패션 인플루언서 마케팅 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 인플루언서 유형별, 패션 유형별, 지역별, 경쟁별(2020-2030년)
Fashion Influencer Marketing Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Influencer Type, By Fashion Type, By Region & Competition, 2020-2030F
상품코드 : 1668273
리서치사 : TechSci Research
발행일 : 2025년 02월
페이지 정보 : 영문 182 Pages
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한글목차

세계의 패션 인플루언서 마케팅 시장 규모는 2024년에 67억 9,000만 달러에 달하며, 예측 기간 중 CAGR은 32.12%로 2030년에는 113억 4,000만 달러로 성장할 것으로 예측됩니다.

패션 인플루언서 마케팅 시장은 Instagram, TikTok, YouTube와 같은 소셜미디어 플랫폼의 확산으로 인플루언서가 타깃팅한 많은 시청자와 직접 소통할 수 있게 되면서 큰 성장세를 보이고 있습니다. 그 일환으로 최근 조사에 따르면 2025년 현재 인도는 유튜브 사용자가 가장 많은 국가로 부상하고 있으며, 널리 사용되는 소셜 비디오 플랫폼과 교류하는 약 4억 9,100만 명의 사용자를 자랑하고 있습니다. 더 많은 소비자들이 패션에 대한 영감을 얻기 위해 소셜미디어를 이용함에 따라 많은 경우 높은 관심을 가진 팔로워를 보유한 인플루언서들은 신뢰할 수 있는 제품 추천의 원천으로 작용하고 있습니다. 이러한 소셜미디어 인플루언서의 영향력 증가로 인플루언서 마케팅은 브랜드 인지도를 높이고 매출을 늘리고자 하는 패션 브랜드에게 필수적인 전략이 되고 있습니다. 또한 진정성 있고 친근한 컨텐츠에 대한 수요가 시장을 주도하고 있습니다. 소비자, 특히 젊은 층은 기존 광고보다 신뢰할 수 있는 인플루언서의 개인화된 추천을 선호합니다. 패션 인플루언서들은 보다 유기적이고 상업적이지 않은 컨텐츠를 제작하여 브랜드에 더 높은 참여와 더 나은 전환율을 가져다주고 있습니다. 인플루언서 마케팅이 틈새 고객층에 도달하는 데 효과적임이 입증되면서 패션 브랜드는 마케팅 예산의 상당 부분을 인플루언서와의 협업에 할애하고 있으며, 이는 시장 성장을 더욱 촉진하고 있습니다. 시장 성장을 더욱 촉진하고 있습니다.

시장 개요
예측 기간 2026-2030년
시장 규모 : 2024년 67억 9,000만 달러
시장 규모 : 2030년 113억 4,000만 달러
CAGR: 2025-2030년 32.12%
급성장 부문 의류
최대 시장 북미

시장 성장 촉진요인

소셜미디어 플랫폼의 부상

주요 시장이 해결해야 할 과제

컴플라이언스 및 윤리 문제

주요 시장 동향

지속가능성과 윤리적 패션에 대한 관심 증가

목차

제1장 서론

제2장 조사 방법

제3장 개요

제4장 고객의 소리

제5장 세계의 패션 인플루언서 마케팅 시장 전망

제6장 북미의 패션 인플루언서 마케팅 시장 전망

제7장 아시아태평양의 패션 인플루언서 마케팅 시장 전망

제8장 유럽의 패션 인플루언서 마케팅 시장 전망

제9장 남미의 패션 인플루언서 마케팅 시장 전망

제10장 중동 및 아프리카의 패션 인플루언서 마케팅 시장 전망

제11장 시장 역학

제12장 COVID-19가 세계의 패션 인플루언서 마케팅 시장에 미치는 영향

제13장 시장 동향과 발전

제14장 경쟁 구도

제15장 전략적 제안·액션 플랜

제16장 조사회사 소개·면책사항

KSA
영문 목차

영문목차

Global Fashion Influencer Marketing market was valued at USD 6.79 billion in 2024 and is expected to grow to USD 11.34 billion by 2030 with a CAGR of 32.12% during the forecast period. The Fashion Influencer Marketing market is experiencing significant growth, owing to the increasing prevalence of social media platforms like Instagram, TikTok, and YouTube, where influencers can engage directly with large, targeted audiences. As a part of this, according to a recent study, as of 2025, India had emerged as the country with the most significant YouTube audience, boasting around 491 million users interacting with the widely used social video platform. As more consumers turn to social media for fashion inspiration, influencers-who often have highly engaged followers-serve as trusted sources of product recommendations. This growing influence of social media personalities has made influencer marketing an essential strategy for fashion brands looking to boost brand awareness and drive sales. Also, the demand for authentic and relatable content is driving the market. Consumers, especially younger demographics, prefer personalized recommendations from influencers they trust, rather than traditional advertising. Fashion influencers create content that feels more organic and less commercial, leading to higher engagement and better conversion rates for brands. As influencer marketing continues to prove effective in reaching niche audiences, fashion brands are increasingly allocating a larger portion of their marketing budgets to collaborate with influencers, further propelling market growth.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 6.79 Billion
Market Size 2030USD 11.34 Billion
CAGR 2025-203032.12%
Fastest Growing SegmentApparel
Largest MarketNorth America

Key Market Drivers

Rise of Social Media Platforms

The rise of social media platforms is a key driver of the global fashion influencer marketing market. As a part of this, as of January 2025, individuals aged 25 to 34 constituted 28.3% of Instagram users in the United States, representing the largest demographic on the platform in that country. Hence, the demographic that exhibited the second-highest usage was individuals aged 18 to 24, comprising 26.5 percent of users, followed by those aged 35 to 44 at 19.4 percent. The least represented age group among Instagram users was those over 65 years of age, accounting for 5.8 percent of users. With the widespread popularity of platforms like Instagram, TikTok, YouTube, and Facebook, fashion brands now have direct access to vast, highly engaged audiences. Social media platforms offer influencers a space to connect with their followers, share their personal style, and promote brands in a more organic, relatable manner. This shift from traditional media to digital platforms has made influencer marketing an essential component of fashion marketing strategies. Social media's interactive nature enables influencers to engage with followers in real-time, creating deeper connections and fostering trust. The visual-centric nature of platforms like Instagram and TikTok is particularly well-suited for fashion, allowing influencers to showcase outfits, product reviews, and styling tips effectively. Also, the ability to share and create viral content further amplifies the reach of influencer campaigns. As social media platforms evolve with new features like shopping integration, influencer marketing will continue to grow, driving sales and brand awareness for fashion companies across the globe.

Key Market Challenges

Compliance & Ethical Issues

Compliance and ethical issues pose significant challenges in the global fashion influencer marketing market. As influencer marketing continues to grow, there are increasing concerns about transparency and the authenticity of promotional content. One of the major issues is ensuring that influencers properly disclose paid partnerships and sponsored content. Failing to do so can lead to legal consequences and damage the trust between influencers, brands, and their followers. Also, influencers may face criticism for promoting products or brands that are not aligned with their personal values or the expectations of their audience. For example, endorsing fast fashion brands that do not prioritize sustainability or ethical labor practices can result in backlash from consumers who are increasingly concerned with environmental and social issues. Brands that fail to consider the ethical implications of their influencer partnerships risk alienating socially conscious consumers. Also, the lack of clear regulations around influencer marketing in some regions creates a gray area in terms of compliance, leading to inconsistencies in how campaigns are executed. This can lead to confusion about what constitutes ethical practices in influencer marketing and make it difficult for both brands and influencers to navigate industry standards. As consumer awareness grows, addressing these compliance and ethical issues will become even more crucial for long-term success in influencer marketing.

Key Market Trends

Increased Focus on Sustainability & Ethical Fashion

The increased focus on sustainability and ethical fashion is a prominent trend in the global fashion influencer marketing market. As a part of this, according to a recent study, as of 2022, the market share of sustainable clothing items had risen to a modest 4.3%, up from 2.83% in 2017.As consumers become more environmentally and socially conscious, they are seeking brands that align with their values, particularly those focused on sustainability, ethical production, and fair labor practices. Influencers, with their strong connection to their audiences, are increasingly using their platforms to promote eco-friendly and ethically produced fashion brands, advocating for a more responsible approach to fashion consumption. Fashion influencers are playing a vital role in raising awareness about the negative impacts of fast fashion, such as waste and exploitation, and promoting brands that prioritize sustainability through ethical sourcing, eco-friendly materials, and transparent supply chains. This trend is resonating particularly with younger generations, who are more likely to make purchasing decisions based on the environmental and ethical values of the brands they support. As a result, brands are increasingly incorporating sustainability into their influencer marketing strategies, collaborating with influencers who share similar values. Influencers are not only promoting sustainable fashion but also encouraging their followers to adopt more conscious consumption habits, such as buying less, investing in quality pieces, and supporting brands with positive environmental and social impacts. This shift is driving both consumer demand and long-term market growth in the sustainable fashion sector.

Key Market Players

Report Scope:

In this report, the Global Fashion Influencer Marketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fashion Influencer Marketing Market, By Influencer Type:

Fashion Influencer Marketing Market, By Fashion Type:

Fashion Influencer Marketing Market, By Region:

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Fashion Influencer Marketing Market.

Available Customizations:

Global Fashion Influencer Marketing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Table of Contents

1. Introduction

2. Research Methodology

3. Executive Summary

4. Voice of Customers

5. Global Fashion Influencer Marketing Market Outlook

6. North America Fashion Influencer Marketing Market Outlook

7. Asia Pacific Fashion Influencer Marketing Market Outlook

8. Europe Fashion Influencer Marketing Market Outlook

9. South America Fashion Influencer Marketing Market Outlook

10. Middle East & Africa Fashion Influencer Marketing Market Outlook

11. Market Dynamics

12. Impact of COVID-19 on Global Fashion Influencer Marketing Market

13. Market Trends & Developments

14. Competitive Landscape

15. Strategic Recommendations/Action Plan

16. About Us & Disclaimer

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