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세계의 CPaaS(Communication Platform-as-a-Service) 시장 보고서(2025년)
Communication Platform As A Service (CPaaS) Global Market Report 2025
상품코드 : 1888143
리서치사 : The Business Research Company
발행일 : On Demand Report
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한글목차

세계의 CPaaS(Communication Platform-as-a-Service) 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 176억 6,000만 달러에서 2025년에는 235억 5,000만 달러로, CAGR 33.4%로 성장이 전망되고 있습니다. 지난 몇 년간의 성장은 클라우드 통신의 보급 확대, 실시간 고객 참여에 대한 수요 증가, SMS 및 음성 애플리케이션 프로그래밍 인터페이스(API)의 이용 확대, 모바일 인터넷 보급률 향상, 기업의 통신 툴 통합 촉진 등이 요인으로 꼽힙니다.

CPaaS(Communication Platform-as-a-Service) 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년까지 737억 달러에 달하고 CAGR은 33.0%가 될 전망입니다. 예측 기간의 성장 요인으로는 옴니채널 커뮤니케이션에 대한 수요 증가, 고객 서비스 자동화에 CPaaS 도입 확대, 기업의 디지털 전환(DX) 진전, 워크플로우 통합을 위한 API 활용 확대 등을 들 수 있습니다. 예측기간의 주요 동향으로는 API 기반 통신의 기술적 진보, 인공지능 및 머신러닝 구동 메시징 플랫폼의 혁신, 동영상 및 음성 통신 기술의 발전, 통합 커뮤니케이션 솔루션의 연구개발 증가, CPaaS 플랫폼에서 고급 보안 및 컴플라이언스 기능의 출현을 들 수 있습니다.

클라우드 커뮤니케이션의 이용 확대는 향후 CPaaS(Communication Platform-as-a-Service) 시장의 성장을 이끌 것으로 예측됩니다. 클라우드 커뮤니케이션은 On-Premise 전화 시스템이 아니라 인터넷에서 호스팅되는 플랫폼 및 애플리케이션 프로그래밍 인터페이스를 통해 메시징, 음성 및 동영상 기능을 제공하는 것입니다. 클라우드 커뮤니케이션의 활용은 수요에 따라 컴퓨팅 리소스를 쉽게 조정하고 인프라 비용을 줄일 수 있는 확장성을 통해 추진되고 있습니다. 클라우드 통신은 유연하고 확장 가능한 인프라를 제공하여 CPaaS를 지원하여 실시간 메시징, 음성 및 동영상 통합을 실현합니다. 이를 통해 기업의 커뮤니케이션 워크플로우를 효율화하고 고객 참여도를 높이고 개발자는 프로그래밍 가능하고 신뢰할 수 있는 통합 커뮤니케이션 경험을 구축할 수 있습니다. 예를 들어, 룩셈부르크 정부 기관 Eurostat에 따르면 2023년 12월 현재 기업의 45.2%가 클라우드 컴퓨팅 서비스를 구매하고 있다고 합니다. 따라서 클라우드 통신의 사용 확대는 CPaaS(Communication Platform-as-a-Service) 시장의 성장을 가속하고 있습니다.

CPaaS(Communication Platform-as-a-Service) 시장에서 사업을 전개하는 주요 기업은 효율성 향상, 고객 참여 강화, 기업 워크플로우 자동화를 도모하기 위해 실시간 AI를 활용한 네트워크 최적화 등 첨단 솔루션 개발에 주력하고 있습니다. 실시간 AI 네트워크 최적화란, 인공지능을 이용하여 네트워크 성능과 통화 라우팅을 동적으로 감시 및 조정하고, 고품질이고 신뢰성이 높은 음성 및 동영상 통신을 보장하는 시스템을 말합니다. 예를 들어, 2025년 10월에는 미국을 기반으로 하는 클라우드 통신 제공업체인 Vonage가 Salesforce Agentforce 360용 Vonage Network API를 통합한 'Vonage Contact Center'를 발표했습니다. 이는 네트워크 인사이트와 인공지능을 활용한 자동화된 고객 인증 및 사기 감지를 제공하는 업계 최초의 서비스입니다. Vonage의 통합 솔루션은 실시간 네트워크 수준 검사를 CPaaS 경험에 직접 통합하여 거래가 원활하게 진행되는 동안 마찰을 줄이고 수동 인증 단계를 제거합니다. 이 솔루션을 통해 개발자와 기업은 CPaaS 기능과 네트워크 인텔리전스, 인공지능을 결합하여 신뢰할 수 있는 프로그래밍 가능한 통신을 구축할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

The communication platform as a service (CPaaS) market refers to a cloud-based software and infrastructure solution that allows organizations to embed real-time communications such as messaging, voice calling, and video into their applications, websites, and workflows using application programming interfaces, software development kits, and managed network services. It enables teams to add, scale, and operate communications features without building or maintaining telecommunications infrastructure, accelerating deployment while aligning costs to actual usage.

The main components of communication platform as a service (CPaaS) are solution and service. Solution includes real-time communication tools such as voice, video, messaging, email, and authentication, allowing businesses to deliver unified and interactive customer engagement experiences. It is deployed through on-premises and cloud-based modes and serves small and medium enterprises and large enterprises. It finds applications in voice, video, messaging, and others, catering to end users such as banking, financial services, and insurance (BFSI), healthcare, retail and e-commerce, information technology and telecommunications, government, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The communication platform as a service (CPaaS) market research report is one of a series of new reports from The Business Research Company that provides communication platform as a service (CPaaS) market statistics, including communication platform as a service (CPaaS) industry global market size, regional shares, competitors with a communication platform as a service (CPaaS) market share, detailed communication platform as a service (CPaaS) market segments, market trends and opportunities, and any further data you may need to thrive in the communication platform as a service (CPaaS) industry. This communication platform as a service (CPaaS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The communication platform as a service (CPaaS) market size has grown exponentially in recent years. It will grow from $17.66 billion in 2024 to $23.55 billion in 2025 at a compound annual growth rate (CAGR) of 33.4%. The growth in the historic period can be attributed to increasing adoption of cloud communication, rising demand for real-time customer engagement, growing use of SMS and voice application programming interfaces, expanding mobile and internet penetration, and increasing integration of communication tools in enterprises.

The communication platform as a service (CPaaS) market size is expected to see exponential growth in the next few years. It will grow to $73.70 billion in 2029 at a compound annual growth rate (CAGR) of 33.0%. The growth in the forecast period can be attributed to rising demand for omnichannel communication, increasing adoption of CPaaS in customer service automation, expanding enterprise digital transformation initiatives, and growing utilization of APIs for workflow integration. Key trends in the forecast period include technological advancements in API-based communication, innovations in artificial intelligence and machine learning-driven messaging platforms, developments in video and voice communication technologies, increasing research and development in unified communication solutions, and the emergence of advanced security and compliance features in CPaaS platforms.

The increasing use of cloud communication is expected to drive the growth of the communication platform as a service (CPaaS) market going forward. Cloud communication refers to delivering messaging, voice, and video capabilities over internet-hosted platforms and application programming interfaces instead of on-premises telephony systems. The use of cloud communication is driven by scalability, as it allows businesses to easily adjust computing resources based on demand and reduce infrastructure costs. Cloud communication supports communication platform as a service (CPaaS) by providing flexible and scalable infrastructure, enabling real-time messaging, voice, and video integration. It streamlines enterprise communication workflows, enhances customer engagement, and allows developers to create programmable, reliable, and unified communication experiences. For instance, in December 2023, according to Eurostat, a Luxembourg-based government agency, 45.2% of enterprises purchased cloud computing services. Therefore, the increasing use of cloud communication is fueling the communication platform as a service (CPaaS) market.

Key companies operating in the communication platform as a service (CPaaS) market are focusing on developing advanced solutions, such as real-time AI-powered network optimization, to enhance efficiency, improve customer engagement, and automate enterprise workflows. Real-time AI-powered network optimization refers to systems that use artificial intelligence to monitor and adjust network performance and call routing dynamically, ensuring high-quality and reliable voice and video communications. For instance, in October 2025, Vonage, a US-based cloud communications provider, launched Vonage Contact Center integrated with Vonage Network APIs for Salesforce Agentforce 360, a first-of-its-kind launch delivering automated customer verification and fraud detection using network insights and artificial intelligence. Vonage's integration embeds real-time network-level checks directly into communication platform as a service experiences, reducing friction and eliminating manual verification steps while transactions proceed seamlessly. The solution allows developers and enterprises to build trusted, programmable communications by combining CPaaS capabilities with network intelligence and artificial intelligence.

