세계의 크리에이터 스폰서십 마켓플레이스 시장 보고서(2025년)
Creator Sponsorship Marketplaces Global Market Report 2025
상품코드 : 1888184
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 스폰서십 마켓플레이스의 규모는 최근 급속히 확대되고 있습니다. 2024년의 19억 9,000만 달러에서 2025년에는 24억 3,000만 달러로 성장하고, CAGR 21.9%를 나타낼 것으로 전망되고 있습니다. 이러한 성장은 크리에이터 주도형 콘텐츠에 대한 브랜드 투자 증가, 실제 마케팅에 대한 수요 증가, 틈새 콘텐츠 커뮤니티 확대, 맞춤 광고에 대한 관심, 디지털 시청자층의 참여율 향상 등의 요인과 관련이 있습니다.

크리에이터 스폰서십 마켓플레이스 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 52억 9,000만 달러에 달했으며 CAGR은 21.5%를 나타낼 전망입니다. 예측 기간의 성장은 멀티채널 캠페인 채용 확대, 업계 횡단형 스폰서십에 대한 관심 증가, 마이크로/틈새 제작자와의 협업 증가, 가상/라이브 이벤트 스폰서십 확대, 제작자 주도 제품 런칭 투자 증가 등으로 인한 전망입니다. 예측 기간의 주요 동향으로는 인터랙티브 콘텐츠 형식의 혁신, 크리에이터 수익화 도구의 연구 개발 지속, 몰입형 경험의 기술적 진보, 커뮤니티 주도형 마케팅 플랫폼 개발, 크로스 플랫폼 콘텐츠 통합 혁신 등이 있습니다.

향후 증가하는 크리에이터 수가 크리에이터 스폰서십 마켓플레이스 확대에 크게 기여할 것으로 예측됩니다. 크리에이터란 동영상, 음악, 팟캐스트, 소셜 미디어 게시 등 다양한 온라인 플랫폼에서 디지털 콘텐츠를 제작·공유하는 개인을 말합니다. 많은 제작자는 시청자를 획득하고 스폰서십, 광고 및 구독을 통해 자신의 작품을 수익화하고 있습니다. 크리에이터 증가는 콘텐츠 제작 툴이나 플랫폼의 보급이 진행되어, 보다 많은 사람들이 진입 장벽을 낮추어 프로 품질의 콘텐츠를 제작할 수 있게 된 것이 배경에 있습니다. 크리에이터를 위한 스폰서십 마켓플레이스는 크리에이터와 브랜드를 연결하고 스폰서 계약 간소화, 지불 관리, 캠페인 효과 측정을 위한 분석 기능을 제공하는 플랫폼으로 이러한 변화를 촉진하고 있습니다. 예를 들어, 2024년 5월에 스웨덴 거점의 콘텐츠 크리에이터용 사운드트랙 플랫폼 ‘에피데믹 사운드’가 발표한 보고서에 따르면 풀타임으로 활동하는 크리에이터 비율은 2023년부터 3% 증가하여 54.9%에 달했습니다. 또한 수익 창출자의 49%가 주 20시간 이상을 콘텐츠 제작에 소비하고 있습니다. 이러한 동향은 성장을 지속적으로 보다 전문성을 높이는 크리에이터 경제를 보여주며, 크리에이터를 위한 스폰서십 마켓플레이스에 대한 수요를 견인하고 있습니다.

