미국 내 의류 및 신발 판매는 코로나19 사태로 인한 침체에서 회복하면서 2021년 전년 대비 성장률이 정점을 찍은 후 2년 연속 소매 수량 기준 매출이 감소했으며, 소매 현재가치 기준으로는 단가 상승으로 인해 저성장세를 보이고 있습니다. 물량 기준의 어려움은 2022년 이후 지속될 인플레이션과 경제의 불확실성에 기인합니다. 긍정적인 점은 미국의 의류 및 신발 산업이 이 기간 동안 눈에 띄는 회복력을 보이고 있다는 점입니다.
이 보고서는 미국의 의류 및 신발 시장을 조사했으며, 2019-2023년 최신 소매 판매 데이터와 유통 형태별 분석을 제공하고, 주요 기업, 주요 브랜드를 파악하고 시장에 영향을 미치는 주요 요인에 대한 전략적 분석을 제공합니다.
목차
주요 요약
시장 데이터
면책사항
정보원
미국의 여성복
주요 데이터 결과
2024년 발전
- 여성복 판매가 2년간 감소한 후, 회복 조짐
- 성장은 주로 젊은 세대에 의해 추진되며, 이 소비자 그룹에 초점을 맞춘 브랜드가 이익을 확대
- 소비자의 낙관적인 견해가 높아짐에 따라 점포 내 체험이 주목을 끈다
전망과 기회
- 신중한 낙관론 : 여성복의 향후 안정적 성장 예측
- AI가 온라인 쇼핑 체험을 한층 더 향상시킬 것으로 예상
- 여성복의 지속가능성 : 향후 과제와 기회
카테고리 데이터
미국의 남성복
주요 데이터 결과
2024년 발전
- 좌절에서 성장으로 : 미국 남성복의 회복력
- 캐주얼 동향은 지속되고, 다용도 제품은 독보적
- 적정 가격과 젊은 세대에 초점을 맞춘 브랜드는 더 큰 성공을 거두고 있다
전망과 기회
- 남성복은 수량, 금액 기준으로 완만한 성장이 전망
- AI에 의한 E-Commerce 남성복의 성장 기회
- 남성 사이에 스타일과 자기표현 욕구가 높아지고 있는 것을 인식
카테고리 데이터
미국의 아동복
주요 데이터 결과
2024년 발전
- 아동복은 2024년에 개선되었지만, 수요는 여전히 적다
- 여아용 의류가 계속 주도적 지위를 유지하고 있지만, 남아용 의류의 성장은 보다 현저
- 최강 브랜드는 가격 인상을 피해 옴니채널의 존재감을 강화
전망과 기회
- 출생률이 하락해도 아동복은 완만한 성장이 전망
- 부모가 중고품이라는 옵션을 받아들임에 따라 중고 아동복은 성장세로 향한다
- 아동복에서의 포괄성과 적응성 중요성 증가
카테고리 데이터
미국의 스포츠웨어
주요 데이터 결과
2024년 발전
- 스포츠화 보급에 의해 스포츠웨어는 비스포츠웨어를 웃돈다
- 가치에 근거한 선택 : 스포츠웨어 기존 브랜드가 직면하는 과제
- 스포츠웨어 브랜드의 옴니채널 전략에 대한 지속적 투자
전망과 기회
- 애매해지는 경계 : 스포츠웨어의 성장과 패션의 진화
- 스포츠계 여성의 역량 강화와 여성용 스포츠웨어의 성장 기회
- 스포츠웨어의 지속가능성 : 영속적인 과제를 수반하는 우선사항
카테고리 데이터
미국의 청바지
주요 데이터 결과
2024년 발전
- 청바지 수요 감소와 가장 인기 있는 스타일 변화
- 기존 브랜드의 과제와 신규 기업 기회
- 프리미엄 청바지와 슈퍼 프리미엄 청바지 지속적과제
전망과 기회
- 청바지는 의류 업계 전체로부터 뒤질 것으로 예상
- 청바지 미래 지속가능성에 있어서 중요한 역할
- 청바지의 포괄성에 대한 대처 증가
카테고리 데이터
미국의 양말
주요 데이터 결과
2024년 발전
- 스타킹, 특히 얇은 스타킹에 대한 소비자 수요가 약하다
- 양말은 여전히 매우 세분화된 카테고리
- 양말 업계 써드파티 판매업체 증가
전망과 기회
- 예측 기간에 양말류는 안정적인 성장으로 돌아설 전망
- 양말 업계에서 성공을 거두기 위한 열쇠는 쾌적함과 패션성 밸런스를 취하는 것
- 소매의 E-Commerce로의 이동이 지속될 것으로 예상
카테고리 데이터
미국의 의류 액세서리
주요 데이터 결과
2024년 발전
- 개선 조짐은 있지만, 수요는 여전히 약하다
- 모자/캡은 의류 액세서리에서 호조, 한편 넥타이는 쇠퇴
- 의류 액세서리는 고급 브랜드와 패스트 패션 브랜드가 혼재되어 있어서 매우 세분화
전망과 기회
- 회복은 완만 : 미국 의류 액세서리 업계가 직면하는 과제
- 의류 액세서리를 패션 아이템으로서 재고 : 향후 성공 기회
- 디지털 마켓플레이스는 의류 액세서리 구입처로서 선호될 가능성이 높다
카테고리 데이터
미국 신발
주요 데이터 결과
2024년 발전
- 경제가 회복됨에 따라 구두 수요도 회복
- 레트로 스타일과 범용성 : 브랜드 회복력을 높이는 중요 요소
- 맨즈, 스포츠, 중가격대 구두는 구두 전체의 성장을 웃돌고 있다
전망과 기회
- 잠재적인 과제에도 불구하고, 구두 업계는 건전한 성장을 이룰 전망
- 미국의 진화하는 신발 분야에서 성공하려면 혁신이 중요
- AI 혁신에 의한 E-Commerce와 점포내 체험의 밸런스
카테고리 데이터
LSH
Following a peak in year-on-year growth for apparel and footwear in the US in 2021 as sales rebounded from the pandemic decline, the industry experienced two consecutive years of falling sales in retail volume terms, with low growth in retail current value terms, driven by rising unit prices. The volume struggle can be attributed to persistent inflation and economic uncertainties from 2022. On a positive note, the US apparel and footwear industry showed notable resilience during this period comp...
Euromonitor International's Apparel and Footwear in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Apparel and footwear in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
MARKET DATA
- Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
- Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
WOMENSWEAR IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Signs of recovery after two years of volume decline in womenswear
- Growth primarily fuelled by younger generations, benefiting brands focused on this consumer group
- In-store experiences gain traction as consumer optimism rises
PROSPECTS AND OPPORTUNITIES
- Cautious optimism: Projected stable growth ahead for womenswear
- AI expected to further enhance online shopping experiences
- Sustainability in womenswear: Challenges and opportunities ahead
CATEGORY DATA
- Table 13 Sales of Womenswear by Category: Volume 2019-2024
- Table 14 Sales of Womenswear by Category: Value 2019-2024
- Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
- Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
- Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
- Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
- Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
- Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
- Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
- Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
- Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
MENSWEAR IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- From setbacks to growth: The resilience of US menswear
- Casual trend persists, and versatile products continue to outperform others
- Brands that focus on affordability and younger generations see greater success
PROSPECTS AND OPPORTUNITIES
- Menswear expected to experience modest growth in both volume and value terms
- Opportunities for growth in menswear via e-commerce thanks to AI
- Recognising the growing desire amongst men for style and self-expression
CATEGORY DATA
- Table 31 Sales of Menswear by Category: Volume 2019-2024
- Table 32 Sales of Menswear by Category: Value 2019-2024
- Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
- Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
- Table 35 NBO Company Shares of Menswear: % Value 2020-2024
- Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
- Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
- Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
- Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
- Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
- Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
- Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
- Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
- Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
- Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
- Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
CHILDRENSWEAR IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Childrenswear shows improvement in 2024, yet demand remains weak
- Girls' apparel maintains its leadership, although boys' apparel grows more strongly
- Strongest brands avoid price increases and strengthen omnichannel presence
PROSPECTS AND OPPORTUNITIES
- Moderate growth expected in childrenswear even as birth rate declines
- Second-hand childrenswear set for growth as parents embrace pre-owned options
- The growing importance of inclusivity and adaptability in childrenswear
CATEGORY DATA
- Table 49 Sales of Childrenswear by Category: Volume 2019-2024
- Table 50 Sales of Childrenswear by Category: Value 2019-2024
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
- Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
- Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
- Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
- Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
SPORTSWEAR IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Fuelled by sports footwear, sportswear outshines non-sportswear
- Value-driven choices: The challenge for established brands in sportswear
- Ongoing investments in omnichannel strategies by sportswear brands
PROSPECTS AND OPPORTUNITIES
- Blurring boundaries: The growth of sportswear and its fashion evolution
- Empowering women in sports, and growth opportunities in women's sportswear
- Sustainability in sportswear: A priority with persistent challenges
CATEGORY DATA
- Table 59 Sales of Sportswear by Category: Value 2019-2024
- Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
- Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
- Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
- Table 63 Distribution of Sportswear by Format: % Value 2019-2024
- Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
JEANS IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- The declining demand for jeans, and changes in the most popular styles
- Challenges for legacy brands and opportunities for emerging players
- Ongoing challenges for premium and super premium jeans
PROSPECTS AND OPPORTUNITIES
- Jeans expected to lag behind the broader apparel industry
- The essential role of sustainability in the future of jeans
- The growing commitment to inclusivity in jeans
CATEGORY DATA
- Table 66 Sales of Jeans by Category: Volume 2019-2024
- Table 67 Sales of Jeans by Category: Value 2019-2024
- Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
- Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
- Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
- Table 71 Sales of Men's Jeans by Category: Value 2019-2024
- Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
- Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
- Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
- Table 75 Sales of Women's Jeans by Category: Value 2019-2024
- Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
- Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Jeans: % Value 2020-2024
- Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
- Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
- Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
- Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
- Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
- Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
- Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
- Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
- Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
- Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
- Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029
HOSIERY IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Weak consumer demand for hosiery, particularly sheer hosiery
- Hosiery remains a highly fragmented category
- Rise of third-party sellers in hosiery
PROSPECTS AND OPPORTUNITIES
- Hosiery projected to return to stable growth throughout the forecast period
- Key to success in hosiery is balancing comfort and fashion
- Continued move towards retail e-commerce anticipated
CATEGORY DATA
- Table 92 Sales of Hosiery by Category: Volume 2019-2024
- Table 93 Sales of Hosiery by Category: Value 2019-2024
- Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
- Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
- Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
- Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
- Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
APPAREL ACCESSORIES IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Signs of improvement, but demand remains weak
- Hats/caps thrives in apparel accessories, whilst ties declines
- Apparel accessories remains highly fragmented, with a mix of luxury and fast fashion brands
PROSPECTS AND OPPORTUNITIES
- Slow recovery ahead: The challenges facing US apparel accessories
- Reimagining apparel accessories as fashion items: Opportunities for future success
- Digital marketplaces likely to be preferred destinations for purchases of apparel accessories
CATEGORY DATA
- Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
- Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
FOOTWEAR IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Footwear sees demand rebound along with economic upswing
- Retro styles and versatility: Key factors for brand resilience
- Men's, sports, and mid-priced footwear outpace the overall growth of footwear
PROSPECTS AND OPPORTUNITIES
- Footwear poised for healthy growth despite potential challenges
- Innovation will be crucial for success in the evolving footwear category in the US
- Balancing e-commerce and in-store experiences through AI innovations
CATEGORY DATA
- Table 112 Sales of Footwear by Category: Volume 2019-2024
- Table 113 Sales of Footwear by Category: Value 2019-2024
- Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
- Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
- Table 116 NBO Company Shares of Footwear: % Value 2020-2024
- Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
- Table 118 Distribution of Footwear by Format: % Value 2019-2024
- Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
- Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029
