세계의 스트리밍 미디어 디바이스 시장 규모는 2024년 157억 달러에 달했습니다. 향후 IMARC Group은 2033년까지 461억 달러에 이르고, 2025-2033년까지 12.11%의 성장률(CAGR)을 보일 것으로 예측했습니다. 온디맨드 컨텐츠에 대한 사용자의 선호도를 높이고 편의성을 높이기 위해 다른 스마트 가젯과 동기화할 수 있는 미디어 장치 이용률 증가, 비디오 해상도 향상 등이 시장 성장을 가속하는 요인이 되고 있습니다.
스마트 홈 기술 채용
스트리밍 미디어 장치는 현대 스마트 홈 네트워크에서 중요하며 보다 상호연결된 사용자 친화적인 경험을 가능하게 합니다. 상호연결 장치가 보급됨에 따라 개인은 편의성을 높이고 원활한 홈 엔터테인먼트 시스템을 구축하기 위해 다른 스마트 가젯과 동기화 가능한 미디어 장치를 찾고 있습니다. 음성 제어 기능, 자동화, 가상 어시스턴트와의 부드러운 통합은 현대 미디어 장비의 중요한 부분이 되고 있으며, 사용자는 자신의 선호하는 엔터테인먼트를 쉽게 처리할 수 있습니다. 이러한 추세는 스마트 홈 구성에 쉽게 통합할 수 있는 스트리밍 장치를 채택하도록 촉구합니다. 2024년 Google은 Chromecast를 대체하는 4K 스트리밍 기기로 스마트 홈 허브 역할을 하는 Google TV Streamer를 발표했습니다. 인공지능(AI)을 활용한 컨텐츠 발견, 개인화된 추천, 스마트 홈과의 통합을 특징으로 합니다.
주문형 컨텐츠에 대한 사용자 선호도 향상
시청자는 정해진 TV 스케줄을 따르지 않고 자신의 편의에 맞게 원하는 컨텐츠를 시청할 수 있는 자유를 추구합니다. 스트리밍 미디어 장치는 TV 프로그램, 영화, 다큐멘터리, 전문 프로그램 등 다양한 온디맨드 컨텐츠에 대한 간편한 액세스를 제공합니다. 이러한 시청 습관의 변화는 이러한 컨텐츠에 대한 원활한 액세스를 제공하는 장치에 대한 투자를 더 많은 사람들에게 촉구합니다. 온디맨드 컨텐츠에 대한 선호도가 높아지면 유리한 스트리밍 미디어 디바이스 시장 전망이 생깁니다. 2023년 NASA는 Roku 및 Apple TV와 같은 플랫폼에서 액세스할 수 있는 CM 없는 무료 스트리밍 서비스 NASA를 발표했습니다. 이 서비스는 라이브 릴레이, 독점 비디오 시리즈, 유아용 컨텐츠, 스페인어 컨텐츠를 제공하며 NASA의 임무와 발견을 깊이 파고들 수 있습니다.
비디오 화질의 기술적 진보
비디오 해상도, 특히 4K 및 하이 다이내믹 레인지(HDR) 포맷의 향상은 스트리밍 미디어 디바이스 수요를 홍보하는데 중요한 역할을 합니다. 고해상도 디스플레이의 인기가 높아짐에 따라 이러한 디스플레이를 보완하기 위해 최고 수준의 비디오 품질을 제공할 수 있는 장치의 필요성이 높아지고 있습니다. 스트리밍 미디어 디바이스는 이러한 기대에 부응하기 위해 진화하고 있으며 시청 경험을 향상시키는 고해상도 포맷을 지원합니다. 스트리밍 플랫폼에서의 고화질 컨텐츠 증가도 이 수요를 뒷받침하고 있으며, 사용자는 몰입감 있는 비주얼을 제공할 수 있는 디바이스를 요구하고 있습니다. 보다 고해상도 컨텐츠를 활용하기로 전환하는 것은 스트리밍 미디어 디바이스 시장에서 사용자 선택에 긍정적인 영향을 미칩니다. 2023년 Sony Electronics는 인지 프로세서 XR을 탑재해 오디오와 비주얼을 향상시킨 X95L이나 A95L 등의 5개의 신모델을 포함한 2023년 BRAVIA XR TV 컬렉션을 발표했습니다. 이 모델은 움직임의 선명도를 향상시키는 XR 클리어 이미지와 보다 몰입감 있는 오디오 체험을 제공하는 어쿠스틱 센터 싱크 등의 새로운 기능을 제공했습니다.
The global streaming media devices market size reached USD 15.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 46.1 Billion by 2033, exhibiting a growth rate (CAGR) of 12.11% during 2025-2033. The growing user preferences for on-demand content, rising utilization of media devices that can be synchronized with other smart gadgets to improve convenience, increasing improvements in video resolution are some of the factors impelling the market growth.
