태국의 가전 소매 판매는 전년 대폭 감소에 이어 2023년에도 수량 기준으로 소폭 축소될 것으로 전망됩니다. 국제관광업의 회복이나 인플레이션의 완화에 의해 국내 경제의 회복이 기대되는 것, 소비자는 필수품 이외의 제품의 구입에는 계속 신중한 자세를 나타낼 것으로 보여지고 있습니다.
이 보고서는 태국의 가전제품 시장을 조사했으며, 가정 내, 휴대용 및 자동차 가전제품 시장 규모와 형태에 대한 국가 수준의 종합적인 가이드를 제공합니다. 최신 소매 판매 데이터를 제공하여 성장을 견인하는 부문을 파악할 수 있습니다. 주요 기업, 주요 브랜드를 파악하고 시장에 영향을 미치는 주요 요인(신제품 개발, 유통, 가격 문제 등)을 전략적으로 분석했습니다.
목차
주요 요약
시장 데이터
면책사항
출처
태국의 컴퓨터 및 주변기기
주요 데이터 결과
2024년 발전
- 컴퓨터와 주변기기에 어려운 환경
- 클라우드 인쇄 서비스 등의 신기술에 대한 투자에 의해 프린터의 판매 감소 경향에 톱니가 걸린다
- 중국 제조업체는 기세를 잃고 있다
전망과 기회
- 데스크톱과 모니터는 노트북에 계속 눌러
- 노트북과 프린터의 첨단 기술 전문화와 통합에 중점을 둔
- 지속가능성과 자원효율의 더욱 중시
카테고리 데이터
태국의 자동차 엔터테인먼트
주요 데이터 결과
2024년 발전
- 스마트폰과의 통합에 의해 차재 네비게이션은 진부화를 향하고 있다
- 접속성과 고도의 기능에 중점을 두는
- 전기자동차는 차재 엔터테인먼트의 발전에 한층 더 장애가 된다
전망과 기회
- 차재 네비게이션으로부터의 이행이 계속된다
- 차량용 스피커와 인 대시 미디어 기업이 중고차 시장에서 인기를 끌 가능성
- 미래의 자동차 엔터테인먼트 시스템은 원활한 통합과 개인화를 제공합니다
카테고리 데이터
태국의 홈 오디오 및 영화
주요 데이터 결과
2024년 발전
- 보다 컴팩트하고 편리한 홈 엔터테인먼트 솔루션으로의 전환
- 경기 회복의 둔화로 매출이 떨어진다
- 사운드바, 매출 감소 경향에 역행
전망과 기회
- 소비자가 공간 절약 기기에 눈을 돌리게 되어, 가정용 오디오와 영화관 수요는 감소 경향에 있다
- 개인화된 몰입형 오디오 체험에 초점을 맞추는
- E-Commerce의 대두에도 불구하고 소비자는 가정용 오디오나 영화 제품의 대면 판매를 계속 선호한다
카테고리 데이터
태국의 홈 비디오
주요 데이터 결과
2024년 발전
- 스트리밍 서비스와 주문형 컨텐츠로의 전환
- 스마트 TV가 보급
- 중국 브랜드의 존재감 증가
전망과 기회
- 비디오 기업이 잊혀지는 한편, 텔레비전이 성장을 견인해 계속한다
- 스마트 TV 기술은 진화를 계속해, 소비자에게 한층 더 개인화된 인터랙티브한 체험을 제공
- 중국의 텔레비전은 온라인으로의 존재감을 확대
카테고리 데이터
태국의 영상 장비
주요 데이터 결과
2024년 발전
- 스마트폰 사진의 인기가 화상 기기의 매출을 먹는다
- 이미징 디바이스는 틈새인 인기를 유지하고 있다
- GoPro가 리드, 다른 기업은 프리미엄 제품으로 이행
전망과 기회
- 스마트폰의 추가 진화에 의해 화상 기기의 매출은 계속 감소한다
