세계의 크리에이터 수익화 플랫폼 시장 보고서(2025년)
Creator Monetization Platform Global Market Report 2025
상품코드 : 1888177
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 수익화 플랫폼 시장 규모는 최근 급격히 확대되고 있습니다. 2024년의 95억 9,000만 달러에서 2025년에는 115억 7,000만 달러로 성장하고, CAGR20.6%를 나타낼 것으로 전망되고 있습니다. 이러한 성장은 소셜 미디어 이용 확대, 디지털 콘텐츠 제작 증가, 인플루언서 마케팅 활동 활성화, 스마트폰 및 인터넷 보급률 향상, 개인화된 콘텐츠에 대한 수요 증가로 인한 것입니다.

크리에이터 수익화 플랫폼 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 242억 1,000만 달러에 달하고, CAGR은 20.3%를 나타낼 전망입니다. 예측 기간의 성장은 동영상 스트리밍 플랫폼의 이용 확대, 수익화 툴에의 크리에이터 참여 증가, 온라인 엔터테인먼트에의 이행 가속, 구독형 모델에의 소비자 기호의 높아짐, 크리에이터와의 브랜드 협업 증가 등이 요인으로 생각됩니다. 예측 기간의 주요 동향으로는 AI 구동형 콘텐츠 추천 기술의 진보, 블록체인 기반 결제 시스템의 혁신, NFT 및 디지털 자산 수익화의 통합, 분석·잠재고객 인사이트 툴의 진화, 마이크로 구독이나 칩 기능의 혁신 등을 들 수 있습니다.

디지털 콘텐츠 소비의 확대는 향후 크리에이터 수익화 플랫폼 시장을 크게 견인할 것으로 예측됩니다. 디지털 콘텐츠란 전자적으로 제작, 보존, 공유되는 모든 정보, 미디어, 창작물을 말합니다. 디지털 콘텐츠 소비 증가는 주로 고속 인터넷과 스마트폰의 보급에 의해 촉진되고 있습니다. 이들은 콘텐츠의 생성, 배포, 액세스를 전례 없이 쉽게 만들 수 있습니다. 크리에이터 수익 창출 플랫폼은 광고, 구독, 스폰서십 및 기타 수익원을 통해 크리에이터가 콘텐츠에서 수익을 창출할 수 있는 도구와 기능을 제공하며 잠재고객 참여도를 효율적으로 관리함으로써 이러한 변화를 지원합니다. 예를 들어 2023년 12월 호주 정부 기관인 호주 통신 미디어청이 발표한 보고서에 따르면 유료 구독형 스트리밍 서비스 이용률은 2022년 59%에서 2023년 66%로 증가했습니다. 반면, 사용자가 생성한 형식 또는 짧은 양식의 온라인 동영상 서비스 이용률은 44%에서 57%로 증가했습니다. 이러한 추세는 디지털 콘텐츠 소비 증가가 제작자 수익화 플랫폼에 대한 수요를 견인하고 시장 성장을 가속하고 있음을 보여줍니다.

크리에이터 수익 창출 플랫폼 시장의 기업은 여러 소셜 미디어 채널 통합 및 유료 동영상 기능과 같은 고급 수익 창출 도구의 도입에 주력하고 있습니다. 이를 통해 수익 창출을 강화하고 독점 콘텐츠에 대한 액세스를 제공하며 제작자가 프리미엄 콘텐츠의 수익 창출을 더욱 자유롭게 제어할 수 있도록 지원합니다. 유료 동영상 기능을 사용하면 제작자가 특정 동영상 및 콘텐츠에 대한 액세스를 유료화(페이월)로 제한할 수 있으며, 시청자는 설정된 요금을 지불하여 독점적이거나 프리미엄 콘텐츠에 액세스할 수 있습니다. 예를 들어, 2023년 2월에는 미국을 거점으로 하는 소셜 미디어 플레이어 TikTok이, 크리에이터 지원 프로그램 「Creativity Program」의 베타판을 쇄신하여 개시했습니다. 이는 크리에이터의 높은 수익 창출을 지원하고 장편 원본 콘텐츠의 제작을 촉진하고 보다 우수한 분석 및 수익화 도구를 제공하는 것을 목표로 합니다. 이 프로그램은 기존 기금의 저액 지급에 대한 제작자의 의견을 받아 개발되었으며 YouTube 쇼트와 같은 플랫폼에 대한 TikTok 경쟁 강화를 목표로 합니다. 새로운 수익 분배 모델 도입, 적격 기준 업데이트, 유료 동영상 및 LIVE 구독을 포함한 수익 창출 옵션을 확장했습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

A creator monetization platform is a digital system that enables content creators to earn income from their online activities using tools such as subscriptions, advertisements, and brand collaborations. It incorporates technology-driven solutions to maximize revenue generation. These platforms utilize data insights and automation to support long-term creator growth within the digital economy.

The key components of the creator monetization platform market are software and services. Software refers to digital programs and applications designed to support content creation, distribution, and monetization for creators. Platform types include video-sharing, social media, blogging, podcasting, live-streaming, and other formats that meet a wide range of content distribution needs. Supported content types include video, audio, text, image, and mixed media. Monetization models include ad-based, subscription-based, merchandise sales, crowdfunding, affiliate marketing, and other approaches. End users include individual creators, enterprises, and agencies.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator monetization platform market research report is one of a series of new reports from The Business Research Company that provides creator monetization platform market statistics, including creator monetization platform industry global market size, regional shares, competitors with a creator monetization platform market share, detailed creator monetization platform market segments, market trends and opportunities, and any further data you may need to thrive in the creator monetization platform industry. This creator monetization platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator monetization platform market size has grown exponentially in recent years. It will grow from $9.59 billion in 2024 to $11.57 billion in 2025 at a compound annual growth rate (CAGR) of 20.6%. The growth in the historic period can be attributed to increasing social media adoption, rising digital content creation, growing influencer marketing activities, increasing smartphone and internet penetration and rising demand for personalized content.