크리에이터 스폰서십 마켓플레이스 시장의 주요 기업은 플랫폼 통합 기술 혁신, 특히 브랜드와 에이전시의 협력 강화를 위한 크리에이터 마켓플레이스 플랫폼의 기능 향상에 주력하고 있습니다. 플랫폼 강화란 크리에이터 마켓플레이스의 디지털 인프라와 기능을 업그레이드, 확장, 최적화하여 사용 편의성, 접근성, 운영 효율성을 향상시키는 것을 의미합니다. 예를 들어 2023년 4월, 비주얼 콘텐츠와 인플루언서 참여에 특화된 미국발 소셜 미디어 플랫폼 'Instagram'은 브랜드·대리점·콘텐츠 크리에이터간의 제휴 강화를 목적으로 크리에이터 마켓플레이스에 새로운 기능을 도입했습니다. 이번 업데이트에서는 성별, 연령대, 시청자의 관심, 지역, 팔로워 수 등의 조건에 따른 고급 검색 필터 외에도 크리에이터와 직접 메시지와 프로젝트 개요를 공개할 수 있는 API 연계 기능이 추가되었습니다. 이러한 업데이트를 통해 제작자의 발견을 간소화하고 캠페인 관리를 개선하고 브랜드와 제작자 간의 협업을 더욱 원활하게 진행할 수 있습니다. 이를 통해 타겟 파트너십 및 측정 가능한 인플루언서 마케팅 결과를 추구하는 대행사 및 브랜드에 대한 플랫폼의 효율성을 더욱 높일 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Creator sponsorship marketplaces are digital platforms that connect content creators with brands looking to promote their products or services through paid collaborations. These platforms simplify the process of discovering, negotiating, and managing sponsorship deals by offering tools for communication, performance tracking, and secure payment processing. Their primary goal is to facilitate mutually beneficial partnerships in which creators can monetize their influence while brands reach targeted audiences through authentic, creator-driven content.

The key platform types involved in creator sponsorship marketplaces include web-based, app-based, and hybrid platforms. Creator types include influencers, YouTubers, podcasters, bloggers, and streamers. Revenue models include subscription-based, commission-based, freemium, and other models. Sponsorship types include brand sponsorships, affiliate marketing, product gifting, event sponsorships, and additional sponsorship formats. End users include brands, agencies, and individual creators.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator sponsorship marketplaces market research report is one of a series of new reports from The Business Research Company that provides creator sponsorship marketplaces market statistics, including creator sponsorship marketplaces industry global market size, regional shares, competitors with a creator sponsorship marketplaces market share, detailed creator sponsorship marketplaces market segments, market trends and opportunities, and any further data you may need to thrive in the creator sponsorship marketplaces industry. This creator sponsorship marketplaces market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator sponsorship marketplaces market size has grown rapidly in recent years. It will grow from $1.99 billion in 2024 to $2.43 billion in 2025 at a compound annual growth rate (CAGR) of 21.9%. The growth in the historic period can be linked to increasing brand investment in creator-driven content, rising demand for authentic marketing, the expansion of niche content communities, growing emphasis on personalized advertising, and higher engagement rates among digital audiences.

The creator sponsorship marketplaces market size is expected to see exponential growth in the next few years. It will grow to $5.29 billion in 2029 at a compound annual growth rate (CAGR) of 21.5%. The growth in the forecast period can be driven by expanding adoption of multi-channel campaigns, growing interest in cross-industry sponsorships, rising collaboration with micro and niche creators, the expansion of virtual and live event sponsorships, and increasing investment in creator-led product launches. Major trends in the forecast period include innovations in interactive content formats, ongoing research and development in creator monetization tools, technological advancements in immersive experiences, the development of community-driven marketing platforms, and innovations in cross-platform content integration.

The growing number of creators is expected to significantly contribute to the expansion of the creator sponsorship marketplaces market in the future. Creators are individuals who produce and share digital content across various online platforms, such as videos, music, podcasts, and social media posts. Many creators build an audience and monetize their work through sponsorships, advertisements, and subscriptions. The increase in creators is driven by the growing accessibility of content creation tools and platforms, which allow more people to produce professional-quality content with fewer barriers to entry. Creator sponsorship marketplaces facilitate this shift by connecting creators with brands, providing platforms that simplify sponsorship deals, manage payments, and offer analytics to measure campaign effectiveness. For example, in May 2024, a report from Epidemic Sound, a Sweden-based soundtracking platform for content creators, noted that the number of full-time creators increased to 54.9%, a 3% rise from 2023. Additionally, 49% of monetizing creators now spend 20 or more hours per week creating content. These trends suggest a growing and more professional creator economy, driving the demand for creator sponsorship marketplaces.

