세계의 스포츠 영양 시장 규모는 2023년에 429억 달러로 평가되었고 2030년까지 660억 8, 000만 달러에 이를 전망이며, 2024년-2030년의 예측기간 동안 복합 연간 성장률(CAGR) 7.5%의 성장이 예상됩니다. 스포츠 영양 제품 수요는 주로 건강하고 활동적인 라이프 스타일을 요구하는 동향 증가, 비만과 과체중 사람들 증가, 운동 선수와 스포츠 선수 사이의 스포츠 영양의 중요성 증가, 체육관 및 헬스센터 등 증가, 제품 개발에 있어서의 기술 혁신, 유명 스포츠 선수를 브랜드 앰배서더로 기용한 스포츠 보충제 및 음료 마케팅 증가에 의해 촉진되고 있으며, 이들이 시장 전체의 성장에 더욱 기여하고 있습니다.
스포츠 영양 시장 역학
스포츠의 영양은 운동 선수와 스포츠 선수의 건강, 성능, 체력 및 힘을 향상시키는 데 필수적입니다. 스포츠 영양은 운동 선수가 더 효과적인 성능을 발휘하고 피로와 질병과 부상의 위험을 줄이면서 더 빠르게 회복하는 데 도움이 됩니다. 세계의 스포츠 경기 및 대회 참여가 증가함에 따라 운동 선수의 종합적인 건강과 스포츠 성능 향상을 목표로 스포츠 보충제 및 음료 수요가 증가하여 시장 성장을 가속합니다.
유명한 스포츠 선수를 브랜드 앰배서더로 기용한 스포츠 영양 제품 마케팅 증가는 스포츠 영양 시장의 성장을 크게 촉진하고 있습니다. 예를 들어 유명한 아르헨티나 축구 선수인 Lionel Messi는 PepsiCo의 스포츠 음료 브랜드 'Gatorade'의 브랜드 앰배서더를 맡고 있습니다. 선수는 스포츠 분야에 속한 사람들과 스포츠 분야 이외의 사람들을 포함한 많은 사람들에게 롤 모델과 같은 존재입니다. 그들은 브랜드와 소비자의 연결을 만들어 고객 획득과 매출 증가로 이어집니다.
과체중이나 비만인들 사이에서 건강과 병이 없는 생활에 대한 관심이 높아지고 있는 결과로 건강하고 활동적인 라이프 스타일에의 지향이 강해지고 있는 것도, 스포츠 영양 시장의 성장을 자극한다 요인입니다. World Obesity Federation(2022)에 따르면 2030년까지 세계의 약 10억 명(여성 5명 중 1명, 남성 7명 중 1명)이 비만과 함께 생활할 것으로 예상됩니다. 비만과 과체중의 사람들은 항상 건강한 방법으로 체중을 줄이려고 생각하고 있으며, 그것은 격렬한 운동을하고 동시에 체중 감소를 지원하는 스포츠 보충제와 음료를 일상적으로 섭취하는 것이 효과적입니다.
체육관 트레이너와 같은 전문가가 체중 감량 교육을 보조하기 위해 스포츠 보충제 및 음료를 권장하는 경우가 늘어나는 것은 사람들 사이에서 스포츠 영양 제품에 대한 수요를 더욱 증가시키고 스포츠 영양 시장 성장에 긍정적입니다. 영향을 미치고 있습니다.
그러나 특정 부작용으로 이어지는 적절한 용량에 대한 지식이 부족하거나 스포츠 음료와 보충제에서 금지 물질이 존재하면 스포츠 영양 시장의 성장을 억제할 수 있습니다.
