Tissue and Hygiene Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2031 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
In a recent analysis of the global tissue and hygiene market, it has been forecasted that the Asia Pacific region is set to emerge as the frontrunner, dominating the industry towards the latter part of the forecast period. The comprehensive report delves into various facets of the market, shedding light on significant trends, growth drivers, and challenges that shape its trajectory.
Rising Dominance of Asia Pacific
North America, historically considered a mature market for tissue and hygiene products, is witnessing a gradual decline in its market share, primarily attributed to demographic factors. Conversely, the Asia Pacific region, closely trailing North America in 2023, is poised to experience substantial growth, capturing the highest value share by the end of 2031.
Driving Forces Behind Market Expansion
The surge in the Asia Pacific tissue and hygiene market can be credited to a confluence of factors. Rapid urbanization, coupled with an aging population, is fostering a heightened demand for personal hygiene products. Furthermore, the introduction of recycled hygiene paper has opened up new growth avenues, aligning with the growing environmental consciousness among consumers. Across developing economies in Asia Pacific, as well as the Middle East and Africa, rapid urbanization and industrialization are further fuelling revenue growth.
European Landscape and Market Evolution
Europe, characterized as a mature market for tissue and hygiene products, is anticipated to achieve a substantial market valuation by the conclusion of 2031. Holding a significant share in the global tissue and hygiene market towards the end of the forecast period, Europe's influence is poised to remain formidable.
Key Factors Driving Growth
The global tissue and hygiene market is poised for robust growth in the foreseeable future, driven by several key factors. The increasing demand for feminine hygiene products stands out as a primary catalyst for this growth trajectory. Moreover, the introduction of recycled hygiene paper has unlocked significant growth opportunities within the market.
Additionally, the rapid urbanization and industrialization observed in developing economies across Asia Pacific, the Middle East, and Africa are contributing substantially to revenue growth in the global tissue and hygiene market. Heightened awareness regarding personal hygiene further amplifies this demand. Companies operating in this sector are strategically expanding their businesses through the launch of new products, focusing on market expansion.
Furthermore, structured investments in research and development (R&D) initiatives are expected to bolster market share in the global tissue and hygiene industry. Key players are differentiating their strategies by targeting emerging economies and establishing R&D centers in high-potential markets such as Asia Pacific, Latin America, and the Middle East & Africa.
Challenges and Restraints
The global tissue and hygiene market faces notable challenges, with several countries' governments implementing stringent regulations regarding the proper disposal of wipes. These regulations have introduced various hurdles within the tissue and hygiene market. Furthermore, the tissue and hygiene sectors in developed economies like North America and Europe are mature markets, leading to stagnation in further growth within these regions.
Trending Developments
Despite challenges, several trends are reshaping the global tissue and hygiene market. Environmentally friendly products are gaining traction, alongside tissues with healthcare properties. The launch of innovative products, such as Kleenex facial tissues, is creating new market opportunities, further diversifying the landscape.
Competitive Analysis
Key companies functioning in the global tissue and hygiene market including:
Procter & Gamble
Johnson & Johnson
Kimberly - Clark
SCA
Sofidel Group
Clearwater paper corp
Hengan
Unicharm
Sofidel
Kruger Products
MPI Papermills
Asia Pulp and Paper
Carmen Tissues
Georgia Pacific LLC
Others
Market Segmentation
Product Type
Tissue Products
Facial Tissues
Paper Tableware
Paper Towel
Toilet Paper
Wipes Products
General Purpose Wipes
Intimate Wipes
Baby Wipes
Cosmetic Wipes
Hygiene Products
Adult Incontinence
Nappies/Diapers/Pants
Sanitary Hygiene Products
Distribution Channel
Direct Distribution
Indirect Distribution
Retail Pharmacies
Drugstores
Supermarkets
Convenience Stores
E-commerce
Region
North America
Latin America
Europe
Asia Pacific
Middle East & Africa
Table of Contents
1. Executive Summary
1.1. Global Tissue and Hygiene Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2023
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter's Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Impact of Ukraine-Russia Conflict
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Global Tissue and Hygiene Market Outlook, 2018 - 2031
3.1. Global Tissue and Hygiene Market Outlook, by Product Type, Value (US$ Bn), 2018 - 2031
3.1.1. Key Highlights
3.1.1.1. Tissue Products
3.1.1.1.1. Facial Tissues
3.1.1.1.2. Paper Tableware
3.1.1.1.3. Paper Towel
3.1.1.1.4. Toilet Paper
3.1.1.2. Wipes Products
3.1.1.2.1. General Purpose Wipes
3.1.1.2.2. Intimate Wipes
3.1.1.2.3. Baby Wipes
3.1.1.2.4. Cosmetic Wipes
3.1.1.3. Hygiene Products
3.1.1.3.1. Adult Incontinence
3.1.1.3.2. Nappies/Diapers/Pants
3.1.1.3.3. Sanitary Hygiene Products
3.2. Global Tissue and Hygiene Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
3.2.1. Key Highlights
3.2.1.1. Modern Trade
3.2.1.2. Specialty Stores
3.2.1.3. Convenience stores
3.2.1.4. Online Retailers
3.2.1.5. Others
3.3. Global Tissue and Hygiene Market Outlook, by Region, Value (US$ Bn), 2018 - 2031
3.3.1. Key Highlights
3.3.1.1. North America
3.3.1.2. Europe
3.3.1.3. Asia Pacific
3.3.1.4. Latin America
3.3.1.5. Middle East & Africa
4. North America Tissue and Hygiene Market Outlook, 2018 - 2031
4.1. North America Tissue and Hygiene Market Outlook, by Product Type, Value (US$ Bn), 2018 - 2031
4.1.1. Key Highlights
4.1.1.1. Tissue Products
4.1.1.1.1. Facial Tissues
4.1.1.1.2. Paper Tableware
4.1.1.1.3. Paper Towel
4.1.1.1.4. Toilet Paper
4.1.1.2. Wipes Products
4.1.1.2.1. General Purpose Wipes
4.1.1.2.2. Intimate Wipes
4.1.1.2.3. Baby Wipes
4.1.1.2.4. Cosmetic Wipes
4.1.1.3. Hygiene Products
4.1.1.3.1. Adult Incontinence
4.1.1.3.2. Nappies/Diapers/Pants
4.1.1.3.3. Sanitary Hygiene Products
4.2. North America Tissue and Hygiene Market Outlook, by Distribution Channel, Value (US$ Bn), 2018 - 2031
4.2.1. Key Highlights
4.2.1.1. Modern Trade
4.2.1.2. Specialty Stores
4.2.1.3. Convenience stores
4.2.1.4. Online Retailers
4.2.1.5. Others
4.3. North America Tissue and Hygiene Market Outlook, by Country, Value (US$ Bn), 2018 - 2031
4.3.1. Key Highlights
4.3.1.1. U.S. Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
4.3.1.2. U.S. Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031
4.3.1.3. Canada Tissue and Hygiene Market by Product Type, Value (US$ Bn), 2018 - 2031
4.3.1.4. Canada Tissue and Hygiene Market by Distribution Channel, Value (US$ Bn), 2018 - 2031