세계의 인터넷 광고 시장 보고서(2025년)
Internet Advertising Global Market Report 2025
상품코드 : 1807763
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

인터넷 광고 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년에 연평균 성장률(CAGR)은 13.2%를 나타낼 것으로 예측되고, 예측 기간에 1조 2,855억 7,000만 달러로 성장할 전망입니다. 예측 기간 동안의 성장은 규제 변화, 동영상 콘텐츠의 지배적 위상, 글로벌 연결성 확대에 기인할 수 있습니다. 예측 기간의 주요 트렌드로는 데이터 분석 및 타겟팅, 신규 플랫폼 등장, 인공지능 통합, 모바일 우선 접근법, 프로그래매틱 광고 성장, 네이티브 광고 진화, 인터랙티브 및 몰입형 콘텐츠, 음성 검색 및 스마트 스피커, 크로스채널 통합 등이 있습니다.

향후 5년간 13.2% 성장이라는 예측치는 해당 시장에 대한 이전 추정치 대비 0.2% 소폭 하향 조정된 수치입니다. 이러한 하향 조정은 주로 미국과 타국 간 관세 영향에 기인합니다. 무역 긴장은 이스라엘과 싱가포르에서 개발된 실시간 입찰 플랫폼 및 쿠키 대체 추적 솔루션의 가격 상승을 유발하여 미국 디지털 마케터들에게 타격을 줄 수 있으며, 이는 타겟팅 캠페인의 효과 저하와 고객 획득 비용 증가로 이어질 수 있습니다. 또한 상호 보복 관세와 무역 긴장 및 제한 강화로 인한 세계 경제 및 무역에 대한 부정적 영향으로 그 파급 효과는 더욱 광범위해질 전망입니다.

인터넷 보급률의 예상 상승은 가까운 미래에 인터넷 광고 시장 성장을 주도할 전망입니다. 인터넷은 편의성과 접근성을 크게 향상시켜 전 세계를 사용자의 손끝으로 가져왔습니다. 컴퓨터, 휴대폰, 개인용 디지털 보조기기와 같은 다양한 기기를 통해 접근 가능한 방대한 정보 자원 역할을 합니다. 이러한 변화는 소비자를 위한 맞춤형 몰입형 캠페인을 가능하게 하는 현대적 기술 생태계를 창출함으로써 마케팅에 혁명을 일으켰습니다. 정보통신기술(ICT) 분야 유엔 전문기구인 국제전기통신연합(ITU)이 2022년 11월 발표한 바에 따르면, 2022년 전 세계의 인터넷 사용자 수는 약 53억 명에 달해 2021년 대비 6.1% 증가했습니다. 따라서 인터넷 접근성 확대는 인터넷 광고 시장 성장의 핵심 동력입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별, 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

HBR
영문 목차

영문목차

Internet advertising refers to a marketing strategy that utilizes the internet as a medium to generate website traffic and deliver targeted marketing messages to specific audiences. This form of advertising aims to capture users' attention and direct them to a website, serving as a means of informing, persuading, reminding, and educating target customers about products or brands.

The primary ad formats in internet advertising encompass search engine advertising and search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds ads, and various other ad formats. Search engine advertising involves the creation of paid ads to drive more visitors to a website through search engine results pages (SERPs), with these ads prominently displayed on search engines like Google. Internet advertising can be experienced on different platforms such as mobile, desktop, and laptop, offering various pricing models including cost per thousand (CPT), performance-based advertising, hybrid models, and more. This form of advertising caters to a wide range of industries, including automotive, healthcare, media and entertainment, BFSI, education, retail, consumer goods, transportation and tourism, IT and telecom, and others, making it suitable for large enterprises as well as small and medium-sized enterprises.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.

The internet advertising market research report is one of a series of new reports from The Business Research Company that provides internet advertising market statistics, including internet advertising industry global market size, regional shares, competitors with an internet advertising market share, detailed internet advertising market segments, market trends and opportunities, and any further data you may need to thrive in the internet advertising industry. This internet advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The internet advertising market size has grown rapidly in recent years. It will grow from $684.26 billion in 2024 to $783.11 billion in 2025 at a compound annual growth rate (CAGR) of 14.4%. The growth in the historic period can be attributed to shift in consumer behavior, social media influence, e-commerce boom.

The internet advertising market size is expected to see rapid growth in the next few years. It will grow to $1285.57 billion in 2029 at a compound annual growth rate (CAGR) of 13.2%. The growth in the forecast period can be attributed to regulatory changes, video dominance, global connectivity. Major trends in the forecast period include data analytics and targeting, emergence of new platforms, artificial intelligence integration, mobile-first approach, programmatic advertising growth, native advertising evolution, interactive and immersive content, voice search and smart speakers, cross-channel integration.

