한글목차

인플루언서 플랫폼 시장은 2024-2029년 803억 달러, 예측 기간 동안 CAGR 35.8%로 성장할 것으로 예상됩니다.

인플루언서 플랫폼 시장에 대해 조사 분석했으며, 시장 규모와 예측, 동향, 성장 촉진요인 및 과제, 약 25개 벤더를 대상으로 한 벤더 분석 등의 정보를 전해드립니다.

현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 시장은 벤더 간 제휴 및 M&A의 증가, 효과적인 마케팅 전략에 대한 수요 증가에 의해 주도되고 있으며, 방대한 인플루언서 목록과 그 통계를 제공합니다.

이번 조사에서 인플루언서 마케팅 플랫폼이 고객의 신뢰를 얻고 브랜드 이미지를 구축하는 것이 향후 몇 년 동안 인플루언서 플랫폼 시장의 성장을 촉진하는 주요 이유 중 하나로 확인되었습니다. 또한, 잠재적 타겟층 사이에서 동영상 기반 컨텐츠에 대한 관심이 증가하고 있으며, 인플루언서 마케팅 플랫폼의 AI 활용이 증가하고 있는 것도 이 시장의 큰 수요로 작용할 것으로 보입니다.

목차

제1장 주요 요약

• 시장 개요

제2장 Technavio 분석

• 가격·수명주기·고객 구입 바스켓·채용률·구입 기준 분석
• 인풋의 중요성과 차별화 요인
• 혼란 요인
• 성장 촉진요인과 과제의 영향

제3장 시장 상황

• 시장 생태계
• 시장의 특징
• 밸류체인 분석

제4장 시장 규모

• 시장 정의
• 시장 부문 분석
• 시장 규모 2024
• 시장 전망 2024-2029

제5장 시장 규모 실적

• 인플루언서 마케팅 플랫폼 세계 시장 2019-2023
• 최종사용자별 부문 분석 2019-2023
• 용도별 부문 분석 2019-2023
• 지역별 부문 분석 2019-2023
• 국가별 부문 분석 2019-2023

제6장 정성 분석

• AI의 영향 : 인플루언서 마케팅 플랫폼 세계 시장

제7장 Five Forces 분석

• Five Forces 요약
• 구매자의 교섭력
• 공급 기업의 교섭력
• 신규 참여업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 상황

제8장 시장 세분화 : 최종사용자별

• 시장 부문
• 비교 : 최종사용자별
• 대기업 : 시장 규모와 예측 2024-2029
• 중소기업 : 시장 규모와 예측 2024-2029
• 시장 기회 : 최종사용자별

제9장 시장 세분화 : 용도별

• 시장 부문
• 비교 : 용도별
• 패션과 라이프스타일 : 시장 규모와 예측 2024-2029
• 음식과 오락 : 시장 규모와 예측 2024-2029
• 여행과 휴가 : 시장 규모와 예측 2024-2029
• 스포츠와 피트니스 : 시장 규모와 예측 2024-2029
• 기타 : 시장 규모와 예측 2024-2029
• 시장 기회 : 용도별

제10장 고객 상황

• 고객 상황 개요

제11장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2024-2029
• 유럽 : 시장 규모와 예측 2024-2029
• 아시아태평양 : 시장 규모와 예측 2024-2029
• 중동 및 아프리카 : 시장 규모와 예측 2024-2029
• 남미 : 시장 규모와 예측 2024-2029
• 미국 : 시장 규모와 예측 2024-2029
• 독일 : 시장 규모와 예측 2024-2029
• 중국 : 시장 규모와 예측 2024-2029
• 영국 : 시장 규모와 예측 2024-2029
• 일본 : 시장 규모와 예측 2024-2029
• 인도 : 시장 규모와 예측 2024-2029
• 프랑스 : 시장 규모와 예측 2024-2029
• 이탈리아 : 시장 규모와 예측 2024-2029
• 브라질 : 시장 규모와 예측 2024-2029
• 스페인 : 시장 규모와 예측 2024-2029
• 시장 기회 : 지역 상황별

