인도의 가전제품 시장 규모는 2024년 소매 판매량 기준으로 견고한 성장세를 보일 것으로 예상되지만, 많은 카테고리에서 성장이 예상되는 반면, 다른 카테고리에서는 감소가 예상되는 등 그 양상이 엇갈릴 것으로 보입니다. 휴대용 가전제품, 특히 TWS 이어폰과 웨어러블 가전제품은 편리함과 인도의 젊은 외출족들 사이에서 인기를 끌면서 호조를 보이고 있습니다. 컴퓨터 및 주변기기 역시 2023년 부진 이후 AI 지원 PC의 판매 회복에 힘입어 부활의 신호탄을 쏘아 올리고 있습니다.
인도의 가전제품 시장을 조사했으며, 가정용, 휴대용, 차량용 가전제품 시장 규모와 형태에 대한 국가별 종합적인 가이드를 제공합니다. 최신 소매 판매 데이터를 제공하여 성장을 주도하는 부문을 파악할 수 있습니다. 주요 기업, 주요 브랜드를 식별하고 시장에 영향을 미치는 주요 요인(신제품 개발, 유통, 가격 문제 등)을 전략적으로 분석합니다.
목차
목차와 표 리스트
개요
시장 데이터
면책사항
정보원
인도의 컴퓨터와 주변기기
주요 데이터 결과
2024년 발전
- 컴퓨터 및 주변기기 수요는 긍정적이지만 완만한 성장세를 보이고 있다.
- HP는 인도에서 컴퓨터 및 주변기기 분야의 리더로 남아 있다.
- 국내 게임용 노트북에 대한 수요가 활발하다.
전망과 기회
- 예측 기간 중 컴퓨터 및 주변기기는 안정적인 성장이 예상된다.
- 현지 생산 증가 예상
- 소매 E-Commerce는 유통 점유율을 계속 확대할 것으로 예상된다.
카테고리 데이터
인도의 차내 엔터테인먼트
주요 데이터 결과
2024년 발전
- 스마트폰과 사전 설치된 기기의 보급으로 차내 엔터테인먼트는 계속 쇠퇴하고 있다.
- 인도에서 사업모델을 바꾼 선도적 기업
- Pioneer는 앞으로도 신제품을 계속 개발할 것입니다.
전망과 기회
- 스마트폰 보급률 상승 속, 피할 수 없는 쇠퇴는 계속될 전망
- 5G와 사전 설치된 상호 연결 장비의 보급도 애프터마켓 사업에 악영향을 미칠 것으로 예상된다.
- 향후 특정 커넥티드 기능에 대한 수요가 증가할 것으로 예상된다.
카테고리 데이터
인도의 홈오디오 및 영화
주요 데이터 결과
2024년 발전
- 홈오디오와 영화는 계속 쇠퇴하고 있다.
- 모바일 기기 및 무선 기기에 대한 소비자의 선호도가 이 카테고리의 매출을 압박하고 있다.
- 소니는 선두를 유지하고 있지만, 성장을 기대할 수 있는 진입기업은 없다.
전망과 기회
- 가정용 오디오 및 영화관의 성능을 저하시키는 새로운 기술 도입
- 스피커를 제공하는 기업은 이익을 지키기 위해 프리미엄화에 눈을 돌리고 있다.
- 소매 E-Commerce별 매출 비중 증가 예상
카테고리 데이터
인도의 홈비디오
주요 데이터 결과
2024년 발전
- LCD TV는 2024년 회복, 강력한 성장세를 보일 것이다.
- 상위 3개 업체 간 경쟁 심화
- 소매 E-Commerce는 유통 점유율을 계속 확대하고 있다.
전망과 기회
- 홈비디오의 안정적 성장 기대되는 시장
- 예측 기간 중 대형 스크린 TV 수요 증가 전망
- 향후 인도 국내에서 생산되는 '메이드 인 인디아' TV가 늘어날 전망
카테고리 데이터
인도의 영상 기기
주요 데이터 결과
2024년 발전
- 스마트폰 보급률 상승으로 영상기기 판매 부진 지속되고 있다.
- 미러리스 카메라는 소비자들 사이에서 계속 인기를 얻고 있다.
