말레이시아의 가전제품 시장은 검토 기간이 끝난 후에도 인플레이션의 영향을 계속받을 것으로 보입니다. 실제로 2024년의 인플레이션율은 2023년보다 약간 높아지고, 2022년보다는 낮아질 전망입니다. 식품 및 음료와 무알코올 음료의 연간 인플레이션율은 국가 전체의 연간 인플레이션율을 크게 상회하여 추이하고 있습니다. 결과적으로 말레이시아 소비자, 특히 저소득 가구는 식품 소비와 관련하여 상당한 가격 압력에 직면하고 있습니다.
이 보고서는 말레이시아의 가전제품 시장을 조사했으며, 가정 내, 휴대용 및 자동차 가전제품 시장 규모와 형태에 대한 국가 수준의 종합적인 가이드를 제공합니다. 최신 소매 판매 데이터를 제공하여 성장을 견인하는 부문을 파악할 수 있습니다. 주요 기업, 주요 브랜드를 파악하고 시장에 영향을 미치는 주요 요인(신제품 개발, 유통, 가격 문제 등)을 전략적으로 분석했습니다.
목차
주요 요약
시장 데이터
면책사항
출처
말레이시아 컴퓨터 및 주변기기
주요 데이터 결과
2024년 발전
- 경제 불확실성과 교환,업그레이드의 지연별 수요 침체
- 2024년 3월 1일에 새로운 매출세와 서비스세(SST)가 시행되어, 현지 소비자는 지출을 억제하고 있다
- e스포츠가 주류가 되면서, 게이밍 컴퓨터가 카테고리를 뒷받침
전망과 기회
- 소매량 증가 가능성을 제한하는 공식
- 전자상거래 매출은 증가하고 있지만, 가전,전자기기 전문점은 여전히 강한 매력을 유지
- 「그린」 및 페이퍼리스화의 대처에 의해 새로운 프린터, 노트북, 모니터 수요가 감소
카테고리 데이터
말레이시아의 자동차 엔터테인먼트
주요 데이터 결과
2024년 발전
- 내장 디바이스를 탑재한 신차가 애프터마켓의 매출을 압박
- EV와 Waze의 보급 확대가 카테고리 매출에 추가 타격을 준다
- 쇠퇴하는 정세에서도 경쟁은 계속
전망과 기회
- E-Commerce는 증가하고 있지만, 유통은 실점포가 지배적
- 지방 관광세와 라이드 셰어링는 밝은 조짐이지만, 음악 스트리밍 서비스는 인원 삭감의 우려를 증대시킨다
- 스마트폰과 프리 인스톨 시스템은 차재 엔터테인먼트의 애프터마켓으로부터의 이행을 계속한다
카테고리 데이터
말레이시아의 홈 오디오 및 영화
주요 데이터 결과
2024년 발전
- 무선 스피커는 가정용 오디오나 영화에 악영향을 미치는
- 사운드바는 홈 시네마와 스피커 시스템의 쇠퇴 경향을 타파하는데 도움이
- 부동산 시장에 대한 신중한 낙관론도 경제 불안은 계속
전망과 기회
- 소매업체는 BNPL과 옴니채널 접근으로 소비자를 유치한다
- 제조업체와 소매업체는 사운드바의 추진을 계속할 필요가 있다
- 재생품/중고품 증가 경향이 성장을 둔화시킨다
카테고리 데이터
말레이시아 홈 비디오
주요 데이터 결과
2024년 발전
- 부동산 시장은 신중하면서도 낙관적, 성장 가능성
- 스트리밍에 의해 비디오 기업은 불필요하게 되고 있다
- 새로운 매출세와 서비스세가 시행되는 엄격한 2024년, 소비자는 코스트 퍼포먼스를 요구한다
전망과 기회
- 텔레비전의 성능은 향상하고 있지만, 비디오 기업은 더욱 큰 손실이 예상된다
- 재생품/중고품 증가 경향이 성장을 둔화시킨다
- 스트리밍은 홈 비디오에 계속 영향을 미칩니다
카테고리 데이터
말레이시아 이미지 장비
주요 데이터 결과
2024년 발전
- 이미징 디바이스는 스마트폰의 열에 계속 노출되고 있지만, 관광업은 디지털 비디오 카메라에 약간의 휴식을 주고 있다
- 저가의 대체품의 출현이 GoPro에 압력을 준다
- E-Commerce는 증가하고 있지만, 실점포는 여전히 강한 지지를 유지하고 있다
