세계의 크리에이터 크라우드펀딩 플랫폼 시장 보고서(2025년)
Creator Crowdfunding Platforms Global Market Report 2025
상품코드 : 1888162
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 크라우드펀딩 플랫폼 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 181억 7,000만 달러에서 2025년에는 210억 달러로 성장하며, CAGR은 15.6%에 달할 전망입니다. 이러한 성장은 디지털 콘텐츠 제작 증가, 독립 크리에이터의 인기, 소셜 미디어의 영향력 확대, 온라인 결제 시스템의 보급, 피어 투 피어 자금 조달에 대한 신뢰가 높아짐에 기인합니다.

크리에이터 크라우드펀딩 플랫폼 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 370억 3,000만 달러에 달하고, CAGR은 15.2%를 나타낼 전망입니다. 예측 기간의 성장 요인으로는 크리에이터를 위한 수익화 툴에 대한 수요 증가, 블록체인 및 핀테크 솔루션의 통합 증가, 팬과의 직접적인 관계를 중시한 모델의 보급 확대, 세계의 디지털 시청자층 확대, 분산형 자금 조달 옵션에 대한 선호 증가 등이 있습니다. 예측 기간의 주요 추세로는 결제 인프라의 기술적 진보, 커뮤니티 참여 도구 혁신, 인공지능(AI) 기반 분석 기술 개발, 플랫폼 보안 연구 개발, 크리에이터를 위한 상거래 솔루션 진화 등이 있습니다.

디지털 콘텐츠 제작 증가는 향후 크리에이터 크라우드펀딩 플랫폼 시장의 성장을 가속할 것으로 예측됩니다. 디지털 콘텐츠 제작이란, 동영상, 이미지, 블로그, 소셜 미디어 투고 등의 콘텐츠를 디지털 툴이나 플랫폼을 이용해 제작·공개하는 프로세스를 말합니다. 이러한 증가는 개인과 브랜드가 전 세계적으로 콘텐츠를 제작, 공유, 수익화할 수 있는 접근성이 뛰어난 플랫폼을 제공하는 소셜 미디어 네트워크의 확대로 추진되고 있습니다. 크리에이터 크라우드펀딩 플랫폼은 크리에이터가 시청자로부터 직접 자금을 받을 수 있게 함으로써 디지털 콘텐츠 제작을 지원하고 기존의 자금 조달 경로에 의존하지 않고 혁신적이고 고품질의 콘텐츠 제작을 가능하게 합니다. 예를 들어 영국 정부 기관인 통신청(Ofcom)이 2024년 5월에 발표한 보고서에 따르면 2024년 11월 기준 영국 성인은 하루 평균 4시간 20분을 온라인으로 보냈습니다. 7월 조사에서 16세에서 24세의 57%가 Snapchat에서 사라지는 스냅을 보냈습니다. WhatsApp는 가장 인기있는 메시징 앱으로 계속 온라인 성인의 87%가 사용하고, 64%가 매일 사용하고 있으며, 2023년의 58%에서 증가했습니다. 따라서 디지털 콘텐츠 제작 증가는 크리에이터 크라우드펀딩 플랫폼 시장의 성장을 이끌고 있습니다.

