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Sports Nutrition Market Size, Share, Growth Analysis, By Product Type (Protein Bars, Energy Bars), By Formulation, By Consumer Group, By Sales Channel, By Region - Industry Forecast 2024-2031
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- Iovate Health Sciences International Inc.
- Abbott
- The Simply Good Foods Co.
- PepsiCo
- Clif Bar & Company
- MusclePharm Corporation
- Nestle Health Science
- Post Holdings, Inc.
- BA Sports Nutrition, LLC
- Quest Nutrition
- Glanbia Plc
- Reckitt Benckiser Group Plc
- Yakult Honsha Co. Ltd.
- GNC Holdings
- Otsuka Pharmaceutical Co. Ltd.
- Atlantic Multipower UK Limited
- GlaxoSmithKline PLC
- Olimp Laboratories
- Ultimate Nutrition Inc.
- PowerBar Europe GmbH
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KSA
Global Sports Nutrition Market size was valued at USD 27.00 billion in 2022 and is poised to grow from USD 29.13 billion in 2023 to USD 53.53 billion by 2031, growing at a CAGR of 7.9% during the forecast period (2024-2031).
The sports nutrition market is witnessing significant growth, driven by fitness enthusiasts and active lifestyle consumers seeking products to enhance energy, muscle development, and weight management. The rise of lifestyle disorders, particularly obesity, is pushing Millennials and older adults towards sports nutrition to improve energy, strength, and muscle health. Gym-goers are also increasingly relying on supplements to boost endurance and stamina as participation in sports activities rises. Sports nutrition products offer numerous benefits, including enhanced recovery, healthy weight maintenance, reduced injury risk, and consistent performance. Although sales dipped during the COVID-19 pandemic due to shifts in consumer priorities and gym closures, there has been a notable surge in online sales. The anticipated rise in health awareness is expected to further bolster demand in the coming years.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Nutrition market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Sports Nutrition Market Segmental Analysis
Global Sports Nutrition Market is segmented by product type, formulation, consumer group, sales channel and region. Based on product type, the market is segmented into sports food (protein bars, energy bars, protein cookies), sports drinks (isotonic drinks, hypotonic drinks, hypertonic drinks) and sports supplements (protein powders, creatine supplements, BCAA supplements, pre-workout supplements, post-workout supplements). Based on formulation, the market is segmented into powder, liquid, capsules and gels. Based on consumer group, the market is segmented into athletes, bodybuilders, lifestyle users and recreational users. Based on sales channel, the market is segmented into supermarkets, convenience stores, specialty stores, online stores and other distribution channels (pharmacies, health food stores). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Sports Nutrition Market
The Global Sports Nutrition market is experiencing significant growth, largely driven by the rising popularity of sports nutrition products among health-conscious consumers. As more individuals, particularly in countries like Germany, join fitness clubs, there is a heightened demand for nutritional supplements tailored for athletes and active individuals. The increasing focus on maintaining fitness and health, alongside greater participation in sports and gym activities, is propelling the sports nutrition sector forward. The United States leads the world in fitness club availability, while Brazil and Mexico also show strong gym presence. As consumer health awareness intensifies, the penetration rate of fitness club memberships continues to climb, further fueling market expansion.
Restraints in the Global Sports Nutrition Market
One significant restraint affecting the Global Sports Nutrition market is the rising prevalence of counterfeit products. The COVID-19 pandemic exacerbated this issue by creating a surge in demand for sports supplements, coupled with substantial supply chain disruptions. This environment presented an opportunity for counterfeiters to infiltrate the market, capitalizing on the high demand and low supply. As a result, counterfeit products proliferated, undermining consumer trust and brand integrity. Consequently, businesses are faced with the challenge of protecting their brands from counterfeiting, as consumers often associate counterfeit goods with specific companies rather than viewing it as a broader industry issue, potentially harming the reputation of legitimate suppliers.
Market Trends of the Global Sports Nutrition Market
The Global Sports Nutrition market is witnessing a significant trend towards plant-based proteins, driven by a growing consumer focus on sustainability and healthy lifestyles. This shift is particularly notable among sports performance consumers who seek the advantages associated with plant proteins, influenced by endorsements from prominent plant-based athletes. To achieve optimal amino acid profiles, formulations are increasingly incorporating a blend of proteins like pea, sunflower, pumpkin seed, and chia. This trend not only caters to the health-conscious demographic but also aligns with the broader movement towards environmentally friendly product offerings, positioning the sports nutrition segment for robust growth in the coming years.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
- Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2023
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
- Regulatory Landscape
- Patent Analysis
- Case Studies
- Customer & Buying Criteria Analysis
- Startup Analysis
Global Sports Nutrition Market Size by Product Type & CAGR (2024-2031)
- Market Overview
- Sports Food
- Protein Bars
- Energy Bars
- Protein Cookies
- Sports Drinks
- Isotonic Drinks
- Hypotonic Drinks
- Hypertonic Drinks
- Sports Supplements
- Protein Powders
- Creatine Supplements
- BCAA Supplements
- Pre-Workout Supplements
- Post-Workout Supplements
Global Sports Nutrition Market Size by Formulation & CAGR (2024-2031)
- Market Overview
- Powder
- Liquid
- Capsules
- Gels
Global Sports Nutrition Market Size by Consumer Group & CAGR (2024-2031)
- Market Overview
- Athletes
- Bodybuilders
- Lifestyle Users
- Recreational Users
Global Sports Nutrition Market Size by Sales Channel & CAGR (2024-2031)
- Market Overview
- Supermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Other Distribution Channels
- Pharmacies
- Health Food Stores
Global Sports Nutrition Market Size & CAGR (2024-2031)
- North America, (Product Type, Formulation, Consumer Group, Sales Channel)
- Europe, (Product Type, Formulation, Consumer Group, Sales Channel)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
- Asia-Pacific, (Product Type, Formulation, Consumer Group, Sales Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America, (Product Type, Formulation, Consumer Group, Sales Channel)
- Brazil
- Rest of Latin America
- Middle East & Africa, (Product Type, Formulation, Consumer Group, Sales Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2023
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2023
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)
Key Company Profiles
- Iovate Health Sciences International Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Abbott
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Simply Good Foods Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PepsiCo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Clif Bar & Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- MusclePharm Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nestle Health Science
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Post Holdings, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- BA Sports Nutrition, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Quest Nutrition
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Glanbia Plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Reckitt Benckiser Group Plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Yakult Honsha Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GNC Holdings
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Otsuka Pharmaceutical Co. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Atlantic Multipower UK Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GlaxoSmithKline PLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Olimp Laboratories
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ultimate Nutrition Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- PowerBar Europe GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendation