세계의 양자 인공지능(AI) 기반 디지털 광고 입찰 시장 보고서(2025년)
Quantum Artificial Intelligence-Powered Digital Advertising Bidding Global Market Report 2025
상품코드 : 1873042
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

양자 인공지능(AI) 기반 디지털 광고 입찰 시장 규모는 최근 급격히 확대되고 있습니다. 2024년의 15억 6,000만 달러에서 2025년에는 20억 2,000만 달러로 성장하고, CAGR 29.5%를 나타낼 것으로 전망되고 있습니다. 이 실적은 광고 타겟팅에서의 머신러닝 알고리즘의 채용 확대, 실시간 입찰 솔루션에 대한 수요 증가, 디지털 광고 인프라에 대한 투자 확대, 소비자 행동 분석의 복잡화, 온라인 컨텐츠 소비량의 확대 등이 요인으로 생각됩니다.

양자 인공지능(AI) 기반 디지털 광고 입찰 시장 규모는 앞으로 수년간 급격한 성장이 예상됩니다. 2029년에는 56억 3,000만 달러에 달하고, CAGR은 29.2%를 나타낼 전망입니다. 예측 기간의 성장 요인으로는 하이퍼 개인화된 광고에 대한 수요 증가, 멀티채널 마케팅 플랫폼의 도입 확대, 프라이버시 준거형 광고 솔루션에 대한 규제적 중시 증가, 국경을 넘는 디지털 캠페인 최적화의 필요성 증대, 캠페인 관리에 있어서의 자동화에의 의존도 향상 등을 들 수 있습니다. 예측 기간의 주요 동향으로는 자동 입찰 조정 메커니즘 개발, 프라이버시 준수 데이터 처리 기술 구축, 투명한 광고 입찰을 위한 블록체인 통합, 동적 입찰을 위한 실시간 고객 데이터 통합, 크로스 플랫폼 광고 캠페인 전략 혁신 등이 있습니다.

양자 컴퓨팅 기술에 대한 투자 확대는 앞으로 수년간 양자 인공지능(AI) 기반 디지털 광고 입찰의 성장을 가속할 것으로 예측됩니다. 이 투자는 전통적인 컴퓨터에서 효율적으로 해결할 수 없는 복잡한 문제를 해결하기 위한 고급 계산 능력에 대한 수요 증가로 인해 뒷받침되고 있습니다. 양자 컴퓨팅에 대한 투자 증가는 보다 빠른 데이터 처리, 최적화 알고리즘의 개선, 보다 정확한 예측 분석을 가능하게 함으로써 양자 인공지능(AI) 기반 디지털 광고 입찰의 진보를 가속화합니다. 예를 들어, 2025년 3월 벨기에에 본사를 둔 비영리 정책연구기관인 유럽국제정치경제센터(ECIPE)는 2024년 30여 개국의 양자기술에 대한 세계 공공 투자가 총 150억 달러에 달했다고 보고했습니다. 이는 2021년 23억 달러에서 대폭 증가했습니다. 이와 같이 양자컴퓨팅 기술에 대한 투자 확대는 양자 인공지능(AI) 기반 디지털 광고 입찰 시장의 성장을 가속하고 있습니다.