- 쇠퇴하는 카테고리의 안정적인 경쟁 구도
전망과 기회
- 예측 기간 중 이미징 기기는 계속 하락할 것으로 예상된다.
- 선수들은 젊은 세대를 끌어들이는 데 중점을 두어야 한다.
- 고급형 모델 개발로 단가 상승도 예상된다.
카테고리 데이터
인도의 휴대용 플레이어
주요 데이터 결과
2024년 발전
- 휴대용 미디어 플레이어와 전자책 리더의 감소세가 지속되는 가운데, 무선 스피커가 성장을 주도하고 있다.
- 스마트 스피커의 높은 보급률로 무선 스피커의 성장 견인
- 아마존은 전자책 리더와 무선 스피커에서 강력한 입지를 구축하고 있으며, 계속해서 선두를 달리고 있다.
전망과 기회
- 소비자 행동의 변화가 전자책 리더기 판매에 부정적인 영향을 미치고 있다.
- 무선 스피커는 편리함으로 인해 성장세를 유지할 것으로 예상된다.
- 소매 E-Commerce는 점점 더 중요하고 대중화될 것으로 예상된다.
카테고리 데이터
인도의 휴대폰
주요 데이터 결과
2024년 발전
- 휴대폰은 2년 연속 판매 감소 후 성장세로 돌아섰다.
- 5G 지원 스마트폰 출시 브랜드가 늘어남
- 소매 E-Commerce의 유통 점유율 확대
전망과 기회
- 스마트폰은 꾸준한 성장이 예상된다.
- 스마트폰 현지 생산은 앞으로도 계속 증가할 것이다.
- 폴더블폰이 더 주류가 될 가능성
카테고리 데이터
인도의 웨어러블 일렉트로닉스
주요 데이터 결과
2024년 발전
- 건강에 대한 관심이 높아짐에 따라 웨어러블 일렉트로닉스는 크게 성장하고 있다.
- 웨어러블 일렉트로닉스 업체들 간의 경쟁 격화
- 소매 E-Commerce는 여전히 주요 유통 채널이다.
전망과 기회
- 웨어러블 일렉트로닉스는 예측 기간 중 꾸준한 성장세를 보일 것으로 예상된다.
- 활동 밴드는 소비자들 사이에서 계속 인기를 잃어가고 있다.
- 웨어러블의 현지 생산이 더욱 중요해진다.
카테고리 데이터
인도의 헤드폰
주요 데이터 결과
2024년 발전
- Z세대 소비자들은 True Wireless Stereo(TWS) 이어폰에 대한 애착을 통해 헤드폰의 성장을 주도하고 있다.
- boAt는 현재 헤드폰의 선두 자리를 차지하고 있지만, 경쟁사도 점점 더 많은 추진력을 얻고 있다.
- 화이트 라벨 의혹으로 boAt를 포함한 일부 국내 브랜드의 성장 둔화
전망과 기회
- 높은 기저에도 불구하고 TWS 이어폰이 성장을 촉진할 것으로 예상되지만, 프리미엄 오버이어 무선 헤드폰도 가능성이 있다.
- 퀵커머스의 확대로 소매 E-Commerce는 가장 빠르게 성장하는 판매 채널로 계속 성장하고 있다.
- 향후 수년간 현지 제조업은 큰 성장이 예상된다.
카테고리 데이터
KSA
Consumer electronics is set to experience solid retail volume growth in India in 2024, although the picture is mixed, with growth anticipated across many categories, but decline for others. Portable consumer electronics, especially TWS earbuds and wearable electronics, are performing well due to their convenience and popularity amongst India's young, on-the-go population. Computers and peripherals is also seeing a resurgence, driven by rebounding sales after a poor year in 2023, AI-enabled PCs,...
