세계의 크리에이터 벤치마킹 대시보드 시장 보고서(2025년)
Creator Benchmarking Dashboards Global Market Report 2025
상품코드 : 1888158
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

크리에이터 벤치마킹 대시보드 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 14억 1,000만 달러로 평가되었고, 2025년에는 16억 6,000만 달러, CAGR 18.4%로 성장할 전망입니다. 지난 몇 년간 성장 요인으로는 플랫폼 참여 증가, 크리에이터 생태계 확대, 분석 도구 도입 확대, 브랜드 및 크리에이터 협업 증가, 데이터 가용성 향상 등이 있습니다.

크리에이터 벤치마킹 대시보드 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년에는 32억 3,000만 달러에 달하고, CAGR은 18.0%를 나타낼 전망입니다. 예측 기간의 성장은 실시간 벤치마킹에 대한 수요 증가, 인공지능 구동 통찰력 활용 확대, 성능 투명성에 대한 요구 증가, 크리에이터를 위한 도구에 대한 투자 확대, 크로스 플랫폼 데이터 통합의 발전으로 인한 것으로 예측됩니다. 예측 기간의 주요 추세로는 분석 기술의 발전, AI 벤치마킹 혁신, 제작자를 위한 성능 대시보드 개발, 자동화 분야의 연구 개발, 기술 중심의 데이터 표준화 등이 있습니다.

소셜 미디어 플랫폼의 보급은 향후 몇 년 동안 제작자 벤치마킹 대시보드 시장의 성장을 가속할 것으로 예측됩니다. 소셜 미디어 플랫폼은 사용자가 컨텐츠와 커뮤니티를 만들고 공유하고 교류할 수 있는 온라인 서비스입니다. 스마트폰의 보급률과 인터넷 접속이 향상됨에 따라 매일 더 많은 사람들이 연결하고 컨텐츠를 공유할 수 있게 되었으며, 그 사용이 증가하고 있습니다. 소셜 미디어 플랫폼의 확장은 컨텐츠 제작자에게 다양한 채널을 제공하고 종합적인 추적 및 실적 비교 도구를 필요로 하는 참여 측정항목을 생성함으로써 제작자 벤치마킹 대시보드를 지원합니다. 예를 들어, 2024년 11월에 영국 통신청(Ofcom)이 발표한 보고서에 따르면, 2024년 6월 시점에서 Reddit는 영국에서 가장 급성장하고 있는 주요 소셜 미디어 플랫폼이 되어, 온라인 이용 성인의 절반 이상(2,460만명, 52%)에 도달했습니다. 그 유저수는 전년대비 47% 증가해, X(구 Twitter)나LinkedIn을 웃돌아, 제5위의 플랫폼이 되었습니다. 성장이 가장 두드러진 것은 젊은층으로, 18-24세의 71%, 25-34세의 63%가 Reddit를 이용하고 있어, 전년의 58%, 49%로부터 증가하고 있습니다. 따라서 소셜 미디어 플랫폼의 보급은 제작자 벤치마킹 대시보드 시장의 성장을 가속하고 있습니다.

크리에이터 벤치마킹 대시보드 시장의 주요 기업은 크리에이터의 마케팅 실적을 측정, 비교, 최적화하기 위한 표준화된 지표 제품군과 같은 혁신적인 솔루션 개발에 주력하고 있습니다. 표준화된 지표 제품군은 제작자의 실적을 평가하는 데 사용되는 일관된 합의된 메트릭 세트로, 브랜드가 경쟁업체와의 결과를 벤치마킹하고, 마케팅 투자를 정당화하고, 캠페인을 최적화하고, 고객 경험 전체에 미치는 영향을 추적하며, 장기적인 성장을 위한 데이터 구동 방식 예를 들어, 2025년 5월에는 미국을 기반으로 하는 크리에이터 마케팅을 위한 엔터프라이즈 플랫폼인 CreatorIQ, Inc.가 업계 최초의 크리에이터 실적용 표준화 벤치마크 스위트를 발표했습니다. 이 제품군에는 'Share of Metrics Suite'와 '크리에이터 마케팅 업계 벤치마크 계산 도구'가 포함되어 있으며, Share Of Voice, 노출, 참여, 영향력 등 주요 마케팅 결과에서 경쟁업체와의 비교 지표를 마케터에게 제공합니다. 이를 통해 브랜드는 제작자 캠페인의 효과를 명확하고 책임있게 측정, 비교 및 최적화할 수 있습니다. 200만 개 이상의 영향력 있는 소셜 계정으로 구성된 자체 패널과 20,000개가 넘는 브랜드로 구성된 중립 데이터세트를 활용하여 이 플랫폼을 통해 마케터는 자사의 제작자 전략이 여러 지역, 플랫폼 및 팔로워 계층에서 경쟁업체와 비교하여 어떻게 작동하는지 이해할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

