세계의 크리에이터 플랫폼 배상책임보험 시장 보고서(2025년)
Creator Platform Liability Insurance Global Market Report 2025
상품코드 : 1888181
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 플랫폼 배상책임보험 시장 규모는 최근 급속히 확대되고 있습니다. 2024년의 16억 3,000만 달러에서 2025년에는 19억 3,000만 달러로 성장하고, CAGR 18.1%를 나타낼 것으로 전망되고 있습니다. 지금까지의 성장은 국경을 넘어 콘텐츠 수익화에 대한 수요 증가, 지적 재산권 복잡화, 전문 콘텐츠 제작자 수 증가, 브랜드 스폰서가 포함된 콘텐츠 확대, 디지털 미디어 분야의 소송 증가 등이 요인으로 생각됩니다.

크리에이터 플랫폼 배상책임보험 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 37억 2,000만 달러에 달하고, CAGR은 17.9%를 나타낼 전망입니다. 예측 기간의 성장 요인으로는 틈새 콘텐츠 플랫폼의 보급 확대, 크리에이터 콘텐츠에 대한 규제 당국의 감시 강화, 크리에이터 주도형 전자상거래의 성장, 종합적인 배상책임보험의 필요성 증대, 보험 회사와 엔터테인먼트 기업간의 제휴 강화 등을 들 수 있습니다. 예측 기간 중에 예상되는 주요 동향으로는 리스크 평가 기술의 진보, 보상 모델의 혁신, 자동화된 보험금 청구 처리의 진전, 크리에이터 특화형 배상책임 솔루션의 연구 개발, 인수 업무에 있어서 예측 분석의 활용 등을 들 수 있습니다.

디지털 콘텐츠 제작량 증가는 향후 수년간 크리에이터 플랫폼 배상책임보험 시장의 성장을 이끌 것으로 예측됩니다. 디지털 콘텐츠 제작이란 온라인 및 소셜 미디어 플랫폼에서 사용자가 생성한 동영상, 이미지, 음성 및 문서 자료를 제작하고 수익을 창출하는 것을 말합니다. 이러한 추세는 더 많은 개인과 기업이 온라인에서의 존재감을 확대하고 디지털 채널을 통해 시청자를 유치하고 수익을 창출하려고 하는 가운데 높아지고 있습니다. 크리에이터 플랫폼 배상책임보험은 디지털 콘텐츠 제작의 성장에 따라 증가하는 저작권 침해, 명예훼손, 광고 분쟁 등의 위험으로부터 크리에이터와 브랜드를 보호하는 역할을 합니다. 예를 들어, 2025년 1월 미국 디지털 마케팅 에이전시의 Spiralytics가 발표한 데이터에 따르면 세계 소셜 미디어 콘텐츠 제작자 수는 2022년 1억 6,500만명에서 2025년에는 2억 700만명에 이르렀다는 것입니다. 이 디지털 콘텐츠 제작의 급증이 크리에이터 플랫폼 배상책임보험 시장의 확대에 기여하고 있습니다.

크리에이터 플랫폼 배상책임보험 시장의 주요 기업은 소셜 미디어 인플루언서와 협력하는 조직의 리스크 관리를 강화하기 위해 인플루언서 배상책임보험과 같은 기술 혁신에 주력하고 있습니다. 인플루언서 배상책임보험은 소셜 미디어 플랫폼의 인플루언서와의 제휴로 인한 법적 및 재무 위험으로부터 브랜드 및 기업을 보호하는 전문적인 보상입니다. 예를 들어, 2025년 8월에는 미국에 본사를 둔 보험사이자 세계 QBE 보험 그룹의 일원인 QBE 북미가 인플루언서 마케팅과 관련된 위험을 줄이기 위한 미디어 배상책임보험 상품인 The Influencer를 출시했습니다. 'The Influencer'는 인플루언서가 작성한 콘텐츠로 인한 저작권, 상표권, 명예훼손 및 공개권에 대한 청구에 대한 보호를 제공합니다. 또한 인플루언서에게 미디어법의 기본 원칙을 교육하는 간이 학습 모듈과 검증 프로세스를 포함하여 책임있는 콘텐츠 제작을 확보하고 기업의 리스크 노출을 줄입니다. 이는 여러 인플루언서를 사용하는 캠페인에서 적극적인 위험 관리를 요구하는 브랜드에 이상적인 솔루션입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Creator platform liability insurance is a form of insurance created to protect content creators and digital platforms from financial losses or legal claims resulting from their online activities. It offers coverage for risks such as copyright infringement, defamation, data breaches, and advertising disputes that may occur during the creation or distribution of content. The primary goal of this insurance is to shield creators and platforms from legal liabilities and potential damages, helping ensure business continuity and financial stability.

