필리핀의 가전제품은 유행이 시작된 이래 가장 호조적인 판매 대수의 성장을 보여 2024년에는 회복으로 전환합니다. 고 인플레이션과 높은 금리가 여전히 소비 마인드에 영향을 미치고 있지만, 많은 소비자들은 특히 중간 소득층에서 고소득층에 걸쳐 더 많은 소비를 시작하고 있습니다. 판매량이 완전히 회복되는 것은 경기가 더욱 회복될 것으로 예상되는 2025년 이후가 될 전망입니다.
이 보고서는 필리핀의 가전제품 시장을 조사했으며, 가정 내, 휴대용 및 자동차 가전제품 시장 규모와 형태에 대한 국가 수준의 종합적인 가이드를 제공합니다. 최신 소매 판매 데이터를 제공하여 성장을 견인하는 부문을 파악할 수 있습니다. 주요 기업, 주요 브랜드를 파악하고 시장에 영향을 미치는 주요 요인(신제품 개발, 유통, 가격 문제 등)을 전략적으로 분석했습니다.
목차
주요 요약
시장 데이터
면책사항
출처
필리핀의 컴퓨터 및 주변기기
주요 데이터 결과
2024년 발전
- 교육 요구에 따라 노트북과 태블릿이 증가
- Acer는 컴퓨터와 주변기기에서 톱
- 주변기기로 개인의 작업공간을 강화
전망과 기회
- 비즈니스용 노트북 수요가 급증
- 고성능 노트북의 인지도 향상
- 리모트 워크를 부분적으로 도입하는 것으로 주변 기기에 좋은 영향을 준다
카테고리 데이터
필리핀의 자동차 엔터테인먼트
주요 데이터 결과
2024년 발전
- 고급 인 대시 미디어 기업 수요 증가
- 차재 엔터테인먼트 밸류팩의 도입
- 애프터마켓 업그레이드에 대한 소비자의 취향
전망과 기회
- 자동차 네비게이션 시스템에 인공지능(AI) 통합
- 고품질의 차재 스피커의 성장
- 성장의 가능성이 한정되어 있기 때문에 경쟁 구도의 변화는 거의 예상되지 않는다
카테고리 데이터
필리핀의 홈 오디오 및 영화
주요 데이터 결과
2024년 발전
- 경제적인 과제와 변화하는 소비자의 기호를 극복
- 경쟁 구도의 변화
- 오디오 분리의 인기 저하로 사운드 바에 주목
전망과 기회
- 중류 계급의 확대에 의해 보다 고품질인 디바이스 수요가 확대
- 젊은층에 도달하기 위한 마케팅 활동
- 혁신과 통합의 추진
카테고리 데이터
필리핀의 홈 비디오
주요 데이터 결과
2024년 발전
- 저렴한 가격으로 LCD TV의 매력을 유지
- 인플레이션 상황이 TV 판매를 억제
- 현지의 유명인을 브랜드의 지지자로서 활용한다
전망과 기회
- 소비자는 예산이 엄격한 가운데, 가치를 요구하고 있다
- 신규 브랜드 참가자별 E-Commerce 채널의 활용
- QLED TV는 필리핀의 가정용 비디오의 미래라고 생각되고 있다
카테고리 데이터
필리핀의 이미지 장비
주요 데이터 결과
2024년 발전
- 소셜 미디어가 소비자의 취향에 미치는 영향
- 애호가들 사이에서 디지털 SLR에 대한 관심이 지속
- 혁신이 Canon과 Sony의 지위를 지지한다
전망과 기회
- 미러리스 카메라는 성장 가능성을 갖고 있다
- 디지털 비디오 카메라의 장래는 밝다
- 전문가나 기술평론가와의 마케팅 콜라보레이션
카테고리 데이터
필리핀의 휴대용 기업
주요 데이터 결과
2024년 발전
- 무선 스피커는 필리핀에서 계속 인기
- 전자상거래는 성장의 중심이다
- JBL은 제품 세분화을 통해 계속 리드하고 있다
전망과 기회
- 혁신은 성장의 열쇠인 계속
- 전자상거래는 계속해서 매출 성장을 지원한다
- 전자서적 리더의 인기는 더욱 저하
카테고리 데이터
필리핀의 휴대폰
주요 데이터 결과
2024년 발전
- 휴대전화의 호조한 실적
- 트랜시온 홀딩스가 저렴한 스마트폰으로 선두를 획득
- 스마트폰 구입에 있어서 크레딧은 중요한 역할을 한다
전망과 기회
- 브랜드 인지도를 높이는 마케팅 캠페인
- 가치를 중시하는 필리핀의 소비자에의 적응
- 모바일 게임이 기세를 늘린다
카테고리 데이터
필리핀의 웨어러블 전자 기기
주요 데이터 결과
2024년 발전
- 유행 후 건강 의식 향상
- 액티비티 워치는 스마트 웨어러블의 저렴한 대체품이 된다
- 경제 감도와 경쟁 전략
전망과 기회
- 스마트 워치별 비접촉형 결제 도입의 과제
- 웨어러블의 건강 모니터링 기능의 진보
- 전자상거래 할인을 활용하여 스마트웨어러블 판매를 촉진한다
카테고리 데이터
필리핀의 헤드폰
주요 데이터 결과
2024년 발전
- 저렴한 TWS 이어폰의 인기 상승
- 다이나믹 카테고리는 Xiaomi가 리드
- 전자상거래 채널 판매 촉진
전망과 기회
- 인기 스트리밍 플랫폼에 무손실 오디오와 Dolby Atmos를 통합
- 헤드폰 경쟁력있는 가격 설정 및 프로모션
- 기술 인플루언서가 필리핀에서 이어폰 프로모션을 지원
카테고리 데이터
BJH
Consumer electronics in the Philippines is experiencing recovery in 2024 as it sees the strongest volume growth since the start of the pandemic. While high inflation and interest rates still affect consumer confidence, many consumers are starting to spend more, especially from middle to higher income households. The full recovery of volume sales is not expected to happen until 2025 when the economy is expected to show more recovery. Amid economic challenges, Filipinos are becoming more value-con...
