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세계의 소셜 비즈니스 인텔리전스 시장 보고서(2025년)
Social Business Intelligence Global Market Report 2025
상품코드 : 1760417
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

소셜 비즈니스 인텔리전스 시장 규모는 향후 수년간 급성장할 것으로 예측됩니다. 머신러닝 채택 증가, 고객 경험 최적화의 중요성 강화, 모바일 기반 비즈니스 인텔리전스 솔루션 활용 증가, 소셜 채널에서 빅데이터 활용 증가, 예측 소셜 분석 수요 증가로 인한 것으로 예측됩니다. 이 기간에 예상되는 주요 동향에는 소셜 통찰 추출을 위한 자연 언어 처리의 진보, 소셜 메트릭스를 위한 선진적 데이터 시각화 기법의 진화, 산업에 특화된 소셜 인텔리전스 플랫폼의 구축 등이 있습니다.

엔터테인먼트를 위한 소셜 미디어 이용 증가는 소셜 비즈니스 인텔리전스 시장의 성장을 가속할 것으로 예측됩니다. 빠르고 매력적인 체험을 제공하는 단편 동영상 컨텐츠의 인기에 크게 기인하고 있습니다. 마케팅과 컨텐츠 전략을 지원하는 귀중한 도구입니다. 예를 들어, 2024년 1월 메인 대학교는 2022년 4월부터 2023년 4월 사이에 1억 5천만 명의 새로운 소셜 미디어 사용자가 추가되어 전년 대비 3.2% 증가했다고 보고했습니다. 이는 매일 약 41만 명, 즉 초당 4.7명의 신규 사용자가 늘어난다는 의미입니다. 사용자들은 한 달에 평균 6.6개의 소셜 네트워크에 접속하고 매일 약 2시간 24분을 소셜 미디어에 소비합니다.

소셜 비즈니스 인텔리전스 부문의 기업은 AI를 활용한 분석과 머신러닝 알고리즘 등의 선진 기술 개발을 우선하고 있습니다. 의미있는 패턴과 동향을 파악하고, 머신러닝 알고리즘은 데이터에서 학습함으로써 시스템의 지속적인 개선을 가능하게 합니다. 2023년 4월, 우크라이나에 본사를 둔 유스캔은 ChatGPT와 통합된 AI 기반 어시스턴트인 인사이트 코파일럿을 출시했습니다. 이 도구를 통해 사용자는 대화형 인터페이스를 통해 소셜 미디어 데이터에서 실용적인 인사이트를 도출하고 고객의 감정, 동향 및 브랜드인식 분석을 효율화할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

Social business intelligence involves analyzing and integrating social media data with business information to produce actionable insights, enhance decision-making, and boost customer interaction. Its main objective is to utilize social data to gain insights into market trends, brand sentiment, and consumer behavior. It also facilitates real-time strategic changes, strengthens a company's competitive position, enhances marketing performance, and supports data-driven business development.

The primary components of social business intelligence are solutions and services. Solutions refer to tools and platforms that process data from social media and other digital sources, enabling organizations to make informed choices and enhance customer experiences. These solutions can be implemented via different deployment models, including cloud-based and on-premises systems. They are adopted by organizations of various sizes, from large enterprises to small and medium-sized businesses (SMEs). The data is collected from a range of sources, such as social media channels, websites, online communities, professional networks, and multimedia platforms. Social business intelligence is applied across numerous industries, including retail, manufacturing, government and public services, media and entertainment, transportation and logistics, banking, financial services and insurance (BFSI), telecommunications and information technology (IT), healthcare and life sciences, tourism and hospitality, among others.

The social business intelligence market research report is one of a series of new reports from The Business Research Company that provides social business intelligence market statistics, including the social business intelligence industry global market size, regional shares, competitors with the social business intelligence market share, detailed social business intelligence market segments, market trends, and opportunities, and any further data you may need to thrive in the social business intelligence industry. This social business intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The social business intelligence market size has grown rapidly in recent years. It will grow from $26.54 billion in 2024 to $29.95 billion in 2025 at a compound annual growth rate (CAGR) of 12.8%. The growth during the historical period can be credited to the growing integration of social data with enterprise systems, the expanding trend of personalized customer engagement, the surge in user-generated content, the heightened use of sentiment analysis tools, and the increasing need for competitive benchmarking using social insights.