클라우드 기반 솔루션의 채택 확대는 양자 인공지능(AI) 기반 디지털 광고 입찰 시장의 추가 성장을 가속할 것으로 예측됩니다. 클라우드 기반 솔루션은 스토리지, 처리 능력, 용도 등의 컴퓨팅 서비스를 인터넷을 통해 제공하여 접근성과 확장성을 제공합니다. 기업의 클라우드 인프라 활용 확대는 진화하는 비즈니스 요구에 신속하게 대응할 수 있는 유연성, 확장성, 비용 효율적인 IT 리소스에 대한 수요에 힘쓰고 있습니다. 클라우드 기반 솔루션은 확장 가능한 인프라, 실시간 처리 및 최적화된 광고 타겟팅을 제공하여 양자 인공지능(AI) 기반 디지털 광고 입찰을 강화합니다. 예를 들어 2023년 12월에 룩셈부르크 정부기관 유로스타트가 발표한 데이터에 따르면 유럽연합(EU) 기업의 45.2%가 인터넷 기반 소프트웨어, 컴퓨팅 능력, 스토리지 등 클라우드 컴퓨팅 서비스를 이용하고 있으며, 2021년에 비해 4.2포인트 증가를 보이고 있습니다. 따라서 클라우드 기반 솔루션의 보급률 상승이 양자 인공지능(AI) 기반 디지털 광고 입찰 시장의 성장을 견인하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Quantum artificial intelligence-powered digital advertising bidding refers to the integration of quantum computing with artificial intelligence (AI) algorithms to optimize the purchasing and placement of digital advertisements in real time. This method allows advertisers to process large volumes of data and predict user behavior more accurately, thereby maximizing campaign efficiency and return on investment.

The primary components of quantum artificial intelligence-powered digital advertising bidding include software, hardware, and services. Software comprises advanced platforms and solutions that combine quantum computing algorithms with AI models to optimize ad bidding strategies, automate campaign management, and improve audience targeting in real time. The main bidding types include real-time bidding, programmatic direct, private marketplace, and open auction. Deployments can be executed via cloud-based systems or on-premises infrastructure. These solutions are applied across various use cases, including display advertising, search advertising, social media advertising, video advertising, mobile advertising, and more. They cater to a wide range of end users such as retail and e-commerce, banking, financial services and insurance, media and entertainment, healthcare, automotive, information technology and telecommunications, and other sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.

The quantum artificial intelligence-powered digital advertising bidding market research report is one of a series of new reports from The Business Research Company that provides quantum artificial intelligence-powered digital advertising bidding market statistics, including quantum artificial intelligence-powered digital advertising bidding industry global market size, regional shares, competitors with a quantum artificial intelligence-powered digital advertising bidding market share, detailed quantum artificial intelligence-powered digital advertising bidding market segments, market trends and opportunities, and any further data you may need to thrive in the quantum artificial intelligence-powered digital advertising bidding industry. This quantum artificial intelligence-powered digital advertising bidding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The quantum artificial intelligence-powered digital advertising bidding market size has grown exponentially in recent years. It will grow from $1.56 billion in 2024 to $2.02 billion in 2025 at a compound annual growth rate (CAGR) of 29.5%. The growth during the historic period can be attributed to the increasing adoption of machine learning algorithms for ad targeting, growing demand for real-time bidding solutions, rising investments in digital advertising infrastructure, increasing complexity in consumer behavior analytics, and the expanding volume of online content consumption.

The quantum artificial intelligence-powered digital advertising bidding market size is expected to see exponential growth in the next few years. It will grow to $5.63 billion in 2029 at a compound annual growth rate (CAGR) of 29.2%. The growth in the forecast period can be attributed to the increasing demand for hyper-personalized advertising, rising adoption of multi-channel marketing platforms, growing regulatory emphasis on privacy-compliant ad solutions, increasing need for cross-border digital campaign optimization, and greater reliance on automation for campaign management. Key trends in the forecast period include the development of automated bid adjustment mechanisms, creation of privacy-compliant data processing methods, integration of blockchain for transparent ad bidding, incorporation of real-time customer data for dynamic bidding, and innovations in cross-platform ad campaign strategies.

The growing investment in quantum computing technologies is expected to drive the growth of quantum artificial intelligence-powered digital advertising bidding in the coming years. This investment is fueled by the increasing demand for advanced computational capabilities to address complex problems that classical computers cannot efficiently solve. Increased investment in quantum computing accelerates the advancement of quantum artificial intelligence-powered digital advertising bidding by enabling faster data processing, improved optimization algorithms, and more accurate predictive analytics. For example, in March 2025, the European Centre for International Political Economy (ECIPE), a Belgium-based non-profit policy research institute, reported that in 2024, global public investments in quantum technology from over 30 countries reached a cumulative $15 billion, a significant increase from $2.3 billion in 2021. Thus, growing investment in quantum computing technologies is fueling the growth of the quantum artificial intelligence-powered digital advertising bidding market.