전망과 기회
- 인플루언서와 디지털 컨텐츠 크리에이터가 매출을 늘린다
- 온라인 프로모션과 BNPL에 의해 이미징 기기의 구입이 보다 매력적으로 될 가능성이 높다
- 재생품이나 중고품의 트렌드가 높아져, 신규 구입이 감소
카테고리 데이터
말레이시아의 휴대용 기업
주요 데이터 결과
2024년 발전
- 완만한 경제 개선과 라이프 스타일 세의 경감이 판매 기회를 가져다
- 젊은 소비자의 라이프 스타일과 스트리밍 서비스는 무선 스피커의 매출에 크게 공헌하고 있다
- 오프라인과 온라인 채널 모두 인기를 얻고 옴니 채널 소매업으로 전환
전망과 기회
- 기술의 진보에 의해 무선 스피커는 보급되지만, E-reader는 쇠퇴한다
- 스트리밍 서비스와 TV 박스가 무선 스피커의 업그레이드를 촉진해, 영화 감상 체험을 향상
- BNPL과 광대역 패키지가 무선 스피커의 보급을 뒷받침할 가능성
카테고리 데이터
말레이시아 휴대폰
주요 데이터 결과
2024년 발전
- Rahmah 5G 패키지 전개는 스마트폰에 있어서 환영해야 할 뒷받침이 된다
- Samsung과 Honor은 국가 5G 프로그램에서 큰 승리
- 트랜지션이 저렴한 스마트폰으로 화제를 부른다
전망과 기회
- 카테고리프로파일과 성장을 지원하는 인플루언서와 디지털 컨텐츠 크리에이터
- E-Commerce의 매출이 늘어나, 통신 사업자가 대두
- 재생품/중고품이 신규 판매를 둔하게 한다
카테고리 데이터
말레이시아 웨어러블 전자 기기
주요 데이터 결과
2024년 발전
- 건강과 피트니스의 동향이 웨어러블 일렉트로닉스의 보급 확대에 공헌
- 젊은 소비자는 외출처에서 사용할 수 있는 기능이 추가되고 있는 스마트 워치를 좋아한다
- E-Commerce는 가전제품이나 전자기기의 전문점에 계속 침투하고 있다
전망과 기회
- 소비자의 흥미를 돋우는 점점 세련되고, 저렴한 가격의 오퍼
- 전자 결제와 저렴한 지불 플랜이 예측 기간 수요를 견인
- 재생품/중고품의 신규 구입률을 밀어 올리는 경향이 높아지고 있다
카테고리 데이터
말레이시아 헤드폰
주요 데이터 결과
2024년 발전
- TWS 이어폰이 헤드폰을 구동
- e스포츠가 주류가 되어, 게이밍 헤드 밴드가 주목된다
- 헤드폰은 여전히 치열한 경쟁 환경에있다
전망과 기회
- 젊은 소비자의 라이프 스타일과 통근이 급속한 수요 증가에 공헌
- E-Commerce가 주류이지만, 실점포도 견조한 존재감을 유지하고 있다
- 재생품/중고품 증가 경향은 성장 가능성을 약화시킬 가능성이 높다
카테고리 데이터
BJH
Consumer electronics in Malaysia continues to be affected by inflation at the end of the review period. Indeed, the rate of inflation in 2024 is set to be marginally higher than in 2023, but lower than in 2022. The annual inflation rate for food and non-alcoholic beverages has been moving significantly above the country's overall annual inflation rate. As a result, Malaysian consumers, especially in low-income households, face considerable price pressure in terms of food consumption. Food consum...
