2022년 팬데믹(세계적 대유행)으로 인한 침체 이후 2023년 소매 판매량이 크게 회복됐지만, 2024년에도 중국의 의류 및 신발은 한 자릿수 초반 증가율에 그칠 것으로 전망됩니다. 가장 큰 이유는 소비 시장의 침체가 지속되고 있기 때문입니다. 연휴와 쇼핑 축제가 수요를 촉진하고 있지만, 중국 의류 및 신발의 성장세는 여전히 세계 경제 상황과 소비 침체로 인해 제약을 받고 있습니다.
이 보고서는 중국의 의류 및 신발 시장을 조사했으며, 2019-2023년 최신 소매 판매 데이터와 유통 형태별 분석을 제공하고, 주요 기업, 주요 브랜드를 식별하고 시장에 영향을 미치는 주요 요인에 대한 전략적 분석을 제공합니다.
목차
주요 요약
시장 데이터
면책사항
정보원
중국 여성복
주요 데이터 결과
2024년 발전
전망과 기회
카테고리 데이터
중국 남성복
주요 데이터 결과
2024년 발전
전망과 기회
카테고리 데이터
중국 아동복
주요 데이터 결과
2024년 발전
전망과 기회
카테고리 데이터
중국 스포츠웨어
주요 데이터 결과
2024년 발전
전망과 기회
라
카테고리 데이터
중국 청바지
주요 데이터 결과
2024년 발전
전망과 기회
카테고리 데이터
중국 양말
주요 데이터 결과
2024년 발전
전망과 기회
카테고리 데이터
중국 의류 액세서리
주요 데이터 결과
2024년 발전
전망과 기회
카테고리 데이터
중국 신발
주요 데이터 결과
2024년 발전
전망과 기회
카테고리 데이터
LSH
영문 목차
영문목차
Despite seeing a strong rebound in retail current value sales in 2023, following the pandemic-related downturn in 2022, apparel and footwear in China is unlikely to maintain such rapid growth in 2024, with forecasts predicting only a low single-digit increase. The primary reason is the persistent sluggishness of the consumer market. Although holidays and shopping festivals have been boosting demand, growth of apparel and footwear in China remains constrained by global economic conditions and a s...
Euromonitor International's Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Apparel and Footwear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
WOMENSWEAR IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slowdown in growth for womenswear due to sluggishness in consumer markets
Different performances for international luxury brands and domestic brands
Balancing online growth with offline brand elevation
PROSPECTS AND OPPORTUNITIES
The lines between womenswear and menswear are blurring
The rising trend of functional and athletic apparel
The rise of Neo-Chinese style
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2019-2024
Table 14 Sales of Womenswear by Category: Value 2019-2024
Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029
MENSWEAR IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Conservative growth in menswear amidst economic slowdown
Sportswear continues to dominate growth in menswear
Stabilisation of e-commerce penetration
PROSPECTS AND OPPORTUNITIES
Shift in lifestyles set to fuel demand for casual menswear
Investment in DTC strategies
Men appreciate high-performance apparel and practical designs
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2019-2024
Table 32 Sales of Menswear by Category: Value 2019-2024
Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of Menswear: % Value 2020-2024
Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029
CHILDRENSWEAR IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Childrenswear registers low single-digit growth in 2024
Childrenswear in China remains highly fragmented, with sportswear brands continuing to gain share
Decline in the birth rate drives down growth in baby and toddler wear
PROSPECTS AND OPPORTUNITIES
Strong outdoor segment expected to drive growth in childrenswear
Chinoiserie-style childrenswear set to gain further popularity
Product safety will remain important in baby and toddler wear
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2019-2024
Table 50 Sales of Childrenswear by Category: Value 2019-2024
Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029
SPORTSWEAR IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sportswear in China enters a stage of steady growth
Segmentation of the dynamic outdoor sportswear space
Niche sports footwear brands gain traction in China
PROSPECTS AND OPPORTUNITIES
The Olympics has ignited the enthusiasm of female consumers, and for niche sports
The emergence of speciality sportswear stores
Opportunities for growth in lower-tier markets
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2019-2024
Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
Table 63 Distribution of Sportswear by Format: % Value 2019-2024
Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
JEANS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stagnation for jeans due to long life cycle, maturity, and desire for comfort
The use of innovative materials for fashion and sustainability
Jeans remains highly fragmented, led by Uniqlo
PROSPECTS AND OPPORTUNITIES
Premium jeans has potential in the overall stagnant jeans category
Embracing comfort in jeans
Continuous digital expansion in jeans
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2019-2024
Table 67 Sales of Jeans by Category: Value 2019-2024
Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
Table 71 Sales of Men's Jeans by Category: Value 2019-2024
Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
Table 75 Sales of Women's Jeans by Category: Value 2019-2024
Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Jeans: % Value 2020-2024
Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029
HOSIERY IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in hosiery expected to slow down in 2024
Fragmented competitive landscape remains
Trend towards sliders boosts sales of ankle-high hosiery
PROSPECTS AND OPPORTUNITIES
Sheer hosiery will continue shrinking in 2025, before rebounding
Functional hosiery set to rise thanks to increasing popularity of sports
Skiing hosiery expected to perform particularly well
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2019-2024
Table 93 Sales of Hosiery by Category: Value 2019-2024
Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029
APPAREL ACCESSORIES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Stagnation amidst economic challenges
Luxury accessories serve as a gateway to high-end fashion
Luxury brands lead the way, but performances differ
PROSPECTS AND OPPORTUNITIES
The decline of formal accessories amidst shifting fashion trends
Diversification and innovation set to be key to growth
Sustainability and environmental consciousness likely to see a rising trend
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029
FOOTWEAR IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic slowdown limits the growth of footwear
Sportswear brands increase their shares in footwear
Paris Olympics in 2024 boosts enthusiasm for niche sports, driving differentiation in sports footwear
PROSPECTS AND OPPORTUNITIES
Speciality footwear such as outdoor footwear is gaining popularity
Non-sports footwear set to continue its sluggish performance
Comfortable casual footwear brands set to maintain growth
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2019-2024
Table 113 Sales of Footwear by Category: Value 2019-2024
Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Footwear: % Value 2020-2024
Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
Table 118 Distribution of Footwear by Format: % Value 2019-2024
Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029
