베트남 정부는 2023년 GDP 성장률이 5.1%로 세계 평균 성장률 2.9%, 아시아 지역 성장률 4.3%를 넘어서고, 이 나라 경제가 강력한 회복을 보였습니다. 숫자를 발표했음에도 불구하고 베트남에 있는 가전제품의 소매 판매량은 계속 감소하고 있습니다. 소비자물가지수(CPI)는 3.3% 상승, 인플레이션율은 4.2% 상승했으며, 2023년 초에 관측된 5% 이상에서 크게 하락하여 지속적인 하락을 보였습니다. 베트남은 소비자물가지수(CPI)가 3.3% 상승했고 인플레이션율은 4.2% 상승했습니다.
이 보고서는 베트남의 가전제품 시장을 조사했으며, 가정 내, 휴대용 및 자동차 가전제품 시장 규모와 형태에 대한 국가 수준의 종합적인 가이드를 제공합니다. 최신 소매 판매 데이터를 제공하여 성장을 견인하는 부문을 파악할 수 있습니다. 주요 기업, 주요 브랜드를 파악하고 시장에 영향을 미치는 주요 요인(신제품 개발, 유통, 가격 문제 등)을 전략적으로 분석했습니다.
목차
주요 요약
시장 데이터
면책사항
출처
베트남 컴퓨터 및 주변기기
주요 데이터 결과
2024년 발전
- 팬데믹별 수요 증후, 컴퓨터와 주변기기 수요가 더욱 감소
- 참가 기업은 중상급부터 고급 부문에서의 AI에 초점을 맞추어 신제품을 지속적으로 발매
- 고화질 카메라와 경량 노트북은 젊은 소비자에게 선호된다
전망과 기회
- 컴퓨터와 주변기기는 예측기간 중에 아직 잠재성이 있다
- AI 용도과 화면 품질이 구매 결정의 중요한 요소가 된다
- 소매업체는 온라인 판매를 늘리고 실제 매장의 수를 줄입니다
카테고리 데이터
베트남 자동차 엔터테인먼트
주요 데이터 결과
2024년 발전
- 베트남에서는 자동차 판매의 침체가 차재 엔터테인먼트의 성장을 방해하고 있다
- 성장 촉진요인은 대시보드 내장 미디어 기업의 대형 모델과 터치스크린 기능을 선호한다
- 소셜 미디어의 영향을 받아, 소비자는 차재 네비게이션에 한층 더 기대하고 있다
전망과 기회
- 전기자동차의 소유자는 차재 엔터테인먼트의 향상을 기대하는 사람이 늘고 있다
- 스마트 자동차 엔터테인먼트 시스템은 소비자에게 엔터테인먼트 이상의 것을 제공할 예정
- 전자상거래와 자동차 쇼룸은 중요한 유통 채널
카테고리 데이터
베트남 홈 오디오 및 영화
주요 데이터 결과
2024년 발전
- 성숙과 유행 후 수요 약화로 매출 감소
- 홈 오디오나 영화관에 영향을 주는 다양한 동향이 출현
- 기업은 젊은 소비자를 타겟으로 기능 개선을 실시한 신제품을 계속 발매한다
전망과 기회
- 홈 시어터와 스피커 시스템은 아직 성장의 여지가 있다
- 소비자는 새로운 기술이나 디자인에 주목을 계속한다
- 구매를 위한 온라인 채널로의 단계적인 전환
카테고리 데이터
베트남 홈 비디오
주요 데이터 결과
2024년 발전
- 홈 비디오는 현지 시장에서의 침투율이 높기 때문에 수요가 감소
- 참가 기업은 카테고리에 부가가치를 더하기 위해 새로운 TV 모델을 발매
- TCL, 프리미엄 대화면 모델의 포트폴리오를 확대
전망과 기회
- 예측기간 끝을 향해 홈비디오는 완만한 성장
- 고화질 화면과 교육 프로그램이 추가된 스마트 TV
- 가전제품과 전자기기 전문점이 여전히 주요 유통채널
카테고리 데이터
베트남 영상 장비
주요 데이터 결과
2024년 발전
- 베트남의 장기적 경향으로서 화상 기기의 지속적인 감소
- 젊은 소비자는 컴팩트하고 그리운 카메라를 좋아한다
- 참가 기업은 AI와 비디오 품질 향상에 초점을 맞춘 제품을 출시
전망과 기회
- 소비자가 스마트폰에 의존함에 따라 영상기기 매출이 더욱 감소할 것으로 예측
- 기업은 소비자에게 업그레이드를 촉구하기 위해 특정 기능을 도입할 예정
- 공식 온라인 브랜드 스토어가 더욱 기세를 늘릴 전망
카테고리 데이터
베트남 휴대용 기업
주요 데이터 결과
2024년 발전
- 무선 스피커의 보급에 의해 휴대용 기업 수요는 계속 증가
- 빈티지 디자인과 친환경 소재가 젊은 소비자에게 어필
- 역동적 인 경쟁 구도에서 기업은 혁신적인 제품을 출시
전망과 기회
- 무선 스피커는 예측 기간 중에도 계속해서 이 카테고리의 성장을 견인
- AI 통합은 점점 대중적인
- 택배에 적합한 무선 스피커로서 전자상거래의 장래 성장이 기대된다
카테고리 데이터
베트남 휴대폰
주요 데이터 결과
2024년 발전
- 인플레이션 시나리오에서 스마트폰의 추가 감소
- 기업은 프로모션 캠페인을 통해 매출을 늘리려는
- 개인정보 보호 및 보안은 스마트폰에 익숙한 사용자에게 점점 더 중요한 우려 사항
전망과 기회
- 스마트폰은 예측 기간 동안 플러스 성장으로 돌아가지만 성장은 완만해질 전망
- 게임용 스마트폰은 브랜드에 있어서 타겟이 될 가능성을 갖고 있다
- 소매업체는 온라인으로 이행해, 실점포의 수를 줄인다
카테고리 데이터
베트남 웨어러블 전자 기기
주요 데이터 결과
2024년 발전
- 웨어러블 일렉트로닉스의 성장은 계속 활발
- 건강과 피트니스의 트렌드는 스마트 웨어러블 수요를 견인하는 중요한 요인으로 계속되고 있다
- 경쟁 구도에서 기업은 신제품을 계속 투입하고 있습니다
전망과 기회
- 웨어러블 전자 기기의 성장은 예측 기간 중 안정될 전망
- 베트남의 고령화는 타겟층의 확대에 도움이 될 수 있다
- 전문점은 계속 우위에 서지만, 전자상거래가 유통 점유율을 더욱 확대할 전망
카테고리 데이터
베트남 헤드폰
주요 데이터 결과
2024년 발전
- TWS 이어폰의 보급에 의해 헤드폰 수요는 계속 증가하고 있다
- 기업은 젊은 소비자용으로 품질과 디자인을 중시한 신모델을 발매
- TWS 이어폰은 베트남 소비자의 다양한 활동에서 첫 번째 옵션
전망과 기회
- 헤드폰은 예측 기간 중에 더욱 기세를 늘린다
- 게이밍 헤드폰은 성장 가능성을 갖고 있다
- 전자상거래는 헤드폰의 주요 채널이 될 수 있다
카테고리 데이터
BJH
Retail volume sales of consumer electronics in Vietnam continue to decline, despite the government releasing figures that the country's economy showed a robust recovery in 2023 with GDP growth of 5.1%, surpassing the global average growth rate of 2.9% and the ASEAN region rate of 4.3%. The Consumer Price Index (CPI) increased by 3.3%, while inflation grew by 4.2%, reflecting a significant decline from over 5% observed at the beginning of 2023, indicating a sustained reduction. Vietnam expects st...
Euromonitor International's Consumer Electronics in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer electronics in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer electronics?
