세계의 미디어 스트리밍 시장 보고서(2025년)
Media Streaming Global Market Report 2025
상품코드 : 1811104
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,490 ₩ 6,482,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,490 ₩ 9,370,000
PDF (Site License) help
PDF 보고서를 동일 사업장의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 8,490 ₩ 12,257,000
PDF (Enterprise License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.

한글목차

미디어 스트리밍 시장 규모는 향후 수년간 강력한 성장이 전망됩니다. 2029년에는 CAGR 8.4%로 2,015억 5,000만 달러로 성장합니다. 예측 기간의 성장은 인터넷 보급률 증가와 고속 접속, 고객 경험 향상과 개인화, 벤더의 전략 변화, 광고 및 매출모델의 변화에 기인합니다. 예측 기간의 세계 동향으로는 세계 진출 지속, 스트리밍 기술의 발전, 블록체인과 분산형 기술의 통합, AI와 머신러닝을 통한 개인화, 멀티 플랫폼 시청 경험 등을 꼽을 수 있습니다.

향후 5년간의 성장률 8.4%라는 예측은 지난번 이 시장에 대한 예측에서 변경되지 않았습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 아시아 시장에서 조달되는 CDN 및 엣지 네트워킹 장비의 관세 인상으로 인해 트래픽이 많은 지역에서는 전송 시간 지연 및 버퍼링이 발생할 수 있습니다. 또한 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

정액제 주문형 비디오 온 디맨드(SVoD) 서비스 도입 확대는 향후 미디어 스트리밍 시장의 성장을 가속할 것으로 예측됩니다. 주문형 비디오(SVoD) 서비스는 정기적인 구독료를 지불하고 방대한 비디오 컨텐츠 라이브러리에 대한 액세스를 제공하는 디지털 스트리밍 플랫폼을 말합니다. 주문형 비디오(SVoD) 서비스의 채택이 증가하는 이유는 SVoD 플랫폼이 소비자에게 언제 어디서나 접근할 수 있는 방대한 컨텐츠 라이브러리를 제공하고, 기존 TV 방송에 비해 전례 없는 편리함과 유연성을 제공하기 때문입니다. 예를 들어 브라질 정부 기관인 IBGE(Instituto Brasileiro de Geografia e Estatistica)가 2023년에 실시한 조사에 따르면 TV를 보유한 가구의 43.4%가 SVoD 서비스를 이용하고 있으며, 이는 3,110만 가구에 해당합니다. 에 해당합니다. 이는 2021년 대비 27.8%, 전년 대비 16.5% 증가한 수치입니다. 따라서 정액제 동영상 스트리밍 서비스의 보급이 미디어 스트리밍 시장의 성장을 촉진하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Media streaming refers to the continuous delivery of audio, video, or multimedia content over the Internet in real-time. Instead of downloading an entire file before playing it, streaming allows users to access and consume content almost instantly, as it is delivered in a continuous stream of data.

The main content types of media streaming are music streaming and video streaming. Music streaming is a service where people can listen to music online without downloading it, it gets revenue through advertising and subscription, it can be available in smartphones and tablets, laptops and desktops, smart TVs, and gaming consoles, and it is used in commercial, and residential.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The main content types of media streaming are music streaming and video streaming. Music streaming is a service where people can listen to music online without downloading it, it gets revenue through advertising and subscription, it can be available in smartphones and tablets, laptops and desktops, smart TVs, and gaming consoles, and it is used in commercial, and residential.

The media streaming market size has grown strongly in recent years. It will grow from $135.03 billion in 2024 to $145.87 billion in 2025 at a compound annual growth rate (CAGR) of 8.0%. The growth in the historic period can be attributed to growing demand for subscription services, availability of original and region-specific content, popularity of live sports streaming, lockdown-driven viewership spike, growing preference for online streaming services.

The media streaming market size is expected to see strong growth in the next few years. It will grow to $201.55 billion in 2029 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to rising internet penetration and high-speed access, enhanced customer experience and personalization, changing strategies by vendors, advertising and revenue models. Major trends in the forecast period include continued global expansion, advancements in streaming technology, integration of blockchain and decentralized technologies, personalization through ai and machine learning, and multi-platform viewing experiences.

