Vehicle roadside assistance is a support service provided to drivers when their vehicle becomes disabled or encounters problems while on the road. It offers immediate help to address common issues, ensuring the driver can safely continue their journey or have the vehicle transported to a repair facility if needed.
The main types of services within vehicle roadside assistance include towing, tire replacement, fuel delivery, lockout or replacement key services, battery assistance, and others. Towing involves transporting a disabled or non-operational vehicle from its current location to a repair shop, service center, or another specified destination. Service providers include motor insurance companies, auto manufacturers, automotive clubs, and independent warranty providers. The market serves various vehicle types, such as passenger cars and commercial vehicles, with service channels encompassing original equipment manufacturer (OEM) networks, insurance company networks, independent providers, and third-party service providers.
The vehicle roadside assistance market research report is one of a series of new reports from The Business Research Company that provides vehicle roadside assistance market statistics, including vehicle roadside assistance industry global market size, regional shares, competitors with a vehicle roadside assistance market share, detailed vehicle roadside assistance market segments, market trends and opportunities, and any further data you may need to thrive in the vehicle roadside assistance industry. This vehicle roadside assistance market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The vehicle roadside assistance market size has grown strongly in recent years. It will grow from $24.63 billion in 2024 to $26.17 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. The growth during the historic period can be attributed to the increase in vehicle ownership, a rising incidence of mechanical failures, limited public towing infrastructure, growth in long-distance travel and commuting, and heightened awareness of emergency roadside services.
The vehicle roadside assistance market size is expected to see strong growth in the next few years. It will grow to $32.87 billion in 2029 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to the integration of telematics and connected car technologies, the expansion of electric vehicle (EV) fleets that require specialized assistance, increasing demand for subscription-based mobility services, collaborations between automakers and service providers, and the widespread use of mobile apps offering real-time roadside support. Key trends in the forecast period include AI-driven predictive maintenance for proactive assistance, bundling roadside assistance with insurance and leasing plans, growth of on-demand and pay-per-use assistance models, inclusion of EV charging support in service offerings, and regional expansion of 24/7 multilingual assistance networks.
The growing number of vehicle breakdowns and accidents is expected to drive the expansion of the vehicle roadside assistance market in the coming years. Vehicle breakdowns refer to mechanical failures that render a vehicle inoperable, while accidents involve unintentional collisions or incidents resulting in damage or injury. The increase in breakdowns and accidents is largely attributed to higher vehicle usage, aging vehicle fleets, and inadequate maintenance practices. Vehicle roadside assistance plays a crucial role in reducing the impact of such incidents by delivering prompt on-site repairs, towing services, and emergency support to ensure safety and minimize delays. For example, in April 2025, the National Highway Traffic Safety Administration (NHTSA), a US-based government agency, reported that approximately 2.44 million people were injured in motor vehicle crashes in the United States in 2023, representing a 2.5% increase from the 2.38 million injuries recorded in 2022. Thus, the rising frequency of breakdowns and accidents is fueling the growth of the vehicle roadside assistance market.
Leading companies in the vehicle roadside assistance market are investing in advanced solutions like AI-powered platforms to enhance the speed, precision, and overall user experience of their services. These AI-enabled platforms utilize artificial intelligence to detect issues automatically, expedite dispatch operations, and provide real-time updates to customers. For instance, in December 2024, Motive, a US-based technology firm, introduced Motive Roadside Assistance an AI-powered platform offering round-the-clock roadside support. The platform is designed to improve driver safety and operational effectiveness by using AI to identify vehicle issues and dispatch the closest available service provider, significantly cutting response times. It is specifically designed for commercial fleets, enabling them to reduce downtime, optimize maintenance costs, and maintain safety compliance.
In February 2025, Robert Bosch GmbH, a Germany-based engineering and technology firm, acquired Roadside Protect Inc. for an undisclosed sum. This acquisition is part of Bosch's strategy to expand its footprint in the roadside assistance industry and enhance its range of emergency vehicle support services in North America. Roadside Protect Inc. is a US-based company that provides emergency roadside services, including towing, battery jump-starts, and flat tire assistance.