스포츠영양시장은 COVID-19 확대를 방지하기 위한 조치로서의 락다운 지령이 체육관과 스포츠클럽 폐쇄, 세계의 스포츠대회 중단으로 이어지면서 COVID-19 팬데믹중에 큰 영향 받았습니다. 신체 활동과 훈련 부족은 스포츠 보충제와 음료 소비의 감소로 이어져 수요도 감소했습니다. 또한 스포츠 영양 시장의 제조, 가공, 공급, 유통, 수출입 및 기타 관련 활동이 크게 저해되어 스포츠 영양 시장의 성장에 부정적인 영향을 미쳤습니다. 게다가 유행 중 소득 감소와 금융 불안으로 스포츠 영양 제품과 같은 비 필수품과 비싼 상품에 대한 지출이 억제되었습니다. 그럼에도 불구하고 스포츠 영양 시장은 스포츠 및 식품 산업을 포함한 모든 부문에서 활동을 재개하고, 유행 후 과체중과 비만 사람들 증가로 회복 국면에 있으며, 예측 기간 동안 스포츠 영양 큰 수익으로 성장할 수 있는 충분한 기회가 있습니다.
이 보고서는 세계의 스포츠 영양 시장에 대한 조사 분석을 통해 시장 규모와 예측, 촉진요인 및 과제, 기업 및 제품 프로파일 등의 정보를 제공합니다.
The Sports Nutrition Market By Product Type (Sports Drinks And Sports Supplements), By Distribution Channels (Hypermarkets & Supermarkets, E-Commerce, And Others), and by geography is expected to grow at a steady CAGR forecast till 2030 owing to the increasing inclination toward following healthy and active lifestyle and growing importance of sports nutrition among athletes and sportspersons
The global sports nutrition market was valued at USD 42.9 billion in 2023, growing at a CAGR of 7.5% during the forecast period from 2024 to 2030 to reach USD 66.08 billion by 2030. The demand for sports nutrition products is primarily being boosted by the growing inclination toward following a healthy and active lifestyle, the rising number of obese and overweight individuals, the increasing importance of sports nutrition among athletes and sportspersons, the increasing number of gyms, health centers, and others, innovation in product development, and increased marketing for sports supplements and drinks featuring renowned sportspersons as brand ambassadors are further contributing in the overall growth of the sports nutrition market.
Sports Nutrition Market Dynamics:
Nutrition in sports is essential for improving the health, performance, strength, and power of athletes and sportspersons. Sports nutrition helps athletes to perform more effectively and recover more quickly while reducing tiredness and the risk of illness and injury. With increasing participation in sports competitions and tournaments worldwide, the demand for sports supplements and drinks intended for improving the overall health and sports performance of athletes is going to increase and will drive the growth of the sports nutrition market.
The increased marketing for sports nutrition goods featuring renowned sportspersons as brand ambassadors largely assists in the growth of the sports nutrition market. For example, renowned Argentine footballer Lionel Messi is a brand ambassador for PepsiCo's sports drink brand Gatorade. Athletes are like role models for many including those who belong to the sporting arena and outside the sporting arena. They create a connection between a brand and consumers leading to customer acquisition and an increase in sales.
The increasing inclination towards following a healthy and active lifestyle as a result of growing concern for health and disease-free life among overweight and obese individuals is another factor stimulating the growth of the sports nutrition market. According to the World Obesity Federation 2022, it has been predicted that by 2030 about 1 billion people around the world, including 1 in 5 women and 1 in 7 men, will be living with obesity. Obese and overweight individuals always intend to reduce their weight in a healthy manner which is possible by doing strenuous workouts along with taking weight-loss-supporting sports supplements and drinks on a routine basis.
The increasing recommendations for sports supplements and drinks by experts such as gym trainers and others as assistance for weight-loss training is further going to increase the demand for sports nutrition products among people, thereby positively impacting the growth of the sports nutrition market.
However, lack of knowledge on appropriate dosage leading to certain side-effects and the presence of prohibited substances in sports drinks and supplements may restrict the sports nutrition market growth.
The sports nutrition market was largely impacted during the COVID-19 pandemic owing to lockdown impositions as a measure to prevent the spread of COVID-19 infection which led to the closure of gyms, and sports clubs, and the suspension of sports tournaments across the world. The lack of physical activity and training led to reduced consumption and reduced demand for sports supplements and drinks. Moreover, the manufacturing, processing, supply, distribution, import, export, and other related activities of the sports nutrition market were severely hampered, thereby negatively impacting the growth of the sports nutrition market. Moreover, reduced income and financial instability during the pandemic resulted in a cut back on spending on non-essential and high-cost items such as sports nutrition goods. Nevertheless, the sports nutrition market is in a recovery phase owing to the resumption of activities across all the sectors including the sports and food industry, and due to the rise in the number of overweight and obese individuals post-pandemic, thereby providing ample opportunities for the sports nutrition to grow at significant revenue during the forecast period.
Sports Nutrition Market Segment Analysis:
Sports Nutrition Market by Product Type (Sports Supplements and Sports Drink), Distribution Channels (Hypermarkets and Supermarkets, E-Commerce, and Others), and Geography (North America, Europe, Asia-Pacific, and Rest of the World)
In the product type segment of the sports nutrition market, the sports drink category is expected to amass a significant revenue share in the year 2023. This can be ascribed to the benefits associated with the consumption of sports drinks. Sports drinks are meant for improving the overall performance of athletes and sportspersons during the actual game as well as during practice or training sessions.
During strenuous workout periods, people tend to sweat and lose electrolytes like sodium, magnesium, calcium, chlorine, and others which can lead to dehydration, injury, muscle cramps, dizziness, and confusion among other health problems. Sports drinks are composed of electrolytes such as sodium and potassium, which offer the best way to stay hydrated and endure longer training periods.
Usually, people consider taking sports drinks based on the intensity, length, duration, and endurance required during the activity but these are highly effective for activities that take more than 40-45 minutes and act as quicker-absorbed fuels for the muscles.
Thereby, considering the growing demand for this product type, numerous new products are being developed and launched in the market. For example, In February 2022, Applied Nutrition, a UK-based sports nutrition company announced the launch of its new L-Carnitine sports drink which is the company's first L-Carnitine (a compound that supports energy metabolism) RTD beverage in Applied Nutrition's lineup and is available in three flavors: summer fruits, raspberry and cherry, and apple and blackcurrant. The drink contains zero sugar, zero calories, 1,500mg of L-Carnitine, and vitamins B3, B6 & B12, and it is also rich in minerals.
Therefore, considering the advantages associated with sports drink and their growing popularity, this product category is expected to generate considerable revenue thereby pushing the overall growth of the global sports nutrition market during the forecast period.
North America is expected to dominate the overall Sports Nutrition Market:
Among all the regions, North America is estimated to account for the largest share of the sports nutrition market in the year 2023. Owing to the significance of key growth factors such as the increasing involvement of people in health clubs, gyms, and other fitness centers, the escalating number of obese and overweight individuals in the region, increasing disposable personal income, sophisticated healthcare infrastructure, and fast regulatory approval for new products, in the region.
The increasing number of obese and overweight individuals in the region keen to lose weight and live a healthy and active lifestyle is going to accelerate the growth of the sports nutrition market. As per data provided by the National Health and Nutrition Examination Survey (NHANES) (2023), the prevalence of obesity in 2020 was 41.9% in the US. The source further stated that the rates of severe obesity in the US rose from 4.7% in 2017 to 9.2% in 2020.
The increasing involvement of American citizens in health clubs, gyms, and other fitness centers is going to drive the demand for sports supplements and drinks in the region. As per the data published by the International Health, Racquet & Sportsclub Association (IHRSA) 2022, as of July 1, 2022, there were around 32,270 health clubs in the United States. The source further stated that about 73.6 million Americans were health club consumers in 2019.
As per the above-mentioned source, the total number of visits to the Health club, gyms, and studios was around 6.7 billion in 2019. The people engaged with gyms and other fitness centers are often recommended with consuming sports supplements and drinks to train more efficiently and to maintain overall health and body design.
Hence, the above-mentioned factors are going to propel the growth of the sports nutrition market in the region.