- 틈새 소비자층을 유치하기 위해 첨단 기술에 초점을 맞춘
- 가전제품 및 전자기기 전문점은 앞으로도 유통을 독점할 것이지만, 소매업체는 경쟁력을 유지하기 위해 다양화하거나 온라인 소매로 전환할 필요가 있다
카테고리 데이터
태국의 휴대용 기업
주요 데이터 결과
2024년 발전
- 스마트폰의 보급에 의해 휴대용 미디어 기업의 중요성은 저하
- 무선 스피커의 인기가 높아진다
- JBL은 선두를 유지하고 있지만, 격렬한 경쟁 선수들은 차별화를 강요당하고 있다
전망과 기회
- 무선 스피커가 유일한 플러스 요인이 되는
- 휴대용 미디어 기업의 매출이 계속 감소하는 가운데, 기업은 보다 전문적이고 틈새 제품의 개발에 주력한다
- 전자서적 리더는 성공하지 않는다
카테고리 데이터
태국의 휴대폰
주요 데이터 결과
2024년 발전
- 휴대전화는 성숙기에 가까워지고 있다
- 5G 기술의 지속적인 전개가 수요의 중요한 원동력
- 전문적인 기능과 틈새 시장에 초점을 맞추는
전망과 기회
- 5G 네트워크의 추가 전개에 의해 새로운 서비스나 용도의 개발이 촉진된다
- 폴더블 스마트폰은 틈새 시장을 찾아
- 개인화, 보안, 사용자의 프라이버시에 중점을 두는
카테고리 데이터
태국의 웨어러블 전자 기기
주요 데이터 결과
2024년 발전
- 건강과 웰니스의 동향이 성장을 계속 견인하고 있다
- 연결성이 향상되어 보다 고급 기능을 갖춘 디바이스로의 전환
- Xiaomi는 Apple과 Samsung의 경쟁이 격화하고 있다고 보고 있다
전망과 기회
- 스마트 웨어러블은 원활한 접속성, 강화된 기능, 개인화에 중점을 두어 성장을 가속
- 노인 인구 증가는 적극적인 건강 관리와 의료 통합의 기회를 가져온다
- 점포형 소매업체는 스마트 웨어러블의 고도화의 혜택을 받는 한편, 전자상거래는 계속 성장
카테고리 데이터
태국의 헤드폰
주요 데이터 결과
2024년 발전
- 라이프 스타일의 동향이 수요를 견인해, TWS 이어폰이 선도
- 최첨단 기술이 오디오 체험을 향상
- 전자상거래는 여전히 주요 유통 채널이다
전망과 기회
- 스마트폰의 이용 증가와 보완적인 제품이나 서비스가 헤드폰의 성장을 견인한다
- 오디오 기술의 한층 더 진보가 수요를 밀어 올린다
- 골전도 기술이 수요에 영향을 줄 가능성
카테고리 데이터
BJH
Retail sales of consumer electronics in Thailand are expected to contract at a modest rate in volume terms in 2023, following a more significant decline in the previous year. Despite an anticipated rebound in the domestic economy, assisted by the recovery of international tourism and easing inflation, consumers will continue to exercise a degree of caution when purchasing non-essential products.