제12장 촉진요인, 과제, 기회, 억제요인

• 시장 성장 촉진요인
• 시장 과제
• 성장 촉진요인과 과제의 영향
• 시장 기회·억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• AspireIQ Inc.
• Cision US Inc.
• CreatorIQ
• Emplifi Inc
• ExpertVoice Inc.
• Fashion GPS Inc.
• Impact Tech Inc.
• IZEA Worldwide Inc.
• JuliusWorks Inc.
• Linqia Inc.
• Lumanu Inc.
• Mavrck LLC
• Meltwater NV
• Quotient Technology Inc.
• Upfluence Inc.

제15장 부록

영문목차

Influencering Platform Market 2025-2029

The influencering platform market is forecasted to grow by USD 80.3 bn during 2024-2029, accelerating at a CAGR of 35.8% during the forecast period. The report on the influencering platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing partnerships and mergers and acquisitions among vendors, raising demand for effective marketing strategies, and provides a huge list of influencers with their statistics.

Technavio's influencering platform market is segmented as below:

By End-user

• Large enterprise
• Small and medium enterprise

By Application

• Fashion and lifestyle
• Food and entertainment
• Travel and holiday
• Sports and fitness
• Others

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the influencer marketing platforms gain customer trust and create brand image as one of the prime reasons driving the influencering platform market growth during the next few years. Also, increasing interest in video-based content among the potential target audience and increasing use of ai with influencer marketing platforms will lead to sizable demand in the market.

The report on the influencering platform market covers the following areas:

• Influencering Platform Market sizing
• Influencering Platform Market forecast
• Influencering Platform Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading influencering platform market vendors that include AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, ExpertVoice Inc., Fashion GPS Inc., Impact Tech Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc.. Also, the influencering platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Influencer Marketing Platform Market 2019 - 2023
  • Historic Market Size - Data Table on Global Influencer Marketing Platform Market 2019 - 2023 ($ billion)
• 5.2 End-user segment analysis 2019 - 2023
  • Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
• 5.3 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Influencer Marketing Platform Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by End-user

• 8.1 Market segments
  • Chart on End-user - Market share 2024-2029 (%)
  • Data Table on End-user - Market share 2024-2029 (%)
• 8.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 8.3 Large enterprise - Market size and forecast 2024-2029
  • Chart on Large enterprise - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Large enterprise - Market size and forecast 2024-2029 ($ billion)
  • Chart on Large enterprise - Year-over-year growth 2024-2029 (%)
  • Data Table on Large enterprise - Year-over-year growth 2024-2029 (%)
• 8.4 Small and medium enterprise - Market size and forecast 2024-2029
  • Chart on Small and medium enterprise - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Small and medium enterprise - Market size and forecast 2024-2029 ($ billion)
  • Chart on Small and medium enterprise - Year-over-year growth 2024-2029 (%)
  • Data Table on Small and medium enterprise - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by End-user
  • Market opportunity by End-user ($ billion)
  • Data Table on Market opportunity by End-user ($ billion)

