한글목차

광고주 캠페인 관리 소프트웨어 세계 시장 규모는 2024년 34억 2,000만 달러에서 2030년에는 68억 5,000만 달러에 달할 것으로 예상되며, 예측 기간 동안 연평균 12.11%의 CAGR(연평균 성장률)을 기록할 것으로 예상됩니다.

광고주 캠페인 관리 소프트웨어는 광고주, 광고 대행사, 마케팅 전문가가 다양한 채널 및 미디어 유형의 광고 캠페인을 효율적으로 계획, 실행, 관리, 분석하기 위해 사용하는 전문 플랫폼 및 도구를 말합니다. 이러한 소프트웨어 솔루션은 광고 비용 최적화, 목표 마케팅 목표 달성, 캠페인 효과 향상에 필수적입니다. 핵심 기능으로는 전략적 캠페인 계획, 디지털 및 기존 채널의 광고 생성 및 관리, 멀티 채널 캠페인 실행, 예산 배분 및 최적화, 종합적인 성과 분석 및 보고서 작성 등이 있습니다.

광고주 캠페인 관리 소프트웨어 시장은 복잡한 캠페인을 관리하기 위한 고급 도구가 필요한 디지털 광고로의 전환이 증가함에 따라 성장세를 보이고 있습니다. 또한, 개인화된 마케팅에 대한 수요 증가와 이러한 플랫폼에 AI 및 자동화 기술의 통합도 이 시장의 성장에 큰 기여를 하고 있습니다. 광고주들이 ROI를 측정하고 고도의 분석을 통해 책임을 지는 데 중점을 두고 있는 것도 이러한 솔루션의 채택을 촉진하고 있습니다. 비즈니스가 국제적으로 확장되고 다양한 잠재고객을 끌어들이면서 다국어 기능과 지역 광고 규제 준수를 지원하는 소프트웨어의 필요성이 점점 더 중요해지고 있습니다. 결국, 디지털 광고 환경이 진화하고 데이터 중심으로 변화함에 따라, 시장 환경은 광고주가 복잡한 상황을 극복하고, 캠페인 성과를 최적화하며, 전략적 마케팅 이니셔티브를 효과적으로 추진하는 데 있어 매우 중요한 역할을 할 것입니다.

시장 촉진요인

디지털 광고와 옴니채널 캠페인으로의 전환

주요 시장 과제:

여러 데이터 소스 및 시스템 통합의 복잡성

주요 시장 동향:

인공지능과 머신러닝의 통합

목차

제1장 개요

제2장 조사 방법

제3장 주요 요약

제4장 COVID-19가 세계의 광고주 캠페인 관리 소프트웨어 시장에 미치는 영향

제5장 고객의 소리

제6장 세계의 광고주 캠페인 관리 소프트웨어 시장 개요

제7장 세계의 광고주 캠페인 관리 소프트웨어 시장 전망

• 시장 규모 및 예측
  • 금액별
• 시장 점유율과 예측
  • 유형별(클라우드 기반, 온프레미스)
  • 용도별(중소기업, 중견기업, 대기업)
  • 지역별
• 기업별(2024)
• 시장 맵

제8장 북미의 광고주 캠페인 관리 소프트웨어 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 북미 : 국가별 분석
  • 미국
  • 캐나다
  • 멕시코

제9장 유럽의 광고주 캠페인 관리 소프트웨어 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 유럽 : 국가별 분석
  • 독일
  • 프랑스
  • 영국
  • 이탈리아
  • 스페인
  • 네덜란드
  • 벨기에

제10장 남미의 광고주 캠페인 관리 소프트웨어 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 남미 : 국가별 분석
  • 브라질
  • 콜롬비아
  • 아르헨티나
  • 칠레

제11장 중동 및 아프리카의 광고주 캠페인 관리 소프트웨어 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 중동 및 아프리카 : 국가별 분석
  • 사우디아라비아
  • 아랍에미리트
  • 남아프리카공화국
  • 튀르키예