Major players in the vehicle roadside assistance market are Toyota Motor Corporation, State Farm Mutual Automobile Insurance Company, Hyundai Motor Company, Allstate Insurance Company, Tata Motors Limited, Progressive Corporation, Government Employees Insurance Company (GEICO), Falck Group A/S, Agero Inc., RAC Limited, Urgent.ly Inc., Mapfre S.A., Allgemeiner Deutscher Automobil-Club e.V., Allianz SE, TVS Auto Assist India Limited, MotorEasy Limited, HONK Technologies Inc., Better World Club Inc., Nationwide Mutual Insurance Company, and Green Flag Limited.
Europe was the largest region in the vehicle roadside assistance market in 2024, and it is expected to be the fastest-growing region in the forecast period. The regions covered in vehicle roadside assistance report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the vehicle roadside assistance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The vehicle roadside assistance market includes revenues earned by entities by providing services such as on-the-spot minor repairs, emergency accident coordination, and trip interruption assistance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Vehicle Roadside Assistance Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on vehicle roadside assistance market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for vehicle roadside assistance ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The vehicle roadside assistance market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Service Type: Towing; Tire Replacement; Fuel Delivery; Lockout Or Replacement Key Service; Battery Assistance; Other Services
2) By Provider: Motor Insurance; Auto Manufacturer; Automotive Clubs; Independent Warranty Providers
3) By Vehicle Type: Passenger Cars; Commercial Vehicles
4) By Service Channel: Original Equipment Manufacturer (OEM) Networks; Insurance Company Networks; Independent Providers; Third-Party Service Providers
6) Other Services: Winching And Extrication; Mechanical First Aid; Trip Interruption Support; Emergency Towing For Accidents; Concierge And Travel Assistance Services
Companies Mentioned: Toyota Motor Corporation; State Farm Mutual Automobile Insurance Company; Hyundai Motor Company; Allstate Insurance Company; Tata Motors Limited
3. Vehicle Roadside Assistance Market Trends And Strategies
4. Vehicle Roadside Assistance Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Vehicle Roadside Assistance Growth Analysis And Strategic Analysis Framework
5.1. Global Vehicle Roadside Assistance PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Vehicle Roadside Assistance Market Growth Rate Analysis
5.4. Global Vehicle Roadside Assistance Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Vehicle Roadside Assistance Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Vehicle Roadside Assistance Total Addressable Market (TAM)
6.1. Global Vehicle Roadside Assistance Market, Segmentation By Service Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Towing
Tire Replacement
Fuel Delivery
Lockout Or Replacement Key Service
Battery Assistance
Other Services
6.2. Global Vehicle Roadside Assistance Market, Segmentation By Provider, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Motor Insurance
Auto Manufacturer
Automotive Clubs
Independent Warranty Providers
6.3. Global Vehicle Roadside Assistance Market, Segmentation By Vehicle Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Passenger Cars
Commercial Vehicles
6.4. Global Vehicle Roadside Assistance Market, Segmentation By Service Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Original Equipment Manufacturer (OEM) Networks
Insurance Company Networks
Independent Providers
Third-Party Service Providers
6.5. Global Vehicle Roadside Assistance Market, Sub-Segmentation Of Towing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Flatbed Towing
Wheel-Lift Towing
Integrated Towing
Motorcycle Towing
Heavy-Duty Towing
6.6. Global Vehicle Roadside Assistance Market, Sub-Segmentation Of Tire Replacement, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Spare Tire Installation
Mobile Tire Repair
Flat Tire Patching
Seasonal Tire Change
Emergency Inflation Services
6.7. Global Vehicle Roadside Assistance Market, Sub-Segmentation Of Fuel Delivery, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Gasoline Delivery
Diesel Delivery
Electric Vehicle (EV) Charging
Propane Delivery
Hybrid Vehicle Support
6.8. Global Vehicle Roadside Assistance Market, Sub-Segmentation Of Lockout or Replacement Key Service, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Vehicle Lockout Assistance
Key Duplication
Transponder Key Programming
Smart Key Replacement
Remote Key Fob Services
6.9. Global Vehicle Roadside Assistance Market, Sub-Segmentation Of Battery Assistance, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Jump-Start Services
Battery Diagnostics
On-Site Battery Replacement
Battery Recharging
Corrosion Cleaning And Maintenance
6.10. Global Vehicle Roadside Assistance Market, Sub-Segmentation Of Other Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Winching And Extrication
Mechanical First Aid
Trip Interruption Support
Emergency Towing For Accidents
Concierge And Travel Assistance Services
7. Vehicle Roadside Assistance Market Regional And Country Analysis
7.1. Global Vehicle Roadside Assistance Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Vehicle Roadside Assistance Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion