세계의 에너지바 시장 보고서(2025년)
Energy Bar Global Market Report 2025
상품코드 : 1805199
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

에너지바 시장 규모는 향후 몇 년 동안 강력한 성장이 예상됩니다. 2029년에는 53억 8,000만 달러로 성장할 것이며, CAGR은 5.1%를 보일 것입니다. 예측 기간 동안의 성장은 소매점에서의 가용성 및 접근성, 식물성 및 지속 가능한 선택, 스마트한 영양 및 기능성 성분, 세계 건강 이슈에 대한 대응, 피트니스 산업의 확대에 기인합니다. 예측 기간의 주요 트렌드에는 저당 및 천연 감미료, 혁신적인 맛과 질감, 지속 가능한 포장 솔루션, 맞춤형 영양 제공, 간식 편의성 및 휴대성, 협업, 한정판 등이 포함됩니다.

향후 5년간 5.1%의 성장률 예측은 지난번 예측보다 0.1% 소폭 감소한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 이는 남미와 유럽에서 수입되는 견과류, 씨앗, 분리 단백질의 비용을 상승시키고, 피트니스 및 스낵 식품 시장에 영향을 미쳐 미국에 직접적인 영향을 미칠 가능성이 높습니다. 또한, 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 부정적인 영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

스포츠, 헬스클럽, 체육관 참여자 증가는 향후 에너지바 시장의 성장을 견인할 것으로 예측됩니다. 스포츠는 일반적으로 경쟁이나 레저로 이루어지는 신체 활동이나 게임을 포함합니다. 헬스클럽이나 헬스장은 개인의 건강 증진과 체력 향상을 돕기 위해 다양한 피트니스 운동기구, 수업, 서비스를 제공하는 시설입니다. 에너지바는 피트니스 애호가들에게 영양가 높은 선택이며, 피트니스 목표를 달성할 수 있도록 도와주는 영양가 높은 제품입니다. 예를 들어, 영국 정부 기관인 디지털-문화-미디어-스포츠부(DCMS)의 보고서에 따르면, 2023년 11월 응답자의 22%가 지난 6개월 동안 라이브 스포츠 이벤트에 참여했으며, 이는 2021-22년에 비해 4% 포인트 증가한 수치입니다. 축구는 참가자의 65%가 시청한 가장 인기 있는 스포츠로 전년과 같은 인기를 유지했습니다. 럭비 시청률은 19%로 전년도 16%보다 3% 포인트 상승했습니다. 기타 스포츠에 대한 관심은 전년과 비슷한 17%로 나타났으며, 크리켓 시청률은 11%에서 4% 상승한 15%로 증가했습니다. 따라서 스포츠, 헬스클럽, 체육관에 대한 참여가 증가함에 따라 에너지바에 대한 수요가 증가하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세, 그리고 코로나19 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

LSH
영문 목차

영문목차

An energy bar is a bar-shaped food product that combines fats, carbohydrates, and proteins, fortified with vitamins and minerals. It serves as a source of energy, particularly during athletic events such as marathons, triathlons, and other activities demanding a sustained high energy output.

Energy bars come in various types, including protein bars, nutrition bars, cereal bars, and fiber bars. A protein bar is a nutritional supplement containing a substantial amount of protein, often sourced from whey, soy, or pea protein. These bars are available in both organic and conventional varieties and are distributed through supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other retail channels.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid implementation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the food and beverage sector. Rising costs for imported ingredients such as olive oil, cheese, and tropical fruits are pressuring food manufacturers to either reformulate their products or absorb reduced profit margins. Beverage producers are similarly affected, with tariffs on aluminum cans driving up packaging costs. Meanwhile, retaliatory tariffs on U.S. agricultural exports like soybeans and pork are disrupting farm-to-processor supply chains. In response, companies are adjusting recipes, increasing local sourcing, and using commodity hedging strategies to manage price volatility.

The energy bar market research report is one of a series of new reports from The Business Research Company that provides energy bar market statistics, including energy bar industry global market size, regional shares, competitors with a energy bar market share, detailed energy bar market segments, market trends and opportunities, and any further data you may need to thrive in the energy bar industry. This energy bar market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The energy bar market size has grown steadily in recent years. It will grow from $4.26 billion in 2024 to $4.41 billion in 2025 at a compound annual growth rate (CAGR) of 3.4%. The growth in the historic period can be attributed to increased health and fitness awareness, a shift in consumer lifestyles, growth of interest in weight management, innovation in ingredients, convenience, and on-the-go nutrition.

The energy bar market size is expected to see strong growth in the next few years. It will grow to " $5.38 billion in 2029 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to retail availability and accessibility, plant-based and sustainable options, smart nutrition and functional ingredients, global health challenges response, and expansion of the fitness industry. Major trends in the forecast period include low sugar and natural sweeteners, innovative flavors and textures, sustainable packaging solutions, personalized nutrition offerings, snacking convenience and portability, collaborations and limited editions.