제12장 아시아태평양의 광고주 캠페인 관리 소프트웨어 시장 전망

• 시장 규모 및 예측
• 시장 점유율과 예측
• 아시아태평양 : 국가별 분석
  • 중국
  • 인도
  • 일본
  • 한국
  • 호주
  • 태국
  • 말레이시아

제13장 시장 역학

• 성장 촉진요인
• 과제

제14장 시장 동향과 발전

제15장 기업 개요

• Campaign Monitor Pty Ltd
• Zoho Corporation Pvt. Ltd
• HubSpot, Inc
• Sendinblue Inc.
• Hertza L.L.C
• Autopilot, Inc
• Adobe Inc
• Kenshoo Ltd

제16장 전략적 제안

제17장 조사 회사 소개 및 면책사항

영문목차

The Global Advertiser Campaign Management Software Market was valued at USD 3.42 billion in 2024 and is projected to reach USD 6.85 billion by 2030, growing at a compound annual growth rate (CAGR) of 12.11% during the forecast period. Advertiser Campaign Management Software refers to specialized platforms or tools used by advertisers, agencies, and marketing professionals to efficiently plan, execute, manage, and analyze advertising campaigns across various channels and media types. These software solutions are crucial for optimizing advertising expenditure, achieving targeted marketing goals, and enhancing campaign effectiveness. Core functionalities include strategic campaign planning, ad creation and management across digital and traditional channels, multi-channel campaign execution, budget allocation and optimization, and comprehensive performance analytics and reporting.

The market for Advertiser Campaign Management Software is driven by the growing shift toward digital advertising, which requires advanced tools to manage complex campaigns. In addition, the rising demand for personalized marketing and the integration of AI and automation technologies within these platforms are significant factors contributing to growth. Advertisers' focus on delivering measurable ROI and maintaining accountability through advanced analytics also boosts the adoption of these solutions. As businesses expand internationally and engage diverse audiences, the need for software that supports multi-language capabilities and compliance with regional advertising regulations becomes increasingly important. Ultimately, as the digital advertising landscape evolves and becomes more data-driven, Advertiser Campaign Management Software will continue to play a pivotal role in helping advertisers navigate complexities, optimize campaign performance, and drive strategic marketing initiatives effectively.

Key Market Drivers:

Shift Toward Digital Advertising and Omnichannel Campaigns

A key factor driving the growth of the Advertiser Campaign Management Software Market is the global shift toward digital advertising and omnichannel marketing strategies. As consumer behavior increasingly moves to digital platforms, advertisers are reallocating their budgets from traditional media to digital channels such as social media, search engines, mobile apps, and websites. This transition is fueled by the broader reach, precise targeting, and measurable ROI that digital advertising offers compared to traditional methods. Advertiser Campaign Management Software plays a critical role in enabling businesses to effectively plan, execute, and optimize digital campaigns across multiple channels. These platforms offer key features such as campaign automation, real-time analytics, audience segmentation, and personalized messaging, essential for creating cohesive omnichannel experiences. By leveraging data-driven insights and automation, advertisers can deliver targeted messages to the right audience at the optimal time, maximizing engagement and conversion rates. Additionally, the integration of AI and machine learning within these software solutions enhances predictive analytics, ad optimization, and audience profiling, further driving the effectiveness of digital campaigns. As businesses continue to prioritize digital transformation and seek innovative ways to engage consumers across various digital touchpoints, the demand for sophisticated Advertiser Campaign Management Software is expected to grow, shaping the future of global digital advertising strategies. Social media advertising now accounts for approximately 30% of global digital ad spending, with platforms like Facebook, Instagram, and TikTok leading the way.

