'CPaaS Revenue to Exceed $34bn Next Year, as AdTech Partnerships Drive Growth'
KEY STATISTICS
Total market value in 2025:
$30.2bn
Total market value in 2029:
$48.1bn
Market growth 2025-2029:
60%
Forecast period:
2025-2029
Overview
Our latest "Communications Platform-as-a-Service (CPaaS)" research suite comprises a comprehensive analysis of the key factors driving this evolving market over the next 12 months; emphasising how CPaaS platforms must pivot their services as demand for rich media channels and conversational messaging grows. With the recent disruption within the messaging market, including the high price and fraud surrounding SMS, the report is an essential tool for stakeholders to understand where the key investment opportunities are for CPaaS over the next year.
The CPaaS market report includes several different options that can be purchased separately. This includes access to a market forecast of CPaaS traffic and revenue, split by 11 channels and six industries, and a detailed study highlighting the latest market trends and opportunities. It also includes a Competitor Leaderboard document containing an extensive analysis of the major players in the CPaaS space, backed by 15 interviews with leading market players. The coverage can also be purchased as a full research suite, containing all these elements and including a substantial discount.
The study will provide stakeholders with key information on how to succeed in the CPaaS market; including how growth in rich media and conversational messaging must impact CPaaS players' future strategies. It assesses the key value-added services that CPaaS players must offer, including rich media tools, chatbots, and network application programming interfaces (APIs). Its extensive coverage makes the CPaaS research suite an incredibly valuable resource for examining the future of this market.
All report content is delivered in the English language.
Key Features
Market Dynamics: Provides detailed insight into the outlook of the CPaaS market; assessing key drivers to future market growth, including the disruption that rich media and conversational messaging services will have on the market. It addresses the key value-added services and partnerships that CPaaS players must focus on for future success in the market, as well as the opportunity for CPaaS enablement services. The research also explores enterprise adoption of CPaaS across key industries, including banking, government & public services, healthcare, travel & tourism, retail & eCommerce, and ticketing. Moreover, it includes a Country Readiness Index which assesses the market opportunities across 61 countries; identifying countries which must be of focus for CPaaS vendors this year.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, industry trends, and findings within the CPaaS market; accompanied by key strategic recommendations for stakeholders.
Benchmark Industry Forecasts: This provides market sizing and forecasts for CPaaS, including five-year forecasts for total CPaaS traffic, and revenue split by channel and sector, including banking, government & public services, healthcare, travel & tourism, retail & eCommerce, and ticketing. It also forecasts the total number of businesses using CPaaS platforms and the total CPaaS subscription revenue.
Juniper Research Competitor Leaderboard: Key industry player capability and capacity assessment for 18 CPaaS vendors, via the Juniper Research Competitor Leaderboard.
SAMPLE VIEW
Market Data & Forecasting Report
The numbers tell you what's happening, but our written report details why, alongside the methodologies.
SAMPLE VIEW
Market Trends & Strategies Report
A comprehensive analysis of the current market landscape, alongside strategic recommendations.
Market Data & Forecasting Report
The market-leading research suite for the "CPaaS" market includes access to the full set of market forecast data of 380 tables and over 263,000 datapoints. Metrics in the research suite include:
Total CPaaS traffic and revenue, split by channel:
Email
MMS
Mobile Identity APIs
Push Notifications
Online & Mobile Chatbots
OTT Business Messaging
RCS Business Messaging
SMS
Social Media
Video
Voice
Total CPaaS traffic and revenue is then further split by sector:
Banking
Government & Public Services
Healthcare
Retail & eCommerce
Ticketing
Travel & Tourism
Total Number of Businesses Using CPaaS Platforms
Total CPaaS Subscription Revenue
Juniper Research Interactive Forecast Excel contains the following functionality:
Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool lets users look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select and compare different countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.
Market Trends & Strategies Report
This market study examines the "CPaaS" landscape in detail; assessing how disruption within the messaging market will impact the future growth of the CPaaS market, as well as which channels will be key to this growth. The report delivers an in-depth analysis of the strategic opportunities for vendors, addressing key partnership opportunities, industry demand, and the potential of CPaaS enablement services.
It also evaluates country level opportunities for CPaaS growth, via Juniper Research's Country Readiness Index; identifying the key markets where enterprises are expected to adopt the advanced capabilities of CPaaS which will lead to higher profit margins for CPaaS vendors, and therefore the markets that vendors should focus on next year.
Competitor Leaderboard Report
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 18 leading vendors in the "CPaaS" space. The vendors are positioned as either established leaders, leading challengers or disruptors and challengers based on capacity and capability assessments:
Bandwidth
CEQUENS
Cisco Webex
CM.com
Comviva
Global Message Services (GMS)
Infobip
LINK Mobility
Mitto
Monty Mobile
Route Mobile (Proximus Group)
Sinch
Soprano Design
Syniverse
Tanla Platforms
Tata Communications
Twilio
Vonage
This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.
Table of Contents
Market Trends & Strategies
1. Key Takeaways & Strategic Recommendations
1.1. Key Takeaways & Strategic Recommendations
1.2. Key Takeaways
1.3. Strategic Recommendations
2. Future Market Outlook
2.1. CPaaS Market Introduction
2.2. Future Outlook For the CPaaS Market
Figure 2.1: Global CPaaS Market Value in 2025, Split by 8 Key Regions: $30.1 billion
Figure 2.2: CPaaS Revenue by Channel ($m), 2025-2029
2.3. CPaaS Business Model
2.3.1. Value-added Services
i. Rich Messaging Channel Tools
Figure 2.3: Marketing Message in Rich Media and SMS Format
ii. Network APIs
iii. Chatbots
2.3.2. CPaaS Partnerships
2.3.3. CPaaS Enablement
3. Industry Trends & Future Growth
3.1. Industry Overview
Figure 3.1: CPaaS Market Share by Industry, 2025
3.1.1. Banking
Figure 3.2: CPaaS Revenue in the Banking Industry ($m), Split by Channel, 2025-2029
3.1.2. Healthcare
Figure 3.3: CPaaS Revenue in the Healthcare Industry ($m), Split by Channel, 2025-2029
3.1.3. Retail & eCommerce
Figure 3.4: CPaaS Revenue in the Retail & eCommerce Industry ($m), Split by Channel, 2025-2029
3.1.4. Travel & Tourism
Figure 3.5: CPaaS Revenue in the Travel & Tourism Industry ($m), Split by Channel, 2025-2029
Figure 3.6: Example WhatsApp Message For Travel & Tourism
4. Country Readiness Index
4.1. Introduction to the Country Readiness Index
Figure 4.1: Country Readiness Index Regional Definitions
Table 4.2: Juniper Research Country Readiness Index Scoring Criteria: CPaaS Disruption
Figure 4.3: Juniper Research Country Readiness Index: CPaaS
Table 4.4: Juniper Research CPaaS Country Readiness Index: List of Country Categorisation
4.2. Focus Markets
4.2.1. Investment in 5G and Cloud Services Provides Basis for CPaaS Adoption in Focus Markets
Figure 4.5: Proportion of SIMs that are 5G in Key Focus Markets in 2025 (%)
4.2.2. Clarity of Regulations Simplifies Compliance, Encouraging Enterprise Adoption
4.2.3. High Number of Rich Media Messaging Users in Focus Markets to Boost Adoption for Marketing Use Cases
Figure 4.6: Proportion of Mobile Subscribers that Subscribe to OTT Messaging Applications in Key Focus Markets in 2025 (%)
4.3. Growth Markets
4.3.1. High Advertising Spend and Penetration of Rich Messaging Channels Indicates Future Demand for Marketing Use Cases
Table 4.7: Average Spend per Business on Digital Advertising in Israel and Malaysia ($)
4.4. Saturated Markets
4.4.1. High Existing CPaaS Traffic, but Limited Opportunity for Growth with Rich Media Use Cases
4.5. Developing Markets
4.5.1. Vague or Highly Stringent Regulatory Frameworks
4.5.2. Low Demand for Advanced Capabilities of CPaaS Platforms
Figure 4.8: Average Number of Chatbot Accesses per User per Month in Key Developing Markets in 2025
Table 4.9: Juniper Research Competitor Leaderboard Scoring Heatmap: North America
Table 4.10: Juniper Research Competitor Leaderboard Scoring Heatmap: Latin America
Table 4.11: Juniper Research Competitor Leaderboard Scoring Heatmap: West Europe
Table 4.12: Juniper Research Competitor Leaderboard Scoring Heatmap: Central & East Europe
Table 4.13: Juniper Research Competitor Leaderboard Scoring Heatmap: Far East & China
Table 4.14: Juniper Research Competitor Leaderboard Scoring Heatmap: Indian Subcontinent
Table 4.15: Juniper Research Competitor Leaderboard Scoring Heatmap: Rest of Asia Pacific
Table 4.16: Juniper Research Competitor Leaderboard Scoring Heatmap: Africa & Middle East
Competitor Leaderboard
1. Competitor Leaderboard
2. Company Profiles
2.1.1. Bandwidth
i. Corporate Information
Table 2.1: Bandwidth's Select Financial Information ($m), 2023-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
2.1.2. CEQUENS
2.1.3. Cisco Webex
Table 2.3: Cisco's Selected Financial Information ($bn), Fiscal Year 2022-2024
v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
2.1.4. CM.com
i. Corporate Information
Table 2.4: Relevant Acquisitions Made by CM.com, 2020-present
Table 2.5: CM.com's Select Financial Information (Euro-m), 2022-2024
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
2.1.5. Comviva
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Recommendations
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
2.1.6. GMS (Global Message Services)
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partners
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
2.1.7. Infobip
i. Corporate Information
Table 2.6: Infobip's Acquisitions - April 2021 to Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
2.1.8. LINK Mobility
i. Corporate Information
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
v. Juniper Research's View: Key Strengths & Strategic Development Opportunities