크리에이터 크라우드펀딩 플랫폼 시장에서 사업을 전개하는 주요 기업은 자금 조달과 커뮤니티 참여 도구를 통합한 혁신적인 솔루션 개발에 주력하여 크리에이터 지원과 캠페인 성공을 강화하고 있습니다. 통합 자금 조달 및 커뮤니티 참여 도구는 자금 조달 관리, 지원자와의 교류, 진행 공유, 충실한 커뮤니티 구축을 단일 시스템 내에서 가능하게 하는 복합 플랫폼 기능을 말합니다. 예를 들어 2025년 10월, 미국 기반 크라우드펀딩 핀텍 기업인 Indiegogo Inc.는 크리에이터와 지원자 모두의 경험을 향상시키는 고급 도구를 갖춘 차세대 크라우드펀딩 플랫폼을 출시했습니다. 새로운 플랫폼은 캠페인 관리의 단순화, 투명성 향상, 커뮤니티 신뢰 강화를 실현합니다. 주요 기능에는 보다 쉬운 이행을 실현하는 '고급 지원 관리 기능', Stretch Pay 등의 유연한 옵션을 갖춘 20개 이상의 세계 결제 방법 지원, 명확한 재무 책임을 보장하는 고정 자금 조달 모델이 포함됩니다. 또한 안전한 캠페인을 위한 향상된 온보딩 및 본인 확인(KYC) 프로세스와 같은 향상된 신뢰성 및 검증 기능 외에도 캠페인의 성장과 참여를 촉진하는 Adfound 및 Follower Gifts와 같은 기본 제공 마케팅 도구가 포함되어 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Creator crowdfunding platforms refer to online platforms that allow content creators, artists, and entrepreneurs to secure financial support directly from their audiences for creative projects, products, or business initiatives. These platforms promote community-based funding by enabling supporters to contribute financially in exchange for exclusive content, rewards, or early access opportunities.

The main types of creator crowdfunding platforms include reward-based, equity-based, donation-based, lending-based, and others. Reward-based platforms refer to digital systems that allow creators to collect funds for their projects by offering supporters non-monetary rewards such as products, merchandise, or unique experiences in exchange for their contributions. These platforms generally operate through two primary funding models, all-or-nothing and keep-it-all. They are utilized for applications such as arts and entertainment, technology, publishing, music, film, gaming, and others, and cater to various end users including individuals, small and medium enterprises, nonprofits, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

The creator crowdfunding platforms market research report is one of a series of new reports from The Business Research Company that provides creator crowdfunding platforms market statistics, including creator crowdfunding platforms industry global market size, regional shares, competitors with a creator crowdfunding platforms market share, detailed creator crowdfunding platforms market segments, market trends and opportunities, and any further data you may need to thrive in the creator crowdfunding platforms industry. This creator crowdfunding platforms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator crowdfunding platforms market size has grown rapidly in recent years. It will grow from $18.17 billion in 2024 to $21.00 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to increasing digital content creation, the growing popularity of independent creators, rising social media influence, the expansion of online payment systems, and increasing trust in peer-to-peer funding.

The creator crowdfunding platforms market size is expected to see rapid growth in the next few years. It will grow to $37.03 billion in 2029 at a compound annual growth rate (CAGR) of 15.2%. The growth in the forecast period can be attributed to the growing demand for creator monetization tools, increasing integration of blockchain and fintech solutions, rising adoption of direct-to-fan engagement models, the expansion of global digital audiences, and the growing preference for decentralized funding options. Key trends in the forecast period include technological advancements in payment infrastructure, innovations in community engagement tools, developments in artificial intelligence-driven analytics, research and development in platform security, and advancements in creator-focused commerce solutions.

The rise in digital content creation is expected to propel the growth of the creator crowdfunding platforms market going forward. Digital content creation refers to the process of producing and publishing content such as videos, images, blogs, and social media posts using digital tools and platforms. The rise in digital content creation is driven by the expansion of social media networks, which provide accessible platforms for individuals and brands to create, share, and monetize their content globally. Creator crowdfunding platforms support digital content creation by enabling creators to receive direct financial contributions from their audiences, allowing them to produce innovative and high-quality content without depending on traditional funding channels. For instance, in November 2024, according to a report published by the Office of Communications (Ofcom), a UK-based government office, in May 2024, UK adults spent an average of 4 hours and 20 minutes online daily. A July survey found that 57% of 16 to 24-year-olds sent disappearing snaps on Snapchat. WhatsApp remained the most popular messaging app, reaching 87% of online adults, with 64% using it daily, up from 58% in 2023. Therefore, the rise in digital content creation is driving the growth of the creator crowdfunding platforms market.