The rising adoption of cloud-based solutions is expected to further propel the growth of the quantum artificial intelligence-powered digital advertising bidding market. Cloud-based solutions deliver computing services such as storage, processing power, and applications over the internet, offering accessibility and scalability. The growing use of cloud infrastructure by enterprises is driven by the need for flexible, scalable, and cost-effective IT resources that can adapt quickly to evolving business needs. Cloud-based solutions enhance quantum artificial intelligence-powered digital advertising bidding by providing scalable infrastructure, real-time processing, and optimized ad targeting. For instance, in December 2023, Eurostat, a Luxembourg-based government agency, reported that 45.2% of European Union (EU) enterprises used cloud computing services such as internet-based software, computing power, or storage, reflecting a 4.2 percentage point increase compared with 2021. Therefore, the rising penetration of cloud-based solutions is driving the growth of the quantum artificial intelligence-powered digital advertising bidding market.

In June 2023, D-Wave Quantum Inc., a Canada-based computer software company, partnered with Interpublic Group to leverage quantum computing for optimizing marketing campaigns. This collaboration aims to use quantum computing to build high-value, hyper-targeted audiences and uncover deeper data-driven insights, delivering more relevant and effective marketing at scale. The Interpublic Group of Companies, a US-based advertising firm, is actively exploring quantum computing to enhance digital advertising strategies, particularly in optimizing bidding processes.

Major players in the quantum artificial intelligence-powered digital advertising bidding market are NVIDIA Corporation, Adobe Inc., The Interpublic Group of Companies Inc., The Trade Desk Inc., Taboola.com Ltd., D-Wave Quantum Inc., Magnite Inc., RTB House S.A., Rishabh Software Pvt. Ltd., Scibids Technology SAS, Xandr Inc., Toshiba Digital Solutions Corporation, SmartyAds Inc., Marin Software Incorporated, Instinctools GmbH, Zapata Computing Inc., Omneky Inc., Blueqat Inc., Matrix Marketing Group Inc., Strangeworks Inc.

North America was the largest region in the quantum artificial intelligence-powered digital advertising bidding market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in quantum artificial intelligence-powered digital advertising bidding report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the quantum artificial intelligence-powered digital advertising bidding market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The quantum artificial intelligence-powered digital advertising bidding market consists of revenues earned by entities by providing services such as real-time ad auction optimization, audience targeting and segmentation, predictive campaign performance analytics, automated creative personalization, and fraud detection and brand safety. The market value includes the value of related goods sold by the service provider or included within the service offering. The quantum artificial intelligence-powered digital advertising bidding market also includes sales of campaign management Tools, real-time personalization engines, programmatic advertising platforms, fraud detection and prevention tools, and cross-channel marketing automation tools. Values in this market are 'factory gate' values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Quantum Artificial Intelligence-Powered Digital Advertising Bidding Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on quantum artificial intelligence-powered digital advertising bidding market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for quantum artificial intelligence-powered digital advertising bidding ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The quantum artificial intelligence-powered digital advertising bidding market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market Characteristics

3. Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market Trends And Strategies

4. Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Quantum Artificial Intelligence-Powered Digital Advertising Bidding Growth Analysis And Strategic Analysis Framework

6. Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market Segmentation

7. Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market Regional And Country Analysis

8. Asia-Pacific Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

9. China Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

10. India Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

11. Japan Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

12. Australia Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

13. Indonesia Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

14. South Korea Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

15. Western Europe Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

16. UK Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

17. Germany Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

18. France Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

19. Italy Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

20. Spain Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

21. Eastern Europe Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

22. Russia Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

23. North America Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

24. USA Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

25. Canada Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

26. South America Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

27. Brazil Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

28. Middle East Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

29. Africa Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

30. Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market Competitive Landscape And Company Profiles

31. Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market Other Major And Innovative Companies

32. Global Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

34. Recent Developments In The Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market

35. Quantum Artificial Intelligence-Powered Digital Advertising Bidding Market High Potential Countries, Segments and Strategies

36. Appendix

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