세계 차량 긴급출동 서비스 시장 규모는 2024-2032년 예측 기간 동안 5.04%의 CAGR로 2024년 301억 1,000만 달러에서 2032년 446억 3,000만 달러로 성장할 것으로 예상됩니다. 이 시장은 최근 몇 년 동안 성장세를 보이고 있으며, 자동차 보유 대수 증가, 자동차 정비에 대한 인식 증가, 기술 발전으로 인해 향후 몇 년 동안 안정적인 성장세를 유지할 것으로 예상됩니다.
긴급출동 서비스는 차량 고장, 사고 및 기타 서비스 시 적시에 지원을 보장함으로써 운전자에게 안전과 편리함을 제공하는 중요한 역할을 하고 있습니다. 이 서비스는 다운타임을 최소화하고, 고객 만족도를 높이며, 문제를 신속하게 처리하여 자동차의 수명을 향상시켜 예측 기간 동안 세계 차량 긴급출동 서비스 시장의 성장을 주도하고 있습니다.
긴급출동 서비스 시장은 기술 발전과 함께 성장하고 있습니다. 인공지능과 텔레매틱스의 등장으로 업계가 변화하고 있으며, AI 기반 시스템은 차량의 잠재적 문제를 예측하고, 실시간 진단을 제공하며, 능동적인 서비스 파견을 촉진하여 응답 시간을 크게 단축하고 서비스 품질을 향상시킬 수 있습니다. 에너지 효율과 지속가능한 관행에 대한 인식이 점점 더 중요해짐에 따라 업계는 업무에서 이러한 측면에 점점 더 초점을 맞추고 있습니다. 기업들은 친환경 차량을 배차하고, 경로를 최적화하여 연료 소비를 줄이고, 에너지 절약 기술을 도입하여 비용을 절감하는 동시에 환경적 발자국을 줄이고 있습니다. 환경 규제 강화와 친환경 솔루션에 대한 소비자의 요구로 인해 지속가능한 관행은 점점 더 중요해지고 있습니다.
또한, 시장의 매력은 신뢰할 수 있고 효율적인 서비스에 대한 수요 증가에 따라 신규 진입자들이 시장에 진입하고 있다는 점입니다. 신규 진입자들은 최신 기술 개발을 활용하여 AI 구동 시스템, 실시간 진단, 커넥티드 차량 기술 등의 애플리케이션에서 혁신적인 경쟁 솔루션을 제공하고 있습니다. 이러한 시장 진입은 도로를 달리는 자동차의 증가, 신속하고 신뢰할 수 있는 지원에 대한 소비자의 기대치 상승, 그리고 이 확장되는 산업의 엄청난 성장 잠재력이 원동력이 되고 있습니다.
예를 들어, 2024년 11월 Service Easy Technology Private Limited(GoMechanic)는 인도 전역의 자동차 소유자에게 종합적인 지원을 제공하는 것을 목표로 하는 새로운 긴급출동 서비스 서비스인 Top Assist를 출시했습니다. 이 서비스는 다양한 상황에서의 지원을 통해 운전자의 편의성과 안전성을 높이는 것을 목표로 합니다.
세계의 차량 긴급출동 서비스 시장에 대해 조사했으며, 시장 개요와 함께 서비스 유형별, 차량 유형별, 제공업체별, 지역별 동향, 시장 진입 기업 프로파일 등의 정보를 전해드립니다.
Global vehicle roadside assistance market is projected to witness a CAGR of 5.04% during the forecast period 2024-2032, growing from USD 30.11 billion in 2024 to USD 44.63 billion in 2032. The market has experienced growth in recent years and is expected to maintain a steady expansion in the coming years owing to rising vehicle ownership, increasing awareness regarding vehicle maintenance, and technological advancement.
Roadside assistance plays an important role in providing safety and convenience to drivers by ensuring timely help in case of vehicle breakdown, accident, or any other service. This service offers minimum downtime, enhances customer satisfaction, and improves vehicle longevity by addressing issues promptly, driving the global vehicle roadside assistance market growth in the forecast period.
The roadside assistance market is experiencing growth with the development of technology. The rise in artificial intelligence and telematics has transformed the industry, making service more efficient and responsive. AI-driven systems can predict potential vehicle issues, offer real-time diagnostics, and facilitate proactive service dispatch, which significantly minimizes response times and improves the quality of service. As awareness towards energy efficiency and sustainable practices is gaining importance, the industry is showing increasing focus on aspects of the same in operations. Companies are adopting eco-friendly vehicles for service dispatch, optimizing routes to reduce fuel consumption, and incorporating energy-saving technologies, thereby reducing their environmental footprint while cutting costs. Sustainable practices have become increasingly important due to stricter environmental regulations and consumer demand for green solutions.
In addition, the market attracts new entrants who want to seize on the increased demand for highly dependable and efficient services. New entrants use the latest technological developments to offer innovative competitive solutions with applications like AI-driven systems, real-time diagnostics, and connected vehicle technologies. Their entry into the market is driven by the increasing number of vehicles on the road, rising consumer expectations for swift and dependable assistance, and the potential for significant growth in this expanding industry.
