건강에 대한 소비자의 관심이 높아지고 천연 감미료에 대한 선호도가 높아지면서 스테비아 제품에 대한 수요가 증가하고 있습니다. 스테비아는 스테비아 레바우디아나(Stevia rebaudiana)라는 식물의 잎에서 추출한 식물성 감미료로, 천연 유래의 무칼로리 감미료로 기존 설탕이나 인공 감미료보다 인기가 높아 2024년 7억 6,555만 달러의 매출을 돌파하고 2031년에는 약 15억 3,665만 달러의 평가액에 도달할 것으로 예상됩니다.
다양한 제품에서 스테비아의 사용 증가는 시장 확대의 원동력이 되고 있습니다. 스테비아는 음료와 제과에 사용되는 일반적인 용도 외에도 유제품, 과자류, 개인 위생용품 등 다양한 제품에 사용되고 있습니다. 스테비아는 설탕을 대체할 수 있는 다재다능하고 다른 성분과 잘 섞일 수 있기 때문에 건강 지향적인 소비자를 충족시키려는 제조업체에게 매력적인 선택이며, 2024년부터 2031년까지 9.10%의 연평균 복합 성장률(CAGR)로 시장을 성장시킬 수 있습니다.
스테비아 시장 정의/개요
스테비아는 스테비아 레바우디아나(Stevia rebaudiana)의 잎에서 추출한 천연 감미료입니다. 남미, 특히 파라과이와 브라질의 원주민들은 수천년동안 음료와 요리의 감미료로 사용해 왔습니다. 설탕과 달리 스테비아는 칼로리가 없어 칼로리 섭취를 줄이고 싶거나 혈당 조절을 원하는 사람들에게 매력적인 대안이 될 수 있습니다.
스테비아는 스테비아 레바우디아나(Stevia rebaudiana)라는 식물의 잎에서 추출한 천연 감미료로, 건강상의 이점과 제로 칼로리 특성으로 인해 다양한 용도로 사용되고 있습니다. 스테비아의 가장 두드러진 용도 중 하나는 식품 및 음료에 설탕을 대체하는 것입니다. 스테비아는 단맛이 나지만 일반적인 설탕과 같이 칼로리와 혈당 상승이 없기 때문에 당뇨병 환자나 체중 감량을 원하는 사람들에게 매력적인 대안이 될 수 있습니다.
스테비아는 스테비아 속 식물의 잎에서 추출한 천연 감미료로, 설탕과 인공 감미료를 대체할 수 있는 건강한 감미료로 앞으로 더욱 널리 사용될 것으로 예상됩니다. 설탕 과다 섭취가 건강에 미치는 영향에 대한 우려가 커지면서 스테비아는 여러 식품 및 음료에 점점 더 많이 사용되고 있습니다.
저칼로리 제품에 대한 수요 증가는 스테비아 시장의 주요 촉진요인입니다. 소비자들의 건강에 대한 인식이 높아지고 설탕 과다 섭취의 위험성을 인식하면서 칼로리를 추가하지 않고 단맛을 내는 대안을 적극적으로 찾고 있습니다. 세계보건기구(WHO)에 따르면 전 세계 비만율은 1975년 이후 거의 4배 증가했으며, 2016년에는 18세 이상 인구의 39%가 과체중이라고 합니다. 이러한 불안한 추세는 스테비아와 같은 저칼로리 감미료를 포함한 건강한 식품에 대한 수요를 증가시키고 있습니다. 미국 질병예방통제센터(CDC)에 따르면 2017-2018년 미국 성인의 42.4%가 비만인 것으로 나타나 건강한 선택에 대한 중요성이 강조되고 있습니다.
이러한 수치는 스테비아가 비만과 당뇨병을 치료하는 천연 무칼로리 감미료로서 시장 잠재력이 커지고 있음을 보여줍니다. 2011년 유럽식품안전청(EFSA)은 스테비올 배당체를 식품에 사용할 수 있도록 승인했고, FDA는 많은 스테비아 화합물에 대해 일반적으로 인정된 안전성(GRAS) 등급을 부여했습니다. 분류를 부여했습니다. 미국 농무부(USDA)의 보고서에 따르면 세계 스테비아 시장은 2018년 5억 7,800만 달러 규모이며 2024년에는 8억 4,400만 달러로 성장할 것으로 예상됩니다.
가격 변동은 생산자와 소비자 모두에게 스테비아 시장에 큰 영향을 미칠 수 있습니다. 스테비아는 스테비아 레바우디아나(Stevia rebaudiana)라는 식물의 잎에서 추출한 천연 감미료로, 설탕을 대체할 수 있는 건강한 감미료로 인기가 높아지고 있습니다. 그러나 시장의 안정성은 생산 비용과 밀접한 관련이 있으며, 농업 상황, 공급망 혼란, 세계 경제 동향 등 다양한 요인에 의해 영향을 받을 수 있습니다. 스테비아 가격이 상승하면 음료 및 식품과 같은 스테비아 함유 제품 제조업체는 더 큰 비용에 직면 할 수 있습니다. 이러한 비용 증가는 고객에게 전가되어 스테비아 감미료 제품에 대한 수요를 제한 할 수 있습니다.
가격 변동은 스테비아 부문이 성장하고 적응할 수 있는 기회를 제공할 수도 있습니다. 예를 들어, 높은 비용은 기술 혁신을 촉진하고 보다 효과적인 재배 및 추출 공정의 개발을 촉진할 수 있습니다. 기업들은 스테비아의 수확량을 늘리고, 맛 프로파일을 개선하고, 생산 비용을 낮추기 위해 연구개발에 투자할 수 있습니다. 또한 가격 변동은 시장 다변화를 촉진하여 기업이 다른 천연 감미료로 눈을 돌리거나 스테비아를 다른 원료와 결합하여 비용을 안정화시킬 수 있습니다. 정부나 업계 단체는 보조금을 제공하거나 공정한 거래 관행을 채택하여 시장을 지원하고 안정화하기 위해 개입할 수도 있습니다.
Stevia Market
Valuation - 2024-2031
Consumers growing health consciousness and a preference for natural sweeteners are driving up demand for stevia products. Stevia, a plant-based sweetener extracted from the Stevia rebaudiana plant's leaves is gaining popularity over traditional sugar and artificial sweeteners due to its natural origins and zero calorie content by enabling the market to surpass a revenue of USD 765.55 Million valued in 2024 and reach a valuation of aroundUSD 1536.65 Million by 2031.
The increasing use of stevia in a variety of products is driving market expansion. Beyond its typical application in beverages and baked goods, stevia is being used in a wide range of products including dairy, confectionery, and even personal care items. Stevia's versatility as a sugar alternative and ability to blend well with other ingredients make it an appealing choice for manufacturers trying to cater to the health-conscious consumer by enabling the market to grow at aCAGR of 9.10% from 2024 to 2031.
Stevia Market: Definition/ Overview
Stevia is a natural sweetener made from Stevia rebaudiana leaves. It has been used for millennia in South America particularly in Paraguay and Brazil by indigenous peoples to sweeten drinks and dishes. Unlike sugar, stevia contains no calories making it an appealing alternative for those trying to cut their calorie intake or regulate their blood sugar levels.
It is a natural sweetener derived from the leaves of the Stevia rebaudiana plant and is gaining popularity in a variety of applications due to its health advantages and zero-calorie profile. One of the most prominent uses for stevia is as a sugar substitute in foods and beverages. It has a sweet taste but lacks the calories and blood sugar rises associated with typical sugars making it a tempting option for diabetics or those looking to lose weight.
Stevia, a natural sweetener extracted from the leaves of the Stevia rebaudiana plant is expected to become more widely used in the future as a healthier alternative to sugar and artificial sweeteners. As worries about the health impacts of excessive sugar intake grow, stevia is increasingly being used in several food and beverage products.
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The growing demand for low-calorie products is a major driver in the stevia market. As consumers grow more health-conscious and aware of the dangers of excessive sugar consumption, they are actively looking for alternatives that give sweetness without adding calories. According to the World Health Organization (WHO), global obesity rates have nearly quadrupled since 1975, with 39% of persons aged 18 and up being overweight in 2016. This disturbing trend has increased demand for healthier food options including low-calorie sweeteners such as stevia. According to the Centers for Disease Control and Prevention (CDC), 42.4% of American adults were obese in 2017-2018 underlining the importance of healthy options.
These figures demonstrate stevia's growing market potential as a natural, zero-calorie sweetener that can help with obesity and diabetes. Stevia's market is also being boosted by increased regulatory approvals and inclusion into a wide range of food and beverage items. In 2011, the European Food Safety Authority (EFSA) approved the use of steviol glycosides in food products, and the FDA gave the Generally Recognized as Safe (GRAS) classification to many stevia-based compounds. According to a United States Department of Agriculture (USDA) report, the global stevia market was worth USD 578 Million in 2018 and is expected to grow to USD 844 Million by 2024.
Price variations can have a considerable impact on the stevia market both for producers and consumers. Stevia, a natural sweetener derived from the Stevia rebaudiana plant's leaves is becoming increasingly popular as a healthy alternative to sugar. However, market stability is strongly related to production costs which can be influenced by a variety of factors including agricultural conditions, supply chain disruptions, and global economic trends. When stevia prices rise, manufacturers of stevia-containing products such as beverages and food, may face greater costs. These higher expenses could be passed on to customers, potentially limiting demand for stevia-sweetened products.
Price variations can also provide an opportunity for the stevia sector to grow and adapt. For example, high costs may encourage innovation and the development of more effective farming and extraction processes. Companies may spend on R&D to increase stevia yield, improve the taste profile, and lower production costs. Furthermore, price volatility may stimulate market diversification with companies looking into other natural sweeteners or combining stevia with other ingredients to keep costs stable. Governments and industry organizations may also intervene to support and stabilize the market by offering subsidies or adopting fair trade practices.
Stevia extracts are the most popular product kind. Stevia extracts such as stevia leaf extract, stevia glycosides, and rebaudioside A are recommended because of their high sweetness intensity and natural source. Consumers and producers alike are increasingly turning to these extracts because they provide a powerful, zero-calorie sweetening solution without the bitterness commonly associated with other natural and artificial sweeteners. Stevia extracts are extremely adaptable and can be utilized in a wide range of food and beverage applications such as soft drinks, baked goods, dairy products, and even tabletop sweeteners. This adaptability combined with the growing consumer demand for natural and plant-based goods has reinforced stevia extracts supremacy in the market.
Stevia extracts are popular not just for their sweetness but also because of their health benefits. Unlike sugar, stevia extracts do not elevate blood glucose levels making them an excellent choice for diabetics and others looking to reduce their sugar consumption. Furthermore, stevia extracts are non-cariogenic which means they do not contribute to tooth decay providing a substantial advantage over sugar. The global trend toward healthier eating habits as well as the rising prevalence of lifestyle-related disorders including obesity and diabetes have increased the appeal of stevia extracts.
The powder form is predominant. Several major aspects contribute to powdered stevia's prevalence making it a popular choice among both consumers and businesses. First and foremost, powdered stevia is extremely adaptable making it suited for a variety of applications in both domestic and industrial settings. Consumers typically use powdered stevia to sweeten beverages such as coffee and tea as well as in baking and cooking. Its ease of use and ability to integrate effortlessly with dry ingredients make it an excellent substitute for sugar in a variety of dishes including cakes, cookies, sauces, and salads.
Powdered stevia's dominance can be attributed to its low cost and ease of production and packaging on a wide scale. Powdered stevia is easier for producers to process and include in food and beverage items. It can be uniformly blended with other components during the manufacturing process resulting in a consistent sweetness and quality in the finished product. Furthermore, powdered stevia packaging is often simpler and less expensive as it may be offered in bulk or in compact, single-serve packets that are convenient for consumers to take on the go. The flexibility to commercialize powdered stevia in a variety of packaging sizes and forms expands its reach and appeal catering to a wide range of consumer preferences and usage patterns.
The Asia Pacific region is expected to see considerable expansion in the stevia industry driven mostly by rising health concerns and knowledge of the negative consequences of excessive sugar consumption. According to the World Health Organization (WHO), the prevalence of diabetes in Southeast Asia is anticipated to rise from 87 million in 2019 to 153 million by 2045, a startling 76% increase. This disturbing trend has spurred governments and health organizations to urge for lower sugar consumption creating a favorable atmosphere for stevia as a natural, zero-calorie sweetener substitute.
The Asia Pacific region's dominance in the stevia market can be ascribed to several factors including traditional stevia consumption, rising disposable incomes, and supportive government initiatives. Japan, for example, has been utilizing stevia as a sweetener since the 1970s, and stevia-based products account for over 40% of the sweetener industry, according to the International Stevia Council. In 2015, India's Food Safety and Standards Authority (FSSAI) approved the use of stevia in a wide range of food products, creating new business prospects.
The stevia market in North America is expected to increase significantly, owing to the region's rising obesity and diabetes rates are key market drivers in North America, notably in healthcare and allied industries. These chronic illnesses have reached epidemic proportions in the United States and Canada driving up demand for a wide range of medical services, therapies, and technologies aimed at managing and mitigating their effects. This tendency has a direct impact on the healthcare sector but it also has ramifications for other businesses such as medicines, medical devices, health insurance, and fitness programs.
Obesity and diabetes are common illnesses that require considerable medical treatment and ongoing maintenance driving demand for medications that target these conditions particularly. This comprises blood sugar control medications, insulin, weight-management pharmaceuticals, and other related therapies. Pharmaceutical companies are substantially investing in R&D to produce more effective therapies which is fueling market growth. Furthermore, the rise in obesity and diabetes is boosting the need for medical gadgets such as glucose monitors, insulin pumps, and bariatric surgery equipment.
The stevia market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.
Some of the prominent players operating in the stevia market include:
Cargill Incorporated
Ingredion Incorporated
Koninklijke DSM NV
Tate and Lyle Plc.
Sunwin Stevia International, Inc.
GLG Life Tech Corp
Evolva Holding SA Nemours & Co.
In October 2022, To fulfill customer demand for sustainable ingredients, Ingredion Incorporated partnered with HowGood, a SaaS data platform with the largest food and personal care product sustainability database. This collaboration will enable data transparency on Ingredion's top goods and new product innovations, which, when combined with Ingredion's goal of sourcing 99% of its worldwide crop supply responsibly by 2025, will present customers with sustainable solutions they prefer.