인도세이아의 경제활동 부활이 소매 판매 수 회복을 뒷받침해 가전은 2024년 유망한 회복을 이룰 것으로 보입니다. 이 회복에는 급속한 도시화와 소비자의 구매력 향상이라는 두 가지 힘이 크게 영향을 미칩니다. 이러한 요인들이 결합되어 폭넓은 분야의 가전제품이 성장의 기폭제가 되고 있습니다.
이 보고서는 인도세이아의 가전제품 시장을 조사했으며, 가정 내, 휴대용 및 자동차 가전제품 시장 규모와 형태에 대한 국가 수준의 종합적인 가이드를 제공합니다. 최신 소매 판매 데이터를 제공하여 성장을 견인하는 부문을 파악할 수 있습니다. 주요 기업, 주요 브랜드를 파악하고 시장에 영향을 미치는 주요 요인(신제품 개발, 유통, 가격 문제 등)을 전략적으로 분석했습니다.
목차
주요 요약
시장 데이터
면책사항
출처
인도세이아의 컴퓨터 및 주변기기
주요 데이터 결과
2024년 발전
- 노트북 수요 급증에 의해 카테고리 전체가 상승
- 사무실이나 학교로의 복귀에 수반해, 인쇄 기기 수요가 다시 증가
- Asus는 혁신적인 전략으로 컴퓨터와 주변기기를 독점
전망과 기회
- 컴퓨터 및 주변기기의 큰 성장 가능성
- 스마트폰 경쟁을 이기려면 혁신이 필수
- 게임은 컴퓨터의 성장에 중요한 길을 제공한다
카테고리 데이터
인도세이아의 자동차 엔터테인먼트
주요 데이터 결과
2024년 발전
- 참가 기업은 자동차 회사와 제휴
- 경제적인 장애와 기술의 진보가 판매를 제한한다
- 중국 기업의 급증에도 불구하고 파이오니어 일렉트로닉스 아시아 센터가 톱
전망과 기회
- 애프터마켓의 차재 엔터테인먼트의 요구가 감소
- 차재 엔터테인먼트는 틈새인 채
- 스마트폰은 차재 엔터테인먼트의 매출에 대한 위협으로서 앞으로도 계속 확대될
카테고리 데이터
인도세이아의 홈 오디오 및 영화
주요 데이터 결과
2024년 발전
- 홈오디오와 영화관은 임박한 과제에 직면하고 있다
- 몰입형,통합형 체험의 진화
- 폴리트론이 홈 오디오와 영화에서 선두를 유지
전망과 기회
- 2025년에 홈 오디오와 영화관이 약간 회복
- 홈오디오와 영화 애호가가 이 틈새 시장을 유지
- 스마트하고 무선인 홈 엔터테인먼트 솔루션
카테고리 데이터
인도세이아의 홈 비디오
주요 데이터 결과
2024년 발전
- 텔레비전은 불가결한 디바이스로서의 회복력을 나타냅니다
- TV와 비디오 기업의 다른 동향
- 중국 기업과의 경쟁 격화 가운데 LG가 리드
전망과 기회
- 스마트한 기능과 저렴한 가격이 카테고리의 매출을 지원하는
- QLED TV의 인기 상승
- 경쟁 구도은 크게 변한다
카테고리 데이터
인도세이아의 영상 장비
주요 데이터 결과
2024년 발전
- 틈새 사용자 계층에 의존하는 이미징 장치
- 경쟁에서 강도를 보여주는 엔트리 레벨 카메라
- Canon과 Sony의 치열한 경쟁
전망과 기회
- 스마트폰은 이미징 디바이스에 있어서 영원한 과제
- 하이브리드 카메라는 디지털 비디오 카메라보다 뛰어난
- 주요 참가 기업에 있어서, Z세대의 참여가 열쇠가 된다
카테고리 데이터
인도세이아의 휴대용 기업
주요 데이터 결과
2024년 발전
- 무선 스피커와 E-reader는 뛰어난 퍼포먼스를 발휘
- 디지털 시프트는 여전히 카테고리 개발을 지원하고 있다
- JBL이 무선 스피커로 톱
전망과 기회
- 휴대용 기업의 지위를 확립하는 무선 스피커
- 음악 소비는 휴대용 미디어 기업로부터 스트리밍 서비스로 계속 이행하고 있다
- 무선 스피커의 경쟁이 격화에
카테고리 데이터
인도세이아의 휴대폰
주요 데이터 결과
2024년 발전
- 보다 저렴한 스마트폰이 성장을 지지
- 스마트폰의 기능이 성장의 열쇠
- 스마트폰에서의 치열 경쟁 기업간 경쟁 관계
전망과 기회
- 저렴한 가격과 품질이 매출 성장을 견인
- 중국제 스마트폰이 카테고리 전망에 중요한 영향을 미칩니다
- 중가격대의 스마트폰은 큰 성장의 가능성을 지니고 있다
카테고리 데이터
인도세이아의 웨어러블 전자 기기
주요 데이터 결과
2024년 발전
- 건강과 피트니스에 대한 관심의 고조가 제품 판매를 촉진
- 합리적인 가격의 선택이 현지 소비자를 매료
- 스마트 워치의 진화는 웨어러블의 열쇠
전망과 기회
- 웨어러블 전자 기기의 대두는 멈출 수 없습니다
- 중국 브랜드의 상승
- 웨어러블 전자 기기의 다양화와 개인화
카테고리 데이터
인도세이아의 헤드폰
주요 데이터 결과
2024년 발전
- 헤드폰 소비자 수요 급증
- TWS 이어폰은 모바일 일렉트로닉스의 발전과 함께 성장
- 저렴한 TWS 이어폰이 소비자의 관심을 모으는
전망과 기회
- 기술의 진보의 혜택을 받는 헤드폰
- 혁신은 미래 카테고리 개발에 중요한 역할을 한다
- 경쟁 구도의 단편화가 신규 진입의 길을 열다
카테고리 데이터
BJH
Consumer electronics is on the brink of a promising rebound in 2024, spurred by a resurgence in Indonesia's economic activity, which is supporting the rebound in retail volume sales. This revival is heavily influenced by the twin forces of rapid urbanisation and an increase in consumer purchasing power. Together these factors act as a catalyst for growth across a broad spectrum of consumer electronics. Products such as smartphones, laptops, smart wearables, and headphones are particularly poised...
