세계의 광고주(광고) 캠페인 관리 소프트웨어 시장 보고서(2025년)
Advertiser (Ad) Campaign Management Software Global Market Report 2025
상품코드 : 1809998
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

광고주(광고) 캠페인 관리 소프트웨어 시장은 앞으로 수년간 급성장할 것으로 예측됩니다. 2029년까지 CAGR 14.9%로 274억 달러로 성장할 전망입니다. 예측 기간 동안 예측되는 성장은 개인화된 광고에 대한 수요 증가, 인공지능 및 머신러닝 기술 채택 확대, 옴니채널 마케팅 접근 방식 채택 확대, 전자상거래 및 온라인 소매 확대, 다양한 산업에 걸친 디지털 변환의 광범위한 추진과 관련되어 있습니다. 이 기간에 예상되는 주요 동향으로는 예측 분석의 진전, AI를 활용한 광고 자동화의 채용, 복수 플랫폼에 걸친 캠페인 관리의 혁신, 챗봇과 대화형 마케팅 기법의 통합, 프라이버시에 준거한 추적 기술의 개발 등이 있습니다.

디지털 광고 솔루션의 채택 확대는 향후 수년간 광고 캠페인 관리 소프트웨어 시장의 성장을 이끌 것으로 예측됩니다. 디지털 광고 솔루션은 기업이 데이터 중심적이고 타겟팅된 방법을 사용하여 온라인으로 제품 및 서비스를 홍보할 수 있는 플랫폼과 도구입니다. 이러한 채용이 증가하고 있는 것은 기업이 보다 폭넓은 잠재 고객에게 도달하고 캠페인 실적을 실시간으로 감시하기 위해 온라인 플랫폼에 중점을 옮기고 있는 점이 주된 원인입니다. 광고 캠페인 관리 소프트웨어는 광고 작성, 잠재 고객 타겟팅, 다양한 채널의 실적 추적을 통합하여 이 전환을 지원합니다. 실시간으로 데이터베이스를 최적화하고 보다 효율적인 예산 할당을 가능하게 함으로써 투자 수익률을 극대화할 수 있습니다. 예를 들어 2022년 11월 영국을 기반으로 하는 동영상 마케팅 에이전시 및 소프트웨어 회사인 Wyzowl이 실시한 조사에서는 기업에 의한 동영상 컨텐츠 마케팅 도입률은 2022년 86%에서 2023년 91%로 증가한 것으로 보고되었습니다. 이러한 추세는 디지털 광고 솔루션의 활용 확대가 광고 캠페인 관리 소프트웨어 시장의 확대에 기여한다는 것을 뒷받침합니다.

광고 캠페인 관리 소프트웨어 시장에 종사하는 기업들은 보다 개인화되고 효과적인 광고 경험을 제공하기 위해 특히 인공지능을 활용한 고급 도구 개발에 점점 더 주력하고 있습니다. AI를 활용한 광고 툴은 지능적인 데이터 분석을 이용해 잠재 고객의 행동을 예측하고, 타겟팅의 정확도를 높이며, 캠페인 전체의 결과를 최적화함으로써 캠페인의 효율을 높입니다. 2025년 2월 미국 소셜 미디어 회사인 X사는 광고주가 광고 작성을 자동화하고 캠페인 실적을 실시간으로 분석할 수 있도록 지원하는 두 가지 새로운 기능 Prefill with Grok과 Analyze Campaign with Grok을 발표했습니다. Prefill with Grok'는 기업의 웹사이트 URL을 기반으로 광고 복사, 비주얼, 행동 환기를 제공하는 기능으며, 'Analyze Campaign with Grok'은 AI가 생성한 인사이트를 제공하고 잠재 고객 타겟팅과 크리에이티브 요소를 세련화합니다. 이러한 혁신은 마케팅 담당자의 광고 캠페인 작성 및 관리를 간소화하기 위한 것입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시 경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

CSM
영문 목차

영문목차

Advertiser (ad) campaign management software is a digital tool designed to help businesses plan, manage, and execute advertising campaigns across various online channels. It streamlines the process of creating ads, offers real-time performance monitoring, and automates functions such as bidding and scheduling to optimize return on investment. This software enables marketers to effectively reach their target audience, manage budgets efficiently, and improve overall campaign performance.