SHW
영문 목차

영문목차

A creator benchmarking dashboard is a tool that monitors and compares the performance of content creators across key metrics such as engagement, reach, and growth. It highlights top-performing content and patterns over time to reveal trends, strengths, and areas for improvement. Insights from the dashboard support data-driven decisions to optimize content strategy, refine creative approaches, and set measurable goals for higher impact and sustained growth.

The key components of creator benchmarking dashboards are software and services. Software for creator benchmarking is a platform that collects, visualizes, and compares influencer performance metrics, transforming raw data into actionable insights. These platforms are deployed through various modes, including cloud-based and on-premises, and are used by organizations of different sizes, including small and medium enterprises and large enterprises. They are applied in various areas, such as influencer marketing, social media analytics, brand management, content performance tracking, and others, and are used by various end-users, including brands, agencies, content creators, media companies, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator benchmarking dashboards market research report is one of a series of new reports from The Business Research Company that provides creator benchmarking dashboards market statistics, including creator benchmarking dashboards industry global market size, regional shares, competitors with the creator benchmarking dashboards market share, creator benchmarking dashboards market segments, market trends, and opportunities, and any further data you may need to thrive in the creator benchmarking dashboards industry. This creator benchmarking dashboards market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The creator benchmarking dashboards market size has grown rapidly in recent years. It will grow from $1.41 billion in 2024 to $1.66 billion in 2025 at a compound annual growth rate (CAGR) of 18.4%. The growth in the historic period can be attributed to increasing platform engagement, expanding creator ecosystems, rising adoption of analytics tools, growing brand-creator collaborations, and increasing data availability.

The creator benchmarking dashboards market size is expected to see rapid growth in the next few years. It will grow to $3.23 billion in 2029 at a compound annual growth rate (CAGR) of 18.0%. The growth in the forecast period can be attributed to rising demand for real-time benchmarking, increasing use of AI-driven insights, growing need for performance transparency, expanding investment in creator tools, and increasing cross-platform data integration. Key trends in the forecast period include technological advancements in analytics, innovations in AI benchmarking, developments in creator performance dashboards, research and developments in automation, and technology-driven data standardization.

The proliferation of social media platforms is expected to drive the growth of the creator benchmarking dashboards market in the coming years. Social media platforms are online services that allow users to create, share, and engage with content and communities. Their usage is rising due to increased smartphone penetration and internet accessibility, enabling more people to connect and share content daily. The expansion of social media platforms supports creator benchmarking dashboards by providing content creators with diverse channels to build audiences and generate engagement metrics that require comprehensive tracking and performance comparison tools. For example, in November 2024, a report by the UK-based Office of Communications (Ofcom) indicated that by June 2024, Reddit had become the fastest-growing major social media platform in the UK, reaching over half of online adults (24.6 million, 52%). Its audience grew 47% year-on-year, surpassing X (formerly Twitter) and LinkedIn to become the fifth-largest platform. Growth was strongest among young adults, with 71% of 18-24s and 63% of 25-34s using Reddit, up from 58% and 49% the previous year. Therefore, the proliferation of social media platforms is fueling growth in the creator benchmarking dashboards market.

Key companies in the creator benchmarking dashboards market are focusing on developing innovative solutions, such as standardized metrics suites to measure, compare, and optimize creator marketing performance. Standardized metrics suites are sets of consistent, agreed-upon measures used to evaluate creator performance, helping brands benchmark results against competitors, justify marketing investments, optimize campaigns, track impact across the customer journey, and make data-driven decisions for long-term growth. For example, in May 2025, CreatorIQ, Inc., a US-based enterprise platform for creator marketing, launched the industry's first standardized benchmarking suite for creator performance. The suite, which includes the Share Of Metrics Suite and the Creator Marketing Industry Benchmarks Calculator, provides marketers with competitive benchmarks across key marketing outcomes, such as share of voice, exposure, engagement, and influence, enabling brands to measure, compare, and optimize creator campaigns with clarity and accountability. Leveraging a proprietary panel of over 2 million influential social accounts and a neutral dataset of more than 20,000 brands, the platform allows marketers to understand how their creator strategies perform relative to competitors across multiple regions, platforms, and follower tiers.

In August 2023, Sprout Social Inc., a US-based technology company specializing in social media management software, acquired Tagger Media, Inc. for $140 million. The acquisition aims to expand Sprout Social into the influencer marketing category, enhance its platform to deliver comprehensive workflow, reporting, and social intelligence capabilities, and strengthen its end-to-end marketing solutions to help brands and agencies engage audiences, optimize campaigns, and drive measurable ROI across both organic and paid social channels. Tagger Media Inc. is a US-based technology company that provides a unified SaaS solution enabling brands and agencies to discover influencers, manage campaigns, analyze competitor strategies, report on trends, create creator benchmarking dashboards, and measure marketing ROI.

Major players in the creator benchmarking dashboards market are Sprinklr Inc., Meltwater Group ASA, Sprout Social Inc., Lefty Inc., BuzzSumo Ltd., CreatorIQ Inc., Upfluence Inc., Tubular Labs Inc., NoxInfluencer Inc., Patreon Inc., Fohr Inc., Social Blade Inc., Modash Inc., HypeAuditor Inc., GRIN Inc., Influencity Inc., Analisa.io Inc., Affable.ai Pte. Ltd., Konnect Insights Inc., and Tagger Media Inc.

North America was the largest region in the creator benchmarking dashboards market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator benchmarking dashboards report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the creator benchmarking dashboards market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator benchmarking dashboards market includes revenues earned by entities by providing services such as content benchmarking, trend analysis, reporting and visualization, strategy recommendations, and audience segmentation and insights. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Creator Benchmarking Dashboards Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on creator benchmarking dashboards market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for creator benchmarking dashboards ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The creator benchmarking dashboards market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Creator Benchmarking Dashboards Market Characteristics

3. Creator Benchmarking Dashboards Market Trends And Strategies

4. Creator Benchmarking Dashboards Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Creator Benchmarking Dashboards Growth Analysis And Strategic Analysis Framework

6. Creator Benchmarking Dashboards Market Segmentation

7. Creator Benchmarking Dashboards Market Regional And Country Analysis

8. Asia-Pacific Creator Benchmarking Dashboards Market

9. China Creator Benchmarking Dashboards Market

10. India Creator Benchmarking Dashboards Market

11. Japan Creator Benchmarking Dashboards Market

12. Australia Creator Benchmarking Dashboards Market

13. Indonesia Creator Benchmarking Dashboards Market

14. South Korea Creator Benchmarking Dashboards Market

15. Western Europe Creator Benchmarking Dashboards Market

16. UK Creator Benchmarking Dashboards Market

17. Germany Creator Benchmarking Dashboards Market

18. France Creator Benchmarking Dashboards Market

19. Italy Creator Benchmarking Dashboards Market

20. Spain Creator Benchmarking Dashboards Market

21. Eastern Europe Creator Benchmarking Dashboards Market

22. Russia Creator Benchmarking Dashboards Market

23. North America Creator Benchmarking Dashboards Market

24. USA Creator Benchmarking Dashboards Market

25. Canada Creator Benchmarking Dashboards Market

26. South America Creator Benchmarking Dashboards Market

27. Brazil Creator Benchmarking Dashboards Market

28. Middle East Creator Benchmarking Dashboards Market

29. Africa Creator Benchmarking Dashboards Market

30. Creator Benchmarking Dashboards Market Competitive Landscape And Company Profiles

31. Creator Benchmarking Dashboards Market Other Major And Innovative Companies

32. Global Creator Benchmarking Dashboards Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Creator Benchmarking Dashboards Market

34. Recent Developments In The Creator Benchmarking Dashboards Market

35. Creator Benchmarking Dashboards Market High Potential Countries, Segments and Strategies

36. Appendix

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