The home care market in Malaysia saw relatively modest growth in current value terms in 2024 compared to the previous two years. According to the Department of Statistics Malaysia, inflation eased to 1.8% in November 2024, which, while lower than in 2022 and 2023, still presented challenges for low-income households. These consumers faced significant price pressures, especially from food costs, which grew at a faster rate than the overall Consumer Price Index (CPI). Retailers, grappling with hig...
Euromonitor International's Home Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2019-2024
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2019-2024
Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
Table 4 NBO Company Shares of Home Care: % Value 2020-2024
Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
Table 7 Distribution of Home Care by Format: % Value 2019-2024
Table 8 Distribution of Home Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Laundry care sees positive growth, driven by introduction of multifunctional and cost-saving products
Baking soda emerges as key natural ingredient in laundry detergents
Growing popularity of front-loading washing machines among urban consumers drives demand for low-suds formulations
PROSPECTS AND OPPORTUNITIES
Laundry care will see increasing segmentation
Bio-Home unveils ECO refill stations, while its laundry sheets offer consumers a sustainable alternative
Offline retailers dominate, but e-commerce is set to continue to rise, as subscription-based models gain traction
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2019-2024
Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
Table 14 Sales of Laundry Aids by Category: Value 2019-2024
Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slower growth amid changing consumer lifestyles
At-home cooking culture remains strong among families and in rural areas, boosting dishwashing product demand
Hand dishwashing DIY kit by Cozy offers much-needed affordability
PROSPECTS AND OPPORTUNITIES
Dishwashing market to experience slow growth amid energy cost concerns
Food delivery services will impact dishwashing demand
E-commerce sales to continue to grow while physical stores retain key role
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2019-2024
Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Multifunctional products fuel growth, given high cost of living
Refill stations appeal to environmentally-conscious consumers
Rising demand for antibacterial and disinfecting surface care products, fuelled by consumers' growing hygiene concerns
PROSPECTS AND OPPORTUNITIES
Stick and robotic vacuum cleaners and electric mops pose viable threat to standard floor cleaners