세계의 패션 인플루언서 마케팅 시장 보고서(2025년)
Fashion Influencer Marketing Global Market Report 2025
상품코드 : 1811088
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

패션 인플루언서 마케팅 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년에는 CAGR 32.5%로 257억 4,000만 달러로 성장합니다. 예측 기간의 성장 요인으로는 마이크로 인플루언서의 참여, 동영상 컨텐츠의 우위, 지속가능성과 윤리적 패션, 인터랙티브하고 쇼핑 가능한 컨텐츠, 패션 외의 다양화 등을 꼽을 수 있습니다. 예측 기간의 주요 동향으로는 다양성과 포용성 옹호, 라이브 쇼핑 이벤트, 일회성 협업보다 장기적인 파트너십, AI를 활용한 인플루언서 마케팅 플랫폼, 인터랙티브하고 쇼핑 가능한 컨텐츠, 진정성 있는 참여 지표의 중요성 등을 들 수 있습니다.

향후 5년간의 성장률은 32.5%로 지난번 예측과 변동이 없으며, 이 시장과 관련한 이전 예측과 동일합니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 관세가 부과되는 수입 패션 아이템은 인플루언서의 프로모션에 사용할 수 있는 상품을 제한하고, 캠페인의 다양성을 떨어뜨릴 수 있습니다. 또한 상호 관세와 무역 긴장의 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

패션 인플루언서 마케팅 시장의 예상 성장은 소셜미디어의 광범위한 보급에 의해 촉진될 것으로 예측됩니다. 소셜미디어의 보급은 소셜미디어 플랫폼의 급속하고 광범위한 확장을 의미하며, 전 세계 개인과 조직에서 점점 더 많이 활용되고 있습니다. 브랜드 홍보와 리드 제너레이션을 위해 이러한 플랫폼을 활용하는 과정인 소셜미디어 광고는 패션 인플루언서 마케팅의 성장을 가속하는 데 중요한 역할을 하고 있습니다. 예를 들어 미국에 본사를 둔 데이터 보고 및 분석 솔루션 제공 업체인 Demand Sage의 데이터에 따르면 2023년 3월 현재 전 세계 소셜미디어 사용자 수는 49억 명에 달할 전망입니다. 예측에 따르면 이 수치는 2027년까지 전 세계에서 58억 5,000만 명으로 증가할 것으로 예측됩니다. 따라서 소셜미디어 플랫폼의 급격한 증가는 패션 인플루언서 마케팅 시장의 성장을 가속하는 중요한 요인이 되고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Fashion influencer marketing is a marketing strategy that entails collaborating with influencers in the fashion industry who wield significant influence and boast a large following on social media. This approach is employed by fashion brands to leverage the popularity and impact of influencers in promoting their products or services. Through fashion influencer marketing, brands seek to broaden their reach and showcase their products in more innovative ways that resonate with the values of the brand.

Fashion influencer marketing involves various influencer types, including mega influencers, macro influencers, micro influencers, and nano influencers. A mega influencer is an individual with a social media following exceeding one million. The fashion types covered by influencer marketing encompass beauty and cosmetics, apparel, and jewelry and accessories. These influencer marketing strategies cater to both large enterprises and small and medium-sized enterprises (SMEs). The applications of fashion influencer marketing span search and discovery, campaign management, influencer relationship management, analytics and reporting, compliance management and fraud detection, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The fashion influencer marketing market research report is one of a series of new reports from The Business Research Company that provides fashion influencer marketing market statistics, including fashion influencer marketing industry global market size, regional shares, competitors with a fashion influencer marketing market share, detailed fashion influencer marketing market segments, market trends and opportunities, and any further data you may need to thrive in the fashion influencer marketing industry. This fashion influencer marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The fashion influencer marketing market size has grown exponentially in recent years. It will grow from $6.17 billion in 2024 to $8.36 billion in 2025 at a compound annual growth rate (CAGR) of 35.5%. The growth in the historic period can be attributed to the rise of social media platforms, shift in consumer behavior, authenticity and relatability, global reach and accessibility, and collaborations with brands.

The fashion influencer marketing market size is expected to see exponential growth in the next few years. It will grow to $25.74 billion in 2029 at a compound annual growth rate (CAGR) of 32.5%. The growth in the forecast period can be attributed to micro-influencer engagement, video content dominance, sustainability and ethical fashion, interactive and shoppable content, and diversification beyond fashion. Major trends in the forecast period include diversity and inclusivity advocacy, live shopping events, long-term partnerships over one-time collaborations, AI-driven influencer marketing platforms, interactive and shoppable content, and an emphasis on genuine engagement metrics.

The forecast of 32.5% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Imported fashion items targeted by tariffs may limit product availability for influencer promotions, reducing campaign diversity. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated growth in the fashion influencer marketing market is expected to be propelled by the widespread proliferation of social media. Social media proliferation signifies the rapid and extensive expansion of social media platforms, which are increasingly utilized by individuals and organizations worldwide. Social media advertising, a process that utilizes these platforms for brand promotion and lead generation, plays a crucial role in driving the growth of fashion influencer marketing. For example, as of March 2023, the global count of social media users reached 4.9 billion, according to data reported by Demand Sage, a US-based provider of data reporting and analytics solutions. Projections suggest that this number is expected to rise to 5.85 billion worldwide by 2027. Therefore, the heightened proliferation of social media platforms is a key factor driving the growth of the fashion influencer marketing market.