Euromonitor International's Consumer Electronics in India report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer electronics in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
- Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Positive yet muted growth in demand for computers and peripherals
- HP continues to lead computers and peripherals in India
- Strong demand for gaming laptops in the country
PROSPECTS AND OPPORTUNITIES
- Steady growth expected for computers and peripherals in the forecast period
- Local production expected to rise
- Retail e-commerce likely to continue to gain distribution share
CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
- Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
- Table 16 Sales of Computers by Category: Business Volume 2019-2024
- Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
- Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
- Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- In-car entertainment continues its decline, due to popularity of smartphones and pre-installed devices
- Leading player Pioneer changes its model in India
- Pioneer will continue to develop new products
PROSPECTS AND OPPORTUNITIES
- Inexorable decline set to continue as smartphone penetration rises
- The penetration of 5G and pre-installed interconnected devices also set to have a negative impact on the aftermarket business
- Demand for certain connected features set to improve going forward
CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
- Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Home audio and cinema is in perpetual decline
- Consumer preference for portable and wireless devices eat into the category's sales
- Sony maintains its lead, but no player is able to see growth
PROSPECTS AND OPPORTUNITIES
- Launch of new technologies to hamper the performance of home audio and cinema
- Companies offering speakers turn to premiumisation to protect their bottom line
- Increasing share of sales likely to be through retail e-commerce
CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
- Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- LCD TVs rebounds to strong growth in 2024
- The competition intensifies amongst the top three players
- Retail e-commerce continues to gain share of distribution
PROSPECTS AND OPPORTUNITIES
- Steady growth expected for home video
- Demand for large-screen TVs set to increase in the forecast period
- Locally manufactured, "Made in India" TVs set to rise going forward
CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2019-2024
- Table 54 Sales of Home Video by Category: Value 2019-2024
- Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
- Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
- Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
- Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
- Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
- Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
- Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising smartphone penetration continues to hamper sales of imaging devices
- Mirrorless cameras continue to gain popularity amongst consumers
- A stable competitive landscape in a declining category
PROSPECTS AND OPPORTUNITIES
- Imaging devices expected to continue spiralling downwards during the forecast period
- Players will need to focus on attracting the younger generation
- Unit prices expected to rise amidst developments in high-end models
CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
- Table 67 Sales of Imaging Devices by Category: Value 2019-2024
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Wireless speakers drives growth, as portable media players and e-readers continue to decline
- High adoption of smart speakers drives growth for wireless speakers
- Amazon continues to lead thanks to its strong positions in e-readers and wireless speakers
PROSPECTS AND OPPORTUNITIES
- Changes in consumer behaviour set to negatively impact sales of e-readers
- Wireless speakers set to maintain growth due to convenience
- Retail e-commerce expected to become increasingly important and prevalent
CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2019-2024
- Table 78 Sales of Portable Players by Category: Value 2019-2024
- Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
- Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
- Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
- Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
- Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
- Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
- Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Mobile phones witnesses growth after two years of consecutive volume decline
- An increasing number of brands launch 5G-enabled smartphones
- Retail e-commerce gains share of distribution
PROSPECTS AND OPPORTUNITIES
- Steady growth expected for smartphones
- Local manufacturing of smartphones will continue to rise
- Foldable phones likely to become more mainstream
CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
- Table 89 Sales of Mobile Phones by Category: Value 2019-2024
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- With the rising health trend, wearable electronics witnesses strong growth
- The competition intensifies amongst the top manufacturers in wearable electronics
- Retail e-commerce remains the dominant distribution channel
PROSPECTS AND OPPORTUNITIES
- Steady growth expected for wearable electronics in the forecast period
- Activity bands continue to lose favour amongst consumers
- Local manufacturing of wearables to become more prominent
CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
- Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Gen Z consumers continue to drive the growth of headphones through their love of True Wireless Stereo (TWS) earbuds
- While boAt currently holds the leading position in headphones, competitors are gaining ground
- Allegations of white labelling slowing the growth of several home-grown brands, including boAt
PROSPECTS AND OPPORTUNITIES
- Despite the high base, TWS earbuds set to drive growth, but some potential for premium over-ear wireless headphones
- Driven by the expansion of quick commerce, retail e-commerce will remain the fastest-growing sales channel
- Local manufacturing expected to see huge growth in the coming years
CATEGORY DATA
- Table 112 Sales of Headphones by Category: Volume 2019-2024
- Table 113 Sales of Headphones by Category: Value 2019-2024
- Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
- Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
- Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
- Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
- Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
- Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
- Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
- Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
- Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029
