세계의 크리에이터 마케팅 플랫폼 시장 보고서(2025년)
Creator Marketing Platform Global Market Report 2025
상품코드 : 1888175
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 마케팅 플랫폼 시장 규모는 최근 급격히 확대되고 있습니다. 2024년의 219억 2,000만 달러에서 2025년에는 275억 2,000만 달러로 성장하고, CAGR 25.6%를 나타낼 것으로 전망되고 있습니다. 이러한 성장은 소셜 미디어 플랫폼의 이용 확대, 인플루언서와의 협업 증가, 디지털 광고비 증가, 브랜드 인지도 향상 캠페인 확대, 콘텐츠를 통한 소비자 참여도 향상, 쇼트 동영상 형식의 인기 상승, 온라인 마케팅 투자 증가 등이 요인으로 생각됩니다.

크리에이터 마케팅 플랫폼 시장 규모는 향후 수년간 급성장할 것으로 예측됩니다. 2029년에는 676억 3,000만 달러에 달하고, CAGR은 25.2%를 나타낼 전망입니다. 예측 기간의 성장 요인으로는 데이터 중심 마케팅 솔루션에 대한 수요 증가, 캠페인 최적화를 위한 인공지능 도입 확대, 크리에이터 이코노미 플랫폼에 대한 투자 증가, 마이크로/나노 인플루언서와의 브랜드 제휴 확대, 분석 툴의 통합 증가, 개인화 마케팅에 대한 선호도 증가, 소셜 커머스 시책 예측 기간의 주요 동향으로는 플랫폼 자동화에 있어서 기술적 진보, 캠페인 분석·보고 기능의 혁신, 크리에이터 실적 추적 툴의 개발, 인공지능 기반의 매칭 알고리즘의 연구 개발, 투명한 거래를 위한 블록체인 통합, 증강현실(AR) 및 가상현실(VR) 기반 마케팅의 진화, 크로스 플랫폼 연계 툴의 진보 등이 있습니다.

소셜 미디어 플랫폼의 이용 확대는 향후 수년간 크리에이터 마케팅 플랫폼 시장의 성장을 이끌 것으로 예측됩니다. 소셜 미디어 플랫폼은 사용자가 콘텐츠를 만들고 공유하고 온라인 커뮤니티와 네트워크를 통해 타인과 교류할 수 있는 디지털 용도 및 웹사이트입니다. 인터넷 접속의 향상과 스마트폰의 보급 확대가 이용 확대를 뒷받침하고 있어 접속성의 향상에 의해 보다 많은 사람들이 정기적으로 이러한 플랫폼에 액세스 해, 관여할 수 있게 되고 있습니다. 소셜 미디어 플랫폼은 제작자가 직접 참여하는 잠재고객을 구축하고 진정한 영향력을 보여주는 채널을 제공하므로 측정 가능한 제작자 파트너십을 요구하는 브랜드에 필수적입니다. 예를 들어 영국 정부 기관인 Office of Communications에 따르면 2024년 6월 현재 Reddit는 영국에서 가장 빠르게 성장하는 주요 소셜 미디어 플랫폼이 되었으며 온라인 성인의 절반 이상인 2,460만 명의 사용자(인구의 52%)에 도달했습니다. 이용자수는 전년 대비 47% 증가해 X(구 Twitter)나 LinkedIn을 웃돌아 5위의 플랫폼이 되었습니다. 특히 젊은층의 성장이 현저하고, 18-24세의 71%, 25-34세의 63%가 Reddit를 이용하고 있어, 전년의 58%, 49%로부터 증가하고 있습니다. 따라서 소셜 미디어 플랫폼의 보급 확대가 크리에이터 마케팅 플랫폼 시장의 성장을 이끌고 있습니다.

크리에이터 마케팅 플랫폼 시장의 주요 기업은 수익 창출과 참여를 개선하기 위해 크리에이터와 판매자 간의 협력 모듈과 같은 고급 솔루션을 개발하고 있습니다. 크리에이터와 판매자의 연계 모듈은 콘텐츠 크리에이터가 판매자와 직접 제휴하여 자신의 시청자를 구매층으로 전환시켜 실적에 기반한 보상을 얻을 수 있는 시스템입니다. 예를 들어 2025년 2월, 인도의 EC 기업 미쇼는 제작자와 판매자의 직접 연계를 통한 콘텐츠 상거래를 특징으로 하는 '크리에이터 클럽' 플랫폼을 출시했습니다. 이 플랫폼을 사용하면 제작자가 네트워크에 참여하고, Meesho의 가맹점에서 상품을 선택하고, 해당 상품을 홍보하는 콘텐츠를 만들고 공유하며, 고유한 링크를 통해 발생한 각 판매에 대한 커미션을 획득할 수 있습니다. 추적 및 결제 메커니즘, 판매자 카탈로그를 탐색하는 도구를 제공하고 기본 Meesho 마켓플레이스와 협력하여 주문 처리 및 커미션 결제를 간소화합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Creator marketing platform is a digital solution that allows brands and creators to collaborate effectively on content driven marketing campaigns. It simplifies campaign management, performance tracking, and payment processes through a unified digital interface. The platform enables creators to monetize their influence while helping brands achieve authentic audience engagement.

The main component types of creator marketing platforms include software platforms, analytics dashboards, campaign management tools, and services. Software platforms offer a centralized interface for planning, managing, and executing influencer and content marketing campaigns efficiently. The platform types are designed for organizations of different sizes, including large enterprises and small and medium enterprises, and are applied across functions such as campaign management, search and discovery, analytics and reporting, and influencer management. They are used across multiple end-use industries, including food and entertainment, sports and fitness, travel and holiday, fashion and lifestyle, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator marketing platform market research report is one of a series of new reports from The Business Research Company that provides creator marketing platform market statistics, including creator marketing platform industry global market size, regional shares, competitors with a creator marketing platform market share, detailed creator marketing platform market segments, market trends and opportunities, and any further data you may need to thrive in the creator marketing platform industry. The creator marketing platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The creator marketing platform market size has grown exponentially in recent years. It will grow from $21.92 billion in 2024 to $27.52 billion in 2025 at a compound annual growth rate (CAGR) of 25.6%. The growth in the historic period can be attributed to rising adoption of social media platforms, growing influencer collaborations, increasing digital advertising expenditure, expansion of brand awareness campaigns, rising consumer engagement through content, growing popularity of short video formats, and increasing investment in online marketing.

The creator marketing platform market size is expected to see exponential growth in the next few years. It will grow to $67.63 billion in 2029 at a compound annual growth rate (CAGR) of 25.2%. The growth in the forecast period can be attributed to rising demand for data driven marketing solutions, increasing adoption of artificial intelligence for campaign optimization, growing investment in creator economy platforms, expansion of brand partnerships with micro and nano influencers, rising integration of analytics tools, growing preference for personalized marketing, and a rising number of social commerce initiatives. Major trends in the forecast period include technological advancements in platform automation, innovations in campaign analytics and reporting, developments in creator performance tracking tools, research and development in artificial intelligence based matching algorithms, integration of blockchain for transparent transactions, evolution of augmented reality and virtual reality based marketing, and advancements in cross platform collaboration tools.

The increasing adoption of social media platforms is expected to drive the growth of the creator marketing platform market in the coming years. Social media platforms are digital applications and websites that allow users to create and share content while interacting with others through online communities and networks. Rising adoption is fueled by improved internet accessibility and widespread smartphone penetration, as enhanced connectivity enables more people to regularly access and engage with these platforms. Social media platforms give creators direct channels to build engaged audiences and demonstrate authentic influence, making them essential for brands seeking measurable creator partnerships. For example, in November 2024, according to the Office of Communications, a UK based government office, by June 2024, Reddit had become the fastest-growing major social media platform in the UK, reaching over half of online adults, or 24.6 million users, representing 52 percent of the population. Its audience grew 47 percent year over year, surpassing X (formerly Twitter) and LinkedIn to become the fifth-largest platform. Growth was particularly strong among younger adults, with 71 percent of 18-24-year-olds and 63 percent of 25-34-year-olds using Reddit, up from 58 percent and 49 percent the previous year. Therefore, the growing adoption of social media platforms is driving the expansion of the creator marketing platform market.