The forecast of 13.2% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade tensions may disrupt U.S. digital marketers by inflating prices for real-time bidding platforms and cookie-alternative tracking solutions developed in Israel and Singapore, leading to less targeted campaigns and higher customer acquisition costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated rise in internet penetration is set to drive the growth of the internet advertising market in the foreseeable future. The internet has significantly enhanced convenience and accessibility, bringing the entire world to users' fingertips. It serves as a vast information resource accessible through various devices like computers, mobile phones, and personal digital assistants. This transformation has revolutionized marketing by creating modern technology ecosystems that enable personalized and immersive campaigns for consumers. As reported by the International Telecommunication Union (ITU) in November 2022, the United Nations agency specializing in information and communication technologies, the global number of internet users reached approximately 5. 3 billion in 2022, indicating a 6. 1% increase compared to 2021. Thus, the growing prevalence of internet access is a key driver behind the expansion of the internet advertising market.

The increasing demand for video content marketing is poised to fuel the growth of the internet advertising market. Content marketing, a strategic approach focused on creating and distributing valuable and relevant content, is a cornerstone of internet advertising. Video marketing, a vital component of this landscape, offers visually engaging content that enhances message delivery, resulting in increased engagement and conversion rates. A survey by Wyzowl, a UK-based video marketing agency and software company, conducted in February 2023, revealed a surge in the adoption of video content marketing by businesses, reaching 91%, up from the 86% observed in 2022. This escalating demand for video content marketing is anticipated to be a significant factor propelling the growth of the internet advertising market.

Technological advancements represent a prominent trend gaining traction in the internet advertising market. Leading companies in this sector are actively introducing new technologies to enhance productivity and maintain a competitive edge. In February 2022, Google Ads, an online advertising platform developed by Google, launched the new Search Ads 360. This platform is designed to manage and process more data than ever before, enabling centralized and scalable user work and providing immediate support for new Google Ads features such as performance max and discovery campaigns.

Major players in the internet advertising market are embracing innovative AI-based tools like Link AI for Digital to expand their customer base and gain a competitive advantage. Link AI for Digital, an AI-based advertising testing tool developed by Kantar, a UK-based marketing data and analytics company, predicts digital ad performance using real-world data. Launched in May 2022, this tool was trained on more than 230,000 survey-enabled ad tests and 30 million real-world interactions.

In July 2023, Havas, a France-based public relations firm, acquired PivotRoots for an undisclosed sum. This acquisition allows Havas to enhance its digital capabilities and utilize local expertise to provide innovative, data-driven marketing solutions specifically tailored for the Indian market. PivotRoots, an India-based media company, uses internet advertising to develop targeted, data-driven campaigns that boost brand visibility. Their strategies combine creative content and multi-channel approaches to optimize client engagement and performance.

Major companies operating in the internet advertising market include Alibaba Group Holdings Ltd, Google LLC, Baidu Inc., Microsoft Corporation, Amazon Web Services Inc., Facebook Inc., Twitter Inc., Verizon Communication Inc., Hulu LLC, Linkedin, eBay Inc., InMobi Pte Ltd, Smaato Inc, Epom Ltd., Mobvista Co. Ltd., Mintegral International Trading Co. Ltd., Adobe Systems Inc., Disruptive Advertising, Online Optimism LLC, WebFX Inc., SmartSites Digital Marketing Agency, Lounge Lizard Worldwide Inc., Ignite Digital Inc., Thrive Internet Marketing Agency, Titan Growth LLC, SEO Brand, WebiMax LLC, Straight North LLC, Marin Software, Kenshoo Ltd., Acquisio LLC, Quantcast

North America was the largest region in the internet advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the internet advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the internet advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The internet advertising market consists of revenue earned by entities by providing ads on internets such as email marketing and native advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Internet Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on internet advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for internet advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The internet advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Internet Advertising Market Characteristics

3. Internet Advertising Market Trends And Strategies

4. Internet Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Internet Advertising Growth Analysis And Strategic Analysis Framework

6. Internet Advertising Market Segmentation

7. Internet Advertising Market Regional And Country Analysis

8. Asia-Pacific Internet Advertising Market

9. China Internet Advertising Market

10. India Internet Advertising Market

11. Japan Internet Advertising Market

12. Australia Internet Advertising Market

13. Indonesia Internet Advertising Market

14. South Korea Internet Advertising Market

15. Western Europe Internet Advertising Market

16. UK Internet Advertising Market

17. Germany Internet Advertising Market

18. France Internet Advertising Market

19. Italy Internet Advertising Market

20. Spain Internet Advertising Market

21. Eastern Europe Internet Advertising Market

22. Russia Internet Advertising Market

23. North America Internet Advertising Market

24. USA Internet Advertising Market

25. Canada Internet Advertising Market

26. South America Internet Advertising Market

27. Brazil Internet Advertising Market

28. Middle East Internet Advertising Market

29. Africa Internet Advertising Market

30. Internet Advertising Market Competitive Landscape And Company Profiles

31. Internet Advertising Market Other Major And Innovative Companies

32. Global Internet Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Internet Advertising Market

34. Recent Developments In The Internet Advertising Market

35. Internet Advertising Market High Potential Countries, Segments and Strategies

36. Appendix

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