern inflight entertainment systems can offer tailored content based on individual preferences, which significantly enhances passenger satisfaction and loyalty.
"The North American market is estimated to lead the market."
North America is poised to lead the inflight content market due to several key factors. The region is home to some of the world's largest and most technologically advanced airlines, such as American Airlines, Delta, and United Airlines. These carriers have extensive budgets and a strong commitment to enhancing passenger experience, making significant investments in state-of-the-art inflight entertainment systems. Additionally, the region's diverse and high-spending consumer base demands premium content, including live TV, movies, music, and interactive features. This consumer demand drives airlines to continuously upgrade their inflight entertainment offerings to stay competitive and attract more passengers.
Breakdown of primaries
The study contains insights from various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:
By Company Type: Tier 1-35%; Tier 2-45%; and Tier 3-20%
By Designation: C Level-35%; Directors-25%; and Others-40%
By Region: North America-25%; Europe-15%; Asia Pacific-35%; Middle East-15; and RoW-10%
Panasonic Avionics Corporation (US), Collins Aerospace (US), Astronics Corporation (US), and Thales (France) are some of the leading players operating in the inflight content market .
Research Coverage
The study covers the inflight content market across various segments and subsegments. It aims at estimating the size and growth potential of this market across different segments based on type, access, operation, platform and region. This study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to their solutions and business offerings, recent developments undertaken by them, and key market strategies adopted by them.
Key benefits of buying this report: This report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall inflight content market and its subsegments. The report covers the entire ecosystem of the inflight content market . It will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report will also help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers and factors, such as increasing consumer preference for high-quality in-flight content services, rising BYOD trend with high-speed internet, and Personalized in-flight content that could contribute to an increase in inflight content market .
Market Development: Comprehensive information about lucrative markets - the report analyses the inflight content market across varied regions
Market Diversification: Exhaustive information about new solutions, untapped geographies, recent developments, and investments in inflight content market
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Panasonic Avionics Corporation (US), Collins Aerospace (US), Astronics Corporation (US), and Thales (France) among others in the inflight content market.
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
TABLE 1 INCLUSIONS AND EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 IN-FLIGHT CONTENT MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
TABLE 2 USD EXCHANGE RATES
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 2 RESEARCH DESIGN MODEL
FIGURE 3 RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.1.1 Key data from secondary sources
2.1.2 PRIMARY DATA
2.1.2.1 Primary sources
2.1.2.2 Key data from primary sources
2.1.2.3 Breakdown of primary interviews
2.2 FACTOR ANALYSIS
2.2.1 INTRODUCTION
2.2.2 DEMAND-SIDE INDICATORS
2.2.2.1 Passenger traffic
FIGURE 4 GLOBAL PASSENGER TRAFFIC, 2015-2030
2.2.2.2 Emerging countries
