한글목차

세계 멀티스크린 컨텐츠 검색 엔진 시장은 2030년까지 2,923억 달러에 이를 전망

2024년에 745억 달러로 추정되는 멀티스크린 컨텐츠 검색 엔진 시장은 2030년에는 2,923억 달러에 이르고, 분석 기간인 2024-2030년간 CAGR 25.6%로 성장할 것으로 예측됩니다.

미국 시장은 206억 달러, 중국은 CAGR 24.2%로 성장 예측

미국의 멀티스크린 컨텐츠 검색 엔진 시장은 2024년에 206억 달러에 이른 것으로 추정됩니다. 세계 2위 경제대국인 중국은 2030년까지 437억 달러 규모에 이를 것으로 예측되며, 분석 기간인 2024-2030년간 CAGR은 24.2%를 나타낼 전망입니다. 기타 주목해야 할 지역별 시장으로서는 일본과 캐나다가 있으며, 분석 기간중 CAGR은 각각 22.9%와 21.6%를 나타낼 것으로 예측됩니다. 유럽에서는 독일이 CAGR 약 17.2%로 성장할 것으로 예측됩니다.

세계의 멀티스크린 컨텐츠 검색 엔진 시장 - 주요 동향과 촉진요인 정리

오늘날의 디지털 환경에서는 엔터테인먼트 소비를 위한 기기와 플랫폼이 급증하면서 멀티스크린 컨텐츠 검색 엔진의 필요성이 증가하고 있습니다. 이러한 엔진은 사용자가 스마트 TV, 스마트폰, 컴퓨터 등 여러 기기에서 TV 컨텐츠를 원활하게 검색하고 이용할 수 있도록 설계된 소프트웨어 플랫폼입니다. 소셜 TV, 주문형 비디오, 온라인 미디어와 방송 미디어의 통합 발전과 같은 새로운 트렌드에 대응하고 있습니다. 그 결과, 개인화되고 몰입감 있는 TV 경험을 제공하는 것이 중요해지고 있습니다. 서비스 제공업체들은 경쟁력을 유지하기 위해 이러한 기술에 투자하고 있으며, 그 결과 멀티스크린 컨텐츠 디스커버리 솔루션의 채택이 크게 증가하고 있습니다. 이러한 채택은 맞춤형 미디어 경험에 대한 소비자 수요에 힘입어 더욱 가속화될 것으로 예상되며, 세계 시장의 빠른 성장을 견인할 것으로 전망됩니다.

주요 시장인 미국에서 멀티스크린 컨텐츠 검색 엔진의 성장은 기존 기업과 신생 기업 모두에 의해 주도되고 있습니다. 이들 기업은 스마트폰 및 기타 모바일 기기를 통해 이동 중에도 컨텐츠에 액세스하려는 소비자의 선호도 변화에 집중하고 있습니다. 이러한 변화로 인해 온라인 미디어 소비가 급증하면서 다양한 플랫폼에서 사용자 경험을 관리하고 향상시킬 수 있는 고급 컨텐츠 검색 솔루션에 대한 필요성이 증가하고 있습니다. 또한, 웹 지원 기기의 확대는 이러한 엔진의 도달 범위와 기능을 확장할 수 있는 새로운 기회를 제공하지만, 기술 통합과 복잡성 등의 문제로 인해 광범위한 채택을 저해할 수 있습니다.

전반적으로 멀티스크린 컨텐츠 검색 엔진 시장은 모바일 기술의 지속적인 발전과 디지털 미디어에 대한 소비자의 욕구 증가로 인해 큰 폭의 성장이 예상됩니다. 업계 선두 업체들은 경쟁력을 유지하기 위해 기술 강화와 사용자 인터페이스 개선에 집중하고 있으며, 신규 진입 업체들은 시장 점유율을 확보하기 위해 기술 혁신에 집중하도록 장려하고 있습니다. 그러나 이러한 엔진의 잠재력을 충분히 발휘하기 위해서는 기업들은 도입 비용과 복잡성 등 몇 가지 문제를 해결해야 합니다. 개인화되고 접근 가능한 컨텐츠에 대한 수요가 지속적으로 증가함에 따라 시장 전망은 여전히 강세를 보이고 있으며, 이는 업계 전반의 이해관계자들에게 큰 비즈니스 기회를 제공합니다.

부문

부문(멀티스크린 컨텐츠 검색 엔진)

조사 대상 기업 예(총 32개사)

• ContentWise
• eBay Inc.
• Google Inc.
• Ooyala Inc.
• Outbrain Inc.
• Red Bee Media
• Spideo
• Taboola
• ThinkAnalytics Ltd.
• TiVo Corporation

목차

제1장 조사 방법

제2장 주요 요약

• 시장 개요
• 주요 기업
• 시장 동향과 촉진요인
• 세계 시장 전망

제3장 시장 분석

• 미국
• 캐나다
• 일본
• 중국
• 유럽
• 프랑스
• 독일
• 이탈리아
• 영국
• 기타 유럽
• 아시아태평양
• 기타 지역

제4장 경쟁

영문목차

Global MultiScreen Content Discovery Engines Market to Reach US$292.3 Billion by 2030

The global market for MultiScreen Content Discovery Engines estimated at US$74.5 Billion in the year 2024, is expected to reach US$292.3 Billion by 2030, growing at a CAGR of 25.6% over the analysis period 2024-2030.

