이동 중에 영양을 공급하는 수요와 특히 운동 선수와 밀레니얼 세대의 건강 지향성이 에너지 바 시장을 견인하고 있습니다. 에너지 바는 간편하게 건강적인 스낵을 찾는 사람들에게 최첨단 제품 선택이기 때문에 다양한 식사 요구 사항과 라이프 스타일을 충족 식물 기반과 높은 단백질 선택을 포함합니다. Verified Market Research의 분석가에 따르면 에너지 바 시장은 2031년에 11억 3,131만 달러의 평가에 도달할 것으로 추정됩니다.
2024년에는 7억 2,169만 달러에 달할 것으로 예측됩니다.
시간에 쫓기는 고객들 사이에서 빠르고 건강한 식품 옵션의 요구가 높아지고 있다는 것이 에너지 바 시장의 주요 촉진요인입니다.
에너지 바 시장 정의/개요
에너지 바는 소형 바 형태의 휴대용 영양 밀도가 높은 식품이며, 특히 운동 전, 운동 중, 운동 후 활동적인 사람들을 위해, 단시간의 에너지 보급을 목적으로 한 성분 포함되어 있습니다. 이 바는 시리얼, 견과류, 씨앗, 말린 과일 등 다양한 고 에너지 식품으로 만들어졌으며 단백질, 비타민 및 미네랄이 추가되는 것도 있습니다. 에너지 바는 운동 선수와 피트니스 애호가, 활동적인 라이프 스타일을 보내고 활동의 연료가되는 지속적인 에너지원을 필요로하는 사람들 사이에서 인기가 있습니다. 일반 스낵의 건강한 대용품으로, 또는 영양가가 높은 이동 중에 선택을 찾는 사람들의 식사의 대안으로도 사용됩니다.
소비자가 건강과 영양을 보다 의식하게 되어 에너지 바와 같은 건강한 스낵 옵션에 주목을 받고 있습니다. 국제식품정보협의회(IFIC) 재단의 '2020년 식품과 건강에 관한 조사'에 따르면 50세 이상 63%를 포함한 모든 소비자의 54%가 2020년에는 2010년보다 식품 및 음료의 건강한 선택에 관심이 있습니다. 이 추세는 소비자가 쉽고 영양가가 높은 대체품을 찾고 있기 때문에 에너지 바 업계의 확대에 박차를 가하고 있습니다.
스포츠 및 피트니스 활동에 대한 참여 증가는 신속하게 운반 할 수있는 영양 공급원으로 에너지 바 수요를 밀어 올리고 있습니다. 스포츠 및 피트니스 산업 협회(SFIA)에 따르면 6세 이상의 미국인 중 64.2%가 2019년 최소한 하나의 피트니스 활동에 참여했으며 전년도의 63.8%에서 증가했습니다. 이 피트니스 동향 증가는 운동 선수와 피트니스 애호가들 사이에서 에너지 바 수요를 촉진하고 있습니다.
게다가 인터넷 소매의 개발과 유통 채널의 확대로 에너지 바는 고객에게 더욱 친숙해지고 있습니다. 미국 인구조사국에 따르면 2020년 소매총 매출액에서 차지하는 전자상거래 매출액의 비율은 14.0%로 2019년 11.0%에서 상승했습니다. 이와 같이 온라인 구매가 대폭 증가함에 따라 소비자는 에너지 바를 구입하기 쉬워 시장 성장으로 이어졌습니다. 또한 제조업체는 폭넓은 소비자의 기호와 영양 수요에 대응하기 위해 참신한 맛, 성분, 처방을 개발하고 있습니다.
기존의 스낵, 단백질 바, 그라놀라 바 및 기타 유용한 식품 옵션은 에너지 바에 치열한 경쟁자입니다. 소비자는 광범위한 선택권을 가지고 있으며 에너지 바의 성장과 시장 점유율을 제한합니다. 제조업체는 이 경쟁 환경에서 눈에 띄기 위해 항상 시행착오를 반복하여 제품 차별화를 도모하고 있습니다.
소비자 중 일부는 에너지 바의 영양가, 인공 성분 및 설탕 함량을 우려하는 사람들도 있습니다. 또한 에너지 바는 일반 스낵 과자보다 고가입니다. 가격에 민감한 소비자, 특히 경제적으로 불우한 지역의 소비자에게는 매력이 없습니다. 균형을 잡는 문제에 직면하고 있습니다.
The demand for on-the-go nutrition and the growing popularity of health-conscious eating, especially among athletes and millennials, are driving the energy bar market. Energy bars are a go-to product for people looking for quick, healthy snacks because of this market's cutting-edge product choices, which include plant-based and high-protein options that satisfy a variety of dietary requirements and lifestyles. According to the analyst from Verified Market Research, the energy bar market is estimated to reach a valuation of USD 1131.31 Million in 2031
over the forecast subjugating around USD 721.69 Million in 2024.
The growing need for quick and wholesome food options among time-pressed customers is the main driver of the energy bar market. It enables the market to grow at aCAGR of 5.78% from 2024 to 2031.
Energy Bar Market: Definition/ Overview
An energy bar is a portable, nutrient-dense food in the shape of a compact bar that contains components meant to deliver a short burst of energy, particularly for active people before, during, or after exercise. These bars are created from a variety of high-energy foods such as cereals, nuts, seeds, and dried fruits, and are occasionally added with protein, vitamins, and minerals. Energy bars are popular among athletes, fitness enthusiasts, and those who live active lifestyles and need a reliable source of sustained energy to fuel their activities. They are also utilized as a healthy substitute for regular snacks or as a meal replacement for people looking for a nutritious on-the-go option.
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Consumers are turning to healthier snack options like energy bars as they become more cognizant of their health and nutrition. According to the International Food Information Council (IFIC) Foundation's 2020 Food and Health Survey, 54% of all consumers, including 63% of those over the age of 50, are more concerned with the healthfulness of their food and beverage choices in 2020 than they were in 2010. This trend is fueling the expansion of the energy bar industry as consumers seek out handy, nutrient-dense alternatives.
Increase in participation in sports and fitness activities is driving up demand for energy bars as rapid, portable sources of nutrition. According to the Sports & Fitness Industry Association (SFIA), 64.2% of Americans aged 6 and up took part in at least one fitness activity in 2019, up from 63.8% the previous year. This growing fitness trend is fueling the demand for energy bars among athletes and fitness enthusiasts.
Furthermore, the development of Internet retail and the expansion of distribution channels have made energy bars more accessible to customers. According to the United States Census Bureau, e-commerce sales made up 14.0% of total retail sales in 2020, up from 11.0% in 2019. This huge increase in online purchasing has made it easier for consumers to purchase energy bars, resulting in market growth. In addition, manufacturers are developing novel tastes, ingredients, and formulas to meet a wide range of consumer preferences and nutritional demands.
Traditional snacks, protein bars, granola bars, and other convenient food options are fierce competitors to energy bars. Consumers have a wide range of options, limiting the growth and market share of energy bars. Manufacturers are constantly experimenting and differentiating their products to stand out in this competitive environment.
Some consumers are concerned about the nutritional value, artificial components, and sugar content of energy bars. These health-related risks decrease the attraction of energy bars and limit market growth. Also, energy bars are more expensive than regular snacks. They are less appealing to price-conscious consumers, particularly in economically disadvantaged regions. Manufacturers face the problem of balancing ingredient, production, and branding costs while maintaining competitive pricing.
According to VMR analysis, the protein bar segment is estimated to dominate the market during the forecast period. The increased awareness of health and fitness among consumers has resulted in a huge increase in demand for protein bars. These bars are marketed as a convenient supply of high-quality protein, appealing to fitness enthusiasts and those seeking to maintain a balanced diet. The growing popularity of protein-rich diets, as well as the emphasis on muscle rehabilitation and growth, are driving this trend even further.
Protein bars are a quick and easy option for busy consumers looking for nutritional snacks. Their portability makes them excellent for people who lead active lifestyles, such as sports and professionals who require a quick energy boost during the day. This desire for on-the-go nutrition fuels the popularity of protein bars, cementing their market domination.
Furthermore, the protein bar segment is distinguished by ongoing innovation, with producers launching new flavors, textures, and compositions to cater to a wide range of consumer tastes. The addition of natural ingredients, low-sugar choices, and functional additives like vitamins and minerals increases their appeal. This continual product development reaches a larger audience, establishing the segment's dominance in the energy bar market.
The supermarkets/hypermarkets segment is estimated to dominate the energy bar market during the forecast period. Hypermarkets and supermarkets have a large selection of energy bars to cater to a wide range of client tastes. This vast selection helps customers to readily compare brands and varieties, increasing the likelihood of purchase. The opportunity to access many selections under one roof makes these retail layouts extremely appealing to consumers looking for convenience and diversity in their snack choices.
These retail channels offer promotions, discounts, and loyalty programs to encourage customers to purchase energy bars. Such promotional techniques not only increase sales but also raise brand awareness, encouraging customers to explore new items. The ability to use these marketing strategies effectively positions hypermarkets and supermarkets as the preferred shopping venues for energy bar customers.
Furthermore, hypermarkets and supermarkets are strategically positioned in cities and suburbs, making them easily accessible to a huge number of customers. This accessibility is critical for busy customers who value convenience in their buying experiences. The presence of these huge shop formats guarantees that energy bars are easily accessible, hence increasing their market share in the energy bar market.
According to VMR analyst, North America is estimated to dominate the energy bar market during the forecast period. North America, particularly the United States, has a high obesity rate, which is encouraging customers to choose healthier snack options such as energy bars. According to the Centers for Disease Control and Prevention (CDC), the obesity prevalence in the United States was 42.4% in 2017-2018. This health concern is driving customers to seek out healthier, portion-controlled snacks. According to the International Food Information Council's 2020 Food and Health Survey, 43% of Americans always or frequently look for healthy food options when shopping, fueling regional demand for energy bars.
Furthermore, North America has a thriving fitness and sports nutrition market, which contributes significantly to energy bar usage. According to the Global Wellness Institute, the North American fitness market was worth USD 105 Billion in 2019, the world's largest. The Sports & Fitness Industry Association (SFIA) claimed that 72.2% of Americans aged 6 and above were physically active in 2019, indicating a sizable market base for energy bars as a convenient source of nourishment for active lifestyles.
The Asia Pacific region is estimated to exhibit the highest growth within the energy bar market during the forecast period. Consumers in the Asia-Pacific region are becoming more aware of health and well-being, which is prompting them to seek out better snack options. According to 2020 research from the Asia Pacific Food Industry (APFI), 93% of regional customers are willing to pay more for healthier food options. This health-conscious trend is driving demand for healthy snacks like energy bars, particularly among the increasing middle-class population in China and India.
Furthermore, the Asia Pacific region is experiencing an increase in sports engagement and fitness activities, which is driving up demand for energy bars as a rapid source of nourishment. The International Health, Racquet & Sportsclub Association (IHRSA) reported that the Asia-Pacific health club market served 22.5 million members in 2019, with a market value of USD 16.8 Billion. This burgeoning fitness trend is increasing the use of energy bars among athletes and fitness lovers in the region.
The competitive landscape of the energy bar market is defined by a wide range of product offerings and dynamic strategies aimed at catering to the changing demands of health-conscious customers.
Some of the prominent players operating in the energy bar market include:
The Kellogg Company
General Mills, Inc.
Lotus Bakeries Corporate
Mars, Incorporated (Kind LLC)
Mondelez International, Inc. (Clif Bar & Company)
In August 2022, Mondelez International, Inc. acquired Clif Bar & Company. Mondelez International plans to expand its global snack bar business by acquiring leading brands such as CLIF, CLIF Kid, and LUNA, which complement the company's refrigerated snacking business in the US, and Grenade, a popular performance nutrition brand in the UK.