The forecast of 8.4% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff hikes on CDNs and edge networking gear sourced from Asian markets may result in slower delivery times and buffering in high-traffic regions. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing adoption of subscription video-on-demand (SVoD) services is expected to propel the growth of the media-streaming market moving forward. Subscription video-on-demand (SVoD) services refer to digital streaming platforms that provide users with access to a vast library of video content for a recurring subscription fee. The adoption of subscription video-on-demand (SVoD) services is on the rise due to SVoD platforms offer consumers a vast library of content that can be accessed anytime, anywhere, providing unprecedented convenience and flexibility compared to traditional television broadcasting. For instance, in 2023, according to a survey conducted by Instituto Brasileiro de Geografia e Estatistica (IBGE), a Brazil-based government agency, it is found that 43.4%of households with TVs had access to SVoD services, which equivalent to 31.1 million homes. This represents a 27.8% increase when compared to 2021 and up 16.5%from previous years. Therefore, the growing adoption of subscription video-on-demand services is driving the growth of the media streaming market.

Major companies operating in the media streaming market are developing innovative technologies, such as Communication Studio, a video streaming solution to increase their profitability in this market. This technology aims to provide a branded and seamless experience for reaching and engaging stakeholders, both internally and externally, and to create a consumer-centric streaming experience for various internal communications needs, such as onboarding, company-wide updates, and training. For instance, in 2023, Brightcove, a US-based public company, launched Brightcove Communications Studio. It is a video streaming solution designed to enhance internal communications capabilities, aiming to help HR (Human Relations) and communications professionals build deeper relationships and better engage with their internal stakeholders. It offers a range of features, including video carousels, organized collections, and analytics capabilities, to help companies communicate with their employees more effectively

In April 2022, AT&T's WarnerMedia, a US-based mass media and entertainment company, acquired Discovery Inc. for $43 billion. The acquisition aimed to combine the two companies to create a premier standalone global media and entertainment company, Warner Bros. Discovery Inc., which would strengthen WarnerMedia's position in media and streaming and provide an opportunity for AT&T to focus on its growth areas of 5G and fiber, strengthen its balance sheet, and reduce its debt. Discovery Inc. is a US-based subscription video on-demand over-the-top streaming service provider.

Major companies operating in the media streaming market are Amazon.com Inc., Apple Inc., Microsoft Corporation, American Telephone and Telegraph Company, The Walt Disney Company, Tencent Holdings Limited, Netflix Inc., ViacomCBS Inc., NBCUniversal, Baidu Inc., Discovery Inc., Spotify Technology S.A., Hulu LLC, British Broadcasting Corporation, British Broadcasting Corporation, Roku Inc., Pandora Media Inc., Zee Entertainment Enterprises, Deezer SA, iFlix Sdn Bhd, Redbox Automated Retail LLC, CuriosityStream, Cinedigm Corporation, Kanopy, Ellation Inc.

North America was the largest region in the media streaming market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the media streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the media streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The media streaming market includes revenues earned by entities by providing services such as video-on-demand (VOD) services, music streaming services, live TV streaming services, educational streaming services, fitness streaming services, news streaming platforms, and art and culture streaming platforms. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Media Streaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on media streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for media streaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The media streaming market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Media Streaming Market Characteristics

3. Media Streaming Market Trends And Strategies

4. Media Streaming Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Media Streaming Growth Analysis And Strategic Analysis Framework

6. Media Streaming Market Segmentation

7. Media Streaming Market Regional And Country Analysis

8. Asia-Pacific Media Streaming Market

9. China Media Streaming Market

10. India Media Streaming Market

11. Japan Media Streaming Market

12. Australia Media Streaming Market

13. Indonesia Media Streaming Market

14. South Korea Media Streaming Market

15. Western Europe Media Streaming Market

16. UK Media Streaming Market

17. Germany Media Streaming Market

18. France Media Streaming Market

19. Italy Media Streaming Market

20. Spain Media Streaming Market

21. Eastern Europe Media Streaming Market

22. Russia Media Streaming Market

23. North America Media Streaming Market

24. USA Media Streaming Market

25. Canada Media Streaming Market

26. South America Media Streaming Market

27. Brazil Media Streaming Market

28. Middle East Media Streaming Market

29. Africa Media Streaming Market

30. Media Streaming Market Competitive Landscape And Company Profiles

31. Media Streaming Market Other Major And Innovative Companies

32. Global Media Streaming Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Media Streaming Market

34. Recent Developments In The Media Streaming Market

35. Media Streaming Market High Potential Countries, Segments and Strategies

36. Appendix

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기