Euromonitor International's Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer electronics in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
- Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sluggish demand amid economic uncertainty and replacement/upgrade delays
- Local consumers tighten spending as the new sales and service tax (SST) takes effect on 1 March 2024
- Gaming computers to aid category as esports turns mainstream
PROSPECTS AND OPPORTUNITIES
- Cannibalisation to limit retail volume growth potential
- E-commerce sales on the rise but appliances and electronics specialists retain strong appeal
- "Green" and paperless initiatives to hurt the demand for new printers, laptops and monitors
CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
- Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
- Table 16 Sales of Computers by Category: Business Volume 2019-2024
- Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
- Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
- Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- New cars with built-in devices hurt aftermarket sales
- Rising take up of EVs and Waze provides further blows to category sales
- The landscape remains competitive in a declining category
PROSPECTS AND OPPORTUNITIES
- E-commerce on the rise but physical stores dominate distribution
- Local tourism tax and ride-hailing services offer bright spots but music streaming services increase redundancy fears
- Smartphones and pre-installed systems to continue to see a move away from aftermarket in-car entertainment
CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
- Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Wireless speakers negatively impact home audio and cinema
- Soundbars help home cinema and speaker systems buck the decline trend
- Cautious optimism over the property market but economic fears persist
PROSPECTS AND OPPORTUNITIES
- Retailers to look to BNPL and an omnichannel approach to lure consumers
- Manufacturers and retailers need to continue to push soundbars
- Rising trend for refurbished/used products to dampen growth
CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
- Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Cautiously optimistic property market offers growth potential
- Streaming continues to make video players redundant
- Consumers look for value for money in a tough 2024 as the new sales and service tax comes into force
PROSPECTS AND OPPORTUNITIES
- Improving performance of TVs but further strong losses anticipated for video players
- Rising trend for refurbished/used products to dampen growth
- Streaming to continue to impact home video
CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2019-2024
- Table 54 Sales of Home Video by Category: Value 2019-2024
- Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
- Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
- Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
- Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
- Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
- Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
- Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Imaging devices continue to feel the heat from smartphones but tourism offers some respite for digital camcorders
- Emergence of lower-priced alternatives exerts some pressure on GoPro
- E-commerce on the rise but physical stores retain a strong preference
PROSPECTS AND OPPORTUNITIES
- Influencers and digital content creators to spur sales
- Online promotions and BNPL are likely to make imaging devices more attractive purchases
- Rising trend for refurbished/used products to dampen new purchases
CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
- Table 67 Sales of Imaging Devices by Category: Value 2019-2024
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Slow economic improvement and lifestyle tax relief offer sales opportunities
- Young consumers' lifestyles and streaming services are significant contributors to sales of wireless speakers
- Moves towards omnichannel retailing as both offline and online channels enjoy popularity
PROSPECTS AND OPPORTUNITIES
- Technological advancements to boost wireless speakers but derail e-readers
- Streaming services and TV box to boost upgrades of wireless speakers for better cinematic experience
- BNPL and broadband packages likely to boost wireless speakers
CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2019-2024
- Table 78 Sales of Portable Players by Category: Value 2019-2024
- Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
- Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
- Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
- Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
- Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
- Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
- Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Rahmah 5G package roll-outs provide a welcome push for smartphones
- Samsung and Honor are big winners through the national 5G programme
- Transsion creates a buzz with affordable smartphones
PROSPECTS AND OPPORTUNITIES
- Influencers and digital content creators to aid category profile and growth
- E-commerce sales on the rise while Telcos emerge
- Refurbished/used products to dampen new sales
CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
- Table 89 Sales of Mobile Phones by Category: Value 2019-2024
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Health and fitness trends contribute to higher adoption of wearable electronics
- Young consumers prefer smartwatches for their additional on-the-go features
- E-commerce continues to gain ground on appliances and electronics specialists
PROSPECTS AND OPPORTUNITIES
- Increasingly sophisticated and affordable offer to pique the interest of consumers
- Electronic payments and affordable payment plans to provide demand drivers in the forecast period
- Rising trend for refurbished/used products to hit new purchase rates
CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
- Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- TWS earbuds drive headphones
- Gaming headbands to the fore as esports turns mainstream
- Headphones remains a fiercely competitive environment
PROSPECTS AND OPPORTUNITIES
- Young consumers' lifestyles and commutes to contribute to fast demand
- E-commerce reigns but physical stores maintain a robust presence
- Rising trend for refurbished/used products is likely to dampen growth potential
CATEGORY DATA
- Table 112 Sales of Headphones by Category: Volume 2019-2024
- Table 113 Sales of Headphones by Category: Value 2019-2024
- Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
- Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
- Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
- Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
- Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
- Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
- Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
- Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
- Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029