Major companies in the creator marketing platform market are developing advanced solutions such as creator-seller collaboration modules to enhance monetization and engagement. A creator-seller collaboration module is a system that enables content creators to partner directly with sellers, convert their audiences into shoppers, and earn commissions based on performance. For example, in February 2025, Meesho, an India based e-commerce company, launched the Creator Club platform featuring direct creator-to-seller content commerce. The platform allows creators to join a network, select products from merchants on Meesho, create and share content promoting those products, and earn commissions for each sale generated through their unique links. It provides tracking and payout mechanisms, tools to browse seller catalogs, and integrates with the underlying Meesho marketplace to streamline order fulfillment and commission settlement.

In May 2025, Publicis Groupe, a France based media company, acquired Captiv8 for an undisclosed amount. Through this acquisition, Publicis Groupe aims to strengthen its influencer marketing capabilities and enhance its AI-driven creator marketing and social commerce offerings globally. Captiv8 is a US based provider of an AI-driven influencer marketing platform that helps brands connect with creators, manage campaigns, and track performance across social media channels.

Major players in the creator marketing platform market are IZEA Worldwide Inc., Traackr Inc., Qoruz, Upfluence SAS, AspireIQ Inc., BuzzGuru Inc., HypeAuditor Inc., Onalytica Inc., Phlanx Technologies Limited, Webfluential Pty Ltd, NeoReach Inc., Hypetap Pty Ltd, Influencity SL, Heepsy SL, Shoutcart Inc., Influencer Hero Inc., Grynow, CreatorStack, Pulpkey Inc., Humanz AI Ltd, and InfluenceGrid.

North America was the largest region in the creator marketing platform market in 2024. The regions covered in creator marketing platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator marketing platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator marketing platform market consists of revenues earned by entities by providing services such as content collaboration, contract and payment management, audience insights, and social media integration. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Marketing Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator marketing platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator marketing platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator marketing platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Marketing Platform Market Characteristics

3. Creator Marketing Platform Market Trends And Strategies

4. Creator Marketing Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Marketing Platform Growth Analysis And Strategic Analysis Framework

6. Creator Marketing Platform Market Segmentation

7. Creator Marketing Platform Market Regional And Country Analysis

8. Asia-Pacific Creator Marketing Platform Market

9. China Creator Marketing Platform Market

10. India Creator Marketing Platform Market

11. Japan Creator Marketing Platform Market

12. Australia Creator Marketing Platform Market

13. Indonesia Creator Marketing Platform Market

14. South Korea Creator Marketing Platform Market

15. Western Europe Creator Marketing Platform Market

16. UK Creator Marketing Platform Market

17. Germany Creator Marketing Platform Market

18. France Creator Marketing Platform Market

19. Italy Creator Marketing Platform Market

20. Spain Creator Marketing Platform Market

21. Eastern Europe Creator Marketing Platform Market

22. Russia Creator Marketing Platform Market

23. North America Creator Marketing Platform Market

24. USA Creator Marketing Platform Market

25. Canada Creator Marketing Platform Market

26. South America Creator Marketing Platform Market

27. Brazil Creator Marketing Platform Market

28. Middle East Creator Marketing Platform Market

29. Africa Creator Marketing Platform Market

30. Creator Marketing Platform Market Competitive Landscape And Company Profiles

31. Creator Marketing Platform Market Other Major And Innovative Companies

32. Global Creator Marketing Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Marketing Platform Market

34. Recent Developments In The Creator Marketing Platform Market

35. Creator Marketing Platform Market High Potential Countries, Segments and Strategies

36. Appendix

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