The main coverage categories of creator platform liability insurance include general liability, professional liability, cyber liability, intellectual property liability, and other types of coverage. General liability is a type of insurance that protects individuals or organizations from financial losses arising from claims of bodily injury, property damage, or personal injury caused to third parties due to their operations, products, or services. Regarding platform type, it includes social media platforms, video streaming platforms, content sharing platforms, e-commerce platforms, and other platform types. For distribution channels, it involves direct sales, brokers or agents, online platforms, and other channels. As for end users, it serves individual creators, small and medium-sized enterprises, and large enterprises.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

The creator platform liability insurance market research report is one of a series of new reports from The Business Research Company that provides creator platform liability insurance market statistics, including creator platform liability insurance industry global market size, regional shares, competitors with a creator platform liability insurance market share, detailed creator platform liability insurance market segments, market trends and opportunities, and any further data you may need to thrive in the creator platform liability insurance industry. This creator platform liability insurance market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator platform liability insurance market size has grown rapidly in recent years. It will grow from $1.63 billion in 2024 to $1.93 billion in 2025 at a compound annual growth rate (CAGR) of 18.1%. Growth during the historic period can be linked to the rising demand for cross-border content monetization, increasing complexity of intellectual property rights, a growing number of professional content creators, the expansion of brand-sponsored content, and the rise in litigation within digital media.

The creator platform liability insurance market size is expected to see rapid growth in the next few years. It will grow to $3.72 billion in 2029 at a compound annual growth rate (CAGR) of 17.9%. Growth in the forecast period can be attributed to the expanding adoption of niche content platforms, heightened regulatory scrutiny of creator content, the growth of creator-led e-commerce, increasing need for comprehensive liability coverage, and the strengthening of partnerships between insurers and entertainment companies. Key trends expected during the forecast period include technological advances in risk assessment, innovations in coverage models, progress in automated claims processing, research and development of creator-specific liability solutions, and the use of predictive analytics in underwriting.

The increasing volume of digital content creation is expected to drive the growth of the creator platform liability insurance market in the coming years. Digital content creation involves producing and monetizing user-generated videos, images, audio, and written materials across online and social media platforms. This trend is rising as more individuals and businesses expand their online presence, aiming to engage audiences and generate revenue through digital channels. Creator platform liability insurance helps creators and brands safeguard against risks such as copyright infringement, defamation, and advertising disputes, which have become more common with the growth of digital content production. For example, in January 2025, Spiralytics, a U.S.-based digital marketing agency, reported that the number of social media content creators worldwide reached 207 million in 2025, up from 165 million in 2022. As a result, the surge in digital content creation is contributing to the expansion of the creator platform liability insurance market.

Key companies in the creator platform liability insurance market are focusing on technological innovations, such as influencer liability insurance, to strengthen risk management for organizations collaborating with social media influencers. Influencer liability insurance is a specialized coverage that protects brands and companies from legal and financial risks arising from partnerships with influencers on social media platforms. For instance, in August 2025, QBE North America, a U.S.-based insurer and part of the global QBE Insurance Group, launched The Influencer, a media liability product aimed at mitigating risks linked to influencer marketing. The Influencer offers protection against copyright, trademark, defamation, and publicity-rights claims stemming from influencer-generated content. It also includes a brief learning module and verification process that educate influencers on essential media law principles, ensuring responsible content creation and reducing companies' exposure. This makes it ideal for brands seeking proactive risk management in campaigns involving multiple influencers.

