Global Multichannel Campaign Management Market Size By Vertical (BFSI, IT and Telecommunication, Retail, Manufacturing), By Deployment (On-premise, Cloud based), By Geographic Scope And Forecast
멀티채널 캠페인 관리 시장 규모와 예측
멀티채널 캠페인 관리 시장 규모는 2024년에 54억 1,000만 달러로 평가되며, 2024-2032년에 18.55%의 CAGR로 성장하며, 2032년에는 211억 2,000만 달러에 달할 것으로 예측됩니다.
모바일 및 스마트폰, 웹사이트, 이메일 등 다양한 채널을 통한 데이터 전송 증가는 멀티채널 캠페인 관리 시장 수요를 촉진하고 있습니다. 이 조사 보고서는 멀티채널 캠페인 관리 시장에 대한 전반적인 평가를 담고 있습니다. 주요 부문, 동향, 시장 성장 촉진요인, 경쟁 구도 시장에서 중요한 역할을 하는 요인 등을 종합적으로 분석합니다.
세계 멀티채널 캠페인 관리 시장의 정의
멀티채널 캠페인 관리 소프트웨어는 모바일, 스마트폰, 이메일, 웹사이트, 소셜미디어 및 기타 매체에 걸쳐 오퍼를 정의하고 사용자에게 전달함으로써 기업이 디지털 마케팅 캠페인을 관리할 수 있도록 도와줍니다. 또한 멀티채널 캠페인 관리 소프트웨어는 디지털 마케팅 담당자가 마케팅 캠페인을 전략화, 관리, 실행, 감독하고, 특정 고객 부문에 초점을 맞추고 타겟팅하여 원하는 결과를 달성할 수 있도록 돕습니다. 멀티채널 캠페인 관리 소프트웨어에 포함된 다른 기능으로는 예측 분석, 캠페인 최적화, 이벤트 트리거링, 컨텐츠 관리 등이 있습니다.
세계 멀티채널 캠페인 관리 시장 개요
모바일 및 스마트폰, 이메일, 웹사이트 등 다양한 채널을 통한 데이터 전송 증가는 멀티채널 캠페인 관리 시장 수요를 촉진하고 있습니다. 멀티채널 캠페인 관리 시장의 성장을 지원하는 다른 요인으로는 태블릿, 스마트폰, 핸드헬드 디바이스를 통한 모바일 마케팅 증가, 네트워크 및 통신의 발전, 디지털 마케팅 동향의 변화 등이 있습니다.
실시간 크로스채널 광고에 대한 고객의 기대가 높아지면서 멀티채널 캠페인 관리 시장의 성장을 지원하고 있습니다. 광고 채널의 역학 변화, 모바일 마케팅에 대한 각국의 엄격한 규제 강화, 호환성 등 관련 기술의 복잡성은 멀티채널 캠페인 관리 툴 및 용도 수요에 영향을 미치는 억제요인 중 일부입니다.
분석과 빅데이터의 개념은 모든 기업의 마케팅 업무에서 중요한 역할을 하고 있습니다. 멀티채널 캠페인 관리 시장의 솔루션은 데이터를 수집하고 분석하여 고객의 행동과 구매 패턴에 대한 인사이트를 얻는다. 고객 분석과 소셜미디어 분석은 고객 기반을 세분화하고 정확한 자동화를 통해 마케팅 캠페인을 계획, 실행, 전략, 감독하는 데 도움이 됩니다. 이를 통해 시장은 고객 심리를 파악하고 직접 마케팅을 통해 일대일 참여를 계획할 수 있는 기회를 얻을 수 있습니다.