Major companies in the creator sponsorship marketplace market are focusing on technological innovations in platform integration, especially in enhancing creator marketplace platforms to improve brand-agency collaboration. Platform enhancement refers to upgrading, expanding, or optimizing the digital infrastructure and features of a creator marketplace to improve usability, accessibility, and operational efficiency. For instance, in April 2023, Instagram, a U.S.-based social media platform focused on visual content and influencer engagement, introduced new features to its Creator Marketplace to improve connections between brands, agencies, and content creators. The update included advanced search filters for criteria such as gender, age, audience interests, geography, and follower count, as well as API integrations allowing for direct messaging with creators and publishing project briefs. These updates streamline creator discovery, improve campaign management, and foster more efficient collaboration between brands and creators, making the platform more effective for agencies and brands looking for targeted partnerships and measurable influencer marketing results.

In September 2025, Stellar Tech, a Europe-based influencer marketing technology company, acquired Join for an undisclosed amount. With this acquisition, Stellar Tech aims to establish the leading Creator Sponsorship Marketplace in the Benelux region by merging Join with Creatorz, increasing access for brands and creators, and unifying the technology for analytics and collaboration. Join, based in the Netherlands, is a creator platform offering AI-powered solutions for brand and creator partnerships.

Major players in the creator sponsorship marketplaces market are Later Influence, #Paid, Upfluence, AspireIQ, SocialBook, Ainfluencer, Collabstr, Creator.co, Glewee, Heepsy, Insense, Intellifluence, Neoreach, Shoutcart, Statusphere, CreatorsXchange, HeyCollabs, Hypefy, Social Cat, Starscolab, Youdji.

North America was the largest region in the creator sponsorship marketplaces market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator sponsorship marketplaces report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator sponsorship marketplaces market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator sponsorship marketplaces market includes revenues earned by providing services such as influencer vetting and verification services, campaign analytics and performance reporting, contract drafting and legal support, audience demographics and engagement insights and multi-platform campaign management and related sponsored content templates, creator collaboration tools, branded merchandise kits, digital rights management software and automated payment processing solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Sponsorship Marketplaces Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator sponsorship marketplaces market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator sponsorship marketplaces ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator sponsorship marketplaces market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Sponsorship Marketplaces Market Characteristics

3. Creator Sponsorship Marketplaces Market Trends And Strategies

4. Creator Sponsorship Marketplaces Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Sponsorship Marketplaces Growth Analysis And Strategic Analysis Framework

6. Creator Sponsorship Marketplaces Market Segmentation

7. Creator Sponsorship Marketplaces Market Regional And Country Analysis

8. Asia-Pacific Creator Sponsorship Marketplaces Market

9. China Creator Sponsorship Marketplaces Market

10. India Creator Sponsorship Marketplaces Market

11. Japan Creator Sponsorship Marketplaces Market

12. Australia Creator Sponsorship Marketplaces Market

13. Indonesia Creator Sponsorship Marketplaces Market

14. South Korea Creator Sponsorship Marketplaces Market

15. Western Europe Creator Sponsorship Marketplaces Market

16. UK Creator Sponsorship Marketplaces Market

17. Germany Creator Sponsorship Marketplaces Market

18. France Creator Sponsorship Marketplaces Market

19. Italy Creator Sponsorship Marketplaces Market

20. Spain Creator Sponsorship Marketplaces Market

21. Eastern Europe Creator Sponsorship Marketplaces Market

22. Russia Creator Sponsorship Marketplaces Market

23. North America Creator Sponsorship Marketplaces Market

24. USA Creator Sponsorship Marketplaces Market

25. Canada Creator Sponsorship Marketplaces Market

26. South America Creator Sponsorship Marketplaces Market

27. Brazil Creator Sponsorship Marketplaces Market

28. Middle East Creator Sponsorship Marketplaces Market

29. Africa Creator Sponsorship Marketplaces Market

30. Creator Sponsorship Marketplaces Market Competitive Landscape And Company Profiles

31. Creator Sponsorship Marketplaces Market Other Major And Innovative Companies

32. Global Creator Sponsorship Marketplaces Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Sponsorship Marketplaces Market

34. Recent Developments In The Creator Sponsorship Marketplaces Market

35. Creator Sponsorship Marketplaces Market High Potential Countries, Segments and Strategies

36. Appendix

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