태국의 의류 및 신발 시장 규모는 국제 관광업의 회복과 개인 소비 증가에 힘입어 2024년 소매 수량 기준으로 실적이 개선될 것으로 예상됩니다. 건강 및 피트니스에 대한 관심 증가와 하이브리드 근무형태의 증가로 인해 편안하고 다재다능한 의류에 대한 수요가 증가하고 있습니다. 하지만, 높은 생활비와 가계부채 증가는 여전히 가처분 소득을 제한하고 다른 곳에 대한 지출을 억제하는 큰 제약 요인으로 작용하고 있습니다.
이 보고서는 태국의 의류 및 신발 시장을 조사하여 2019-2023년 최신 소매 판매 데이터와 유통 형태별 분석을 제공하고, 주요 기업, 주요 브랜드를 파악하고 시장에 영향을 미치는 주요 요인에 대한 전략적 분석을 제공합니다.
목차
목차 및 표 목록
주요 요약
시장 데이터
면책사항
정보원
태국의 여성복
주요 데이터 결과
2024년의 발전
- 여성 패션은 더 다양하고 포괄적으로 변화하고 있습니다.
- 지속가능한 여성복에 대한 수요 증가
- 중고 의류가 인기를 끌고 있습니다.
전망과 기회
- 여성복 시장은 거시경제적 요인의 형태로 도전에 직면할 수 있습니다.
- 운동과 포용성은 계속 시장을 형성하고 있습니다.
- E-Commerce는 앞으로도 여성복 확대에 중요한 역할을 할 것입니다.
카테고리 데이터
태국의 남성복
주요 데이터 결과
2024년의 발전
- 혁신이 남성복 시장 성장을 주도합니다.
- 지속가능한 패션은 점점 더 많은 추진력을 얻습니다.
- E-Commerce가 남성복 판매를 주도하다
전망과 기회
- 성장은 혁신과 포용적 성평등에 의해 촉진됩니다.
- 스트리트웨어 및 기타 현대 패션 트렌드가 남성복 시장을 형성할 것입니다.
- 브랜드는 지속가능성을 받아들입니다.
카테고리 데이터
태국 아동복
주요 데이터 결과
2024년의 발전
- 부모들은 아동복에 있어서 디자인과 기능성을 모두 중요시합니다.
- 중고 아동복에 대한 수요 증가
- 소비자들이 경제적 압박에 직면한 가운데, 비브랜드 상품이 확산되고 있습니다.
전망과 기회
- 아동복 제조업체는 소비자의 관심을 끌기 위해 할인을 제공하지만 중고 시장이 성장의 걸림돌이 될 수 있습니다.
- 라이선스 캐릭터는 젊은 소비자에게 계속 어필할 것입니다.
- 옴니채널 전략은 계속 추진력을 얻습니다.
카테고리 데이터
태국의 스포츠웨어
주요 데이터 결과
2024년의 발전
- 건강에 대한 인식이 높아지고 활동적인 라이프스타일이 확산됨에 따라 스포츠웨어의 실적이 호조세를 보이고 있습니다.
- 스포츠웨어의 지속가능성 추진
- 브랜드는 커뮤니티 이벤트와 활동을 통해 스포츠 문화를 장려합니다.
전망과 기회
- 스포츠웨어는 국제 브랜드의 부상, 건강 및 웰빙 트렌드, 애슬레저의 부상으로 실적이 호조를 보일 것으로 예상됩니다.
- 지속가능성과 사회적 책임에 대한 노력이 성장을 견인합니다.
- 진출 기업들은 옴니채널 전략을 지속할 것입니다.
카테고리 데이터
태국 청바지
주요 데이터 결과
2024년의 발전
- 청바지는 다재다능하여 안정적인 수요가 있습니다.
- 브랜드는 고객 경험을 향상시키는 것을 목표로 하고 있으며, 매장형 소매업은 계속해서 주요 초점이 되고 있습니다.
- 이커머스 진출 기업들은 E-Commerce에 대한 투자 지속
전망과 기회
- 청바지는 태국인의 옷장 속 인기 스테디셀러로 남아있습니다.
- 제품 혁신이 매출 성장의 열쇠가 될 것입니다.
- 지속가능성은 변화의 중요한 원동력이 될 것입니다.
카테고리 데이터
타이양말
주요 데이터 결과
2024년의 발전
- 패션 트렌드 변화와 경제 압박 속에서 스타킹은 완만한 성장세를 보이고 있습니다.
- 입국기업은 회복을 촉진하기 위해 신제품 개발에 투자합니다.
- 관광업 회복과 건강 및 웰빙 트렌드가 성장을 주도합니다.
전망과 기회
- 건강과 웰빙 트렌드에 힘입어 양말은 완만한 성장세를 보일 것으로 예상됩니다.
- 브랜드화되지 않은 가치 중심 제품의 증가로 더욱 세분화될 것으로 예상됩니다.
- 가격에 대한 민감도가 양말 구매에 계속 영향을 미치고, E-Commerce는 더욱 탄력을 받을 것입니다.
카테고리 데이터
태국 의류 액세서리
주요 데이터 결과
2024년의 발전
- 2024년 의류 액세서리의 완만한 성장
- 비브랜드 제품의 존재감이 강해 시장 상황이 파편화되고 양극화됨.
- 패스트 패션 트렌드가 수요를 촉진할 것입니다.
전망과 기회
- 패션 트렌드가 성장을 주도하지만, 직장 내 캐주얼 의류의 인기 상승과 중고품의 증가가 매출에 영향을 미칠 수 있음.
- 관광업의 회복으로 수요 증가
- 온라인 플랫폼은 수요를 자극하는 데 도움이 됩니다.
카테고리 데이터
태국의 신발
주요 데이터 결과
2024년의 발전
- 신제품 개발에 중점을 두어 신발 산업의 성장을 뒷받침하고 있습니다.
- 지속가능성이 혁신을 촉진하고 현지 브랜드가 환경 친화적인 솔루션을 채택합니다.
- 지역 한정 신발 옵션에 대한 수요 증가
전망과 기회
- 더 많은 브랜드가 신발 시장에 진입할 것으로 예상됩니다.
- 혁신적 기술과 지속가능성은 미래의 제품 제공을 형성합니다.
- 브랜드는 CSR 프로그램을 통해 환원 활동을 추진하고 있습니다.
카테고리 데이터
ksm
The apparel and footwear market in Thailand is expected to show improved performance in retail volume terms in 2024, driven by a recovery in international tourism and increased private consumption. A growing focus on health and fitness, coupled with the rise of hybrid work arrangements, has boosted demand for comfortable and versatile clothing options. However, the high cost of living and elevated household debt remain major constraints, limiting disposable income and curbing spending on non-ess...
Euromonitor International's Apparel and Footwear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Apparel and Footwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Apparel and footwear in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for apparel and footwear?
MARKET DATA
- Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
- Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
- Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
- Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
- Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
- Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
- Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
- Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
- Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
- Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
- Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
WOMENSWEAR IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Women's' fashion shifts towards greater versatility and inclusivity
- Rising demand for sustainable womenswear
- Pre-loved clothing gains traction
PROSPECTS AND OPPORTUNITIES
- Womenswear market could face challenges in the form of macroeconomic factors
- Athleisure and inclusivity will continue to shape the market
- E-commerce will continue to play a significant role in the expansion of womenswear
CATEGORY DATA
- Table 13 Sales of Womenswear by Category: Volume 2019-2024
- Table 14 Sales of Womenswear by Category: Value 2019-2024
- Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
- Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
- Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
- Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
- Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
- Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
- Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
- Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
- Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
- Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
- Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
- Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
- Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
- Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
- Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
- Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
MENSWEAR IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Innovation drives growth in menswear market
- Sustainable fashion gains momentum
- E-commerce drives sales in menswear
PROSPECTS AND OPPORTUNITIES
- Growth will be driven by innovation and inclusivity
- Streetwear and other contemporary fashion trends will shape menswear market
- Brands will embrace sustainability
CATEGORY DATA
- Table 31 Sales of Menswear by Category: Volume 2019-2024
- Table 32 Sales of Menswear by Category: Value 2019-2024
- Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
- Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
- Table 35 NBO Company Shares of Menswear: % Value 2020-2024
- Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
- Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
- Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
- Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
- Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
- Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
- Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
- Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
- Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
- Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
- Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
- Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
- Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
CHILDRENSWEAR IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Parents value both design and functionality when comes to childrenswear
- Greater demand for second-hand childrenswear
- Unbranded items gain ground as consumers face financial pressures
PROSPECTS AND OPPORTUNITIES
- Childrenswear players will offer price discounts to capture consumers' attention, but second-hand market could present obstacle to growth
- Licenced characters will continue to appeal to young consumers
- Omnichannel strategies will continue to gain traction
CATEGORY DATA
- Table 49 Sales of Childrenswear by Category: Volume 2019-2024
- Table 50 Sales of Childrenswear by Category: Value 2019-2024
- Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
- Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
- Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
- Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
- Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
- Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
- Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
- Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
SPORTSWEAR IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sportswear enjoys strong performance, thanks to rising levels of health consciousness and more active lifestyles
- Sustainability gains momentum in sportswear ?
