2024년 베트남 의류는 소매 수량과 소매 금액 모두에서 플러스 성장률을 나타낼 것으로 예상되며, 신발은 소매 수량은 감소하고 소매 금액은 증가할 것으로 예상됩니다. 물량 성장률은 세계 곳곳에서 계속되는 전쟁으로 인한 인플레이션과 불안정한 경제 전망으로 인해 2024년에는 많은 소비자들이 절약하는 경향이 있으며, 유행하는 의류와 같이 필요하지 않은 상품에 대한 지출을 제한할 것으로 보입니다.
베트남의 의류 및 신발 시장에 대해 조사했으며, 2020-2024년의 최신 소매 판매 데이터와 유통 형태별 분석을 제공하는 것과 동시에 주요 기업, 주요 브랜드를 식별하고, 시장에 영향을 미치는 주요 요인의 전략적 분석을 제공하고 있습니다.
목차
목차와 표 리스트
개요
시장 데이터
면책사항
정보원
베트남의 여성복
주요 데이터 결과
2024년의 발전
여성복은 2024년에 금액과 수량면에서 약간 회복을 기록
베트남에서는 소매 E-Commerce가 여성복 유통의 점유율을 계속 확대하고 있다.
패스트 패션 브랜드는 베트남의 소비자 사이에서 계속 인기를 끌고 있다.
전망과 기회
경제 회복과 패스트 패션 덕분에 여성복은 건전한 성장이 전망된다.
지속가능 패션은 베트남 소비자의 지속적인 관심을 끈다.
예측 기간 중 AI는 베트남의 패션 업계에 침투하기 시작한다.
카테고리 데이터
베트남의 남성복
주요 데이터 결과
2024년의 발전
남성복은 완만한 경제 회복에 의해 2024년에 약간 성장한다.
고객을 유치하기 위해 기업은 보다 혁신적이며 지속가능한 제품을 발매
현지 브랜드는 베트남의 소비자로부터 보다 많은 주목을 끌고 있다.
전망과 기회
경제 상황의 개선에 의해 예측 기간 중 남성복의 성장이 촉진된다.
지속가능 제품은 참여 기업과 고객 양측으로부터 주목을 끈다
소매 E-Commerce는 특히 TikTok 덕분에 향후 서서히 성장할 전망
카테고리 데이터
베트남의 아동복
주요 데이터 결과
2024년의 발전
아동복은 2024년에 건전한 수량과 가치의 성장률을 기록
지속가능 소재는 소비자에게 환영받는다.
베트남에서는 소매 E-Commerce가 아동복의 점유율을 계속 확대하고 있다.
전망과 기회
경제 상황의 개선에 의해 아동복은 건전한 성장이 전망된다.
베트남의 소비자는 현지 브랜드를 더욱 더 선호할 것으로 예상된다.
지속가능 제품의 존재는 앞으로도 계속 증가한다.
카테고리 데이터
베트남의 스포츠웨어
주요 데이터 결과
2024년의 발전
스포츠웨어는 2024년에 소매가격의 대폭적인 성장을 기록
퍼포먼스 신발은 2024년에 스포츠 신발에서 가장 높은 가치 성장을 기록
2024년에도 국제 브랜드가 베트남의 스포츠웨어 시장을 선도
전망과 기회
스포츠웨어는 피트니스 동향과 경제 퍼포먼스의 향상에 의해 계속 성장한다.
E-Commerce 플랫폼 및 TikTok을 통한 온라인 쇼핑은 향후 서서히 증가할 전망
액티브웨어 동향이 향후 스포츠웨어의 성장을 지원할 것으로 기대된다.
카테고리 데이터
베트남의 진
주요 데이터 결과
2024년의 발전
진은 2024년에 가치 기반에서 약간 회복하기 시작한다.
초고급 진과 스탠다드 진의 가치가 하락
초경량 진이 베트남 소비자의 주목을 끌고 있다.
전망과 기회
경제 상황의 개선에 의해 진의 향후 실적은 향상한다.
진의 소매 판매는 온라인 쇼핑에 의해 증가할 것으로 예상
혁신적인 제품은 향후 소비자의 진 구입을 촉진한다.
카테고리 데이터
베트남의 양말
주요 데이터 결과
2024년의 발전
2024년, 양말류는 가치와 수량면에서 성장을 기록
노브랜드품 및 위조품이 여전히 주류
2024년에 비투명 양말의 매출액이 가장 급성장을 경험
전망과 기회
피트니스 동향의 증가와 마라톤 여행의 인기에 의해 양말의 수요가 높아진다.
지속가능 제품은 향후 양말 업계의 성장에 기여한다.
소매 E-Commerce는 향후 양말 유통의 더 큰 점유율을 차지한다.
카테고리 데이터
베트남의 의류 액세서리
주요 데이터 결과
2024년의 발전
인플레이션과 불경기가 의류 액세서리의 성장률에 영향
모자/캡은 2024년에 가장 높은 가치 성장률을 기록
인플레이션의 영향으로 매스 브랜드 및 노브랜드 제품은 프리미엄 브랜드 및 고급 브랜드보다 높은 성장을 보이고 있다.
전망과 기회
경제 호전과 관광업의 완만한 회복에 의해 의류 액세서리의 판매가 성장할 전망
Scarves는 향후 가장 빠른 CAGR을 기록할 것으로 예상되고 있다.
라이브 스트리밍은 의류 액세서리의 부가가치 판매를 계속 촉진한다.