Sports Nutrition Market Key Players:
Some of the key market players operating in the Sports Nutrition Market include Glanbia PLC, PepsiCo Inc., Iovate Health Sciences International Inc., The Coca-Cola Company, Mondelez International, Inc., Harbin Pharmaceutical Holding Group Co. LLC, Nutramarc Sports Nutrition & Co., Smart Nutrition Products Pvt Ltd., Otsuka Pharmaceutical Co., Ltd., Herbalife International of America, Inc., Weider Global Nutrition, Valio Ltd., Ultimate Nutrition, Lonza, Pantheryx, NUTREND D. S., Ajinomoto Co., Inc., Bright Life Care Private Limited, Vow Nutrition, Universal Nutrition, and others.
Recent Developmental Activities in the Sports Nutrition Market:
In August 2022, Coca-Cola announced the launch of Limca Sportz, a glucose and electrolyte-based beverage in India.
In November 2022, Coca-Cola announced that it has acquired full ownership of BODYARMOR, a line of sports performance and hydration beverages
In February 2022, GoodSport®, a Chicago-based startup announced the launch of a dairy-based sports drink named GoodSport.
Key Takeaways from the Sports Nutrition Market Report Study
Market size analysis for current sports nutrition market size (2023), and market forecast for 5 years (2024-2030)
The effect of the COVID-19 pandemic on this market is significant. To capture and analyze suitable indicators, our experts are closely watching the sports nutrition Market.
Top key product/services/technology developments, mergers, acquisitions, partnerships, and joint ventures happened for the last 3 years
Key companies dominating the global sports nutrition market.
Various opportunities available for the other competitor in the sports nutrition market space.
What are the top-performing segments in 2023? How these segments will perform in 2030?
Which are the top-performing regions and countries in the current sports nutrition market scenario?
Which are the regions and countries where companies should have concentrated on opportunities for sports nutrition market growth in the coming future?
Target Audience who can be benefited from this Sports Nutrition Market Report Study
Sports nutrition products providers
Research organizations and consulting companies
Sports nutrition-related organizations, associations, forums, and other alliances
Government and corporate offices
Start-up companies, venture capitalists, and private equity firms
Distributors and Traders dealing in sports nutrition
Various End-users who want to know more about the sports nutrition market and the latest innovations and developments in the sports nutrition market.
Frequently Asked Questions for the Sports Nutrition Market:
Sports nutrition deals with providing optimum nutrition to support the health, skills, power, strength, speed, and endurance of athletes and sportspersons which is important for achieving the highest level of performance during any competition or recreational activity.
The global sports nutrition market was valued at USD 42.9 billion in 2023, growing at a CAGR of 7.5% during the forecast period from 2024 to 2030 to reach USD 66.08 billion by 2030.
The growth of the sports nutrition market is primarily being boosted by the increasing inclination towards following a healthy and active lifestyle, increasing importance of sports nutrition among athletes and sportspersons, innovative marketing strategies with the involvement of renowned sportspersons, increasing number of gyms, fitness centers, health clubs, and others, and innovation in product development among other factors are contributing to the overall growth of the sports nutrition market during the forecast period from 2024-2030.
Some of the key market players operating in the sports nutrition market include Glanbia PLC, PepsiCo Inc., Iovate Health Sciences International Inc., The Coca-Cola Company, Mondelez International, Inc., Harbin Pharmaceutical Holding Group Co. LLC, Nutramarc Sports Nutrition & Co., Smart Nutrition Products Pvt Ltd., Otsuka Pharmaceutical Co., Ltd., Herbalife International of America, Inc., Weider Global Nutrition, Valio Ltd., Ultimate Nutrition, Lonza, Pantheryx, NUTREND D. S., Ajinomoto Co., Inc., Bright Life Care Private Limited, Vow Nutrition, Universal Nutrition, and others.
North America is expected to dominate the overall sports nutrition market during the forecast period from 2024-2030. Factors such as the increasing number of obese and overweight individuals, growing involvement of people in health clubs and gyms, high disposable income, sophisticated healthcare infrastructure, regulatory approval for new products, and high awareness are driving the growth of the sports nutrition market in the region.