목차
제1장 세계의 멀티채널 캠페인 관리 시장의 서론
제2장 개요
제3장 VERIFIED MARKET RESEARCH의 조사 방법
- 데이터 마이닝
- 밸리데이션
- 1차 자료
- 데이터 소스 리스트
제4장 세계의 멀티채널 캠페인 관리 시장 전망
- 개요
- 시장 역학
- Porter's Five Forces 모델
- 밸류체인 분석
제5장 세계의 멀티채널 캠페인 관리 시장 : 업계별
제6장 세계의 멀티채널 캠페인 관리 시장 : 배포별
제7장 세계의 멀티채널 캠페인 관리 시장 : 지역별
제8장 세계의 멀티채널 캠페인 관리 시장의 경쟁 구도
제9장 기업 개요
- IBM Corporation
- Oracle
- SAP AG
- SAS Institute
- Adobe Systems
- Infor
- Marketo
- Adobe Systems
- Salesforce.com
- Teradata
제10장 부록
KSA
Multichannel Campaign Management Market Size And Forecast
Multichannel Campaign Management Market size was valued at USD 5.41 Billion in 2024 and is projected to reach USD 21.12 Billion by 2032, growing at a CAGR of 18.55% from 2024 to 2032.
The rise in data transfer through a number of channels including mobile & smartphones, websites, emails etc. is driving the demand for the multichannel campaign management market. The Global Multichannel Campaign Management Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.
Global Multichannel Campaign Management Market Definition
Multichannel campaign management software aids companies in managing their digital marketing campaigns by defining and communicating offers to users across mobile, smartphones, emails, websites, social media and other mediums. Multichannel campaign management software also aids digital marketers to strategize, manage, execute, and supervise the marketing campaigns and achieve desired results while focusing & targeting a particular customer segment. Additional capabilities included in multichannel campaign management software include predictive analytics, campaign optimization, event triggering, content management, and more.
Global Multichannel Campaign Management Market Overview
The rise in data transfer through a number of channels including mobile & smartphones, emails, websites etc. is driving the demand for the multichannel campaign management market. Other factors supporting the growth of the multichannel campaign management market include the growing trend of mobile marketing through tablets, smartphones, and handheld devices, network and communication advancements, changing trends in digital marketing etc.
An increase in customer expectations to view real-time cross-channel advertisements is also supporting the growth of the multichannel campaign management market. Changing dynamics of advertisement channels, adoption of stringent regulations for mobile marketing by the rising number of countries, the technological complexity involved in terms of compatibility etc. are some of the restraints affecting the demand for multichannel campaign management tools and applications.
The concepts of analytics and big data play an important role in the marketing operations of every business. The multichannel campaign management market solutions gather data & analyze it to gain insights into the customer behaviour & buying patterns. Customer & social media analytics helps to segment the customer base and to plan, execute, strategize and supervise the marketing campaigns through precise automation. This gives markets an opportunity to the customer psyche & plan one-to-one engagements through direct marketing.
Global Multichannel Campaign Management Market Segmentation Analysis
The Global Multichannel Campaign Management Market is segmented based on Vertical, Deployment, and Geography.
Multichannel Campaign Management Market, By Vertical
- BFSI
- IT and Telecommunication
- Retail
- Manufacturing
- Others
Based on Vertical, the market is bifurcated into BFSI, IT and Telecommunication, Retail, Manufacturing, Others.
Multichannel Campaign Management Market, By Deployment
Based on Deployment, the market is bifurcated into On-premise, Cloud based.
Multichannel Campaign Management Market, By Geography
- North America
- Europe
- Asia Pacific
- Rest of the world
- On the basis of Geography, the Global Multichannel Campaign Management Market is classified into North America, Europe, Asia Pacific, and Rest of the world. North America is expected to hold the largest market share in the forecast period. The attendance of significant players such as IBM Corporation and Oracle will boost the market growth with the help of incorporating technological advancements in the product portfolio. Increased disbursements of enterprises in Research and Development would expand the market growth across the region.
Key Players
The "Global Multichannel Campaign Management Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM Corporation, Oracle, SAP AG, SAS Institute, Adobe Systems, Infor, Marketo, Adobe Systems, Salesforce.com and Teradata.
- The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
Key Developments
- Partnerships, Collaborations, and Agreements
- Watson Marketing Assistant was introduced by IBM in 2017. This AI-powered application assists users in completing tasks, generating performance reports, and deciphering the sentiment and tone of campaign content. IBM Media Optimizer began delivering management features for owned and paid marketing channels through a partnership with MediaMath. Watson Marketing has announced a managed-hosted version of IBM Campaign, giving users access to Campaign's features while allowing for cloud or on-premises deployment options.
- Data Studio, a data-sharing platform focusing on second-party data, was added to Salesforce in 2017. It allows data vendors the opportunity to provide their data and gives marketers access to premium data for purchase. Interaction Studio, a rebranded OEM collaboration with Thunderhead, will ingest consumer interactions and develop in-the-moment profiles for individuals. Salesforce's access to web content management and web analytic capabilities have been boosted thanks to partnerships with Sitecore and Google 360 analytics.
- Mergers and Acquisitions
- Koch Industries, Inc. completed the acquisition of Infor from Golden Gate Capital on April 6, 2020. Infor, a global pioneer in industry-specific business cloud software, has played an important role in Koch's technological transformation. The acquisition gives Koch additional vital capabilities to accelerate digital transformation, while also giving Infor with resources and industry knowledge to continue extending its expertise in mission-critical software for industries including manufacturing, retail, and distribution, among others.
- Marketo, the global leader in B2B marketing interaction, was acquired by Adobe in 2018. Customers will benefit as a result of Adobe's acquisition of Marketo, from the combination of Adobe Experience Cloud's analytics, personalization, and content capabilities with Marketo's lead management, account-based marketing, and revenue attribution technology, allowing businesses to better connect marketing engagement to revenue growth. Marketo Engagement Platform will be integrated into Adobe Marketing Cloud, a market leader in managing, optimizing, and orchestrating cross-channel experiences and campaigns for B2B and B2C use cases across all industries.
- Product Launches and Product Expansions
- In June 2020, Zeta Global announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Opportunity Explorer(SM) is designed to assist marketers in identifying, segmenting, and acting on growth opportunities for their businesses. It consumes demographic, behavioral, and geographical signals from Zeta's proprietary data set of 2.4 billion identities worldwide, synthesizes the data in real-time, and generates a configurable, interactive display of actionable insights.
TABLE OF CONTENTS
1 INTRODUCTION OF GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET
- 1.1 Overview of the Market
- 1.2 Scope of Report
- 1.3 Assumptions
2 EXECUTIVE SUMMARY
3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH
- 3.1 Data Mining
- 3.2 Validation
- 3.3 Primary Interviews
- 3.4 List of Data Sources
4 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET OUTLOOK
- 4.1 Overview
- 4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
- 4.3 Porters Five Force Model
- 4.4 Value Chain Analysis
5 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY VERTICAL
- 5.1 Overview
- 5.2 BFSI
- 5.3 IT and Telecommunication
- 5.4 Retail
- 5.5 Manufacturing
- 5.6 Others
6 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY DEPLOYMENT
- 6.1 Overview
- 6.2 On-premise
- 6.3 Cloud based
7 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET, BY GEOGRAPHY
- 7.1 Overview
- 7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
- 7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
- 7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
- 7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East
8 GLOBAL MULTICHANNEL CAMPAIGN MANAGEMENT MARKET COMPETITIVE LANDSCAPE
- 8.1 Overview
- 8.2 Company Market Ranking
- 8.3 Key Development Strategies
9 COMPANY PROFILES
- 9.1 IBM Corporation
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
- 9.2 Oracle
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
- 9.3 SAP AG
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
- 9.4 SAS Institute
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
- 9.5 Adobe Systems
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
- 9.6 Infor
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
- 9.7 Marketo
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
- 9.8 Adobe Systems
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
- 9.9 Salesforce.com
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
- 9.10 Teradata
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments
10 Appendix