카테고리 데이터
베트남의 신발
주요 데이터 결과
2024년의 발전
인플레이션과 경제성장 둔화가 신발 제품의 판매량 증가를 방해하고 있다.
아동용 신발은 2024년에 가장 높은 성장률을 기록
베트남에서는 소매 E-Commerce가 신발 판매량에서 차지하는 비율을 계속 확대하고 있다.
전망과 기회
경제 상황의 개선에 의해 신발 부문은 서서히 성장할 것으로 예상
베트남에서는 친환경 신발의 증가가 전망된다.
스포츠 신발은 향후 역동적인 성장을 기록할 전망
카테고리 데이터
KSA
영문 목차
영문목차
In 2024, apparel in Vietnam is set to experience positive growth rates in both retail volume and current value terms, while footwear is expected to record falling retail volume sales along with retail current value growth. Volume growth rates are likely to be hampered by inflation and an unstable economic outlook, caused by ongoing wars in different parts of the world. In 2024, many consumers have been inclined to save money and limit their expenditure on non-essential products such as fashionab...
Euromonitor International's Apparel and Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Womenswear records a slight rebound in 2024 in value and volume terms
Retail e-commerce continues to gain share of distribution in womenswear in Vietnam
Fast fashion brands continue to gain favour amongst Vietnamese consumers
PROSPECTS AND OPPORTUNITIES
Womenswear set to see healthy growth thanks to economic recovery and fast fashion
Sustainable fashion will continue to attract attention from Vietnamese consumers
AI will start to penetrate the fashion industry in Vietnam over the forecast period
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2019-2024
Table 14 Sales of Womenswear by Category: Value 2019-2024
Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
MENSWEAR IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Menswear grows slightly in 2024 thanks to gradual economic recovery
More innovative and sustainable products are launched by companies to attract customers
Local brands have attracted more attention from Vietnamese consumers
PROSPECTS AND OPPORTUNITIES
Brighter economic performance will boost the growth of menswear in the forecast period
Sustainable products attract attention from both players and customers
Retail e-commerce set to see gradual growth in the future, especially thanks to TikTok
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2019-2024
Table 32 Sales of Menswear by Category: Value 2019-2024
Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Menswear: % Value 2020-2024
Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
CHILDRENSWEAR IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Childrenswear records healthy volume and value growth rates in 2024
Sustainable materials are welcomed by consumers
Retail e-commerce continues to gain share in childrenswear in Vietnam
PROSPECTS AND OPPORTUNITIES
Childrenswear set to see healthy growth thanks to a better economic performance
Local brands expected to be increasingly favoured by Vietnamese consumers
The presence of sustainable products will continue to increase in the future
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2019-2024
Table 50 Sales of Childrenswear by Category: Value 2019-2024
Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
SPORTSWEAR IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sportswear records dynamic retail current value growth in 2024
Performance footwear records the strongest value growth in sports footwear in 2024
International brands continue to lead sportswear in Vietnam in 2024
PROSPECTS AND OPPORTUNITIES
Sportswear will continue to grow due to the fitness trend and better economic performance
Online shopping through e-commerce platforms and TikTok set to gradually increase in the future
Activewear trend expected to boost the growth of sportswear in the future
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2019-2024
Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 63 Distribution of Sportswear by Format: % Value 2019-2024
Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
JEANS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Jeans begins to rebound slightly in value terms in 2024
Super premium and standard jeans witness value declines
Super light jeans are attracting attention from Vietnamese consumers
PROSPECTS AND OPPORTUNITIES
Brighter economic performance will boost the performance of jeans in the future
Retail sales of jeans expected to be boosted by online shopping
Innovative products will encourage consumers to purchase jeans in the future
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2019-2024
Table 67 Sales of Jeans by Category: Value 2019-2024
Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
Table 71 Sales of Men's Jeans by Category: Value 2019-2024
Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
Table 75 Sales of Women's Jeans by Category: Value 2019-2024
Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Jeans: % Value 2020-2024
Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029
HOSIERY IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hosiery records growth in value and volume terms in 2024
Unbranded and counterfeit products continue to dominate
Non-sheer hosiery experiences the fastest growth in value terms in 2024
PROSPECTS AND OPPORTUNITIES
Increasing fitness trend and the popularity of travelling to run marathons will boost demand for hosiery
Sustainable products will contribute to the growth of hosiery in the future
Retail e-commerce will account for a higher share of hosiery distribution in the future
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2019-2024
Table 93 Sales of Hosiery by Category: Value 2019-2024
Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
APPAREL ACCESSORIES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation and gloomy economy affect the growth rate of apparel accessories
Hats/caps records the strongest value growth rate in 2024
Mass brands and unbranded products see stronger growth than premium and luxury brands due to inflation
PROSPECTS AND OPPORTUNITIES
Brighter economy and gradual recovery of tourism set to boost value sales of apparel accessories
Scarves expected to record the fastest CAGR in the future
Live-streaming will continue to help boost value sales of apparel accessories
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
FOOTWEAR IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Inflation and slower economic performance prevent volume growth of footwear
Children's footwear records the fastest growth rates in 2024
Retail e-commerce continues to grow its share of sales of footwear in Vietnam
PROSPECTS AND OPPORTUNITIES
Footwear expected to grow gradually thanks to brighter economic performance
The presence of eco-friendly footwear expected to increase in Vietnam
Sports footwear set to record dynamic growth moving forward
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2019-2024
Table 113 Sales of Footwear by Category: Value 2019-2024
Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Footwear: % Value 2020-2024
Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
Table 118 Distribution of Footwear by Format: % Value 2019-2024
Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029