The creator monetization platform market size is expected to see exponential growth in the next few years. It will grow to $24.21 billion in 2029 at a compound annual growth rate (CAGR) of 20.3%. The growth in the forecast period can be attributed to growing use of video streaming platforms, increasing creator participation on monetization tools, rising shift toward online entertainment, growing consumer preference for subscription-based models and increasing brand collaborations with creators. Major trends in the forecast period include advancement in ai-driven content recommendation, innovation in blockchain-based payment systems, integration of NFT and digital asset monetization, advancement in analytics and audience insights tools, and innovation in micro-subscription and tipping features.

The growing consumption of digital content is expected to drive significant growth in the creator monetization platform market in the future. Digital content refers to any type of information, media, or creative material that is produced, stored, and shared electronically. The increase in digital content consumption is largely fueled by the widespread availability of high-speed internet and smartphones, which make it easier than ever to create, distribute, and access content. Creator monetization platforms support this shift by offering tools and features that allow creators to generate income from their content through ads, subscriptions, sponsorships, and other revenue streams, while also efficiently managing audience engagement. For example, in December 2023, a report from the Australian Communications and Media Authority, an Australian government agency, revealed that the use of paid subscription streaming services increased to 66% in 2023, up from 59% in 2022. Meanwhile, the use of user-generated or short-form online video services grew to 57%, up from 44%. These trends indicate that the rising consumption of digital content is driving demand for creator monetization platforms, thereby boosting market growth.

Companies in the creator monetization platform market are focusing on integrating multiple social media channels and introducing advanced monetization tools, such as paywalled video features, to enhance revenue generation, offer exclusive content access, and give creators more control over monetizing their premium content. Paywalled video features allow creators to restrict access to specific videos or content behind a paywall, enabling viewers to pay a set fee to access exclusive or premium content. For instance, in February 2023, TikTok, a U.S.-based social media company, launched a revamped creator fund called the Creativity Program in beta, aimed at helping creators generate higher revenue, encouraging long-form original content, and providing better analytics and monetization tools. This program was developed in response to feedback from creators about low payouts from the previous fund and aims to enhance TikTok's competitiveness against platforms such as YouTube Shorts. It introduced a new revenue-sharing model, updated eligibility criteria, and expanded monetization options, including paywalled videos and LIVE subscriptions.

In June 2025, Gen.Video Inc., a U.S.-based influencer marketing platform, acquired Lionize Inc. for an undisclosed amount. With this acquisition, Gen.Video aims to integrate artificial intelligence (AI)-powered creator discovery with commerce intelligence to create a comprehensive influencer marketing ecosystem that enhances brand-creator collaboration, drives measurable sales results, and expands monetization opportunities for creators. Lionize Inc. is a U.S.-based company specializing in AI-powered influencer marketing and creator monetization solutions, designed to help brands efficiently discover, recruit, and manage creators.

Major players in the creator monetization platform market are Google LLC, TikTok Ltd., Instagram LLC, Fenix International Limited, Twitch Interactive Inc., Vimeo Inc., Substack Inc., Patreon Inc., Kajabi LLC, A Medium Corporation, Baron App Inc., Meta Platforms Inc., Teachable Inc., Discord Inc., Podia Labs Inc., Bandcamp Inc., Snap Inc., Ko-fi Labs Limited, Buy Me a Coffee Inc., Gumroad Inc., Fanhouse Inc., LinkedIn Corporation.

North America was the largest region in the creator monetization platform market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator monetization platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator monetization platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator monetization platform market consists of revenues earned by entities by providing services such as subscription management, ad revenue sharing, influencer marketing, tipping and gifting systems, brand collaboration tools, and paywalled content solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Monetization Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator monetization platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator monetization platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator monetization platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Monetization Platform Market Characteristics

3. Creator Monetization Platform Market Trends And Strategies

4. Creator Monetization Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Monetization Platform Growth Analysis And Strategic Analysis Framework

6. Creator Monetization Platform Market Segmentation

7. Creator Monetization Platform Market Regional And Country Analysis

8. Asia-Pacific Creator Monetization Platform Market

9. China Creator Monetization Platform Market

10. India Creator Monetization Platform Market

11. Japan Creator Monetization Platform Market

12. Australia Creator Monetization Platform Market

13. Indonesia Creator Monetization Platform Market

14. South Korea Creator Monetization Platform Market

15. Western Europe Creator Monetization Platform Market

16. UK Creator Monetization Platform Market

17. Germany Creator Monetization Platform Market

18. France Creator Monetization Platform Market

19. Italy Creator Monetization Platform Market

20. Spain Creator Monetization Platform Market

21. Eastern Europe Creator Monetization Platform Market

22. Russia Creator Monetization Platform Market

23. North America Creator Monetization Platform Market

24. USA Creator Monetization Platform Market

25. Canada Creator Monetization Platform Market

26. South America Creator Monetization Platform Market

27. Brazil Creator Monetization Platform Market

28. Middle East Creator Monetization Platform Market

29. Africa Creator Monetization Platform Market

30. Creator Monetization Platform Market Competitive Landscape And Company Profiles

31. Creator Monetization Platform Market Other Major And Innovative Companies

32. Global Creator Monetization Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Monetization Platform Market

34. Recent Developments In The Creator Monetization Platform Market

35. Creator Monetization Platform Market High Potential Countries, Segments and Strategies

36. Appendix

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