세계의 패션 인플루언서 마케팅 시장(2024-2031년) : 시장 규모, 점유율 및 동향 분석(최종 용도별, 유형별), 지역별 전망 및 예측

Global Fashion Influencer Marketing Market Size, Share & Trends Analysis Report By End Use (Beauty & Cosmetics, Apparel, and Jewelry & Accessories), By Type, By Regional Outlook and Forecast, 2024 - 2031

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한글목차

패션 인플루언서 마케팅 시장 규모는 예측 기간 동안 32.5%의 연평균 복합 성장률(CAGR)로 성장하여 2031년까지 464억 7,000만 달러에 달할 것으로 예상됩니다.

전자상거래의 상승으로 브랜드가 인플루언서 마케팅의 영향력을 추적하는 것이 여느 때보다 쉬워졌습니다. Shopify, Amazon 등의 플랫폼은 인플루언서 주도 매출과 참여를 측정하기 위한 상세한 분석을 제공합니다. 이러한 인사이트를 통해 브랜드는 캠페인의 실시간 투자 수익률(ROI)을 평가하고 최상의 효과를 얻기 위해 전략을 최적화할 수 있습니다. 그러므로 이러한 요인들은 시장 확대를 촉진할 것입니다.

그러나 많은 인플루언서는 팔로워 수를 늘리기 위해 비윤리적인 수단에 호소하고 팔로워를 구입하거나 봇을 사용하여 더 많은 잠재 고객이 있는 것처럼 보이기도 합니다. 이러한 가짜 팔로워들은 실제 열성적인 소비자를 대표하지 않기 때문에 브랜드 인지도 향상, 매출 증가, 진정성 있는 연결 촉진 등 원하는 마케팅 결과에 기여하지 않습니다. 따라서 이러한 요인은 시장 성장을 방해할 수 있습니다.

유형별 전망

유형에 따라 시장은 메가 인플루언서, 매크로 인플루언서, 마이크로 인플루언서, 나노 인플루언서로 분류됩니다. 나노 인플루언서 부문은 2023년 시장에서 38%의 수익 점유율을 달성했습니다. 팔로워 수가 10,000명 미만인 나노 인플루언서는 매우 특정한 커뮤니티를 수용하고 시청자의 깊은 공감을 불러오는 개인적이며 공감할 수 있는 컨텐츠를 공유하는 경우가 많습니다.

최종 용도별 전망

최종 용도에 따라 시장은 미용, 화장품, 의류, 보석 및 액세서리로 나뉩니다. 의류 부문은 2023년 시장에서 37%의 수익 점유율을 기록했습니다. 인플루언서는 의욕적인 컨텐츠를 통해 팔로워에게 특정 패션 룩을 채택하도록 촉구하여 직접 판매로 이어질 수 있습니다.

지역별 전망

지역별로 보면 시장은 북미, 유럽, 아시아태평양, 라틴아메리카, 중동, 아프리카에 걸쳐 분석되고 있습니다. 유럽 부문은 2023년 시장에서 29%의 수익 점유율을 달성했습니다. 유럽 소비자들은 신뢰성과 장인 기술을 중시하고 있으며, 이는 스토리텔링과 현지화된 컨텐츠에 중점을 둔 인플루언서 마케팅 캠페인과 잘 일치합니다.

목차

제1장 시장 범위와 분석 수법

• 시장 정의
• 목적
• 시장 범위
• 세분화
• 분석 방법

제2장 시장 요람

• 주요 하이라이트

제3장 시장 개요

• 소개
  • 개요
    • 시장 구성과 시나리오
• 시장에 영향을 미치는 주요 요인
  • 시장 성장 촉진요인
  • 시장 성장 억제요인
  • 시장 기회
  • 시장 과제
• Porter's Five Forces 분석

제4장 세계 패션 인플루언서 마케팅 시장 : 최종 용도별

• 세계의 미용 및 화장품 시장 : 지역별
• 세계의 의류 시장 : 지역별
• 세계의 보석 및 액세서리 시장 : 지역별

제5장 세계 패션 인플루언서 마케팅 시장 : 유형별

• 세계의 나노 인플루언서 시장 : 지역별
• 세계의 마이크로 인플루언서 시장 : 지역별
• 세계의 매크로 인플루언서 시장 : 지역별
• 세계의 메가 인플루언서 시장 : 지역별

제6장 세계 패션 인플루언서 마케팅 시장 : 지역별

• 북미
  • 북미 패션 인플루언서 마케팅 시장 : 국가별
    • 미국
    • 캐나다
    • 멕시코
    • 기타 북미
• 유럽
  • 유럽 패션 인플루언서 마케팅 시장 : 국가별
    • 독일
    • 영국
    • 프랑스
    • 러시아
    • 스페인
    • 이탈리아
    • 기타 유럽
• 아시아태평양
  • 아시아태평양 패션 인플루언서 마케팅 시장 : 국가별
    • 중국
    • 일본
    • 인도
    • 한국
    • 싱가포르
    • 말레이시아
    • 기타 아시아태평양
• 라틴아메리카, 중동 및 아프리카
  • 라틴아메리카, 중동 및 아프리카 패션 인플루언서 마케팅 시장 : 국가별
    • 브라질
    • 아르헨티나
    • 아랍에미리트(UAE)
    • 사우디아라비아
    • 남아프리카
    • 나이지리아
    • 기타 라틴아메리카, 중동 및 아프리카

제7장 기업 프로파일

• IZEA Worldwide, Inc
• Launchmetrics, Inc(Lectra)
• Klear(Meltwater)
• Upfluence, Inc
• AspireIQ, Inc
• Mavrck(Later Influence)
• Juliusworks, Inc(Hypr Brands)
• CreatorIQ
• Traackr, Inc
• NeoReach, Inc

제8장 패션 인플루언서 마케팅 시장의 필수 성공 조건

CSM

영문 목차

영문목차

The Global Fashion Influencer Marketing Market size is expected to reach $46.47 billion by 2031, rising at a market growth of 32.5% CAGR during the forecast period.

The United States, in particular, leads the region with its robust influencer ecosystem, including celebrities, macroinfluencers, and microinfluencers who cater to diverse audience demographics. Brands in North America leverage cutting-edge technologies, such as AI and analytics, to optimize influencer marketing campaigns and measure their ROI effectively. Additionally, the region's thriving e-commerce industry and consumer preference for online shopping have amplified the impact of influencer collaborations, making North America a dominant player in the market. Thus, the North America segment witnessed 38% revenue share in the market in 2023. The North America segment is driven by its high social media adoption rates, advanced digital marketing infrastructure, and strong presence of globally recognized fashion brands.

The fashion industry's marketing landscape has changed due to the widespread use of social media platforms, and a new era marked by the importance of influence has begun. Platforms like Instagram, TikTok, and YouTube have become virtual runways, allowing influencers to showcase the latest fashion trends to a global audience. Hence, social media platforms' advent and rapid growth are aiding the market's growth.

Additionally, the rise in e-commerce has made it easier than ever for brands to track the impact of influencer marketing. Platforms like Shopify, Amazon, and others offer detailed analytics to measure influencer-driven sales and engagement. These insights allow brands to assess their campaigns' real-time return on investment (ROI), helping them optimize strategies for maximum impact. Thus, these factors will drive the expansion of the market.

However, many influencers resort to unethical practices to inflate their follower counts, often purchasing followers or using bots to create the illusion of a larger audience. These fake followers do not represent real, engaged consumers and, therefore, fail to contribute to the desired marketing outcomes, such as driving brand awareness, increasing sales, or fostering genuine connections. Hence, these factors may hamper the growth of the market.

Type Outlook

Based on type, the market is classified into megainfluencer, macroinfluencers, microinfluencers, and nanoinfluencers. The nanoinfluencers segment garnered 38% revenue share in the market in 2023. With followers counting under 10,000, nanoinfluencers cater to highly specific communities, often sharing personal and relatable content that deeply resonates with their audience.