FIGURE 5 G7 AND BRIC SHARE OF GLOBAL GDP, 1997 VS. 2010 VS. 2023
2.2.3 SUPPLY-SIDE INDICATORS
2.3 MARKET SIZE ESTIMATION
2.3.1 BOTTOM-UP APPROACH
FIGURE 6 BOTTOM-UP APPROACH
2.3.2 TOP-DOWN APPROACH
FIGURE 7 TOP-DOWN APPROACH
2.4 DATA TRIANGULATION
FIGURE 8 DATA TRIANGULATION
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
2.7 RISK ASSESSMENT
3 EXECUTIVE SUMMARY
FIGURE 9 IN-FLIGHT CONTENT MARKET, BY TYPE, 2024-2029
FIGURE 10 IN-FLIGHT CONTENT MARKET, BY ACCESS, 2024-2029
FIGURE 11 IN-FLIGHT CONTENT MARKET, BY OPERATION, 2024-2029
FIGURE 12 IN-FLIGHT CONTENT MARKET, BY PLATFORM, 2024-2029
FIGURE 13 IN-FLIGHT CONTENT MARKET, BY REGION, 2024-2029
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN IN-FLIGHT CONTENT MARKET
FIGURE 14 INCREASING AIR PASSENGER TRAFFIC TO DRIVE MARKET
4.2 IN-FLIGHT CONTENT MARKET, BY TYPE
FIGURE 15 MOVIE SEGMENT TO BE DOMINANT DURING FORECAST PERIOD
4.3 IN-FLIGHT CONTENT MARKET, BY OPERATION
FIGURE 16 PORTABLE DEVICE SEGMENT TO HOLD HIGHER SHARE DURING FORECAST PERIOD
4.4 IN-FLIGHT CONTENT MARKET, BY OPERATION
FIGURE 17 STORED SEGMENT TO BE LARGER THAN STREAMED SEGMENT DURING FORECAST PERIOD
4.5 IN-FLIGHT CONTENT MARKET, BY PLATFORM
FIGURE 18 COMMERCIAL AVIATION TO SECURE LEADING MARKET POSITION DURING FORECAST PERIOD
4.6 IN-FLIGHT CONTENT MARKET, BY COUNTRY
FIGURE 19 SAUDI ARABIA TO BE FASTEST-GROWING MARKET FOR IN-FLIGHT CONTENT DURING FORECAST PERIOD
5 MARKET OVERVIEW
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 20 IN-FLIGHT CONTENT MARKET DYNAMICS
5.2.1 DRIVERS
5.2.1.1 Increasing consumer preference for high-quality in-flight content services
TABLE 3 IN-FLIGHT CONTENT OFFERED BY AIRLINES
5.2.1.2 Significant recovery in global air traffic
5.2.1.3 Rising BYOD trend with high-speed internet
5.2.1.4 Growing investments in personalized in-flight content
5.2.2 RESTRAINTS
5.2.2.1 Data security concerns
5.2.2.2 High cost of content licensing and subscriptions
5.2.3 OPPORTUNITIES
5.2.3.1 Emerging trend of cloud-based content streaming
5.2.3.2 Focus on regional content
5.2.3.3 Advertising and ancillary revenue opportunities
5.2.4 CHALLENGES
5.2.4.1 Streaming limitations
5.2.4.2 Stringent regulations and certifications
5.2.4.3 Costly installation of in-flight entertainment devices
5.3 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS' BUSINESSES
FIGURE 21 TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS' BUSINESSES
5.4 ECOSYSTEM ANALYSIS
5.4.1 PROMINENT COMPANIES
5.4.2 PRIVATE AND SMALL ENTERPRISES
5.4.3 END USERS
FIGURE 22 ECOSYSTEM ANALYSIS
TABLE 4 ROLE OF COMPANIES IN ECOSYSTEM
5.5 VALUE CHAIN ANALYSIS
FIGURE 23 VALUE CHAIN ANALYSIS
5.6 BUSINESS MODELS
FIGURE 24 BUSINESS MODELS
TABLE 5 BUSINESS MODELS
5.7 USE CASE ANALYSIS
5.7.1 IN-FLIGHT VR'S VIRTUAL REALITY DEVICE
5.7.2 IN-FLIGHT DUBLIN'S EVERHUB WIRELESS IN-FLIGHT ENTERTAINMENT SYSTEM
5.7.3 EMIRATES' WI-FI-BASED IN-FLIGHT ENTERTAINMENT SYSTEM
5.8 TECHNOLOGY ANALYSIS
5.8.1 KEY TECHNOLOGY
5.8.1.1 Content delivery
TABLE 6 ANALYSIS OF CONTENT DELIVERY TECHNOLOGIES
5.8.2 COMPLEMENTARY TECHNOLOGY
5.8.2.1 Content management and access
TABLE 7 ANALYSIS OF CONTENT MANAGEMENT AND ACCESS TECHNOLOGIES
TABLE 227 TOUCH IN-FLIGHT SOLUTIONS, INC.: COMPANY OVERVIEW
13.2.3 IMAGES IN MOTION
TABLE 228 IMAGES IN MOTION: COMPANY OVERVIEW
13.2.4 MOMENT
TABLE 229 MOMENT: COMPANY OVERVIEW
13.2.5 MAXPOSURE LIMITED
TABLE 230 MAXPOSURE LIMITED: COMPANY OVERVIEW
13.2.6 SPAFAX
TABLE 231 SPAFAX: COMPANY OVERVIEW
13.2.7 AXINOM
TABLE 232 AXINOM: COMPANY OVERVIEW
13.2.8 PXCOM
TABLE 233 PXCOM: COMPANY OVERVIEW
13.2.9 WEST ENTERTAINMENT
TABLE 234 WEST ENTERTAINMENT: COMPANY OVERVIEW
13.2.10 DIGECOR, INC.
TABLE 235 DIGECOR, INC.: COMPANY OVERVIEW
*Details on Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.