The social business intelligence market size is expected to see rapid growth in the next few years. It will grow to $48.31 billion in 2029 at a compound annual growth rate (CAGR) of 12.7%. The growth in the forecast period can be attributed to the rising adoption of AI and machine learning in analytics, a stronger emphasis on optimizing customer experience, the growing use of mobile-based business intelligence solutions, the increasing utilization of big data from social channels, and the rising demand for predictive social analytics. Key trends expected during this period include advancements in natural language processing for extracting social insights, the evolution of advanced data visualization methods for social metrics, the creation of industry-specific social intelligence platforms, innovations in real-time social media monitoring tools, and progress in integrating social business intelligence with CRM systems.

The increasing use of social media for entertainment is expected to drive the growth of the social business intelligence market. Social media platforms allow users to create, share, and interact with content in real time. This rise in usage is largely attributed to the popularity of short-form video content, which appeals to users' shorter attention spans and provides quick, engaging experiences during free moments. Social business intelligence tools are valuable in this context as they analyze trends, user behaviors, and engagement patterns to support targeted marketing and content strategies. For example, in January 2024, the University of Maine reported that 150 million new social media users were added between April 2022 and April 2023-a 3.2% year-over-year increase. This translates to about 410,000 new users daily, or 4.7 every second. Users accessed an average of 6.6 different social networks per month and spent approximately 2 hours and 24 minutes on social media each day. This growing engagement is contributing to the expansion of the social business intelligence market.

Companies in the social business intelligence space are prioritizing the development of advanced technologies such as AI-powered analytics and machine learning algorithms. These technologies offer real-time, highly accurate insights that improve decision-making. AI-powered analytics processes large volumes of data to identify meaningful patterns and trends, while machine learning algorithms allow systems to continuously improve by learning from data. In April 2023, Ukraine-based YouScan introduced Insights Copilot, an AI-driven assistant integrated with ChatGPT. This tool allows users to derive actionable insights from social media data through a conversational interface, streamlining the analysis of customer sentiment, trends, and brand perception. By being embedded in YouScan's dashboard, it significantly cuts down on manual analysis time and enhances decision-making in marketing and customer experience functions.

In June 2023, ThoughtSpot, a US-based AI-powered analytics company, acquired Mode Analytics for $200 million. The acquisition aimed to expand ThoughtSpot's analytics capabilities by incorporating Mode Analytics' collaborative data exploration and visualization features, thereby strengthening its role in the modern data ecosystem. Mode Analytics, also based in the US, provides social business intelligence solutions.

Major players in the social business intelligence market are Google LLC, Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Zoho Corporation Pvt. Ltd., Ipsos S.A., Qualtrics International Inc., Brandwatch, Alteryx Inc., QlikTech International AB (Qlik), Hootsuite Inc., Domo Inc., Sprout Social Inc., Sisense Inc., Acquia Inc., Emplifi Inc., Quid Inc., GoodData Corporation.

North America was the largest region in the social business intelligence market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in social business intelligence report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the social business intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The social business intelligence market consists of revenues earned by entities by providing services such as social data analytics, sentiment analysis, trend forecasting, customer behavior insights, and real-time business intelligence solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Social Business Intelligence Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social business intelligence market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for social business intelligence ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The social business intelligence market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Social Business Intelligence Market Characteristics

3. Social Business Intelligence Market Trends And Strategies

4. Social Business Intelligence Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Social Business Intelligence Growth Analysis And Strategic Analysis Framework

6. Social Business Intelligence Market Segmentation

7. Social Business Intelligence Market Regional And Country Analysis

8. Asia-Pacific Social Business Intelligence Market

9. China Social Business Intelligence Market

10. India Social Business Intelligence Market

11. Japan Social Business Intelligence Market

12. Australia Social Business Intelligence Market

13. Indonesia Social Business Intelligence Market

14. South Korea Social Business Intelligence Market

15. Western Europe Social Business Intelligence Market

16. UK Social Business Intelligence Market

17. Germany Social Business Intelligence Market

18. France Social Business Intelligence Market

19. Italy Social Business Intelligence Market

20. Spain Social Business Intelligence Market

21. Eastern Europe Social Business Intelligence Market

22. Russia Social Business Intelligence Market

23. North America Social Business Intelligence Market

24. USA Social Business Intelligence Market

25. Canada Social Business Intelligence Market

26. South America Social Business Intelligence Market

27. Brazil Social Business Intelligence Market

28. Middle East Social Business Intelligence Market

29. Africa Social Business Intelligence Market

30. Social Business Intelligence Market Competitive Landscape And Company Profiles

31. Social Business Intelligence Market Other Major And Innovative Companies

32. Global Social Business Intelligence Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Social Business Intelligence Market

34. Recent Developments In The Social Business Intelligence Market

35. Social Business Intelligence Market High Potential Countries, Segments and Strategies

36. Appendix

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