Adoption of Smart Home Technologies
Streaming media devices are critical in the contemporary smart home network, enabling a more interconnected and user-friendly experience. As interconnected devices become more popular, individuals are seeking media devices that can be synchronized with their other smart gadgets to improve convenience and create a seamless home entertainment system. Voice control functionalities, automation, and smooth integration with virtual assistants are becoming important parts of modern media devices, allowing users to handle their entertainment preferences effortlessly. This trend is encouraging people to embrace streaming devices that can easily integrate into their smart home configurations. In 2024, Google unveiled the Google TV Streamer, a 4K streaming device that replaces Chromecast and doubles as a smart home hub. It features artificial intelligence (AI)-powered content discovery, personalized recommendations, and smart home integration.
Increasing User Preferences for On-Demand Content
Viewers are seeking the freedom to watch their preferred content at their own convenience, instead of following set television schedules. Streaming media devices provide simple access to a diverse selection of on-demand content, including TV shows, films, documentaries, and specialized programming. This shift in viewing habits is encouraging more people to invest in devices that provide seamless access to such content. The growing preferences for on-demand content are offering a favorable streaming media devices market outlook. In 2023, NASA introduced NASA+, a no-cost, commercial-free streaming service that can be accessed on platforms such as Roku and Apple TV. This service provides live coverage, exclusive video series, children's content, and content in Spanish, giving users a deep dive into NASA's missions and discoveries.
Technological Advancements in Video Quality
Improvements in video resolution, especially in 4K and high dynamic range (HDR) formats, play a key role in driving the demand for streaming media devices. The rising popularity of high-definition displays is driving the need for devices that can provide top-notch video quality to complement these displays. Streaming media devices are evolving to meet these expectations, offering support for high-resolution formats that enhance the viewing experience. The growing availability of high-quality content across streaming platforms further supports this demand, with users seeking devices that can offer immersive visuals. The shift towards using content in higher definition is positively influencing the choices of users in the market for streaming media devices. In 2023, Sony Electronics unveiled the 2023 BRAVIA XR TV collection, which includes five fresh models like the X95L and A95L, equipped with the Cognitive Processor XR for improved audio and visuals. These models offered new features like XR Clear Image for improved motion clarity and Acoustic Center Sync for a more immersive audio experience.
Game consoles account for the majority of the market share
Game consoles represent the largest segment, driven by the growing popularity of gaming as both a form of entertainment and a competitive activity. The demand for advanced gaming consoles that provide immersive experiences is increasing due to improvements in graphics, processing power, and user interfaces. Game consoles also benefit from the increasing number of exclusive game titles and strong ecosystems that integrate online gaming communities and subscription services. In 2024, Microsoft introduced plans for the release of three new Xbox consoles. The Xbox Series S (1TB) Robot White, Xbox Series X (1TB) Digital Edition Robot White, and the special Xbox Series X (2TB) Galaxy Black are part of the lineup.
E-learning is a crucial segment because of the increasing demand for online education and digital platforms that offer accessible and flexible learning options. Educational institutions and organizations are integrating digital tools into their training and instructional methods. Additionally, the segment is supported by increasing internet penetration and the development of user-friendly platforms that cater to both individuals and organizations seeking knowledge acquisition and skill development. In 2023, the global e-learning market was valued at US$ 316.2 Billion according to the IMARC Group.
Web-browsing continues to expand as the internet remains a vital tool for accessing information, services, and communication. The increasing usage of internet, along with quicker broadband speeds and widespread device access, is driving the need for effective browsing options. Apart from this, as more people access streaming platforms through browsers, streaming media devices demand continues to rise, offering seamless integration with online content and enhancing the overall user experience.
Gaming is gaining popularity because of technological advancements, such as high-performance devices and immersive experiences. The proliferation of cloud-based gaming, augmented reality (AR), and virtual reality (VR) technologies is supporting the market growth. This segment is further supported by the rise in multiplayer and social gaming experiences, enhancing user engagement and retention.
Residential is the predominant market segment
Residential represent the largest segment, driven by the growing demand for home entertainment solutions. Individuals are opting for streaming devices to access on-demand content, reducing the necessity for traditional cable services. The widespread use of smart homes and the increasing popularity of binge-watching and personalized viewing is making streaming devices essential in homes. Moreover, improvements in internet infrastructure and smart TV technology are improving the attractiveness of these gadgets in households. Additionally, the rise of smart home ecosystems, where devices integrate smoothly with other home automation systems, enhances the attractiveness of these media devices.
North America leads the market, accounting for the largest streaming media devices market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, North America represents the largest regional market for streaming media devices.
North America is the largest segment in the market due to its well-established industries and high demand for advanced products and services. The region benefits from strong infrastructure, technological advancements, and a robust user base. Companies in the region have resources and capital at their disposal, enabling them to innovate and grow their product offerings. Additionally, favorable regulatory frameworks and supportive government policies further support adoption across various sectors. The streaming media devices market dynamics in the region are influenced by rising user demand for on-demand content, availability of high-speed internet connectivity, and continuous innovations in device technology. In 2024, TCL introduced its free streaming service TCLtv+ on Roku devices and TCL Roku TVs in the US. This service provides more than 350 ad-supported TV channels for free, as well as movies and series from top studios such as NBCUniversal, Sony, and Lionsgate. TCLtv+ can be downloaded from both the Roku Channel Store and Apple's iOS store.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)