Euromonitor International's Consumer Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer electronics in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
- Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Challenging environment for computers and peripherals
- Printers buck the declining sales trend, thanks to investments in new technology, such as cloud-printing services
- Chinese manufacturers fail to gain traction
PROSPECTS AND OPPORTUNITIES
- Desktops and monitors will continue to lose ground to laptops
- Focus on specialisation and integration of advanced technologies in laptops and printers
- Greater emphasis on sustainability and resource efficiency
CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
- Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
- Table 16 Sales of Computers by Category: Business Volume 2019-2024
- Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
- Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
- Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- In-car navigation drives closer to obsolescence, thanks to shift towards smartphone integration
- Focus on connectivity and advanced features
- Electric vehicles provide a further obstacle to the development of in-car entertainment
PROSPECTS AND OPPORTUNITIES
- Continued shift away from in-car navigation
- In-car speakers and in-dash media players could gain popularity in second-hand car market
- Future in-car entertainment systems will offer seamless integration and personalisation
CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
- Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Shift towards more compact and convenient home entertainment solutions
- Slow economic recovery dampens sales
- Soundbars buck declining sales trend
PROSPECTS AND OPPORTUNITIES
- Declining trend for home audio and cinema as consumers turn to space-saving devices
- Focus on personalised and immersive audio experiences
- Consumers will continue to prefer face-to-face sales for home audio and cinema products, despite rise of e-commerce
CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
- Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Shift towards streaming services and on-demand content
- Smart TVs become more popular
- Increasing presence of Chinese brands
PROSPECTS AND OPPORTUNITIES
- Growth will continue to be driven by televisions while video players fall into oblivion
- Smart TV technology will continue to evolve, offering consumers a more personalised and interactive experience
- Chinese TVs will expand their online presence
CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2019-2024
- Table 54 Sales of Home Video by Category: Value 2019-2024
- Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
- Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
- Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
- Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
- Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
- Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
- Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Popularity of smartphone photography cannibalises sales of imaging devices
- Imaging devices continue to have niche appeal
- GoPro leads, while other players shift to premium-positioned products
PROSPECTS AND OPPORTUNITIES
- Sales of imaging devices will continue their downward slide, thanks to further advancements in smartphones
- Focus on advanced technology to attract niche consumer groups
- Appliances and electronics specialists will continue to dominate distribution, but retailers may need to diversify, or switch to online retailing, to remain competitive
CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
- Table 67 Sales of Imaging Devices by Category: Value 2019-2024
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Portable media players lose relevance, due to ubiquity of smartphones
- Wireless speakers grow in popularity
- JBL retains its lead, but intense competition forces players to differentiate
PROSPECTS AND OPPORTUNITIES
- Wireless speakers will be the sole positive performer
- As sales of portable media players continue to fall, players will focus on the development of more specialised, niche products
- E-readers will fail to thrive
CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2019-2024
- Table 78 Sales of Portable Players by Category: Value 2019-2024
- Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
- Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
- Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
- Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
- Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
- Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
- Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Mobile phones approach maturity
- Continued roll out of 5G technology is key driver of demand
- Focus on specialised features and niche markets
PROSPECTS AND OPPORTUNITIES
- Further rollout of 5G networks will fuel development of new services and applications
- Foldable smartphones could find their niche
- Focus on personalisation, security, and user privacy
CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
- Table 89 Sales of Mobile Phones by Category: Value 2019-2024
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Health and wellness trends continue to drive growth
- Movement towards devices with enhanced connectivity and more advanced features
- Xiaomi sees increasing competition from Apple and Samsung
PROSPECTS AND OPPORTUNITIES
- Smart wearables will drive growth, with a focus on seamless connectivity, enhanced functionality, and personalisation.
- Growth in elderly population offers opportunities for proactive health management and medical integration
- Store-based retailers to benefit from increasing sophistication of smart wearables, while e-commerce will continue to grow
CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
- Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Lifestyle trends drive demand, with TWS earbuds leading the way
- Cutting-edge technology enhances audio experiences
- E-commerce remains dominant distribution channel
PROSPECTS AND OPPORTUNITIES
- Increasing use of smartphones and complementary products and services will drive growth in headphones
- Further advancements in audio technology will drive demand
- Bone conduction technology may affect demand
CATEGORY DATA
- Table 112 Sales of Headphones by Category: Volume 2019-2024
- Table 113 Sales of Headphones by Category: Value 2019-2024
- Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
- Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
- Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
- Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
- Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
- Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
- Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
- Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
- Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029