In October 2023, Tata Communications Limited, an India-based telecommunications and digital infrastructure company, acquired Kaleyra Inc. for an undisclosed amount. Through this acquisition, Tata Communications aims to integrate Kaleyra's global communication platform as a service into its portfolio to expand enterprise messaging and voice application programming interfaces, strengthen omnichannel customer engagement across regions, and accelerate innovation and scale for developer-led communications. Kaleyra Inc. is an Italy-based communication platform as a service provider.

Major players in the communication platform as a service (cpaas) market are AMD Telecom S.A., Twilio Inc., RingCentral Inc., Infobip Ltd., 8x8 Inc., Bandwidth Inc., Tanla Platforms Limited, CM.com N.V., Gupshup Inc., Agora Inc., Telnyx LLC, Sendbird Inc., Voximplant Inc., PubNub Inc., Mitto AG, tyntec GmbH, Plivo Inc., SignalWire Inc., Africa's Talking Ltd., and D7 Networks Pte. Ltd.

North America was the largest region in the communication platform as a service (CPaaS) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in communication platform as a service (CPaaS) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the communication platform as a service (CPaaS) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The communication platform as a service (CPaaS) market includes revenues earned by entities through programmable messaging, programmable voice and interactive voice response, two-factor authentication and one-time password delivery, call routing, number masking, chatbot integration, and omnichannel communication management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Communication Platform As A Service (CPaaS) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on communication platform as a service (cpaas) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for communication platform as a service (cpaas) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The communication platform as a service (cpaas) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Communication Platform As A Service (CPaaS) Market Characteristics

3. Communication Platform As A Service (CPaaS) Market Trends And Strategies

4. Communication Platform As A Service (CPaaS) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Communication Platform As A Service (CPaaS) Growth Analysis And Strategic Analysis Framework

6. Communication Platform As A Service (CPaaS) Market Segmentation

7. Communication Platform As A Service (CPaaS) Market Regional And Country Analysis

8. Asia-Pacific Communication Platform As A Service (CPaaS) Market

9. China Communication Platform As A Service (CPaaS) Market

10. India Communication Platform As A Service (CPaaS) Market

11. Japan Communication Platform As A Service (CPaaS) Market

12. Australia Communication Platform As A Service (CPaaS) Market

13. Indonesia Communication Platform As A Service (CPaaS) Market

14. South Korea Communication Platform As A Service (CPaaS) Market

15. Western Europe Communication Platform As A Service (CPaaS) Market

16. UK Communication Platform As A Service (CPaaS) Market

17. Germany Communication Platform As A Service (CPaaS) Market

18. France Communication Platform As A Service (CPaaS) Market

19. Italy Communication Platform As A Service (CPaaS) Market

20. Spain Communication Platform As A Service (CPaaS) Market

21. Eastern Europe Communication Platform As A Service (CPaaS) Market

22. Russia Communication Platform As A Service (CPaaS) Market

23. North America Communication Platform As A Service (CPaaS) Market

24. USA Communication Platform As A Service (CPaaS) Market

25. Canada Communication Platform As A Service (CPaaS) Market

26. South America Communication Platform As A Service (CPaaS) Market

27. Brazil Communication Platform As A Service (CPaaS) Market

28. Middle East Communication Platform As A Service (CPaaS) Market

29. Africa Communication Platform As A Service (CPaaS) Market

30. Communication Platform As A Service (CPaaS) Market Competitive Landscape And Company Profiles

31. Communication Platform As A Service (CPaaS) Market Other Major And Innovative Companies

32. Global Communication Platform As A Service (CPaaS) Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Communication Platform As A Service (CPaaS) Market

34. Recent Developments In The Communication Platform As A Service (CPaaS) Market

35. Communication Platform As A Service (CPaaS) Market High Potential Countries, Segments and Strategies

36. Appendix

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