MARKET DATA
- Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
- Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
- Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
- Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
- Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
- Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
- Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
- Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
- Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
- Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Further drop in demand for computers and peripherals after pandemic boost
- Players continue to launch new products, focusing on AI application in upper-mid to premium segment
- High camera quality and lightweight laptops are favoured by younger consumers
PROSPECTS AND OPPORTUNITIES
- Computers and peripherals still offers potential over the forecast period
- AI application and screen quality will be key factors in purchasing decision
- Retailers boost online sales and reduce number of physical stores
CATEGORY DATA
- Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
- Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
- Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
- Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
- Table 16 Sales of Computers by Category: Business Volume 2019-2024
- Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
- Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
- Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
- Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
- Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
- Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
- Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
- Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
- Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
- Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
- Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
- Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
- Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
- Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029
IN-CAR ENTERTAINMENT IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Low car sales hinder in-car entertainment's growth in Vietnam
- Drivers prefer larger models and touchscreen capabilities for in-dash media players
- Influenced by social media, consumers expect more from in-car navigation
PROSPECTS AND OPPORTUNITIES
- Increasing number of electric car owners expect improved in-car entertainment
- Smart in-car entertainment systems set to offer consumers more than just entertainment
- E-commerce and car showroom are important distribution channels
CATEGORY DATA
- Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
- Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
- Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
- Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
- Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
- Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
- Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
- Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
- Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
- Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
- Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029
HOME AUDIO AND CINEMA IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Declining sales due to maturity and weakening demand post-pandemic
- Various trends emerge to influence and impact home audio and cinema
- Players continue to launch new products with feature improvements targeting younger consumers
PROSPECTS AND OPPORTUNITIES
- Home cinema and speaker systems still offers room to grow
- Consumers will continue to pay attention to new technology and designs
- Gradual transition towards online channels for purchases
CATEGORY DATA
- Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
- Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
- Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
- Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
- Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
- Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
- Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
- Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
- Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
- Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029
HOME VIDEO IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Home video experiences declining demand due to high penetration in local market
- Players launch new television models in an attempt to add value to category
- TCL expands portfolio of premium large screen models
PROSPECTS AND OPPORTUNITIES
- Modest growth for home video towards end of forecast period
- Smart televisions with high screen quality and added educational programmes offer potential
- Appliances and electronics specialists remains dominant distribution channel
CATEGORY DATA
- Table 53 Sales of Home Video by Category: Volume 2019-2024
- Table 54 Sales of Home Video by Category: Value 2019-2024
- Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
- Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
- Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
- Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
- Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
- Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
- Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
- Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
- Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
- Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
- Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029
IMAGING DEVICES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Ongoing decline for imaging devices as part of long-term trend in Vietnam
- Younger consumers prefer compact and nostalgic models of cameras
- Players launch products focused on AI applications and improving video quality
PROSPECTS AND OPPORTUNITIES
- Further sales drop predicted for imaging devices as consumers rely on smartphones
- Players set to launch specific features to convince consumers to trade up
- Official online brand stores likely to gain further momentum
CATEGORY DATA
- Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
- Table 67 Sales of Imaging Devices by Category: Value 2019-2024
- Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
- Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
- Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
- Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
- Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
- Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
- Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
- Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
- Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029
PORTABLE PLAYERS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Demand for portable players continues to grow, driven by wireless speakers
- Vintage designs and eco-friendly materials appeal to younger consumers
- Players launch innovative products in dynamic competitive landscape
PROSPECTS AND OPPORTUNITIES
- Wireless speakers to continue to drive category growth over forecast period
- AI integration set to become increasingly prevalent
- Strong future growth for e-commerce as wireless speakers suitable for home delivery
CATEGORY DATA
- Table 77 Sales of Portable Players by Category: Volume 2019-2024
- Table 78 Sales of Portable Players by Category: Value 2019-2024
- Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
- Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
- Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
- Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
- Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
- Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
- Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
- Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
- Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029
MOBILE PHONES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Further decline for smartphones in inflationary scenario
- Players attempt to drive volumes through promotional campaigns
- Privacy and security become increasingly significant concerns for savvy smartphone users
PROSPECTS AND OPPORTUNITIES
- Smartphones set to return to positive but slow growth over forecast period
- Gaming smartphones offer potential for brands to target
- Retailers move online and reduce number of physical stores
CATEGORY DATA
- Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
- Table 89 Sales of Mobile Phones by Category: Value 2019-2024
- Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
- Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
- Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
- Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
- Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
- Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
- Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
- Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
- Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
- Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
- Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
WEARABLE ELECTRONICS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growth of wearable electronics remains dynamic
- Health and fitness trend remains key driver behind demand for smart wearables
- Competitive landscape sees players continue to introduce new products
PROSPECTS AND OPPORTUNITIES
- Growth of wearable electronics set to stabilise over forecast period
- Vietnam's ageing population can help expand the target audience
- Specialist stores to remain dominant, but e-commerce likely to gain further share of distribution
CATEGORY DATA
- Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
- Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
- Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
- Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
- Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
- Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
- Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
- Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
- Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
- Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
- Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029
HEADPHONES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Demand for headphones continues to rise, driven by TWS earbuds
- Players launch new models that focus on quality and design for younger consumers
- TWS earbuds are consumers' top choice in Vietnam for various activities
PROSPECTS AND OPPORTUNITIES
- Headphones to gain further momentum over the forecast period
- Gaming headphones offer growth potential
- E-commerce has potential to become leading channel for headphones
CATEGORY DATA
- Table 112 Sales of Headphones by Category: Volume 2019-2024
- Table 113 Sales of Headphones by Category: Value 2019-2024
- Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
- Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
- Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
- Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
- Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
- Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
- Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
- Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
- Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029