Key Market Challenges:

Complexity in Integrating Multiple Data Sources and Systems

A significant challenge within the Advertiser Campaign Management Software Market is the complexity of integrating multiple data sources and systems. Advertisers use a variety of digital marketing channels, customer relationship management (CRM) platforms, data management systems, and third-party analytics tools to execute and measure campaigns effectively. However, these systems often operate independently, leading to fragmented data and disjointed campaign management. Integrating disparate data sources and systems into a unified platform is essential to gaining a holistic view of campaign performance, optimizing audience targeting, and maximizing ROI. The integration process is hindered by technical barriers, such as incompatible data formats, API limitations, and synchronization issues. Furthermore, maintaining data accuracy, consistency, and security across integrated systems is crucial for preserving campaign integrity and ensuring compliance with data privacy regulations like GDPR and CCPA. To address these challenges, providers of Advertiser Campaign Management Software must invest in robust integration capabilities, flexible APIs, and middleware solutions to streamline data workflows and ensure seamless communication across platforms. Ongoing maintenance and support are also necessary to address updates, version discrepancies, and evolving technology landscapes. Overcoming these integration challenges will require collaboration between software vendors, IT departments, and marketing teams to align business goals, enhance operational efficiency, and unlock the full potential of data-driven campaign management strategies.

Key Market Trends:

Integration of Artificial Intelligence and Machine Learning

One of the major trends shaping the Advertiser Campaign Management Software Market is the integration of artificial intelligence (AI) and machine learning (ML). These technologies are increasingly being utilized to enhance campaign performance, automate tasks, and optimize advertising strategies in real time. Campaign management software equipped with AI capabilities can process vast amounts of data, including consumer behavior, ad performance metrics, and market trends, to generate actionable insights and predictive analytics. These insights enable advertisers to make data-driven decisions, refine audience targeting, personalize messaging, and optimize budget allocation. Machine learning algorithms further enhance dynamic ad optimization, such as adjusting bids based on conversion probability or automatically scaling successful campaigns. As AI technology continues to evolve, its integration into campaign management software will foster innovation, improve campaign efficiency, and drive measurable ROI for advertisers.

Key Market Players:

• Campaign Monitor Pty Ltd
• Zoho Corporation Pvt. Ltd
• HubSpot, Inc
• Sendinblue Inc.
• Hertza L.L.C
• AutopilotHQ, Inc
• Adobe Inc
• Kenshoo Ltd

Report Scope:

This report segments the Global Advertiser Campaign Management Software Market into the following categories, in addition to the industry trends discussed:

By Type:

• Cloud-Based
• On-Premise

By Application:

• Small Business
• Medium Business
• Large Enterprises

By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Netherlands
• Belgium
• Asia-Pacific
• China
• India
• Japan
• Australia
• South Korea
• Thailand
• Malaysia
• South America
• Brazil
• Argentina
• Colombia
• Chile
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey

Competitive Landscape and Company Profiles:

This section offers a detailed analysis of the major players in the Global Advertiser Campaign Management Software Market.

Available Customizations:

TechSci Research provides tailored reports based on the specific market data for the Global Advertiser Campaign Management Software Market. Customization options include:

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1.Markets Covered
  • 1.2.2.Years Considered for Study
  • 1.2.3.Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Formulation of the Scope
• 2.4. Assumptions and Limitations
• 2.5. Sources of Research
  • 2.5.1.Secondary Research
  • 2.5.2.Primary Research
• 2.6. Approach for the Market Study
  • 2.6.1.The Bottom-Up Approach
  • 2.6.2.The Top-Down Approach
• 2.7. Methodology Followed for Calculation of Market Size & Market Shares
• 2.8. Forecasting Methodology
  • 2.8.1.Data Triangulation & Validation

3. Executive Summary

4. Impact of COVID-19 on Global Advertiser Campaign Management Software Market

5. Voice of Customer

6. Global Advertiser Campaign Management Software Market Overview

7. Global Advertiser Campaign Management Software Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1.By Value
• 7.2. Market Share & Forecast
  • 7.2.1.By Type (Cloud-Based, On-Premise)
  • 7.2.2.By Application (Small Business, Medium Business, Large Enterprises)
  • 7.2.3.By Region
• 7.3. By Company (2024)
• 7.4. Market Map

8. North America Advertiser Campaign Management Software Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1.By Value
• 8.2. Market Share & Forecast
  • 8.2.1.By Type
  • 8.2.2.By Application
  • 8.2.3.By Country
• 8.3. North America: Country Analysis
  • 8.3.1.United States Advertiser Campaign Management Software Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
  • 8.3.2.Canada Advertiser Campaign Management Software Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
  • 8.3.3.Mexico Advertiser Campaign Management Software Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application