Key companies operating in the creator crowdfunding platforms market are focusing on developing innovative solutions, such as integrated funding and community engagement tools to strengthen creator support and campaign success. Integrated funding and community engagement tools refer to combined platform features that enable creators to manage fundraising, interact with supporters, share updates, and build loyal communities within a single system. For instance, in October 2025, Indiegogo Inc., a US-based crowdfunding and financial technology company, launched a next-generation crowdfunding platform equipped with advanced tools to enhance both creator and backer experiences. The new platform simplifies campaign management, improves transparency, and builds greater community trust. Key features include an Advanced Pledge Manager for easier fulfillment, support for over 20 global payment methods with flexible options such as Stretch Pay, and a fixed funding model to ensure clearer financial accountability. Additionally, it includes enhanced trust and verification features such as improved onboarding and KYC processes for safer campaigns, along with built-in marketing tools such as Adfound and Follower Gifts to drive campaign growth and engagement.

In August 2025, Gamefound Sp. z o.o., a Poland-based crowdfunding and financial technology company, acquired Indiegogo for an undisclosed amount. Through this acquisition, Gamefound aims to merge Indiegogo's global community with its advanced crowdfunding technology to build a more innovative, creator-focused, and user-friendly platform that enhances opportunities for both creators and backers. Indiegogo Inc. is a US-based company that provides creator crowdfunding platforms.

Major players in the creator crowdfunding platforms market are Patreon Inc., Kickstarter PBC, Seed&Spark Inc., Mighty Networks Inc., Wefunder Inc., Makuake Inc., GoGetFunding Ltd., Ko-fi Labs Limited, Campfire Inc., Crowdfunder Ltd., Ulule SAS, Tiltify Inc., FundRazr Technologies Inc., Buy Me a Coffee Inc., Fundly Inc., Pozible Pty Ltd., Steady Media GmbH, BackerKit Inc., Wishberry Online Services Pvt. Ltd., and Tipeee SAS.

North America was the largest region in the creator crowdfunding platforms market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator crowdfunding platforms report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator crowdfunding platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator crowdfunding platforms market includes revenues earned by entities by providing services such as project hosting and campaign management, payment processing and fund collection, community engagement and support, data analytics and reporting services, and multi-currency and international support services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Crowdfunding Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator crowdfunding platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator crowdfunding platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator crowdfunding platforms market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Crowdfunding Platforms Market Characteristics

3. Creator Crowdfunding Platforms Market Trends And Strategies

4. Creator Crowdfunding Platforms Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Crowdfunding Platforms Growth Analysis And Strategic Analysis Framework

6. Creator Crowdfunding Platforms Market Segmentation

7. Creator Crowdfunding Platforms Market Regional And Country Analysis

8. Asia-Pacific Creator Crowdfunding Platforms Market

9. China Creator Crowdfunding Platforms Market

10. India Creator Crowdfunding Platforms Market

11. Japan Creator Crowdfunding Platforms Market

12. Australia Creator Crowdfunding Platforms Market

13. Indonesia Creator Crowdfunding Platforms Market

14. South Korea Creator Crowdfunding Platforms Market

15. Western Europe Creator Crowdfunding Platforms Market

16. UK Creator Crowdfunding Platforms Market

17. Germany Creator Crowdfunding Platforms Market

18. France Creator Crowdfunding Platforms Market

19. Italy Creator Crowdfunding Platforms Market

20. Spain Creator Crowdfunding Platforms Market

21. Eastern Europe Creator Crowdfunding Platforms Market

22. Russia Creator Crowdfunding Platforms Market

23. North America Creator Crowdfunding Platforms Market

24. USA Creator Crowdfunding Platforms Market

25. Canada Creator Crowdfunding Platforms Market

26. South America Creator Crowdfunding Platforms Market

27. Brazil Creator Crowdfunding Platforms Market

28. Middle East Creator Crowdfunding Platforms Market

29. Africa Creator Crowdfunding Platforms Market

30. Creator Crowdfunding Platforms Market Competitive Landscape And Company Profiles

31. Creator Crowdfunding Platforms Market Other Major And Innovative Companies

32. Global Creator Crowdfunding Platforms Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Crowdfunding Platforms Market

34. Recent Developments In The Creator Crowdfunding Platforms Market

35. Creator Crowdfunding Platforms Market High Potential Countries, Segments and Strategies

36. Appendix

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