The expansion of e-commerce is poised to contribute to the growth of the fashion influencer marketing market. E-commerce, denoting the online buying and selling of goods and services, serves as a platform for leveraging fashion influencer marketing to endorse and promote fashion products, thereby enhancing brand visibility and engaging consumers. As of the second quarter of 2023, the U.S. Census Bureau estimated that retail e-commerce sales in the United States amounted to $277.6 billion, reflecting a 2.1% (+-0.9%) increase from the first quarter of the same year. Hence, the surge in e-commerce activities is a significant driver for the fashion influencer marketing market.

Technological advancements represent a prominent trend gaining momentum in the fashion influencer marketing market. Companies within this market are embracing new technologies to maintain their competitive positions. For instance, in January 2023, KlugKlug, an Indian-based B2B SaaS platform catering to global influencer marketing companies, introduced a decision-making B2B tech platform. This comprehensive platform provides reliable global influencer intelligence, exploration, and information for social media platforms such as Instagram, YouTube, and TikTok. It encompasses over 252 million influencer profile insights and employs artificial intelligence and machine learning technologies to ensure an 85% precision rate. KlugKlug serves the influencer marketing needs of over 230 countries.

Major players in the fashion influencer marketing market are concentrating on developing connecting platforms that leverage tools such as Linkpop to enhance relationships between creators and commerce, gaining a competitive advantage. Linkpop, a link-in-bio solution, enables influencers and creators to monetize their social media traffic by establishing a social shop and promoting products. For example, in August 2022, Shopify, a Canada-based commerce platform, launched Collabs, a platform that connects merchants with influencers to boost influencer presence and address e-commerce sales slowdown. Collabs facilitates partnerships by offering a directory for merchants to discover influencers and vice versa. It utilizes Shopify's link-in-bio tool Linkpop, enabling influencers to set up a social shop and monetize content.

In February 2023, Triller, a US-based AI-powered music video app and talent discovery platform, acquired Julius for an undisclosed amount. This acquisition enables Triller to connect brands and agencies with a vast global audience through its entertainment platform and leverage Julius' expertise in influencer marketing. Julius is a US-based influencer marketing platform that provides scalable solutions driven by data.

Major companies operating in the fashion influencer marketing market include AspireIQ, JuliusWorks LLC, Influencer DB, IZEA Worldwide Inc., Klear.com Ltd., Launchmetrics, Mavrck, Socially Powerful, Upfluence, Speakr Inc., Traackr Inc., Tagger Media, Captiv8, ZINE Ltd., Influencity, HYPR, Markerly, Neoreach, Open Influence, Cohley, BrandSnob, RewardStyle, LTK, ShopStyle, Lumanu, Curalate Inc., CreatorIQ, Fohr, Hypetap, Inzpire.me, Obvious, The Brandtech Group

North America was the largest region in the fashion influencer marketing market in 2024. Europe is expected to be the fastest-growing region in the global fashion influencer marketing market report during the forecast period. The regions covered in the fashion influencer marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the fashion influencer marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The fashion influencer marketing market includes revenues earned by entities promoting brands by posting fashion-related content, collaborating with brands, attending fashion events, and engaging with followers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Fashion Influencer Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on fashion influencer marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for fashion influencer marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The fashion influencer marketing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Fashion Influencer Marketing Market Characteristics

3. Fashion Influencer Marketing Market Trends And Strategies

4. Fashion Influencer Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Fashion Influencer Marketing Growth Analysis And Strategic Analysis Framework

6. Fashion Influencer Marketing Market Segmentation

7. Fashion Influencer Marketing Market Regional And Country Analysis

8. Asia-Pacific Fashion Influencer Marketing Market

9. China Fashion Influencer Marketing Market

10. India Fashion Influencer Marketing Market

11. Japan Fashion Influencer Marketing Market

12. Australia Fashion Influencer Marketing Market

13. Indonesia Fashion Influencer Marketing Market

14. South Korea Fashion Influencer Marketing Market

15. Western Europe Fashion Influencer Marketing Market

16. UK Fashion Influencer Marketing Market

17. Germany Fashion Influencer Marketing Market

18. France Fashion Influencer Marketing Market

19. Italy Fashion Influencer Marketing Market

20. Spain Fashion Influencer Marketing Market

21. Eastern Europe Fashion Influencer Marketing Market

22. Russia Fashion Influencer Marketing Market

23. North America Fashion Influencer Marketing Market

24. USA Fashion Influencer Marketing Market

25. Canada Fashion Influencer Marketing Market

26. South America Fashion Influencer Marketing Market

27. Brazil Fashion Influencer Marketing Market

28. Middle East Fashion Influencer Marketing Market

29. Africa Fashion Influencer Marketing Market

30. Fashion Influencer Marketing Market Competitive Landscape And Company Profiles

31. Fashion Influencer Marketing Market Other Major And Innovative Companies

32. Global Fashion Influencer Marketing Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Fashion Influencer Marketing Market

34. Recent Developments In The Fashion Influencer Marketing Market

35. Fashion Influencer Marketing Market High Potential Countries, Segments and Strategies

36. Appendix

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