9. Europe Advertiser Campaign Management Software Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1.By Value
• 9.2. Market Share & Forecast
  • 9.2.1.By Type
  • 9.2.2.By Application
  • 9.2.3.By Country
• 9.3. Europe: Country Analysis
  • 9.3.1.Germany Advertiser Campaign Management Software Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
  • 9.3.2.France Advertiser Campaign Management Software Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
  • 9.3.3.United Kingdom Advertiser Campaign Management Software Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
  • 9.3.4.Italy Advertiser Campaign Management Software Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Application
  • 9.3.5.Spain Advertiser Campaign Management Software Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Type
      • 9.3.5.2.2. By Application
  • 9.3.6.Netherlands Advertiser Campaign Management Software Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Type
      • 9.3.6.2.2. By Application
  • 9.3.7.Belgium Advertiser Campaign Management Software Market Outlook
    • 9.3.7.1. Market Size & Forecast
      • 9.3.7.1.1. By Value
    • 9.3.7.2. Market Share & Forecast
      • 9.3.7.2.1. By Type
      • 9.3.7.2.2. By Application

10. South America Advertiser Campaign Management Software Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Advertiser Campaign Management Software Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
  • 10.3.2. Colombia Advertiser Campaign Management Software Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
  • 10.3.3. Argentina Advertiser Campaign Management Software Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
  • 10.3.4. Chile Advertiser Campaign Management Software Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Type
      • 10.3.4.2.2. By Application

11. Middle East & Africa Advertiser Campaign Management Software Market Outlook

• 11.1. Market Size & Forecast
  • 11.1.1. By Value
• 11.2. Market Share & Forecast
  • 11.2.1. By Type
  • 11.2.2. By Application
  • 11.2.3. By Country
• 11.3. Middle East & Africa: Country Analysis
  • 11.3.1. Saudi Arabia Advertiser Campaign Management Software Market Outlook
    • 11.3.1.1. Market Size & Forecast
      • 11.3.1.1.1. By Value
    • 11.3.1.2. Market Share & Forecast
      • 11.3.1.2.1. By Type
      • 11.3.1.2.2. By Application
  • 11.3.2. UAE Advertiser Campaign Management Software Market Outlook
    • 11.3.2.1. Market Size & Forecast
      • 11.3.2.1.1. By Value
    • 11.3.2.2. Market Share & Forecast
      • 11.3.2.2.1. By Type
      • 11.3.2.2.2. By Application
  • 11.3.3. South Africa Advertiser Campaign Management Software Market Outlook
    • 11.3.3.1. Market Size & Forecast
      • 11.3.3.1.1. By Value
    • 11.3.3.2. Market Share & Forecast
      • 11.3.3.2.1. By Type
      • 11.3.3.2.2. By Application
  • 11.3.4. Turkey Advertiser Campaign Management Software Market Outlook
    • 11.3.4.1. Market Size & Forecast
      • 11.3.4.1.1. By Value
    • 11.3.4.2. Market Share & Forecast
      • 11.3.4.2.1. By Type
      • 11.3.4.2.2. By Application

12. Asia Pacific Advertiser Campaign Management Software Market Outlook

• 12.1. Market Size & Forecast
  • 12.1.1. By Value
• 12.2. Market Share & Forecast
  • 12.2.1. By Type
  • 12.2.2. By Application
  • 12.2.3. By Country
• 12.3. Asia-Pacific: Country Analysis
  • 12.3.1. China Advertiser Campaign Management Software Market Outlook
    • 12.3.1.1. Market Size & Forecast
      • 12.3.1.1.1. By Value
    • 12.3.1.2. Market Share & Forecast
      • 12.3.1.2.1. By Type
      • 12.3.1.2.2. By Application
  • 12.3.2. India Advertiser Campaign Management Software Market Outlook
    • 12.3.2.1. Market Size & Forecast
      • 12.3.2.1.1. By Value
    • 12.3.2.2. Market Share & Forecast
      • 12.3.2.2.1. By Type
      • 12.3.2.2.2. By Application
  • 12.3.3. Japan Advertiser Campaign Management Software Market Outlook
    • 12.3.3.1. Market Size & Forecast
      • 12.3.3.1.1. By Value
    • 12.3.3.2. Market Share & Forecast
      • 12.3.3.2.1. By Type
      • 12.3.3.2.2. By Application
  • 12.3.4. South Korea Advertiser Campaign Management Software Market Outlook
    • 12.3.4.1. Market Size & Forecast
      • 12.3.4.1.1. By Value
    • 12.3.4.2. Market Share & Forecast
      • 12.3.4.2.1. By Type
      • 12.3.4.2.2. By Application
  • 12.3.5. Australia Advertiser Campaign Management Software Market Outlook
    • 12.3.5.1. Market Size & Forecast
      • 12.3.5.1.1. By Value
    • 12.3.5.2. Market Share & Forecast
      • 12.3.5.2.1. By Type
      • 12.3.5.2.2. By Application
  • 12.3.6. Thailand Advertiser Campaign Management Software Market Outlook
    • 12.3.6.1. Market Size & Forecast
      • 12.3.6.1.1. By Value
    • 12.3.6.2. Market Share & Forecast
      • 12.3.6.2.1. By Type
      • 12.3.6.2.2. By Application
  • 12.3.7. Malaysia Advertiser Campaign Management Software Market Outlook
    • 12.3.7.1. Market Size & Forecast
      • 12.3.7.1.1. By Value
    • 12.3.7.2. Market Share & Forecast
      • 12.3.7.2.1. By Type
      • 12.3.7.2.2. By Application

13. Market Dynamics

• 13.1. Drivers
• 13.2. Challenges

14. Market Trends and Developments

15. Company Profiles

• 15.1. Campaign Monitor Pty Ltd
  • 15.1.1. Business Overview
  • 15.1.2. Key Revenue and Financials
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel/Key Contact Person
  • 15.1.5. Key Product/Services Offered
• 15.2. Zoho Corporation Pvt. Ltd
  • 15.2.1. Business Overview
  • 15.2.2. Key Revenue and Financials
  • 15.2.3. Recent Developments
  • 15.2.4. Key Personnel/Key Contact Person
  • 15.2.5. Key Product/Services Offered
• 15.3. HubSpot, Inc
  • 15.3.1. Business Overview
  • 15.3.2. Key Revenue and Financials
  • 15.3.3. Recent Developments
  • 15.3.4. Key Personnel/Key Contact Person
  • 15.3.5. Key Product/Services Offered
• 15.4. Sendinblue Inc.
  • 15.4.1. Business Overview
  • 15.4.2. Key Revenue and Financials
  • 15.4.3. Recent Developments
  • 15.4.4. Key Personnel/Key Contact Person
  • 15.4.5. Key Product/Services Offered
• 15.5. Hertza L.L.C
  • 15.5.1. Business Overview
  • 15.5.2. Key Revenue and Financials
  • 15.5.3. Recent Developments
  • 15.5.4. Key Personnel/Key Contact Person
  • 15.5.5. Key Product/Services Offered
• 15.6. Autopilot, Inc
  • 15.6.1. Business Overview
  • 15.6.2. Key Revenue and Financials
  • 15.6.3. Recent Developments
  • 15.6.4. Key Personnel/Key Contact Person
  • 15.6.5. Key Product/Services Offered
• 15.7. Adobe Inc
  • 15.6.1. Business Overview
  • 15.6.2. Key Revenue and Financials
  • 15.6.3. Recent Developments
  • 15.6.4. Key Personnel/Key Contact Person
  • 15.6.5. Key Product/Services Offered
• 15.8. Kenshoo Ltd
  • 15.6.1. Business Overview
  • 15.6.2. Key Revenue and Financials
  • 15.6.3. Recent Developments
  • 15.6.4. Key Personnel/Key Contact Person
  • 15.6.5. Key Product/Services Offered

16. Strategic Recommendations

17. About Us & Disclaimer