인도네시아의 의류 및 신발 시장은 2024년 현재 금액 기준으로 견조한 실적을 기록할 것으로 예상됩니다. 생활비에 대한 우려로 인해 성장세가 다소 둔화되기는 했지만, 몇 가지 중요한 요인들이 성장에 기여하고 있습니다. 성장의 주요 원동력 중 하나는 특히 도시 지역에서의 피트니스 활동의 급격한 증가입니다. 필라테스, HIIT, 달리기, 테니스와 같은 스포츠가 큰 인기를 끌면서 피트니스 관련 의류 및 신발에 대한 수요가 증가하고 있습니다.
이 보고서는 인도네시아의 의류 및 신발 시장을 조사하여 2019-2023년 최신 소매 판매 데이터와 유통 형태별 분석을 제공하며, 주요 기업, 주요 브랜드를 파악하고 시장에 영향을 미치는 주요 요인에 대한 전략적 분석을 제공합니다.
목차
주요 요약
2024년 의류 및 신발 전체상
2024년의 주요 동향
경쟁 상황
소매업의 발전
의류 및 신발 향후
시장 데이터
면책사항
정보 출처
인도네시아의 여성복
주요 데이터 결과
2024년 발전
인도네시아의 여성복은 전통과 현대성 융합에 의해 2024년에 건전한 성장이 전망된다
인도네시아의 현지 브랜드는 정부의 지속가능성 이니셔티브에 따라서 친환경 패션을 채용하고 있다
Artkea는 기함점 오픈으로 존재감을 강화
전망과 기회
프리미엄 몰 컨셉 확대에 의해 국내외 고급 브랜드 매출이 성장한다
젊은 소비자가 "Support Lokal"의 대처에 동의함에 따라 현지 브랜드가 주목을 끌게 된다
현지 패션 브랜드가 새로운 컬렉션으로 지속가능성을 도입한다
카테고리 데이터
인도네시아의 남성복
주요 데이터 결과
2024년 발전
한국의 남성복 브랜드가 인도네시아에서 대유행
Ryusei는 디지털 혁신을 활용해 매출을 늘린다
지속가능한 패션 실천이 현지 브랜드 사이에서 추진력을 확보
전망과 기회
남성복은 밀레니얼 세대, 지속가능성, 독점성에 초점을 맞추어 회복을 유지
대중 시장 진출 기업은 독점적인 협업이나 로열티 프로그램을 통해 변화하는 시장 역학에 적응한다
패션 인플루언서로서 운동선수의 대두
카테고리 데이터
인도네시아의 아동복
주요 데이터 결과
2024년 발전
소셜 미디어의 대두에 의해 패션은 아동복에 큰 영향을 미친다
2024년 파리 올림픽이 스포츠 레저에서 영감을 받은 트렌드를 야기한다
고급 브랜드가 아동복에 진출, 수입품이 저중소득층의 관심을 끈다
전망과 기회
인도네시아의 아동복 시장은 현지 브랜드의 존재 감이 강하고, 건전한 성장이 전망된다
현지 브랜드, 인도네시아 어린이들의 관심을 끌기 위해 캐릭터 중심의 컬렉션을 활용한다
수입 아동복은 저렴한 가격으로 인해 앞으로도 계속 성장한다
카테고리 데이터
인도네시아의 스포츠웨어
주요 데이터 결과
2024년 발전
스포츠웨어는 건강과 웰니스 동향으로 지지되어 지속적인 성장을 이루고 있다
인도네시아의 현지 스포츠웨어 브랜드가 추진력을 확보
아디다스는 "아일랜드 시리즈"로 현지 문화를 활용하고, 매출을 늘린다
전망과 기회
스포츠웨어는 액티브한 라이프스타일에 견인되고, 플러스 성장을 유지
인도네시아는 대규모 이벤트나 액티비티로 스포츠 관광을 노린다
인도네시아의 스포츠웨어 업계, 세계 전개를 목표로 한다
카테고리 데이터
인도네시아의 진
주요 데이터 결과
2024년 발전
2024년에는 완만한 성장이 전망된다
국내외 브랜드별 지구 친화적 데님에 대한 투자
Uniqlo가 인도네시아 청바지 시장 선도, 로로피아나, 고급 데님의 새로운 기준 제시
전망과 기회
진 시장은 Z세대의 수요를 견인하고, 지속적인 성장이 전망된다
장인정신으로 정평이 난 지역 브랜드가 국제무대에 진출
Levi's와 McLaren Racing이 최초의 협업 컬렉션을 발표
카테고리 데이터
인도네시아의 양말
주요 데이터 결과
2024년 발전
애슬레저 동향에 의해 2024년에도 성장이 계속된다
필라테스의 인기가 상승, 전용 의류 수요가 증가
고급 브랜드는 신규 참여 고급 브랜드와의 경쟁 격화에 직면할 가능성이 있다
전망과 기회
스니커의 지속적인 성장으로 투명하지 않은 스타킹 매출이 성장할 가능성이 있다
액티브한 라이프스타일에 대한 관심 상승에 의해 스포츠용 스타킹 수요가 높아진다
현지 양말 제조업체는 품질을 중시하고, CV TSM는 품질로 SNI 인증을 취득
카테고리 데이터
인도네시아의 의류 액세서리
주요 데이터 결과
2024년 발전
K-POP 아이돌이 의류 액세서리에 점점 더 영향력을 미치고 있다
Hijabs는 다양한 취미나 기호에 대응
Lacoste는 Netflix나 골프 하우스와의 협업을 통해 그 영향력을 확대하려 하고 있다
전망과 기회
스포츠 의류 액세서리의 대두
Hijabs의 진화는 성장을 계속 견인한다
Stussy와 Levi's가 한정판 캡슐 컬렉션 콜라보레이션
카테고리 데이터
인도네시아의 신발
주요 데이터 결과
2024년 발전
패션으로서 스니커의 대두
테크놀러지 주도 쇼핑 경험이 신발 시장을 변화
액티브웨어의 콜라보레이션이 패션과 퍼포먼스 경계를 재정의
전망과 기회
캐주얼 스타일이 성장을 견인하고, 스웨이드가 부활
인도네시아의 신발 산업은 지속적인 과제에 직면하고 있다
살로몬 인도네시아와 모테모테가 커스터마이징이 가능한 풋웨어 컬렉션으로 콜라보레이션
카테고리 데이터
ksm
영문 목차
영문목차
The Indonesian market for apparel and footwear is expected to register a solid performance in current value terms in 2024. While cost-of-living concerns have moderated growth to some extent, several key factors are contributing to its expansion. One of the major drivers of growth has been the surge in fitness activities, particularly in urban areas. Sports like Pilates, HIIT, running, and tennis have gained significant traction, fuelling increased demand for fitness-related apparel and footwear.