The U.S. Market is Estimated at US$20.6 Billion While China is Forecast to Grow at 24.2% CAGR

The MultiScreen Content Discovery Engines market in the U.S. is estimated at US$20.6 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$43.7 Billion by the year 2030 trailing a CAGR of 24.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 22.9% and 21.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 17.2% CAGR.

Global MultiScreen Content Discovery Engines Market - Key Trends and Drivers Summarized

In today's digital landscape, the proliferation of devices and platforms for entertainment consumption has made multi-screen content discovery engines increasingly essential. These engines are software platforms designed to allow users to seamlessly search and engage with television content across multiple devices, such as smart TVs, smartphones, and computers. They cater to emerging trends such as social TV, video on demand, and the increasing integration of online and broadcast media. As a result, there is a growing emphasis on offering personalized and immersive TV experiences. Service providers are investing in these technologies to stay competitive, resulting in a significant rise in the adoption of multi-screen content discovery solutions. This adoption is further fueled by consumer demand for tailored media experiences, which is expected to drive rapid market growth globally.

In the United States, a major market player, the growth of multi-screen content discovery engines is being propelled by both established and emerging companies. These companies are intensively adapting to the evolving preferences of consumers who are increasingly accessing content on the go, using smartphones and other mobile devices. This shift has led to a surge in online media consumption, driving the need for sophisticated content discovery solutions that can manage and enhance the user experience across various platforms. Furthermore, the expansion of web-enabled devices offers additional opportunities to extend the reach and capabilities of these engines, although certain challenges such as the integration and complexity of the technology can hinder broader adoption.

Overall, the multi-screen content discovery engines market is poised for substantial growth, driven by the continuous advancement of mobile technologies and the escalating consumer appetite for digital media. Industry leaders are concentrating on technological enhancements and improving user interfaces to maintain a competitive edge, while newer entrants are encouraged to focus on innovation to capture market share. However, to fully realize the potential of these engines, companies must address several challenges, including the costs and complexities associated with their implementation. The market outlook remains robust as the demand for personalized and accessible content continues to grow, presenting significant opportunities for stakeholders across the industry.

SCOPE OF STUDY:

The report analyzes the MultiScreen Content Discovery Engines market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Segment (MultiScreen Content Discovery Engines)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 32 Featured) -

• ContentWise
• eBay Inc.
• Google Inc.
• Ooyala Inc.
• Outbrain Inc.
• Red Bee Media
• Spideo
• Taboola
• ThinkAnalytics Ltd.
• TiVo Corporation

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • MultiScreen Content Discovery Engines - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • Increasing Consumer Demand for Content Personalization Drives Growth in MultiScreen Discovery Engines
  • Expansion of Streaming Services Expands Market Opportunities for MultiScreen Solutions
  • Advances in AI and Machine Learning Propel Personalized Content Recommendations
  • Multi-Device Ownership Trends Accelerate Adoption of MultiScreen Content Discovery
  • Growth in Smart Home Devices Spurs Integration of MultiScreen Discovery Engines
  • Rise of 5G Networks Enhances MultiScreen Content Delivery and Experience
  • Consumer Data Analytics Strengthens Business Case for Advanced Discovery Features
  • Technological Innovations in Voice and Gesture Recognition Boost User Engagement
  • Global Digital Transformation Trends Catalyze Demand for Seamless Content Access
  • Changing Advertising Models Influence MultiScreen Content Discovery and Monetization
  • Emerging Markets Present New Growth Avenues for MultiScreen Technologies
  • User Interface and Experience Enhancements Sustain Consumer Loyalty and Market Growth
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World MultiScreen Content Discovery Engines Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 3: World Historic Review for MultiScreen Content Discovery Engines by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 4: World 15-Year Perspective for MultiScreen Content Discovery Engines by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 5: USA Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 6: USA Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• CANADA
  • TABLE 7: Canada Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 8: Canada Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• JAPAN
  • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 9: Japan Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 10: Japan Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• CHINA
  • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 11: China Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 12: China Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• EUROPE
  • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 13: Europe Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • TABLE 14: Europe Historic Review for MultiScreen Content Discovery Engines by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • TABLE 15: Europe 15-Year Perspective for MultiScreen Content Discovery Engines by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
• FRANCE
  • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 16: France Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 17: France Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• GERMANY
  • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 18: Germany Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 19: Germany Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• ITALY
  • TABLE 20: Italy Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 21: Italy Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• UNITED KINGDOM
  • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 22: UK Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 23: UK Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• REST OF EUROPE
  • TABLE 24: Rest of Europe Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 25: Rest of Europe Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• ASIA-PACIFIC
  • MultiScreen Content Discovery Engines Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 26: Asia-Pacific Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 27: Asia-Pacific Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
• REST OF WORLD
  • TABLE 28: Rest of World Recent Past, Current & Future Analysis for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • TABLE 29: Rest of World Historic Review for MultiScreen Content Discovery Engines by Segment - MultiScreen Content Discovery Engines Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR

IV. COMPETITION