For instance, in November 2024, Service Easy Technology Private Limited (GoMechanic) launched a new roadside assistance service called Top Assist, aimed at providing comprehensive support for vehicle owners across India. This service is designed to enhance the convenience and safety of drivers by helping in various situations.
Technological Advancements Drive Roadside Assistance Market Demand
The emerging innovation in technology is pushing the efficacy of roadside assistance to become even more efficient and effective. It has changed industry in a very significant way by integrating AI and connected vehicle technologies. Predictive maintenance, real-time diagnostics, proactive service dispatch, limiting response time, and improving quality are made easy by AI-driven systems. Furthermore, connected vehicle technology provides seamless communication between vehicle and roadside assistance providers. Vehicle-to-everything (V2X) communication allows the sharing of important information between the roadside assistance provider and the vehicle. This ensures a faster resolution of any failure and increases the efficiency of the vehicle. The development in technology by the market players is expected to improve roadside assistance even more, and faster support is to be anticipated in case of an emergency. For example, in September 2023, the American Automobile Association, Inc. partnered with Apple Inc. to provide roadside assistance via satellite for iPhone 14 and iPhone 15 customers. It aids those customers who are left stranded without cell phone coverage.
Insurance and Warranty Bundles Fueling the Vehicle Roadside Assistance Market Growth
Roadside assistance services provided in the insurance and warranty packages have helped the market grow enormously. Many insurers and automobile manufacturers provide roadside assistance as an additional or free-of-charge add-on service for their policyholders and customers. This will give added value but also ensure that there will be no inconvenience to the car owner. This creates a comprehensive solution that addresses various aspects of vehicle ownership, proposing the demand for roadside assistance across the globe. Also, by integrating roadside assistance into insurance policies or warranty packages, providers enhance customer convenience and satisfaction, making these services more accessible and appealing. In addition, partnerships between roadside assistance providers and insurance companies have made it easier to develop service packages that cater to specific customer needs and preferences.
For instance, in May 2023, The Progressive Group of Insurance Companies introduced a new Heavy Truck Roadside Assistance (HT RSA) coverage option for its commercial auto policyholders, aimed at enhancing support for truckers on the road.
Towing Service Segment Shows Dominance in the Market
Towing services dominate the roadside assistance sector due to their significant role in a wide scale of vehicle disorders. Towing is inevitable in certain situations where on-the-spot repairs will not be feasible, such as major mechanical malfunctions, an accident, or when a car is stuck in inaccessible locations. This wide applicability makes towing often the first source of help for many drivers affected by emergencies. The growing complexity of modern vehicles further fuels the dominance of towing. Advanced automotive technologies and electric vehicles create many issues that require specialized equipment and expertise that can only be addressed at a repair facility. Towing ensures that vehicles are safely transported to these facilities, where comprehensive diagnostics and repairs can be performed. Companies are integrating advanced software to foster trust, streamline communication and improve customer experience in the industry.
For instance, in December 2024, Dispatch Wrecker Service launched VERT, an innovative software to offer real-time vehicle tracking, improved communication throughout the towing process and enhanced operational efficiency.
Europe Dominates Vehicle Roadside Assistance Market Share
Europe holds a dominant share of the vehicle roadside assistance market due to several reasons including well-developed infrastructure for roadside assistance, supported by a dense road network and highways. European customers also prefer premium and luxury vehicles that tend to be accompanied by roadside assistance packages, which boosts market growth. Moreover, Europe has a strong economy and a high per capita, with people readily adopting roadside assistance services. The region houses several major automobile manufacturers and insurance companies that provide wide-ranging roadside assistance as part of their service packages. This creates harmony between the automotive and insurance industries in ensuring that the customers are treated with an efficient and timely process. Telematics and connected vehicles are also critical factors, these innovations improve the efficiency of service dispatches and the general experience of customers. Furthermore, tight safety measures and a strong customer satisfaction culture also promote the higher use of roadside assistance services in Europe.
For example, in June 2023, Stellantis Europe S.p.A. awarded a five-year roadside assistance contract to RAC Limited, enhancing support for its customers across multiple brands in the United Kingdom and the Republic of Ireland.
Future Market Scenario (2025 - 2032F)
The growing adoption of autonomous and connected cars is anticipated to create lucrative opportunities for vehicle roadside assistance market growth.
The adoption of AI, GPS, telematics, and IoT enhances service efficiency and customer satisfaction, expected to lead to market expansion.
Collaborations and new technologies are expected to foster competitive growth and expand the roadside assistance market.
Rising vehicle ownership and growing awareness regarding comprehensive vehicle maintenance are expected to drive market growth during the forecasted period.
Key Players Landscape and Outlook
Key players in the roadside assistance market compete to gain an edge in terms of the effectiveness of their services, speedy response time, and innovative offerings. The market looks promising, backed by a growing demand for reliable and quality-assured assistance services. Roadside assistance companies are focusing on making their supply chain robust, energy-efficient, and environment-friendly, which will be the future of this industry. The rising technologies and strategic alliances are likely to increase competition in this dynamic market.
In October 2024, Allianz Partners India formed a strategic partnership with CI Metrics to develop advanced AI solutions aimed at enhancing proactive roadside assistance services. This collaboration focuses on integrating CI Metrics' predictive analytics capabilities, particularly in weather forecasting, to improve customer experience and operational efficiency.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.