End Use Outlook

On the basis of end use, the market is divided into beauty & cosmetics, apparel, and jewelry & accessories. The apparel segment recorded 37% revenue share in the market in 2023. Through aspirational content, influencers inspire followers to adopt specific fashion looks, often translating into direct sales.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment garnered 29% revenue share in the market in 2023. European consumers value authenticity and craftsmanship, which aligns well with influencer marketing campaigns focusing on storytelling and localized content.

List of Key Companies Profiled

• IZEA Worldwide, Inc.
• Launchmetrics, Inc. (Lectra)
• Klear (Meltwater)
• Upfluence, Inc.
• AspireIQ, Inc.
• Mavrck (Later Influence)
• Juliusworks, Inc. (Hypr Brands)
• CreatorIQ
• Traackr, Inc.
• NeoReach

Global Fashion Influencer Marketing Market Report Segmentation

By End Use

• Beauty & Cosmetics
• Apparel
• Jewelry & Accessories

By Type

• Nanoinfluencers
• Microinfleuncers
• Macroinfleuncers
• Megainfluencer

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Fashion Influencer Marketing Market, by End Use
  • 1.4.2 Global Fashion Influencer Marketing Market, by Type
  • 1.4.3 Global Fashion Influencer Marketing Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges
• 3.3 Porter Five Forces Analysis

Chapter 4. Global Fashion Influencer Marketing Market by End Use

• 4.1 Global Beauty & Cosmetics Market by Region
• 4.2 Global Apparel Market by Region
• 4.3 Global Jewelry & Accessories Market by Region

Chapter 5. Global Fashion Influencer Marketing Market by Type

• 5.1 Global Nanoinfluencers Market by Region
• 5.2 Global Microinfleuncers Market by Region
• 5.3 Global Macroinfleuncers Market by Region
• 5.4 Global Megainfluencer Market by Region

Chapter 6. Global Fashion Influencer Marketing Market by Region

• 6.1 North America Fashion Influencer Marketing Market
  • 6.1.1 North America Fashion Influencer Marketing Market by End Use
    • 6.1.1.1 North America Beauty & Cosmetics Market by Country
    • 6.1.1.2 North America Apparel Market by Country
    • 6.1.1.3 North America Jewelry & Accessories Market by Country
  • 6.1.2 North America Fashion Influencer Marketing Market by Type
    • 6.1.2.1 North America Nanoinfluencers Market by Country
    • 6.1.2.2 North America Microinfleuncers Market by Country
    • 6.1.2.3 North America Macroinfleuncers Market by Country
    • 6.1.2.4 North America Megainfluencer Market by Country
  • 6.1.3 North America Fashion Influencer Marketing Market by Country
    • 6.1.3.1 US Fashion Influencer Marketing Market
      • 6.1.3.1.1 US Fashion Influencer Marketing Market by End Use
      • 6.1.3.1.2 US Fashion Influencer Marketing Market by Type
    • 6.1.3.2 Canada Fashion Influencer Marketing Market
      • 6.1.3.2.1 Canada Fashion Influencer Marketing Market by End Use
      • 6.1.3.2.2 Canada Fashion Influencer Marketing Market by Type
    • 6.1.3.3 Mexico Fashion Influencer Marketing Market
      • 6.1.3.3.1 Mexico Fashion Influencer Marketing Market by End Use
      • 6.1.3.3.2 Mexico Fashion Influencer Marketing Market by Type
    • 6.1.3.4 Rest of North America Fashion Influencer Marketing Market
      • 6.1.3.4.1 Rest of North America Fashion Influencer Marketing Market by End Use
      • 6.1.3.4.2 Rest of North America Fashion Influencer Marketing Market by Type
• 6.2 Europe Fashion Influencer Marketing Market
  • 6.2.1 Europe Fashion Influencer Marketing Market by End Use
    • 6.2.1.1 Europe Beauty & Cosmetics Market by Country
    • 6.2.1.2 Europe Apparel Market by Country
    • 6.2.1.3 Europe Jewelry & Accessories Market by Country
  • 6.2.2 Europe Fashion Influencer Marketing Market by Type
    • 6.2.2.1 Europe Nanoinfluencers Market by Country
    • 6.2.2.2 Europe Microinfleuncers Market by Country
    • 6.2.2.3 Europe Macroinfleuncers Market by Country
    • 6.2.2.4 Europe Megainfluencer Market by Country
  • 6.2.3 Europe Fashion Influencer Marketing Market by Country
    • 6.2.3.1 Germany Fashion Influencer Marketing Market
      • 6.2.3.1.1 Germany Fashion Influencer Marketing Market by End Use
      • 6.2.3.1.2 Germany Fashion Influencer Marketing Market by Type
    • 6.2.3.2 UK Fashion Influencer Marketing Market
      • 6.2.3.2.1 UK Fashion Influencer Marketing Market by End Use
      • 6.2.3.2.2 UK Fashion Influencer Marketing Market by Type
    • 6.2.3.3 France Fashion Influencer Marketing Market
      • 6.2.3.3.1 France Fashion Influencer Marketing Market by End Use
      • 6.2.3.3.2 France Fashion Influencer Marketing Market by Type
    • 6.2.3.4 Russia Fashion Influencer Marketing Market
      • 6.2.3.4.1 Russia Fashion Influencer Marketing Market by End Use
      • 6.2.3.4.2 Russia Fashion Influencer Marketing Market by Type
    • 6.2.3.5 Spain Fashion Influencer Marketing Market
      • 6.2.3.5.1 Spain Fashion Influencer Marketing Market by End Use
      • 6.2.3.5.2 Spain Fashion Influencer Marketing Market by Type
    • 6.2.3.6 Italy Fashion Influencer Marketing Market
      • 6.2.3.6.1 Italy Fashion Influencer Marketing Market by End Use
      • 6.2.3.6.2 Italy Fashion Influencer Marketing Market by Type
    • 6.2.3.7 Rest of Europe Fashion Influencer Marketing Market
      • 6.2.3.7.1 Rest of Europe Fashion Influencer Marketing Market by End Use
      • 6.2.3.7.2 Rest of Europe Fashion Influencer Marketing Market by Type
• 6.3 Asia Pacific Fashion Influencer Marketing Market
  • 6.3.1 Asia Pacific Fashion Influencer Marketing Market by End Use
    • 6.3.1.1 Asia Pacific Beauty & Cosmetics Market by Country
    • 6.3.1.2 Asia Pacific Apparel Market by Country
    • 6.3.1.3 Asia Pacific Jewelry & Accessories Market by Country
  • 6.3.2 Asia Pacific Fashion Influencer Marketing Market by Type
    • 6.3.2.1 Asia Pacific Nanoinfluencers Market by Country
    • 6.3.2.2 Asia Pacific Microinfleuncers Market by Country
    • 6.3.2.3 Asia Pacific Macroinfleuncers Market by Country
    • 6.3.2.4 Asia Pacific Megainfluencer Market by Country
  • 6.3.3 Asia Pacific Fashion Influencer Marketing Market by Country
    • 6.3.3.1 China Fashion Influencer Marketing Market
      • 6.3.3.1.1 China Fashion Influencer Marketing Market by End Use
      • 6.3.3.1.2 China Fashion Influencer Marketing Market by Type
    • 6.3.3.2 Japan Fashion Influencer Marketing Market
      • 6.3.3.2.1 Japan Fashion Influencer Marketing Market by End Use
      • 6.3.3.2.2 Japan Fashion Influencer Marketing Market by Type
    • 6.3.3.3 India Fashion Influencer Marketing Market
      • 6.3.3.3.1 India Fashion Influencer Marketing Market by End Use
      • 6.3.3.3.2 India Fashion Influencer Marketing Market by Type
    • 6.3.3.4 South Korea Fashion Influencer Marketing Market
      • 6.3.3.4.1 South Korea Fashion Influencer Marketing Market by End Use
      • 6.3.3.4.2 South Korea Fashion Influencer Marketing Market by Type
    • 6.3.3.5 Singapore Fashion Influencer Marketing Market
      • 6.3.3.5.1 Singapore Fashion Influencer Marketing Market by End Use
      • 6.3.3.5.2 Singapore Fashion Influencer Marketing Market by Type
    • 6.3.3.6 Malaysia Fashion Influencer Marketing Market
      • 6.3.3.6.1 Malaysia Fashion Influencer Marketing Market by End Use
      • 6.3.3.6.2 Malaysia Fashion Influencer Marketing Market by Type
    • 6.3.3.7 Rest of Asia Pacific Fashion Influencer Marketing Market
      • 6.3.3.7.1 Rest of Asia Pacific Fashion Influencer Marketing Market by End Use
      • 6.3.3.7.2 Rest of Asia Pacific Fashion Influencer Marketing Market by Type
• 6.4 LAMEA Fashion Influencer Marketing Market
  • 6.4.1 LAMEA Fashion Influencer Marketing Market by End Use
    • 6.4.1.1 LAMEA Beauty & Cosmetics Market by Country
    • 6.4.1.2 LAMEA Apparel Market by Country
    • 6.4.1.3 LAMEA Jewelry & Accessories Market by Country
  • 6.4.2 LAMEA Fashion Influencer Marketing Market by Type
    • 6.4.2.1 LAMEA Nanoinfluencers Market by Country
    • 6.4.2.2 LAMEA Microinfleuncers Market by Country
    • 6.4.2.3 LAMEA Macroinfleuncers Market by Country
    • 6.4.2.4 LAMEA Megainfluencer Market by Country
  • 6.4.3 LAMEA Fashion Influencer Marketing Market by Country
    • 6.4.3.1 Brazil Fashion Influencer Marketing Market
      • 6.4.3.1.1 Brazil Fashion Influencer Marketing Market by End Use
      • 6.4.3.1.2 Brazil Fashion Influencer Marketing Market by Type
    • 6.4.3.2 Argentina Fashion Influencer Marketing Market
      • 6.4.3.2.1 Argentina Fashion Influencer Marketing Market by End Use
      • 6.4.3.2.2 Argentina Fashion Influencer Marketing Market by Type
    • 6.4.3.3 UAE Fashion Influencer Marketing Market
      • 6.4.3.3.1 UAE Fashion Influencer Marketing Market by End Use
      • 6.4.3.3.2 UAE Fashion Influencer Marketing Market by Type
    • 6.4.3.4 Saudi Arabia Fashion Influencer Marketing Market
      • 6.4.3.4.1 Saudi Arabia Fashion Influencer Marketing Market by End Use
      • 6.4.3.4.2 Saudi Arabia Fashion Influencer Marketing Market by Type
    • 6.4.3.5 South Africa Fashion Influencer Marketing Market
      • 6.4.3.5.1 South Africa Fashion Influencer Marketing Market by End Use
      • 6.4.3.5.2 South Africa Fashion Influencer Marketing Market by Type
    • 6.4.3.6 Nigeria Fashion Influencer Marketing Market
      • 6.4.3.6.1 Nigeria Fashion Influencer Marketing Market by End Use
      • 6.4.3.6.2 Nigeria Fashion Influencer Marketing Market by Type
    • 6.4.3.7 Rest of LAMEA Fashion Influencer Marketing Market
      • 6.4.3.7.1 Rest of LAMEA Fashion Influencer Marketing Market by End Use
      • 6.4.3.7.2 Rest of LAMEA Fashion Influencer Marketing Market by Type

Chapter 7. Company Profiles

• 7.1 IZEA Worldwide, Inc.
  • 7.1.1 Company Overview
• 7.2 Launchmetrics, Inc. (Lectra)
  • 7.2.1 Company Overview
• 7.3 Klear (Meltwater)
  • 7.3.1 Company Overview
• 7.4 Upfluence, Inc.
  • 7.4.1 Company Overview
• 7.5 AspireIQ, Inc.
  • 7.5.1 Company Overview
• 7.6 Mavrck (Later Influence)
  • 7.6.1 Company Overview
• 7.7 Juliusworks, Inc. (Hypr Brands)
  • 7.7.1 Company Overview
• 7.8 CreatorIQ
  • 7.8.1 Company Overview
• 7.9 Traackr, Inc.
  • 7.9.1 Company Overview
• 7.10. NeoReach, Inc.
  • 7.10.1 Company Overview

Chapter 8. Winning Imperatives of Fashion Influencer Marketing Market

관련자료