Euromonitor International's Apparel and Footwear in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Womenswear in Indonesia set for healthy growth in 2024, driven by fusion of tradition and modernity
Local Indonesian brands embrace eco-friendly fashion in line with government sustainability initiatives
Artkea strengthens its presence with flagship store launch
PROSPECTS AND OPPORTUNITIES
Expansion of premium mall concept will boost sales of local and international luxury brands
Local brands to gain prominence as younger consumers embrace "Support Lokal" initiatives
Local fashion brands embrace sustainability in new collections
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2019-2024
Table 14 Sales of Womenswear by Category: Value 2019-2024
Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
MENSWEAR IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Korean menswear brands make waves in Indonesia
Ryusei leverages digital innovation to boost sales
Sustainable fashion practices gain momentum among local brands
PROSPECTS AND OPPORTUNITIES
Menswear will continue to recover, with focus on millennials, sustainability, and exclusivity
Mass-market players will adapt to changing market dynamics with exclusive collaborations and loyalty programmes
Rise of athletes as fashion influencers
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2019-2024
Table 32 Sales of Menswear by Category: Value 2019-2024
Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Menswear: % Value 2020-2024
Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
CHILDRENSWEAR IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fashion is having a greater impact on childrenswear, due to rise of social media
Paris 2024 Olympics sparks athleisure-inspired trends
Luxury brands expand into children's fashion, while imported products attract lower-middle income groups
PROSPECTS AND OPPORTUNITIES
Childrenswear market in Indonesia is set for healthy growth with strong local brand presence
Local brands will tap into character-driven collections to engage Indonesian children
Imported childrenswear will continue to thrive, due to its affordability
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2019-2024
Table 50 Sales of Childrenswear by Category: Value 2019-2024
Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
SPORTSWEAR IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sportswear sees continued growth fuelled by health and wellness trends
Local sportswear brands in Indonesia gain momentum
Adidas taps into local culture with "Island Series" to boost sales
PROSPECTS AND OPPORTUNITIES
Sportswear will maintain positive growth, driven by active lifestyles
Indonesia targets sports tourism with major events and activities
Indonesian sportswear industry eyes global expansion
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2019-2024
Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 63 Distribution of Sportswear by Format: % Value 2019-2024
Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
JEANS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Modest growth expected in 2024
Investment in planet-friendly denim by local and international brands
Uniqlo leads Indonesia's jeans market while Loro Piana sets new standards for luxury denim
PROSPECTS AND OPPORTUNITIES
Jeans market set for continued growth with Gen Z driving demand
Local brands, with their reputation for craftmanship, will eye international stage
Levi's and McLaren Racing launch first collaborative collection
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2019-2024
Table 67 Sales of Jeans by Category: Value 2019-2024
Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
Table 71 Sales of Men's Jeans by Category: Value 2019-2024
Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
Table 75 Sales of Women's Jeans by Category: Value 2019-2024
Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Jeans: % Value 2020-2024
Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029
HOSIERY IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Continued growth in 2024, thanks to athleisure trend
Pilates gains popularity, boosting demand for specialised apparel
Luxury brands may face growing competition from new premium entrants
PROSPECTS AND OPPORTUNITIES
Continued growth of sneakers could boost sales of non-sheer hosiery
Growing interest in active lifestyles will fuel demand for sports hosiery
Local sock manufacturers prioritise quality, with CV TSM earning SNI certification for quality
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2019-2024
Table 93 Sales of Hosiery by Category: Value 2019-2024
Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
APPAREL ACCESSORIES IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
K-pop idols have growing influence on apparel accessories
Hijabs cater to a variety of tastes and preferences
Lacoste seeks to expand its reach through collaborations with Netflix and Golf House
PROSPECTS AND OPPORTUNITIES
Rise of sport-apparel accessories
Evolution of the hijab will continue to drive growth
Stussy and Levi's collaborate on limited-edition capsule collection
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
FOOTWEAR IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rise of sneakers as a fashion statement
Technology-driven shopping experiences transform the footwear market
Activewear collaborations redefine boundaries of fashion and performance
PROSPECTS AND OPPORTUNITIES
Casual styles will drive growth, with suede making a comeback
Indonesian footwear industry faces ongoing challenges
Salomon Indonesia and Mote Mote collaborate on customisable footwear collection
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2019-2024
Table 113 Sales of Footwear by Category: Value 2019-2024
Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Footwear: % Value 2020-2024
Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
Table 118 Distribution of Footwear by Format: % Value 2019-2024
Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029