The primary components of advertiser campaign management software include software and services. The software consists of digital solutions that facilitate multi-channel advertising through features like automation, analytics, targeting, budgeting, and creative management, all aimed at improving efficiency and return on investment. Product types encompass ad tracking tools, performance analytics, media buying platforms, audience targeting solutions, and ad placement optimization tools, with deployment options ranging from on-premises to cloud-based and hybrid models. The software is utilized in a variety of applications, such as digital advertising, social media campaigns, pay-per-click (PPC) marketing, display ads, and influencer partnerships. It serves numerous industries, including retail, banking, financial services and insurance (BFSI), healthcare, media and entertainment, information technology (IT), telecommunications, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The advertiser (ad) campaign management software market research report is one of a series of new reports from The Business Research Company that provides advertiser (ad) campaign management software market statistics, including the advertiser (ad) campaign management software industry global market size, regional shares, competitors with the advertiser (ad) campaign management software market share, detailed advertiser (ad) campaign management software market segments, market trends, opportunities, and any further data you may need to thrive in the advertiser (ad) campaign management software industry. This advertiser (ad) campaign management software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The advertiser (ad) campaign management software market size has grown rapidly in recent years. It will grow from $13.65 billion in 2024 to $15.74 billion in 2025 at a compound annual growth rate (CAGR) of 15.2%. The growth during the historical period can be attributed to higher spending on digital advertising, the widespread adoption of social media platforms, growing demand for targeted customer outreach, increased utilization of data analytics in marketing strategies, and the rising popularity of mobile and video advertisements.

The advertiser (ad) campaign management software market size is expected to see rapid growth in the next few years. It will grow to $27.40 billion in 2029 at a compound annual growth rate (CAGR) of 14.9%. The projected growth in the forecast period can be linked to the rising demand for personalized advertising, greater incorporation of artificial intelligence and machine learning technologies, increased adoption of omnichannel marketing approaches, the expansion of e-commerce and online retail, and the broader push for digital transformation across various industries. Key trends expected during this period include advancements in predictive analytics, the adoption of AI-powered ad automation, innovations in managing campaigns across multiple platforms, the integration of chatbots and conversational marketing techniques, and the development of privacy-compliant tracking technologies.

The increasing adoption of digital advertising solutions is expected to drive the growth of the ad campaign management software market in the coming years. Digital advertising solutions are platforms and tools that enable businesses to promote their products or services online using data-driven and targeted methods. This growing adoption is largely due to businesses shifting their focus to online platforms to reach broader audiences and monitor campaign performance in real time. Ad campaign management software supports this transition by integrating ad creation, audience targeting, and performance tracking across various channels. It helps maximize return on investment by enabling real-time, data-based optimizations and more efficient budget allocation. For example, a survey conducted by Wyzowl, a UK-based video marketing agency and software company, in November 2022 reported that video content marketing adoption by businesses increased to 91% in 2023, up from 86% in 2022. This trend underscores how the growing use of digital advertising solutions is contributing to the expansion of the ad campaign management software market.

Companies involved in the ad campaign management software market are increasingly focusing on the development of advanced tools, particularly those powered by artificial intelligence, to deliver more personalized and effective advertising experiences. AI-driven advertising tools enhance campaign efficiency by using intelligent data analysis to predict audience behavior, improve targeting accuracy, and optimize overall campaign results. In February 2025, X Corp., a US-based social media company, introduced two new features Prefill with Grok and Analyze Campaign with Grok-to assist advertisers in automating ad creation and analyzing campaign performance in real time. The "Prefill with Grok" feature generates ad copy, visuals, and calls to action based on a business's website URL, while "Analyze Campaign with Grok" offers AI-generated insights to refine audience targeting and creative elements. These innovations aim to streamline ad campaign creation and management for marketers.

In February 2024, Accenture Plc, an Ireland-based professional services firm, acquired Jixie for an undisclosed amount. This acquisition is intended to boost Accenture's digital marketing and personalization capabilities. Through the integration of Jixie's advertising management and tracking tools, Accenture aims to enhance its marketing technology services and support the delivery of intelligent, data-driven digital experiences. Jixie is a Singapore-based company specializing in ad campaign management solutions.

Major players in the advertiser (ad) campaign management software market are Google LLC, Microsoft Corporation, Oracle Corporation, Adobe Inc., HubSpot Inc., Sprinklr Inc., StackAdapt Inc., Verve Group Inc., Quantcast, PropellerAds.com, 6sense, PriceSpider, RollWorks, Voluum, AdEspresso LLC, Optimove, DashClicks, Omneky, MadgicX, RedTrack Technologies Ltd.

North America was the largest region in the advertiser (ad) campaign management software market in 2024. The regions covered in advertiser (ad) campaign management software report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the advertiser (ad) campaign management software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The advertiser (ad) campaign management software market includes revenues earned by entities through campaign planning and creation, budget management, cross-channel management, and compliance & approval workflows. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Advertiser (Ad) Campaign Management Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on advertiser (ad) campaign management software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for advertiser (ad) campaign management software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The advertiser (ad) campaign management software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Advertiser (Ad) Campaign Management Software Market Characteristics

3. Advertiser (Ad) Campaign Management Software Market Trends And Strategies

4. Advertiser (Ad) Campaign Management Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Advertiser (Ad) Campaign Management Software Growth Analysis And Strategic Analysis Framework

6. Advertiser (Ad) Campaign Management Software Market Segmentation

7. Advertiser (Ad) Campaign Management Software Market Regional And Country Analysis

8. Asia-Pacific Advertiser (Ad) Campaign Management Software Market

9. China Advertiser (Ad) Campaign Management Software Market

10. India Advertiser (Ad) Campaign Management Software Market

11. Japan Advertiser (Ad) Campaign Management Software Market

12. Australia Advertiser (Ad) Campaign Management Software Market

13. Indonesia Advertiser (Ad) Campaign Management Software Market

14. South Korea Advertiser (Ad) Campaign Management Software Market

15. Western Europe Advertiser (Ad) Campaign Management Software Market

16. UK Advertiser (Ad) Campaign Management Software Market

17. Germany Advertiser (Ad) Campaign Management Software Market

18. France Advertiser (Ad) Campaign Management Software Market

19. Italy Advertiser (Ad) Campaign Management Software Market

20. Spain Advertiser (Ad) Campaign Management Software Market

21. Eastern Europe Advertiser (Ad) Campaign Management Software Market

22. Russia Advertiser (Ad) Campaign Management Software Market

23. North America Advertiser (Ad) Campaign Management Software Market

24. USA Advertiser (Ad) Campaign Management Software Market

25. Canada Advertiser (Ad) Campaign Management Software Market

26. South America Advertiser (Ad) Campaign Management Software Market

27. Brazil Advertiser (Ad) Campaign Management Software Market

28. Middle East Advertiser (Ad) Campaign Management Software Market

29. Africa Advertiser (Ad) Campaign Management Software Market

30. Advertiser (Ad) Campaign Management Software Market Competitive Landscape And Company Profiles

31. Advertiser (Ad) Campaign Management Software Market Other Major And Innovative Companies

32. Global Advertiser (Ad) Campaign Management Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Advertiser (Ad) Campaign Management Software Market

34. Recent Developments In The Advertiser (Ad) Campaign Management Software Market

35. Advertiser (Ad) Campaign Management Software Market High Potential Countries, Segments and Strategies

36. Appendix

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