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인터넷 광고 시장 규모, 점유율, 성장 분석 : 광고 포맷별, 플랫폼별, 가격 설정 모델별, 최종 이용 산업별, 지역별 - 산업 예측(2025-2032년)
Internet Advertising Market Size, Share, and Growth Analysis, By Advertising Format (Search Engine Advertising, Display Advertising), By Platform (Mobile, Desktop & Laptop), By Pricing Model, By End-User Vertical, By Region - Industry Forecast 2025-2032
상품코드 : 1663848
리서치사 : SkyQuest
발행일 : 2025년 02월
페이지 정보 : 영문 194 Pages
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한글목차

인터넷 광고 세계 시장 규모는 2023년 2,450억 8,000만 달러로 평가되며, 예측 기간(2025-2032년) 동안 10.4%의 CAGR로 2024년 2,705억 7,000만 달러에서 2032년 5,970억 8,000만 달러로 성장할 것으로 예상됩니다.

세계 인터넷 광고 시장은 디스플레이, 검색 엔진 마케팅, 소셜 미디어, 동영상, 네이티브 광고 등 다양한 광고 포맷으로 인해 활기를 띠고 있습니다. 이러한 다양성을 통해 광고주는 캠페인을 효과적으로 조정하고 타겟 오디언스의 관심을 끌 수 있습니다. 이 산업의 성장은 성과 최적화에 필수적인 데이터와 고급 분석이 가능해진 것이 주요 요인으로 작용하고 있습니다. 인터넷 광고는 수백만 명의 사용자에 대한 방대한 도달을 가능하게 하는 동시에 예산이 한정된 기업도 쉽게 이용할 수 있는 비용 효율적인 전략으로 각광받고 있습니다. 구글 광고의 ROI가 200%인 것처럼 광고의 수익성은 이미 입증되었고, 그 초점은 디지털 채널로 옮겨가고 있습니다. 그 결과, 온라인 광고는 트래픽을 촉진하고, 마케팅 활동을 강화하며, 궁극적으로 비즈니스 성공을 달성하는 데 필수적인 요소가 되었습니다.

목차

소개

조사 방법

주요 요약

시장 역학과 전망

주요 시장 인사이트

인터넷 광고 시장 규모 : 광고 포맷별 & CAGR(2025-2032년)

인터넷 광고 시장 규모 : 플랫폼별 & CAGR(2025-2032년)

인터넷 광고 시장 규모 : 가격 설정 모델별 & CAGR(2025-2032년)

인터넷 광고 시장 규모 : 최종 이용 산업별 & CAGR(2025-2032년)

인터넷 광고 시장 규모 : 지역별 & CAGR(2025-2032년)

경쟁 정보

주요 기업 개요

결론과 제안

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영문 목차

영문목차

Global Internet Advertising Market size was valued at USD 245.08 billion in 2023 and is poised to grow from USD 270.57 billion in 2024 to USD 597.08 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

The global internet advertising landscape is thriving, driven by diverse ad formats such as display, search engine marketing, social media, video, and native ads. This variety enables advertisers to tailor campaigns effectively to engage target audiences. The industry's growth is largely fueled by the availability of data and advanced analytics, essential for optimizing performance. Internet advertising stands out as a cost-effective strategy, accessible even for budget-conscious businesses, while enabling vast reach to millions of users. With proven returns, such as Google's reported 200% ROI from Ads, the focus has shifted toward digital channels, allowing precise targeting of demographics and locations. As a result, online advertising has become crucial for driving traffic, enhancing marketing efforts, and ultimately achieving business success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Internet Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Internet Advertising Market Segments Analysis

Global Internet Advertising Market is segmented by Advertising Format, Platform, Pricing Model, End-User Vertical and region. Based on Advertising Format, the market is segmented into Search Engine Advertising, Display Advertising, Social Media Advertising, Video Advertising, Email Marketing and Native Advertising. Based on Platform, the market is segmented into Mobile and Desktop & Laptop. Based on Pricing Model, the market is segmented into Cost Per Click (CPC), Cost Per Thousand Impressions (CPM), Cost Per Acquisition (CPA) and Cost Per View (CPV). Based on End-User Vertical, the market is segmented into Automotive, Retail, Healthcare, BFSI (Banking, Financial Services, and Insurance), Telecom, Media & Entertainment, Education and Travel & Hospitality. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Internet Advertising Market

The surge in smartphone usage has significantly altered consumer interactions with brands and retailers, primarily due to the widespread availability of high-speed internet on mobile devices. This evolution is anticipated to propel the growth of the global internet advertising market, as it has become essential for brands to comprehend consumer preferences through targeted smartphone advertising. Such advertisements not only engage potential customers but also play a pivotal role in influencing their purchasing decisions. As businesses increasingly leverage mobile platforms to reach their audience, the reliance on internet advertising will continue to expand, further enhancing market dynamics and opportunities.

Restraints in the Global Internet Advertising Market

The global internet advertising market is currently encountering challenges due to the rising prevalence of ad-blocker usage, which has led to a decline in audience reach and revenue generation. As of 2023, there are over 290 million ad-blocker users globally, with around 42 million of them located in the United States (Statista). This surge in ad-blocking technology has resulted in an estimated loss of approximately $78 billion in ad impressions, compelling advertisers to adopt more innovative and creative strategies to engage their target audiences effectively. This trend poses a significant restraint on the growth potential of the internet advertising sector.

Market Trends of the Global Internet Advertising Market

The Global Internet Advertising market is experiencing a significant trend shift towards influencer marketing, fundamentally altering traditional advertising strategies. With over 37 million influencers on Instagram alone, brands are increasingly leveraging these real individuals to authentically engage with targeted audiences, creating a direct line of communication that resonates more deeply than conventional advertisements. This rise of influencer collaborations not only enhances brand visibility but also fosters trust and relatability, leading to higher conversion rates. As consumers prioritize authenticity, the tailored narratives crafted by influencers are becoming crucial, prompting businesses to adapt and innovate their marketing campaigns to stay competitive in this dynamic landscape.

Table of Contents

Introduction

Research Methodology

Executive Summary

Market Dynamics & Outlook

Key Market Insights

Global Internet Advertising Market Size by Advertising Format & CAGR (2025-2032)

Global Internet Advertising Market Size by Platform & CAGR (2025-2032)

Global Internet Advertising Market Size by Pricing Model & CAGR (2025-2032)

Global Internet Advertising Market Size by End-User Vertical & CAGR (2025-2032)

Global Internet Advertising Market Size & CAGR (2025-2032)

Competitive Intelligence

Key Company Profiles

Conclusion & Recommendations

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