The forecast of 5.1% growth over the next five years reflects a slight reduction of 0.1% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing costs for imported nuts, seeds, and protein isolates from South America and Europe, impacting fitness and snack food markets.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rising participation in sports, health clubs, and gyms is expected to drive the growth of the energy bar market in the future. Sports encompass physical activities or games that are typically played either competitively or for leisure. Health clubs and gyms are facilities that provide a range of fitness and exercise equipment, classes, and services aimed at helping individuals improve their physical health and fitness. Energy bars serve as a nutritious option for fitness enthusiasts, assisting them in achieving their fitness objectives. For instance, reports from the Department for Digital, Culture, Media and Sport (DCMS), a UK government department, indicate that in November 2023, 22% of respondents attended live sports events in the past six months, reflecting a 4 percentage point increase compared to 2021-22. Football continued to be the most popular sport, viewed by 65% of attendees, maintaining its popularity from the previous year. Rugby's viewership rose to 19%, an increase of 3 percentage points from 16% the previous year. Interest in other sports remained steady at 17%, similar to the previous year, while cricket's viewership grew to 15%, up 4 percentage points from 11%. Therefore, the growing involvement in sports, health clubs, and gyms is driving demand for energy bars.

The anticipated growth of the energy bar market is further propelled by the increasing preference for healthy snacking. Healthy snacking involves making mindful and nutritious choices for snacks between meals, aligning with the energy bar market's focus on providing consumers with convenient, nutritious, and on-the-go options. A December 2022 survey by the International Food Information Council (IFIC) revealed that 73% of people snack every day. Younger generations particularly opt for snacking for energy, ranking fruits as the healthiest option (43%), followed by dairy (28%) and nutrition bars (27%). Consequently, the escalating popularity of healthy snacking is fostering the expansion of the energy bar market.

Key companies in the energy bar market are pursuing strategic partnerships to drive product innovation, enhance sustainability, and broaden their market presence. Strategic partnerships involve companies leveraging each other's strengths and resources to achieve mutual benefits and success. For example, in August 2024, Pakka Limited, an Australia-based sustainable packaging company, collaborated with Brawny Bear, a nutrition company based in the US, to create eco-friendly packaging solutions for energy bars. Through the development of compostable packaging, Brawny Bear and Pakka aim to mitigate the environmental impact of conventional plastic packaging, which is often non-biodegradable.

Leading players in the energy bar market are strategically diversifying their product portfolios by introducing advanced varieties, such as muesli bars, to enhance market profitability. Muesli bars are nutrient-rich snacks composed of rolled oats, nuts, seeds, dried fruits, and other wholesome ingredients. India-based Bagrrys took this approach in March 2023, launching three Mighty Muesli Bars variants, Choco Nut Delight, Signature Crunch, and Fruits, Nuts, and Seeds. Crafted from a blend of multi-grains, nuts, fruits, and honey, these bars provide a high-fiber punch for health-conscious consumers seeking innovative and nutritious snack options. The bars are available in retail packs (6 bars per variant), assorted packs (6 bars with 2 bars of each variant), and larger packs (24 bars per variant).

In August 2022, US-based snacks manufacturer Mondelez International, Inc. made an undisclosed acquisition of Clif Bar & Company, a renowned manufacturer of nutritious energy bars with organic ingredients. This strategic move not only expanded Mondelez International's snacks bar business but also broadened its customer base, aligning with the company's broader strategy to reshape its product portfolio.

Major companies operating in the energy bar market include Lotus Bakeries NV, General Mills Inc., Clif Bar & Company, ProBar LLC, Post Holdings Inc., Bumble Bar Inc., PepsiCo Inc., Kind LLC, Kellogg Company, Quest Nutrition LLC, Chicago Bar Company, Abbott Nutrition Manufacturing Inc., Nestle SA, Atkins Nutritionals Inc., McKee Foods Corporation, The Simply Good Foods Company, The Bountiful Co., Mars Incorporated, Fullwell Mill Limited, LARABAR, Mediterra Inc., Brighter Foods Ltd., Health Warrior Inc., The Hershey Company, YouBar

North America was the largest region in the energy bar market in 2024. Europe is expected to be the fastest-growing region in the global energy bar market during the forecast period. The regions covered in the energy bar market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the energy bar market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The energy bar market consists of sales of granola bars, health bars, and snack bars. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Energy Bar Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on energy bar market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for energy bar ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The energy bar market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Energy Bar Market Characteristics

3. Energy Bar Market Trends And Strategies

4. Energy Bar Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Energy Bar Growth Analysis And Strategic Analysis Framework

6. Energy Bar Market Segmentation

7. Energy Bar Market Regional And Country Analysis

8. Asia-Pacific Energy Bar Market

9. China Energy Bar Market

10. India Energy Bar Market

11. Japan Energy Bar Market

12. Australia Energy Bar Market

13. Indonesia Energy Bar Market

14. South Korea Energy Bar Market

15. Western Europe Energy Bar Market

16. UK Energy Bar Market

17. Germany Energy Bar Market

18. France Energy Bar Market

19. Italy Energy Bar Market

20. Spain Energy Bar Market

21. Eastern Europe Energy Bar Market

22. Russia Energy Bar Market

23. North America Energy Bar Market

24. USA Energy Bar Market

25. Canada Energy Bar Market

26. South America Energy Bar Market

27. Brazil Energy Bar Market

28. Middle East Energy Bar Market

29. Africa Energy Bar Market

30. Energy Bar Market Competitive Landscape And Company Profiles

31. Energy Bar Market Other Major And Innovative Companies

32. Global Energy Bar Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Energy Bar Market

34. Recent Developments In The Energy Bar Market

35. Energy Bar Market High Potential Countries, Segments and Strategies

36. Appendix

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