In September 2023, Giggster, Inc., a U.S.-based event location booking platform, partnered with Pattern Insurance, Inc. for an undisclosed amount. Through this collaboration, Giggster, Inc. aims to integrate embedded liability insurance into its platform, enabling users to effortlessly secure coverage for productions, weddings, photo shoots, and other events. Pattern Insurance, Inc. is a U.S.-based insurtech company specializing in embedded insurance solutions, providing tailored risk management directly within digital workflows and supporting both commercial and creative event applications.

Major players in the creator platform liability insurance market are Allianz Global Corporate & Specialty SE, Zurich Insurance Group Ltd, AXA XL, Chubb Limited, Tokio Marine HCC, The Hartford Financial Services Group Inc., Marsh LLC, QBE Insurance Group Limited, Markel Corporation, Arch Insurance Group Inc., Arthur J. Gallagher & Co., Founder Shield LLC, Hub International Limited, Hiscox Ltd, CRC Insurance Services Inc., Howden Group Holdings Limited, CFC Underwriting Limited, Beazley Group plc, Tysers Insurance Brokers Limited, Mitigata Insurance Technology Inc., Phoenix Insurance Brokers Pty Ltd, FEI Insurance Services Inc., BrandRock Insurance Services LLC, Sour Insurance Inc.

North America was the largest region in the creator platform liability insurance market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator platform liability insurance report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator platform liability insurance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator platform liability insurance market includes revenues earned by providing services such as media liability consulting, crisis management support, contract review and legal advisory, reputation protection services and data breach response assistance and related event cancellation liability insurance, advertising and marketing liability coverage, multimedia production liability insurance, content moderation liability insurance and influencer endorsement liability coverage. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Platform Liability Insurance Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator platform liability insurance market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator platform liability insurance ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator platform liability insurance market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Platform Liability Insurance Market Characteristics

3. Creator Platform Liability Insurance Market Trends And Strategies

4. Creator Platform Liability Insurance Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Platform Liability Insurance Growth Analysis And Strategic Analysis Framework

6. Creator Platform Liability Insurance Market Segmentation

7. Creator Platform Liability Insurance Market Regional And Country Analysis

8. Asia-Pacific Creator Platform Liability Insurance Market

9. China Creator Platform Liability Insurance Market

10. India Creator Platform Liability Insurance Market

11. Japan Creator Platform Liability Insurance Market

12. Australia Creator Platform Liability Insurance Market

13. Indonesia Creator Platform Liability Insurance Market

14. South Korea Creator Platform Liability Insurance Market

15. Western Europe Creator Platform Liability Insurance Market

16. UK Creator Platform Liability Insurance Market

17. Germany Creator Platform Liability Insurance Market

18. France Creator Platform Liability Insurance Market

19. Italy Creator Platform Liability Insurance Market

20. Spain Creator Platform Liability Insurance Market

21. Eastern Europe Creator Platform Liability Insurance Market

22. Russia Creator Platform Liability Insurance Market

23. North America Creator Platform Liability Insurance Market

24. USA Creator Platform Liability Insurance Market

25. Canada Creator Platform Liability Insurance Market

26. South America Creator Platform Liability Insurance Market

27. Brazil Creator Platform Liability Insurance Market

28. Middle East Creator Platform Liability Insurance Market

29. Africa Creator Platform Liability Insurance Market

30. Creator Platform Liability Insurance Market Competitive Landscape And Company Profiles

31. Creator Platform Liability Insurance Market Other Major And Innovative Companies

32. Global Creator Platform Liability Insurance Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Platform Liability Insurance Market

34. Recent Developments In The Creator Platform Liability Insurance Market

35. Creator Platform Liability Insurance Market High Potential Countries, Segments and Strategies

36. Appendix

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