9 Market Segmentation by Application

• 9.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 9.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 9.3 Fashion and lifestyle - Market size and forecast 2024-2029
  • Chart on Fashion and lifestyle - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Fashion and lifestyle - Market size and forecast 2024-2029 ($ billion)
  • Chart on Fashion and lifestyle - Year-over-year growth 2024-2029 (%)
  • Data Table on Fashion and lifestyle - Year-over-year growth 2024-2029 (%)
• 9.4 Food and entertainment - Market size and forecast 2024-2029
  • Chart on Food and entertainment - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Food and entertainment - Market size and forecast 2024-2029 ($ billion)
  • Chart on Food and entertainment - Year-over-year growth 2024-2029 (%)
  • Data Table on Food and entertainment - Year-over-year growth 2024-2029 (%)
• 9.5 Travel and holiday - Market size and forecast 2024-2029
  • Chart on Travel and holiday - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Travel and holiday - Market size and forecast 2024-2029 ($ billion)
  • Chart on Travel and holiday - Year-over-year growth 2024-2029 (%)
  • Data Table on Travel and holiday - Year-over-year growth 2024-2029 (%)
• 9.6 Sports and fitness - Market size and forecast 2024-2029
  • Chart on Sports and fitness - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Sports and fitness - Market size and forecast 2024-2029 ($ billion)
  • Chart on Sports and fitness - Year-over-year growth 2024-2029 (%)
  • Data Table on Sports and fitness - Year-over-year growth 2024-2029 (%)
• 9.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 9.8 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.5 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.12 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.13 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.14 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.15 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.16 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.17 Spain - Market size and forecast 2024-2029
  • Chart on Spain - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Spain - Market size and forecast 2024-2029 ($ billion)
  • Chart on Spain - Year-over-year growth 2024-2029 (%)
  • Data Table on Spain - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 AspireIQ Inc.
  • AspireIQ Inc. - Overview
  • AspireIQ Inc. - Product / Service
  • AspireIQ Inc. - Key offerings
  • SWOT
• 14.5 Cision US Inc.
  • Cision US Inc. - Overview
  • Cision US Inc. - Product / Service
  • Cision US Inc. - Key offerings
  • SWOT
• 14.6 CreatorIQ
  • CreatorIQ - Overview
  • CreatorIQ - Product / Service
  • CreatorIQ - Key offerings
  • SWOT
• 14.7 Emplifi Inc
  • Emplifi Inc - Overview
  • Emplifi Inc - Product / Service
  • Emplifi Inc - Key offerings
  • SWOT
• 14.8 ExpertVoice Inc.
  • ExpertVoice Inc. - Overview
  • ExpertVoice Inc. - Product / Service
  • ExpertVoice Inc. - Key offerings
  • SWOT
• 14.9 Fashion GPS Inc.
  • Fashion GPS Inc. - Overview
  • Fashion GPS Inc. - Product / Service
  • Fashion GPS Inc. - Key offerings
  • SWOT
• 14.10 Impact Tech Inc.
  • Impact Tech Inc. - Overview
  • Impact Tech Inc. - Product / Service
  • Impact Tech Inc. - Key offerings
  • SWOT
• 14.11 IZEA Worldwide Inc.
  • IZEA Worldwide Inc. - Overview
  • IZEA Worldwide Inc. - Product / Service
  • IZEA Worldwide Inc. - Key offerings
  • SWOT
• 14.12 JuliusWorks Inc.
  • JuliusWorks Inc. - Overview
  • JuliusWorks Inc. - Product / Service
  • JuliusWorks Inc. - Key offerings
  • SWOT
• 14.13 Linqia Inc.
  • Linqia Inc. - Overview
  • Linqia Inc. - Product / Service
  • Linqia Inc. - Key offerings
  • SWOT
• 14.14 Lumanu Inc.
  • Lumanu Inc. - Overview
  • Lumanu Inc. - Product / Service
  • Lumanu Inc. - Key offerings
  • SWOT
• 14.15 Mavrck LLC
  • Mavrck LLC - Overview
  • Mavrck LLC - Product / Service
  • Mavrck LLC - Key offerings
  • SWOT
• 14.16 Meltwater NV
  • Meltwater NV - Overview
  • Meltwater NV - Product / Service
  • Meltwater NV - Key news
  • Meltwater NV - Key offerings
  • SWOT
• 14.17 Quotient Technology Inc.
  • Quotient Technology Inc. - Overview
  • Quotient Technology Inc. - Product / Service
  • Quotient Technology Inc. - Key offerings
  • SWOT
• 14.18 Upfluence Inc.
  • Upfluence Inc. - Overview
  • Upfluence Inc. - Product / Service
  • Upfluence Inc. - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations