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한글목차
챗봇 마케팅 시장 규모는 향후 수년간 비약적인 성장이 전망될 예정입니다. 고객 대응으로의 시프트, 스마트폰의 보급 등에 기인한다고 생각됩니다. 예측 기간 중에 예상되는 주요 동향에는 음성 대응 챗봇의 출현, 다언어 챗봇 기능의 개발, 챗봇과 증강현실·가상현실(AR/VR)의 통합, 자연 언어 처리(NLP)의 발전, AI 기술의 광범위한 채용 등이 있습니다.
메시징 플랫폼의 사용이 증가하고 있다는 것은 챗봇 마케팅 시장의 성장을 가속할 것으로 예측됩니다. 통합을 통해 자동화된 개인화된 고객 대응을 실현하고 실시간 대응을 통해 참여도를 높이고 만족도를 향상시킵니다. 예를 들어, 2025년 2월, 스웨덴의 클라우드 커뮤니케이션 회사인 Sinch는 텔레그램의 사용자 점유율이 2022년 38.3%에서 2023년 41.3%로 상승하고 2024년에는 43.9%를 기록하는 등 괄목할만한 성장을 보였다고 보고했습니다.
챗봇 마케팅 시장의 주요 기업은 챗봇 마케팅 캠페인과 같은 혁신적인 전술을 활용하여 고객 참여를 강화하고 전환을 증가시키고 디지털 플랫폼 전반에서 개인화된 커뮤니케이션을 제공합니다. Messenger, Instagram, 웹사이트 등의 채널에서 자동화된 챗봇을 활용하여 고객과 즉각적으로 상호작용합니다. 예를 들어, 2024년 7월 호주의 소셜 미디어 마케팅 에이전시인 AdSocial은 호주 쇼핑 센터인 Floreat Forum과 협력하여 콜스 로컬 매장을 위한 챗봇 마케팅 캠페인을 시작했습니다. Facebook과 Instagram을 통합함으로써 이 캠페인은 개인화된 쇼핑 경험을 제공하고 브랜드 전환을 1,700% 향상시켰습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 챗봇 마케팅 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인과 억제요인)
최종 이용 산업의 분석
세계의 챗봇 마케팅 시장 : 성장률 분석
세계의 챗봇 마케팅 시장 규모 실적과 성장(2019-2024년)
세계의 챗봇 마케팅 시장 규모와 성장 예측(2024-2029년, 2034년)
세계의 챗봇 마케팅 전체 시장(TAM)
제6장 시장 세분화
세계의 챗봇 마케팅 시장 : 플랫폼 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
소셜 미디어 챗봇
웹사이트 기반 챗봇
모바일 앱 챗봇
음성 기반 챗봇
세계의 챗봇 마케팅 시장 : 배포 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
클라우드 기반
온프레미스
세계의 챗봇 마케팅 시장 : 조직 규모별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
중소기업
대기업
세계의 챗봇 마케팅 시장 : 업계별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
전자상거래와 소매
은행/금융서비스/보험
헬스케어 및 원격의료
여행 및 접객
미디어 및 엔터테인먼트
교육 및 e러닝
부동산 및 자동차
기타 산업
세계의 챗봇 마케팅 시장 : 소셜 미디어 챗봇 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
페이스북 메신저 챗봇
WhatsApp 챗봇
Instagram 챗봇
Twitter 또는 X 챗봇
Snapchat 챗봇
세계의 챗봇 마케팅 시장 : 웹사이트 기반 챗봇 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
팝업 챗봇
임베디드 채팅 위젯
인공지능 기반 라이브 채팅 어시스턴트
자주 묻는 질문(FAQ) 자동화 봇
전자상거래 전환 봇
세계의 챗봇 마케팅 시장 : 모바일 앱 챗봇 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
인앱 고객 지원 봇
온보딩 봇
푸시 알림 봇
트랜잭션 봇
로열티 또는 리워드 프로그램 봇
세계의 챗봇 마케팅 시장 : 음성 기반 챗봇 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
스마트 스피커 어시스턴트
IVR(대화형 음성 응답) 봇
음성 커머스 봇
자동차용 음성 어시스턴트
음성 지원 헬스케어 봇
제7장 지역별/국가별 분석
세계의 챗봇 마케팅 시장 : 지역별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
세계의 챗봇 마케팅 시장 : 국가별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
챗봇 마케팅 시장 : 경쟁 구도
챗봇 마케팅 시장 : 기업 프로파일
Google LLC : 개요, 제품 및 서비스, 전략 및 재무 분석
Microsoft Corporation : 개요, 제품 및 서비스, 전략 및 재무 분석
International Business Machines Corporation : 개요, 제품 및 서비스, 전략 및 재무 분석
(24) 7.ai Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
LivePerson Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Yellow.ai Inc.
ManyChat Inc.
ReVerb LLC
Netomi Inc.
Kenscio Digital Marketing Pvt. Ltd.
Inbenta Technologies Inc.
Glorium Technologies LLC
Creative Virtual Ltd.
Haptik AI Pvt. Ltd.
Medwhat Inc.
Kasisto Inc.
Fluper Limited
Sephora USA Inc.
Impulse Creative LLC
Landbot.io
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
챗봇 마케팅 시장(2029년) : 새로운 기회를 제공하는 국가
챗봇 마케팅 시장(2029년) : 새로운 기회를 제공하는 부문
챗봇 마케팅 시장(2029년) : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
KTH
영문 목차
영문목차
Chatbot marketing is a digital strategy that leverages AI-powered chatbots to engage with users, promote products or services, and guide potential customers through the purchasing journey in real-time. This approach enables businesses to improve customer engagement, automate responses, and offer personalized experiences across platforms such as websites, social media, and messaging applications.
The key platform types used in chatbot marketing include social media chatbots, website chatbots, mobile app chatbots, and voice-based chatbots. Social media chatbots automate interactions on messaging platforms to boost customer support, sales, and brand engagement. Deployment models for chatbots are primarily categorized into cloud-based and on-premises solutions. These tools are utilized by businesses of all sizes, from small and medium-sized enterprises (SMEs) to large corporations. Chatbot marketing finds applications across diverse industries, including e-commerce and retail, banking, financial services and insurance (BFSI), healthcare and telemedicine, travel and hospitality, media and entertainment, education and e-learning, real estate, automotive, and more.
The chatbot marketing market research report is one of a series of new reports from The Business Research Company that provides chatbot marketing market statistics, including the chatbot marketing industry global market size, regional shares, competitors with the chatbot marketing market share, detailed chatbot marketing market segments, market trends, and opportunities, and any further data you may need to thrive in the chatbot marketing industry. This chatbot marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The chatbot marketing market size has grown exponentially in recent years. It will grow from $3.89 billion in 2024 to $5.37 billion in 2025 at a compound annual growth rate (CAGR) of 38.1%. The growth during the historic period can be attributed to the rising demand for personalized marketing, an increasing preference for 24/7 customer engagement, the expansion of B2B marketing strategies, the proliferation of messaging apps, and the rapid growth of e-commerce.
The chatbot marketing market size is expected to see exponential growth in the next few years. It will grow to $19.45 billion in 2029 at a compound annual growth rate (CAGR) of 37.9%. The growth in the forecast period can be attributed to the rising demand for personalized marketing, the expansion of omnichannel retailing, a growing emphasis on customer engagement, a shift toward proactive customer interactions, and the increasing use of smartphones. Key trends anticipated during the forecast period include the emergence of voice-enabled chatbots, the development of multilingual chatbot capabilities, integration of chatbots with augmented and virtual reality (AR/VR), advancements in natural language processing (NLP), and the broader adoption of AI technologies.
The increasing use of messaging platforms is expected to drive the growth of the chatbot marketing market. Messaging platforms are digital services or applications that enable users to send and receive messages in real time, either individually or in groups, over the internet. This growing adoption is largely attributed to the platforms' ability to provide instant, convenient, and cost-efficient communication, helping users stay connected across regions and devices. Chatbot marketing integrates with these platforms to deliver automated and personalized customer interactions, boosting engagement and improving satisfaction through real-time responses. For instance, in February 2025, Sinch, a Sweden-based cloud communications company, reported notable growth in Telegram's user share, rising from 38.3% in 2022 to 41.3% in 2023, and reaching 43.9% in 2024. Thus, the widespread use of messaging platforms is contributing to the expansion of the chatbot marketing market.
Key players in the chatbot marketing market are leveraging innovative tactics, such as chatbot marketing campaigns, to strengthen customer engagement, increase conversions, and deliver personalized communication across digital platforms. These campaigns utilize automated chatbots on channels such as Facebook Messenger, Instagram, or websites to interact with customers instantly. For example, in July 2024, AdSocial, an Australian social media marketing agency, teamed up with Floreat Forum, an Australian shopping center, to launch a chatbot marketing campaign for the Coles Local store. By integrating Facebook and Instagram, the campaign provided personalized shopping experiences, resulting in a 1700% boost in brand conversions. The chatbot encouraged in-store visits, offered incentives, and collected customer data, showcasing the effectiveness of real-time social media integration in driving retail marketing success.
In November 2024, Bluecore Inc., a US-based retail marketing technology company, acquired Alby for an undisclosed sum. This acquisition aims to enhance Bluecore's retail marketing platform by incorporating Alby's generative AI capabilities, allowing for more tailored customer interactions that improve conversion rates and reduce customer support needs. Alby Inc. is a US-based AI shopping assistant company known for its expertise in chatbot marketing services.
Major players in the chatbot marketing market are Google LLC, Microsoft Corporation, International Business Machines Corporation, [24]7.ai Inc., LivePerson Inc., Yellow.ai Inc., ManyChat Inc., ReVerb LLC, Netomi Inc., Kenscio Digital Marketing Pvt. Ltd., Inbenta Technologies Inc., Glorium Technologies LLC, Creative Virtual Ltd., Haptik AI Pvt. Ltd., Medwhat Inc., Kasisto Inc., Fluper Limited, Sephora USA Inc., Impulse Creative LLC, Landbot.io, Digital Litmus Pvt. Ltd., Single Grain Inc., MobileMonkey Inc., Pandorabots Inc., Ask EVA.
North America was the largest region in the chatbot marketing market in 2024. The regions covered in chatbot marketing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the chatbot marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The chatbot marketing market includes revenues earned by entities by providing services such as chatbot integration services, chatbot development and customization, conversational marketing strategy, and customer engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Chatbot Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on chatbot marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for chatbot marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The chatbot marketing market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Platform Type: Social Media Chatbots; Website-Based Chatbots; Mobile App Chatbots; Voice-Based Chatbots
2) By Deployment Type: Cloud-Based; On-Premises
3) By Organization Size: Small And Medium Enterprises; Large Enterprises
4) By Industry: E-Commerce And Retail; Banking, Financial Services, And Insurance; Healthcare And Telemedicine; Travel And Hospitality; Media And Entertainment; Education And E-Learning; Real Estate And Automotive; Other Industries
Subsegments:
1) By Social Media Chatbots: Facebook Messenger Chatbots; WhatsApp Chatbots; Instagram Chatbots; Twitter Or X Chatbots; Snapchat Chatbots
2) By Website-Based Chatbots: Pop-up Chatbots; Embedded Chat Widgets; Artificial Intelligence-Powered Live Chat Assistants; FAQ Automation Bots; E-commerce Conversion Bots
3) By Mobile App Chatbots: In-App Customer Support Bots; Onboarding Bots; Push Notification Bots; Transactional Bots; Loyalty Or Rewards Program Bots
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Chatbot Marketing Market Characteristics
3. Chatbot Marketing Market Trends And Strategies
4. Chatbot Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Chatbot Marketing Growth Analysis And Strategic Analysis Framework
5.1. Global Chatbot Marketing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Chatbot Marketing Market Growth Rate Analysis
5.4. Global Chatbot Marketing Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Chatbot Marketing Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Chatbot Marketing Total Addressable Market (TAM)
6. Chatbot Marketing Market Segmentation
6.1. Global Chatbot Marketing Market, Segmentation By Platform Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Social Media Chatbots
Website-Based Chatbots
Mobile App Chatbots
Voice-Based Chatbots
6.2. Global Chatbot Marketing Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based
On-Premises
6.3. Global Chatbot Marketing Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium Enterprises
Large Enterprises
6.4. Global Chatbot Marketing Market, Segmentation By Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
E-Commerce And Retail
Banking, Financial Services, And Insurance
Healthcare And Telemedicine
Travel And Hospitality
Media And Entertainment
Education And E-Learning
Real Estate And Automotiove
Other Industries
6.5. Global Chatbot Marketing Market, Sub-Segmentation Of Social Media Chatbots, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Facebook Messenger Chatbots
WhatsApp Chatbots
Instagram Chatbots
Twitter Or X Chatbots
Snapchat Chatbots
6.6. Global Chatbot Marketing Market, Sub-Segmentation Of Website-Based Chatbots, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Pop-Up Chatbots
Embedded Chat Widgets
Artificial Intelligence-Powered Live Chat Assistants
Frequently Asked Questions (FAQs) Automation Bots
E-commerce Conversion Bots
6.7. Global Chatbot Marketing Market, Sub-Segmentation Of Mobile App Chatbots, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
In-App Customer Support Bots
Onboarding Bots
Push Notification Bots
Transactional Bots
Loyalty Or Rewards Program Bots
6.8. Global Chatbot Marketing Market, Sub-Segmentation Of Voice-Based Chatbots, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Smart Speaker Assistants
IVR (Interactive Voice Response) Bots
Voice Commerce Bots
Automotive Voice Assistants
Voice-Enabled Healthcare Bots
7. Chatbot Marketing Market Regional And Country Analysis
7.1. Global Chatbot Marketing Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Chatbot Marketing Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