Euromonitor International's Consumer Electronics in Philippines report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer electronics in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
- Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Laptops and tablets boosted by educational needs
- Acer leads in computers and peripherals
- Enhancing personal workspaces with peripherals
PROSPECTS AND OPPORTUNITIES
- Laptops for business to witness surge in demand
- Rising awareness of high-performance laptops
- Partial embrace of remote work to positively impact peripherals
CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
- Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
- Table 16 Sales of Computers by Category: Business Volume 2019-2024
- Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
- Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
- Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising demand for advanced in-dash media players
- Introduction of in-car entertainment value-packs
- Consumer preference for aftermarket upgrades
PROSPECTS AND OPPORTUNITIES
- Integration of Artificial Intelligence (AI) into in-car navigation systems
- Growth of high-quality in-car speakers
- Little change expected in the competitive landscape due to limited growth potential
CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
- Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Navigating economic challenges and evolving consumer preferences
- Shifts in the competitive landscape
- Focus on soundbars as popularity of audio separates falls
PROSPECTS AND OPPORTUNITIES
- Expanding middle classes to drive demand for higher quality devices
- Marketing drive to reach younger audiences
- Embracing innovation and integration
CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
- Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Maintaining the appeal of LCD TVs through affordability
- Inflationary conditions hinder television sales
- Utilising local celebrities as brand endorsers
PROSPECTS AND OPPORTUNITIES
- Consumers seek value as budgets remain tight
- E-commerce channel is leveraged by new brand entrants
- QLED TVs are considered the future of home video in the Philippines
CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2019-2024
- Table 54 Sales of Home Video by Category: Value 2019-2024
- Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
- Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
- Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
- Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
- Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
- Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
- Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Influence of social media on consumer preferences
- Sustained interest in DSLRs among enthusiasts
- Innovations support the position of Canon and Sony
PROSPECTS AND OPPORTUNITIES
- Mirrorless cameras offer some growth potential
- Digital camcorders have bright outlook
- Marketing collaborations with professionals and tech reviewers
CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
- Table 67 Sales of Imaging Devices by Category: Value 2019-2024
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Wireless speakers continue to be popular in the Philippines
- E-commerce is central to growth
- JBL continues to lead through product segmentation
PROSPECTS AND OPPORTUNITIES
- Innovation remains key for growth
- E-commerce will continue to support sales growth
- E-readers to lose further popularity
CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2019-2024
- Table 78 Sales of Portable Players by Category: Value 2019-2024
- Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
- Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
- Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
- Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
- Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
- Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
- Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Upbeat performance for mobile phones
- Transsion Holdings secures lead in budget smartphones
- Credit plays critical role in smartphone purchases
PROSPECTS AND OPPORTUNITIES
- Marketing campaigns to enhance brand visibility
- Adapting to the value-conscious Filipino Consumer
- Mobile gaming to gain traction
CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
- Table 89 Sales of Mobile Phones by Category: Value 2019-2024
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Enhancing health awareness post-pandemic
- Activity watches offer affordable alternative to smart wearables
- Economic sensitivity and competitive strategies
PROSPECTS AND OPPORTUNITIES
- Challenges with contactless payment adoption via smart watches
- Advancements in health-monitoring features in wearables
- Utilising e-commerce discounts to drive smart wearable sales
CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
- Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising popularity of cheaper TWS Earbuds
- Dynamic category lead by Xiaomi
- Acceleration of e-commerce channel sales
PROSPECTS AND OPPORTUNITIES
- Incorporation of Lossless Audio and Dolby Atmos on Popular Streaming Platforms
- Competitive pricing and promotions in headphones
- Tech influencers aid promotion of earbuds in the Philippines
CATEGORY DATA
- Table 112 Sales of Headphones by Category: Volume 2019-2024
- Table 113 Sales of Headphones by Category: Value 2019-2024
- Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
- Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
- Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
- Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
- Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
- Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
- Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
- Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
- Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029