- Brands champion sports culture through community events and activities
PROSPECTS AND OPPORTUNITIES
- Sportswear will see positive performance, driven by emergence of international brands, health and wellness trend and rise of athleisure
- Sustainability and social responsibility initiatives will drive growth
- Players will continue with omnichannel strategies
CATEGORY DATA
- Table 59 Sales of Sportswear by Category: Value 2019-2024
- Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
- Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
- Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
- Table 63 Distribution of Sportswear by Format: % Value 2019-2024
- Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
- Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
JEANS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Stable demand for jeans, thanks to their versatility
- Brands look to enhance customer experience, with store-based retail remaining key focus
- Players continue to invest in e-commerce
PROSPECTS AND OPPORTUNITIES
- Jeans will remain popular staple in Thai wardrobes
- Product innovation will be key to driving sales
- Sustainability will be key driver of change
CATEGORY DATA
- Table 66 Sales of Jeans by Category: Volume 2019-2024
- Table 67 Sales of Jeans by Category: Value 2019-2024
- Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
- Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
- Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
- Table 71 Sales of Men's Jeans by Category: Value 2019-2024
- Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
- Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
- Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
- Table 75 Sales of Women's Jeans by Category: Value 2019-2024
- Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
- Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Jeans: % Value 2020-2024
- Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
- Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
- Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
- Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
- Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
- Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
- Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
- Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
- Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
- Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
- Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
- Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
- Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029
HOSIERY IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Modest growth for hosiery, amid changing fashion trends and economic pressures
- Players invest in new product development in attempt to drive recovery
- Tourism recovery and health and wellness trend drive growth
PROSPECTS AND OPPORTUNITIES
- Hosiery to see modest growth, led by health and wellness trends
- Greater fragmentation expected, due to increasing number of unbranded, value-focused offerings
- E-commerce will gain traction as price sensitivity continues to shape hosiery purchases
CATEGORY DATA
- Table 92 Sales of Hosiery by Category: Volume 2019-2024
- Table 93 Sales of Hosiery by Category: Value 2019-2024
- Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
- Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
- Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
- Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
- Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
- Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
- Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
- Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
APPAREL ACCESSORIES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Modest growth for apparel accessories in 2024
- Strong presence on unbranded items results in fragmented and polarised market landscape
- Fast-fashion trend boosts demand
PROSPECTS AND OPPORTUNITIES
- Fashion trends will drive growth, although the growing popularity of casual wear in professional settings and the rise of second-hand items may impact sales
- Recovery of tourism industry should boost demand
- Online platforms will help to fuel demand
CATEGORY DATA
- Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
- Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
- Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
- Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
- Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
- Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
- Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
- Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
- Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
- Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
FOOTWEAR IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Emphasis on new product development supports growth in footwear
- Sustainability drives innovation, as local brands embrace eco-friendly solutions
- Emerging demand for localised footwear options
PROSPECTS AND OPPORTUNITIES
- More brands are expected to enter the footwear market
- Innovative technologies and sustainability set to shape future product offerings
- Brands to push pay-it-forward activities through CSR programmes
CATEGORY DATA
- Table 112 Sales of Footwear by Category: Volume 2019-2024
- Table 113 Sales of Footwear by Category: Value 2019-2024
- Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
- Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
- Table 116 NBO Company Shares of Footwear: % Value 2020-2024
- Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
- Table 118 Distribution of Footwear by Format: % Value 2019-2024
- Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
- Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
- Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
- Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029