Euromonitor International's Consumer Electronics in Indonesia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer electronics in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
- Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Surge in demand for laptops lifts overall category
- Resurgence in demand for printing devices amidst return to offices and school
- Asus dominates computer and peripherals with innovative strategies
PROSPECTS AND OPPORTUNITIES
- Strong growth potential in computers and peripherals
- Innovation is an imperative to fend off smartphone competition
- Gaming offers key route to growth for computers
CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
- Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
- Table 16 Sales of Computers by Category: Business Volume 2019-2024
- Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
- Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
- Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Players team up with automobile companies
- Economic obstacles and technological advancements limit sales
- Pioneer Electronics Asia Centre leads despite surge in Chinese alternatives
PROSPECTS AND OPPORTUNITIES
- Diminishing need for aftermarket in-car entertainment
- In-car entertainment to remain a niche
- Smartphones will continue to prove rising threat to in-car entertainment sales
CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
- Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Home audio and cinema faces pressing challenges
- Evolution of immersive and integrated experiences
- Polytron retains lead in home audio and cinema
PROSPECTS AND OPPORTUNITIES
- Slight recovery of home audio and cinema in 2025
- Home audio and cinema enthusiasts to sustain this niche
- Smart and wireless home entertainment solutions
CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
- Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Televisions show resilience as an essential device
- Diverging trends for TV and video players
- LG leads amid rising competition from Chinese entrants
PROSPECTS AND OPPORTUNITIES
- Smart features and affordability will support category sales
- Rising popularity of QLED TVs
- Competitive landscape to undergo significant changes
CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2019-2024
- Table 54 Sales of Home Video by Category: Value 2019-2024
- Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
- Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
- Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
- Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
- Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
- Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
- Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Imaging devices dependent on niche audience
- Entry-level cameras resilient amidst competition
- Fierce competition between Canon and Sony
PROSPECTS AND OPPORTUNITIES
- Smartphones are persistent challenge for imaging devices
- Hybrid cameras outshine digital camcorders
- Engaging Gen Z is key for leading players
CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
- Table 67 Sales of Imaging Devices by Category: Value 2019-2024
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Wireless speakers and e-readers are stand out performers
- Digital shifts still support category development
- JBL leads in wireless speakers
PROSPECTS AND OPPORTUNITIES
- Wireless speakers to secure position in portable players
- Ongoing shift in music consumption from portable media players to streaming services
- Competition set to intensify in wireless speakers
CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2019-2024
- Table 78 Sales of Portable Players by Category: Value 2019-2024
- Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
- Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
- Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
- Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
- Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
- Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
- Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- More affordable smartphones underpin growth
- Smartphone features are key to growth
- Fierce competitive rivalry in smartphones
PROSPECTS AND OPPORTUNITIES
- Affordability and quality will drive sales growth
- Chinese smartphones to have key influence on category outlook
- Mid-priced smartphones on course to deliver strong growth potential
CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
- Table 89 Sales of Mobile Phones by Category: Value 2019-2024
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rising focus on health and fitness drives product sales
- Affordable options entice local consumers
- Evolution of smartwatches is key in wearables
PROSPECTS AND OPPORTUNITIES
- Rise of wearable electronics is unstoppable
- The rising tide of Chinese Brands
- Diversification and personalisation in wearable electronics
CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
- Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Surge in consumer demand for headphones
- TWS earbuds grow in line with mobile electronics developments
- Affordable TWS earbuds capture consumer interest
PROSPECTS AND OPPORTUNITIES
- Headphones to benefit from technological advancements
- Innovation plays a crucial role in future category development
- Fragmented competitive landscape paves way for new entrants
CATEGORY DATA
- Table 112 Sales of Headphones by Category: Volume 2019-2024
- Table 113 Sales of Headphones by Category: Value 2019-2024
- Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
- Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
- Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
- Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
- Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
- Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
- Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
- Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
- Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029
